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Pengaruh Keamanan, Kemudahan, Kepercayaan dan Pengalaman Berbelanja terhadap Minat Beli Online pada Situs Jual Beli Shopee Ratna Furi; Nur Hidayati; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 9 No. 02 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractInternet technology development has brought real impacts which enable people to do daily life in more convenient way, for instance, a convenience of doing  shopping. Many people are more attracted to do  shopping due to safety guarantee, convenient transaction, reliability on  shopping site and contented shopping experiences which are offered by  shopping site. This research aims at identifying effect of safety, convenience, reliability and shopping experience on interest of  shop at shopping site called Shopee.  Population in is this research is the students of Universitas Islam Malang who make purchase on  shopping site Shopee in which samples are taken from 96 respondents who are selected by applying purposive sampling technique. Hypothesis in this research is investigated by applying double linear regression analysis. Result of this research suggested that safety, convenience, reliability and shopping experience has simultaneously affected shopping interest. Variable of safety, convenience, reliability and shopping experience has positive and significant effect of shopping interest. Keyword: Safety, Convenience, Reliability, Shopping Experience and Shopping Interest
Pengaruh Kualitas Produk, Harga, Lokasi Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus PadaToko Prabujaya Malang) Fandi Agub Harnady; Budi Wahono; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 08 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose and function of this research is to find out how the purchasing decisions of a consumer at the Prabujaya Shop Malang by using product quality, price, location and promotion as predictor variables. This type of research is included in the explanatory research with a quantitative approach using the SPSS statistical program. Then the data used are primary data. Based on the data on the number of visitors at the shop, there were 2100 visitors. Then, using non-probability sampling techniques and incidental sampling, the researcher finally got a sample of 100. And from the results of data processing, it was concluded that product quality, price, location and promotion simultaneously had a significant effect on purchasing decisions. Meanwhile, individually, only the variables of product quality and price have an effect. For location and no promotions. Keyword: Product Quality, Price, Location, Promotion, Buying Decision
Pengaruh Kualitas Pelayanan, Brand Image, Dan Atmosfer Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Cafe Kosulas Lawang) Beny Pradana; Nur Hajati; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The purpose of this study is to determine the effect of Service Quality, Brand Image, and Atmosphere on Customer Loyalty with Consumer Satisfaction as an intervening variable. This type of research is quantitative research. The population in this study are consumers who have come to Café Kosulas Lawang for one month. This study uses a path analysis model method. The results of this study indicate that service quality and brand image have a direct effect on customer satisfaction, the atmosphere has no direct effect on customer satisfaction. Consumer satisfaction has a direct effect on consumer loyalty. Service quality and brand image have an indirect effect on consumer loyalty through customer satisfaction, while the atmosphere has a direct effect on consumer loyalty without going through customer satisfaction.
Pengaruh Budaya Organisasi, Komunikasi, Dan Disiplin Kerja Terhadap Kinerja Karyawan ( Studi pada Pabrik PR DD Tajinan Malang ) Siti Nadhiroh; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 04 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrack This study aims to determine the effect of organizational culture, communication, and work discipline on employee performance at the PR Factory DD Tajinan Malang. The population in the study who were recorded as permanent employees was predominantly male with an average high school education. The analytical technique used in this research is Multiple Linear Regression Analysis. The influence of organizational culture, communication, and work discipline simultaneously has a positive and significant effect on employee performance at the PR factory DD Tajinan Malang. Organizational culture has a partial effect on the performance of employees of PR DD Tajinan Malang factory. Communication has a significant effect on the performance of employees of PR DD Tajinan Malang factory. Discipline has a partial effect on the performance of employees of PR DD Tajinan Malang factory. Keywords: Organizational Culture, Communication, Work Discipline, Employee Performance
PENGARUH HARGA, KUALITAS PRODUK, SALURAN DISTRIBUSI, BRAND IMAGE, BRAND TRUST, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KERUPUK RAMBAK LESTARI ECO DESA SEMBUNG TULUNGAGUNG Agus Setiawan; Rois Arifin; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 16 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT   This research was conducted at UD. Lestari Eco the village of Sembung Tulungagung. The purpose of this study was to knowing and analyze the effect of Price, Product Quality, Distribution Channels, Brand Image, Brand Trust and Promotion on Purchasing Decisions Rambak Lestari Eco Crackers the village of Sembung Tulungagung.The variables used are Price, Product Quality, Distribution Channels, Brand Image, Brand Trust and Promotion as independent variables, while the Purchasing Decisions variable is the dependent variable. The sample used in this study was 100 cunsumers at Lestari Eco Tulungagung uses the purposive sampling method. Data collection methods by collecting primary data. The analysis used includes instrument testing, classic assumption tests, normality tests, multiple linear regression, hypothesis testing and coefficient of determination tests using multiple regression analysis using SPSS 17.0 for Windows software.The results showed that the variable Price, Product Quality, Distribution Channels, Brand Image, Brand Trust and Promotion had a simultaneous significant effect on the Purchasing Decision. While partially only Brand Trust and Promotion variables did not have a significant effect. Keywords : Price, Product Quality, Distribution Channels, Brand Image, Brand      Trust, Promotion and Purchasing Decision.
Pengaruh Kualitas Pelayanan Dan Lingkungan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Petong Cafe & Art House Andonosari Kabupaten Pasuruan) Selfi Apriliya; Abdul Kodir Djaelani; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 02 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and analyze the effect of service quality and the environment on customer loyalty through customer satisfaction Petong Cafe & Art House. This research is a type of explanatory research, with a quantitative approach. The research method used is path analysis. The sampling technique used purposive sampling, the sample was obtained by 64 respondents. The results of this study indicate that partially all variables have a significant and positive effect. While the results of the intervening test showed that customer satisfaction was able to mediate the relationship between service quality and the environment on customer loyalty Petong Cafe & Art House. The interesting thing from this research can be seen from the answers of the highest respondents, namely the product menu presented by Petong Cafe & Art House in accordance with consumer expectations and the products and services give a positive impression to customers. Keywords: Service Quality, Environment, Customer Satisfaction, and Customer Loyalty
Pengaruh Pemberian Reward, Insentif dan Tunjangan Terhadap Kinerja Karyawan (Studi Kasus pada Karyawan JNE Cabang Utama Surabaya) Siti Nurhasanah; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 08 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractWith the development of the world of industry and technology in human life, it can facilitate the movement of goods and information from one place to another. Along with the development of an increasingly broad market, companies need expedition services to expand their business reach. One of the most important factors in an organization is human resources, therefore the utilization of human resources is needed. In general, employees work because to meet their daily needs, so that employees will work harder if the work they do gets a reward or remuneration, one of the policies that companies can do to improve employee performance is to provide compensation. Performance is the result of the work done and has a strong relationship to the company's strategy. Performance is about how to get the job done and about what to do next. Reward is one of the factors that employees work in an organization. Reward is one of the motivators used by managers to create productivity and increase employee motivation at work. Incentives are a form of payment associated with employee performance, as well as distribution of income to employees. Incentives are compensation provided by the company, which is linked between pay and productivity. Allowance is a reward given by the company in order to provide peace and prosperity to employees to maintain and improve employee morale. Keyword : Performance, Reward, Incentives, and Allowance
Pengaruh Store Atmosphere, Experiental Marketing Dan Price Discount Terhadap Keputusan Pembelian Di Era Pandemi COVID-19 (Studi Kasus Pada Konsumen Starbuck Malang) Muhammad Luqman Khais; Agus Widarko; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 11 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract At this time, the competition faced by a company is getting tougher. Management within the company is required to be more careful in determining its business strategy, not only that, but company management is also expected to increase sales. Because the competition is getting tougher. be a challenge or a threat to business people. Like during this Pandemic, almost the entire world was affected by significant losses, with a decline in the world economy, and an increase in basic prices in various countries, including Indonesia, which is currently facing a critical period from the impact of Covid-19. The impact of the Covid-19 pandemic is quite high, for companies that do not call for government regulations, companies are threatened with being closed until legal procedures are revoked. This caused a lot of companies to go out of business because they could not comply with the applicable procedures. As well as the decline in purchases of a company's product. The purpose of this study is to examine the effect of Store Atmosphere, Experiential Marketing and Price Discount simultaneously on purchasing decisions at the Covid-19 pandemic era in Malang Coffee turbo, and the partial influence of Store Atmosphere, Experiential Marketing and Price Discount on purchasing decisions at the Covid pandemic era. -19 on the poor Coffee starbuck. This research is an explanatory study (expanatory record) with a quantitative approach. In this study, the sample used was 100 respondents who visited and bought Starbucks products. The results showed that there was a simultaneous influence between Store Atmosphere, Experiential Marketing and Price Discount variables on the purchasing decision of Starbuck Coffee Malang on consumers of Starbuck Coffee Malang. It is known that partially there is an influence between Store Atmosphere, Experiential Marketing and Price Discount variables which have a partial effect on purchasing decisions of Starbuck Coffee Malang on consumers of Starbuck Coffee Malang. Keywords: Store Atmosphere, Experiential Marketing, Price Discount and Purchase Decisions
Pengaruh Budaya Organisasi, Pengembangan Karir Dan Pemeliharaan SDM Terhadap Kinerja Karyawan Studi Pada PT PG Rajawali I PG Krebet Baru Moh. Imam Basori; Siti Asiyah; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 03 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of organizational culture, career development, and maintenance of human resources on employee performance at PT Rajawali 1 PG Krebet Baru, either simultaneously or partially. The analytical method used in this research is explanatory research and uses a quantitative approach. Collecting data using a questionnaire from a population of 51 employees and the sample used is 51 respondents. The data analysis technique used is multiple linear regression analysis.The results of the study state that the variables of organizational culture, career development, and maintenance of human resources simultaneously have a significant effect on employee performance. Organizational culture has an effect on employee performance, meaning that if the organizational culture is getting better, the performance will increase. Career development has no effect on employee performance, meaning that career development has no effect on employee performance. HR maintenance affects employee performance, meaning that if HR maintenance is getting better, performance will increase. Keywords : Organizational Culture, Career Development, Maintenance Of Human Resources, Employee Performance.
PENGARUH CELEBRITY ENDORSE, GAYA HIDUP, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA BRAND ELZATTA HIJAB (Studi Kasus Pada Mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2016-2018) Mar’atus Sa’diyah; N. Rachma; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 11 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research was conducted to determine the effect of Celebrity Endorse, Lifestyle and Brand Image on Purchasing Decisions on the Elzatta Hijab Brand. This research was conducted at the Faculty of Economics and Business, Islamic University of Malang, located at Jl. MT. Haryono No.193 Malang. This type of research data in the form of quantitative data, i.e. the data can be obtained through interviews, observations, discussions or observations (surveys). This research is a research that uses correlational research, and the source of the data used is primary data by distributing Likert scale cieoner to students at the Faculty of Economics and Business, Islamic University of Malang. The sample calculation in this study uses the Maholtra formula which produces 100 respondents. The results of this study are the variables Celebrity Endorse, Lifestyle and Brand Image influence simultaneously or partially on Purchasing Decisions. Keywords: celebrity endorse, lifestyle, brand image and purchasing decisions
Co-Authors A. Rizky Akbar Maulana Zain Abdul Kodir Djaelani Adam Fahrudin Aditya Rudy Wicaksono Afi Rachmat Slamet Afi Rahmat Slamet AGUS SETIAWAN Ahmad Alvin Febryansyah Ahmad Rifqi Mubarok Ainul Mufarichah Akhmad , Tasyrifany Aldy Atillah Lubis Aleria Irma Hatneny Alfian Budi Primanto Aliya Febriyanti Alun Dwi Septiando Anak Agung Istri Sri Wiadnyani Anis Jauharotul Farida Anisah Lubis Arini Fitria Mustapita Astuti, Wuri Widi Ayu Indah Pambayu, Risma Basalamah, Muhammad Ridwan Beny Pradana Cahya Maulidya Darnawi Darnawi DEDI CANDRA Deni Puji Hartono Dessy Wardiah Desty Endrawati Subroto Devi Nabila Wahyu Dwi Wulandari Diah E. Anggraini Didit Hendrawan Dimas Bavi Romadhon Dimas Dwi Yoga Saputra Diyah Atiek Mustikawati Dwiyani Sudaryanti Eka Farida Eka Nova Melinda Eko Agus Srihanto Elisyafa Maulidyna Elizabeth D. Krismuniarti Elly L. Rustiati Enny Saswiyanti Erma Setiawati Eva Suryani Evi Rahayu Evita Alufir Rahmat Fahrurrozi Rahman Faisol Arifin Fandi Agub Harnady Farah Nauliana Farida Nur Kumala Fatchur Rohman Bayhaqy Fauzia Nasution Firda Sukanti Firdaus Ali Syabana Guhir , Asliat H Hadi Nasbey Hadi Sunaryo Helmiyatun Naimah Hendri Hermawan Adinugraha Heriyanto Heriyanto Hijrat, Kasim Imamiatur Rofiqoh Indah Maharany Innda Indarti Irmayani Jeni Susyanti Joel Rey Ugsang Acob Ka'arayeno, Arie Jefry Khalikussabir, Khalikussabir Koekoeh Hardjito Laidia Himmatul Ulya Lailatul Nurul Khasanah lala asnawati Lia Dwi Pramesthie Lia Koesmetikawati Liza Angeliya M Hufron M. Hufron Ma’ruf Ishak Ola Magvira Nurul Khoyima Mar’atus Sa’diyah Maulidatul Karomah Mauliza Nabila Mayla Faisa Rahman Ma’ruf Ishak Ola Mifta Hayatun Mila Nia Yupitasari Moch. Farid Afandi Moh Imron Moh. Imam Basori Mohammad Agus Solikin Mohammad Lutfi Mohammad Rizal Muhammad Fatchur Rohman Muhammad Ilham Bachraesy Muhammad Luqman Khais Muhammad Risky Syahdillah Mukhamad Mansyur Mustofa, Linda Andri N Rachma N. Rachma Nanda Fitriani Nanda Rifky V. A Nanik Krismonika Niken Reti Indriastuti Ni’matul Magfiroh Novebri Novebri Novi Ana Lestari Novi Yuni Artika Nuning Nurcahyani Nur Diana Khalidah Nur Hajati Nur Hidayati Nur Rochman Nurhajati Nurhajati Nurul Mahyatatik Pardiman Pardiman Priyambodo Priyambodo Puspita Rahma Tristanti Qonita Amalia Radha Maudyna R Rahmad Irvan Abadi Rahmawati Rahmawati Ratna Furi Ratna Tri Hardaningtyas, Ratna Tri reni septrisia Restu Millaningtyas Reva Paulina Djodi Riski Bagus Satria Rivaldi C Lengam Rizkita Oktavirana Rohmat Rohmat Rois Arifin Rosa Widyanti Djafar Salman Ainurridho Salsa Nadia Fortunada Rofiqoh Salsalbila Junita Sari Santi Patimah Santy Irene Putri Selfi Apriliya Seri Rezjeki Wardani Tamba Shafaratin Nurul Hasanah Shavira Zhulfa Eka Putri silviya, Linda Siti Muntomimah Siti Nabila Rahmah Siti Nadhiroh Siti Nur Khofifah Sonia Ismi Khaq Sulistijowati Sulistijowati Sumy Dwi Antono Sunaryo, Hadi Susmita Kuning Wangi Syarifah Syarifah Syarifatul Aini Syarwani Ahmad Ulis Sa’adah Umami Nuraisyah Villy Nursayidah Vita Oktavian Wahab, Farida wahyu setiaji wandi - Wayan Sukanta Widarko, Agus Widyan Violita Yanti, Siti Ida Yekti Maryani Yustanta, Brivian Florentis Zaky Adib Fajari