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Journal : Research Horizon

Gen Z Empowerment Strategy in the Framework of Improving the Standard of Living in Indonesia Using SWOT Analysis Nandi, Heigy; Ali, Rahma Saida; Andriyani; Suharnomo
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.404

Abstract

Indonesia’s population is currently dominated by Generation Z, making up 27.94% of the total. However, with the economic recession of 2023, Generation Z has faced significant employment challenges, with 42.62% (or 4.3 million individuals) reported as unemployed in 2024, based on Sakernas data. Structural unemployment not only impacts economic growth and development but also poses mental health risks and threatens the productivity of an entire generation. This research aims to explore strategies for empowering Generation Z, leveraging their potential for innovation, creativity, and productivity. Using a qualitative, literature-based approach with SWOT analysis, this study examines both external (opportunities and threats) and internal (strengths and weaknesses) factors to develop alternative strategies. Key recommendations include certified entrepreneurship training through government and business collaboration, local material used to reduce costs, and digital marketing optimization. Additional strategies involve creating policies with stakeholders to support youth empowerment and leveraging government programs for talent and business capital. This research provides actionable insights to help unlock Generation Z's potential, improving their quality of life and contributing to sustainable national development.
Empowering Women through Entrepreneurship Education: A Pathway to Economic Prosperity in Indonesia Djati, Astrid Laksmita; Putri, Meylisa Eka; Andriyani; Ratnawati, Intan
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.423

Abstract

Gender equality is an important focus to discuss as the basis of the global movement for women's empowerment. To achieve economic prosperity in Indonesia, one of the women empowerment programs that can be implemented is the provision of entrepreneurship education. With an emphasis on innovation and skill development, this study highlights how entrepreneurship education not only creates better job opportunities, but also significantly improves women's competitiveness in the workforce. It is therefore necessary to explore the relationship between entrepreneurship education and women's empowerment in the context of sustainable economic prosperity in Indonesia. This study uses the Systematic Literature Review (SLR) method through the Watase Uake website. Data was obtained through analysis of relevant articles from reputable journals. The analysis shows that entrepreneurship education helps women develop the skills needed to manage businesses, understand finances and respond to market changes, contributing to financial independence and family well-being. The findings of this study are that entrepreneurship education has a significant role in increasing women's participation in sustainable economic sectors and positively impacting national economic growth through greater empowerment of women in sustainable and environmentally friendly economic activities. Through women's economic empowerment, it is hoped that community welfare can be achieved more equitably, fairly and sustainably in the long term.
Co-Authors Aditya, Tiara Dewinta Ahmad Asrori Ai-Ainun Astuti, Devi Yulia Aidar Ayu Ningsih Akaputra, Rizky Alghiffari, Eka Kevin Ali, Rahma Saida Alifia Putri Salsabila Altaf Syauqy Iqbal Saifani Amal, Ihsanul Andhika Galih Pradana Andi Bustan Didi Andry Priharta Assyifa Azzahra Aulia Chintya Sari Ayunda Larasati Sekarputri Azainil Azainil Azizah Zen Azka Rafi Pasha Azzahra, Karimah Chaerunnisa, Syaharani Laila Chairil Hikayat Cintana Balkis Habibah Dadang Herdiansyah Danang Onggo Wasito Dede Rosyada Deliana, Annisa Dian Anggraeni Dina Rahma Fadlilah Djati, Astrid Laksmita Doni Susanto Dwi Kartika Dyah Eka Putri, Cindy Eka Kevin Alghiffari Eka Putri Suryantari Endang Wahyu Widayati Ernyasih Fadila, Esti Nur Fadly, Imam Fasyha Benitha Ramadanty Fatimah Fatimah Dwi Cahya Febriansyah, Muhammad Raihan Fernando, Henky Fitriani Nurul Syuhada G Mulawarman, Widyatmike G. Gunawan, G. Ghafira Nisa Ramadhanti Ghaisyani, Raudha Az Zahra Grace Guntur Alting Habibi, Irbi Eki Hadi Siswanto, Deny Hakzah Hana Maulida Aliyah Hardiman SG Hazima Nurhaziza Salsabia Helmiyah, Wasilatul Hendra Tjahyadi Hening Puwati Parlan Herwina Bahar Hery Widijanto I Made Murwantara Jaksa, Suherman Januar Ariyanto Jessica Novia Kokom Komariah Kusuma Laili Lalu Indar Anggara Putra Larasati, Yuniar Galuh Listya Nur 'Aini Ludgardis Wonga Wara Luh Diah Citra Resmi Cahyadi Lusida, Nurmalia Masyitoh Mega Fatimah Rosana Megawaty, Febbyasi Moh. Faisol Moh. Mahfud Effendi Morin, Leanne Muh. Nashir. T Muhammad Daffa Rindra Putra Muhammad Fiqih Ubaidi Muhammad Labib Muhammad Syakir Yahya Hairun Munaya Fauziah Munthe, Sri Wahyu Ningsih Muqsith, Shelly Fadhilah Nabilla, Rifa Salsa Nandi, Heigy Natasya Aulya Shafira Nofitra Khoirun Nissa Novianti, Elva Nur Asyah Jamilah Nur Ayatillah Nur Ika Pujiastuti Nur Jannah Nurala Rahma Nurkaidah Nurlama Lusida Nurmalia Lusida Nurnida Ashofa Oktavia, Rima Pramana, Arya Dwi Prasetyo Sasmito, Eko Pratiwi Puspa Nujulla Putri, Azizah Aulia Putri, Farizka Syahrani Putri, Meylisa Eka Qodariah Barkah Rahayu Alam, Sri Rahmah, Nisa Aulia Rambe, Muhammad Yusuf Ratnawati, Intan Reyvinnta Azka Agnaty Reza Nuur Wahyuningtias Ridha Elhanina Ramadhani Rina Oktavia Risky Akaputra Risma Maudi Nabillah Ritonga, Matnur Riza Elhanina Ramadhani Rizki Maulida, Rizki Rosa Amaliya Putri, Dwi Rosdiana, Siti Safitri, Nasywa Saiyara Rahmadani Samsinar Samsinar Saptorini, Endang Shafira Sulistiani Siri Nanda, Putri Siswanto, Deny Hadi Siti Hadiyanti Dini Islamiati Siti Khadijah Siti Khoiruli Ummah Siti Nuraeni Sitti Zaifan Srisantyorini, Triana Suci Pangestuti Suhana binti Sarkaw Suharnomo Suherman Suherman Jaksa Sukiman Supala Syifa Rahmah Fadila T, M. Natshir Triana Srisantyorini Trisni Herayati Tutik Shahidayanti Umar Umilia Wahdi Sayuti Yasmin Nurul Janati Yugopsupito, Pujianto Yunaini Yusuf Muri Salampessy Yusuf Setyawan Ziska Tsaniawika Farrasi