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Journal : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Comparison of Servqual Versus Ghost Shopping Measurement Methods : An Internal Control Instrument for Regional Banking towards Good Corporate Governance Pifi Nugraheni, Jacika; Suwardi
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Vol 5 No 1 (2023): PROCEEDINGS ICTESS: "Human Security in Multidisciplinary Perspective” (Mainstream
Publisher : Universitas Slamet Riyadi Surakarta

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Abstract

Public Service is the main goal of governance. In the current era of globalization, people's needs and expectations are increasing andcomplex. This has fundamental consequences for business practices and public services, particularly the administration of RegionalOwned Enterprises, especially regional-owned banking. Regional-owned banking has a responsibility to contribute to increasingregional per capita income, and community self-reliance through products and services offered as a benchmark. success of regionalautonomy. Therefore, professional regional-owned banking management must be carried out by referring to the principles of GoodCorporate Governance. The role of service quality is an internal factor of support for the implementation of Good CorporateGovernance. This research departs from the many studies that have been conducted and published on the issue of Good CorporateGovernance, but only a few have discussed new approaches in measuring service quality that can be used as guidelines for companyinternal control instruments. This research method uses a mixed method which is more focused on aspects of the basic description ofqualitative measurements and the meaning of data from quantitative research results. The results showed that there were findings ofdata anomalies and significant differences in data between the servqual method and the ghost shopping customer method. Both ofthese methods have their limitations and advantages. The use of a combination of these methods can provide a more comprehensiveunderstanding of service quality.Keywords: Service Quality, Servqual, Ghost Shopping Customer, Good Corporate Governance
Co-Authors Aan Efendi Abdul Hakim Adi Prasetyo ADIL, AHMAD Afandi, Moh Yusuf Afilia Perwati Agung Mugi Prabowo Agung Mugi Widodo Ahya Fathul Khoeriyah Aidah Rahmah Alviani Yulyana Fertiaz Andi Setiawan Andryawan Anggoro Mukti, Alfian Anisa Ika Pratiwi Arga Arga, Arga Arif Billah, Arif Arsyad, Muh. Nur Fajar Asep Ahmad Z.A Asiah Jamil Auliya Safira Putri Aulria, Siti Nurhaliza Mutia Bagus Andika Fitroh Bintoro, Moch. Boboy, Yuni Marsalina Boediningsih, Widyawati Budiyanto, Azis Burhanuddi, Sudirman Choirul Anwar DARYONO Diah Ambarumi Munawaroh Dina Indriana Dody Haryadi Dyah Ochtorina Susanti Edy Saputra Efendi, A'an Ehwanti Eko Susilo Emanto Fahamsyah Endang Nurhayati Erika Meidina F. Silvi Dwi Mentari FAHRIZAL Faradilla Femmy Silaswaty Faried Hariyadi, Rahmat Henky Agung Nugroho Heru Iswanto, Azis Hudain, Muh. Adnan Humiati Ida Bagus Budhi Surya Adnyana Idris, Maulana Fahmi Ikhsan Zulkarnaen Ilmi, Andi Taufiq Nur Irma Wardani Irvan Irwanto, Meizal Jalane, Mildrett De Fatima Jamaluddin, Juniarto Khoirunisa Rahmadia Kossay, Methodius Kristina Sulatri La Mudi Libria Widiastuti M. Noor Harisudin M. Rachmat Kasmad M.J NASHIR Mamluaturrahmatika, Annisa Mappaompo, M. Adam MMSI Irfan ,S. Kom Moh. Ali Muh Syahrul Saleh Muhammad Munib Khusni Malik Muhammad Risky Suwardi Nanang Adie Setyawan Nasution, Uji Kuatro Neneng Roiyatul Muawanah Nunik Agustriani Nur Adilah Nurfina Aznam Nurussyariah Pifi Nugraheni, Jacika Pramono Hadi Purwanti Putri Awaliya Dughita Putri Pratiwi Rahman, Mujibu Rahmawati, Dewi Aprilia Rahmi Randrikasari, Octaviana Ratmo Rerung, Charmila Tandi Rini Dwiastutiningsih Rizky Ardiansyah Sipayung Roby Rohita Rujiman RUSMINI Sabar, Muhammad Sardi Saptianing Sesatonis, Yos Adoni Sesatonis Setyaningrum, Tuti Shofia, Nisa Sholiha, Nabila Fairuz Sigit Ari Prabowo, Sigit Silfiah, Rossa Ilma Sirojuzilam Hasyim Slamet Riyadi Sri Mayasari Sri Riris Sugiyarti Stenly R. Paparang Sudiadharma Susapti, Peni Syahruddin Syamsuddin Thomas Aribowo Kristianto Tubagus, Muh Tubagus Naufal Fahmi Vatiana Satyani Vidi Mercyana Wahyu Hidayat Wahyuddin Wawan Kurniawan Wilar, Gustafo Johansen Winduro, Wirid Yuanita Yuanita FD Sidabutar Yudhia Ismail Zainal, Zainal Abidin