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All Journal Prosiding Universitas PGRI Palembang BISNIS: Jurnal Bisnis dan Manajemen Islam Register Journal Jurnal Ilmu Kesehatan Jurnal Informasi Kesehatan Indonesia (JIKI) JURNAL SWARNABHUMI International Journal of Community Service Learning EDUPEDIA Jurnal al-Murabbi JURNAL ILKES (Jurnal Ilmu Kesehatan) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Prosiding Conference on Research and Community Services Journal of Applied Management and Business (JAMB) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Sehat Rakyat: Jurnal Kesehatan Masyarakat Optimal: Jurnal Ekonomi dan Manajemen E-JRM The International Journal of Tropical Veterinary and Biomedical Research Jurnal Ilmiah Agroust SPIKESNAS Liberosis: Jurnal Psikologi dan Bimbingan Konseling INTEGRATIF: Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH PENELITIAN MAHASISWA Pedagogic Research - Applied Literacy Journal REGISTER JOURNAL Hikmah: Jurnal Studi Pendidikan Agama Islam Journal of Ekonomics, Finance, and Management Studies GeoEco J-CEKI
Siti Asiyah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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PENGARUH STORE ATMOSPHERE, KUALITAS PELAYANAN, GAYA HIDUP DAN TEMAN BERBELANJA TERHADAP KEPUTUSAN PEMBELIAN IMPILSIF (Studi Kasus Konsumen Distro Three Second Malang) Rivaldi C Lengam; Rois Arifin; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 24 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT Research in the aims to find out the influence Store Atmosphere, Service Sample so fon amount of Quality, Lifestyle and Friends Shopping on the Decision of Purchasing Impulsive100 people who are consumers of Distro Three Second Malang. The method used in the analysis of descriptive analysis is to use validity, reliability, normality, multiple linear regressionanalysis, multicollinearity test, heteroscedasticity testing, hypothesis testing, and hypothesis testing. The this results of study in dicate that Variables Store Shopping, while partially each of Store Atmosphere, Variables Atmosphere ,Quality of Service, Lifestyle and Friends Quality of Service, Lifestyle and Friends of Cooperation Affecting the same effect on Purchasing Decisions Impulsive in Distro Three Second.  Keywords: StoreAtmosphere, Service Quality, Lifestyle, Shopping Friends, Impulsive Purchasing Decisions 
Analisis Electronic Word Of Mouth (eWOM) Terhadap Brand Image, Brand Trust, dan Minat Beli Pada Smartphone iPhone (Studi Pada Mahasiswa Prodi Manajemen FEB UNISMA Angkatan 2018) Wahyu Setiaji; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 13 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to examine and explain the effect of electronic word of mouth, on interest in buying Smartphone Iphones which is mediated by brand image, and brand trust, both direct and indirect influences study FEB Unisma students. This research is an explanatory research type with a quantitative approach. The method used is study the Preacher & Hayes approach, which is the recommended method using the bootstrapping technique.. The sampling technique used the formula from Malhotra with the calculation results of 80 samples. To solve the problem in this study using SPSS assistance with validity test, reliability test, normality test, path analysis. The results in this study indicate that the eWOM variable has a direct effect on the brand image and brand trust of the Iphone Smartphone. However, eWOM does not directly affect buying interest. Although the indirect effect or mediation effect is said to be proven if there is a direct relationship between the eWOM variable on buying interest, but based on the results in this study there is no direct relationship between eWOM and buying interest, it can be concluded that there is an indirect relationship between eWOM and buying interest. through brand image and brand trust, it is indicated that there is no mediating effect. Keywords: electronic word of mouth, brand image, brand trust, and purchase intention
Pengaruh Smart Digital Content Marketing Terhadap Keputusan Pembelian Konsumen Millennial Aneka Sport Malang Innda Indarti; Nurhajati Nurhajati; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 08 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this research is to determine the effect of Smart Digital Content Marketing on Consumer Purchasing Decisions Millennial Aneka Sport Malang. This research is an explanatory research using a quantitative approach. The sample used was 100 respondents, namely millennial consumers who had bought shoes at Aneka Sport Malang and followed the @anekasportmalang account. The sampling technique uses purposive sampling method. Data collection by distributing questionnaires that have been tested for validity and reliability. Data analysis uses Multiple Linear Regression. The results showed that simultaneously there was a significant influence between the quality of information, celebrity endorsers, and sales promotions on the purchasing decisions of millennial consumers in Aneka Sport Malang. While partially (t test) shows the quality of information (X1) and celebrity endorser (X2) has no significant effect on purchasing decisions, while the sales promotion variable has a significant effect on purchasing decisions. Keywords : Buying diecision, information quality, celebrity endorser, sales promotion.
Dampak Kualitas Produk Terhadap Loyalitas Melalui Kepuasan Pelanggan Hp Iphone Pada Mahasiswa FEB Unisma Malang Evi Rahayu; Nur Hidayati; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 08 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and analyze the effect of product quality on loyalty through customer satisfaction hp iphone. This research is an explanatory research type, with a quantitative approach. The research method used is path analysis. The sampling technique used purposive sampling, the sample determined to be sampled obtained by 48 respondents as a sample. The results of this study show that partially all variables have significant and positive influences. While the results of intervening tests showed that customer satisfaction is able to mediate the relationship between product quality to customer loyalty hp iphone. Keywords: product quality, customer loyalty and customer satisfaction
Pengaruh Kualitas Makanan, Suasana dan Kewajaran Harga Terhadap Kepuasan Pelanggan Pada Cafe Coklat Klasik Joyogrand Malang (Studi pada Mahasiswa Universitas Islam Malang) Widyan Violita; Rois Arifin; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No. 12 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe development of retail business in Indonesia which is rapidly developing makes competition increasing, every business person will compete to make his product a product that is in great demand by consumers. The rise of culinary business and the mushrooming of cafes in Malang and the huge potential that exists has made businesses create creativity to make their businesses appear different in terms of the quality of the food provided, the atmosphere of the cafe served and the reasonableness of the prices offered. This study aims to determine the effect of food quality, atmosphere and fairness of prices on customer satisfaction at Joyogrand Coklat Klasik Cafe Malang. The population in this study were Malang Islamic University Students who had visited the Coklat Klasik Cafe Joyogrand Malang with a total sample of 85 respondents. Testing the hypothesis in this study using multiple linear regression analysis. The results showed that the variables of food quality, atmosphere and fairness of prices simultaneously affected customer satisfaction. food quality and price reasonableness variables have a positive and significant effect on customer satisfaction, while price reasonableness variables have no positive and significant effect on customer satisfaction. Keywords: Food Quality, Atmosphere, Price Fairness, Customer Satisfaction.
Pengaruh Experiental Marketing dan Persepsi Nilai terhadap Loyalitas Konsumen dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Pengunjung Damar Coffee Malang Adam Fahrudin; M Hufron; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.09 No. 17 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of experiential marketing and perceived value on consumer loyalty with customer satisfaction as an intervening variable for visitors to damar coffee Malang. The population in this study were all visitors to Damar Coffee Malang City. The sample used is some visitors to Damar Coffee Malang City. The technique used in sampling is accidental sampling technique, the sample selected is 100 respondents. The data were collected using a questionnaire method. The data analysis method used is multiple regression analysis with the help of SPSS software version 14 (Statistical Products and Service Solutions version 14). The results showed that Experiential Marketing has a direct effect on Customer Satisfaction, Perception of Value has a direct effect on Customer Satisfaction, Experiential Marketing has a direct effect on Consumer Loyalty, Perception of Value has a direct effect on Consumer Loyalty, Consumer Satisfaction has a direct effect on Consumer Loyalty, Experimental Marketing has a direct effect on Customer Loyalty. Indirectly on Consumer Loyalty through Customer Satisfaction as an intervening variable and Value Perception indirectly on Customer Loyalty through Customer Satisfaction as an intervening variable.Keywords: Experiential Marketing, Perception of Value, Customer Loyalty and Customer Satisfaction
Pengaruh Kepuasan Gaji, Kepuasan Kerja, Dan Komitmen Organisasional Terhadap Turnover Intention Pada PT. Bumi Menara Internusa Dampit Firda Sukanti; Siti Asiyah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 11 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this study was to determine the effect of salary satisfaction, job satisfaction and organizational commitment to Turnover Intention at PT. BMI in Dampit City. Determination of the sample in this study is using saturated samples, so that the number of samples can be determined as many as 63 respondents according to the criteria. The analytical tool used in this research is multiple linear regression analysis. The results showed that salary satisfaction, job satisfaction and organizational commitment simultaneously had a significant effect on turnover intention at PT. BMI in Dampit City. Salary satisfaction variable has a significant and positive effect on turnover intention at PT. BMI in Dampit City. Job satisfaction variable has no effect on turnover intention at PT. BMI in Dampit City. Organizational commitment variable has a significant and negative effect on turnover intention at PT. BMI in Dampit City. Keywords: Effect of Salary Satisfaction, Job Satisfaction, and Organizational                    Commitment on Turnover Intention at PT. BMI in Dampit City. 
Analisis Sistem Rekrutmen, Seleksi Dan Penempatan Posisi Kerja Tehadap Kualitas Kinerja Karyawan (Studi Kasus Pada PT. Indra Karya Persero Divisi Engineering 1 Malang) Fatchur Rohman Bayhaqy; Siti Asiyah; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 03 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the implementation of the system of recruitment, selection, and placement of work positions on the quality of employee performance which focuses on improving the quality of performance. This research was conducted at the company PT. Indra Karya Persero Division Engineer 1, Klojen Subdistrict, Malang City. This research is a qualitative descriptive study. Data collection techniques using interviews, observation and documentation studies. The data analysis technique of this research used a qualitative descriptive analysis approach. Human resource planning consists of, recruitment, selection, and placement of work positions. The strategy carried out by PT. Indra Karya Persero Division Engineer 1 Malang observes the effectiveness of recruitment, selection, and job placement in order to provide quality human resources to the company. Thus it becomes important to improve human resources, namely the target of improving the quality of employee performance. Keywords : Recruitment System, Selection, Job Placement, Performance Quality
Analisis Kualitas Layanan Grab Protect, Harga Dan Promosi Terhadap Keputusan Pembelian Dalam Menggunakan Transportasi Online Pada Masa Pandemi Covid-19 (Studi Pada Mahasiswa FEB UNISMA Angkatan 2017 Jurusan Manajemen yang menggunakan Grab) Lailatul Nurul Khasanah; Siti Asiyah; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 09 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the effect of Grab Protect service quality, price and promotion on purchasing decisions using online transportation during the Covid-19 pandemic. This research is a type of explanatory research, with a quantitative approach. The research method used in this research is multiple linear regression analysis. The sample of this study used the Maholtra formula with purposive sampling technique, namely the technique of determining the sample based on certain considerations or criteria which aims to obtain a representative sample according to predetermined criteria and the number of samples obtained was 90 respondents.The results of this study indicate that simultaneously there is a significant influence between the quality of Grab Protect service, price and promotions have a significant effect on purchasing decisions using online transportation during the Covid-19 pandemic. Meanwhile, the partial test results show the quality of Grab Protect service, prices and promotions have a significant effect on purchasing decisions using online transportation during the Covid-19 pandemic. Keywords: Grab Protect Service Quality, Price, Promotion and Purchase Decision
Pengaruh Harga, Kualitas Pelayanan, Promosi Dan Kualitas Produk Terhadap Loyalitas Konsumen Pada Indogrosir Malang Puspita Rahma Tristanti; Siti Asiyah; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine and analyze the effect of price, service quality, promotion and product quality on consumer loyalty at indogrosir Malang. This research is a type of explanatory research, with a quantitative approach. The analytical method used is multiple linear regression analysis. The sample used in this study using the Maholtra formula with purposive sampling technique obtained 115 respondents.The results of this study indicate that partially there is a significant influence between Price, Service Quality, Promotion and product quality, has a significant effect on customer loyalty at Indogrosir Malang. Keywords: Price, Service Quality, Promotion, Product Quality and Consumer Loyalty
Co-Authors A. Rizky Akbar Maulana Zain Abdul Kodir Djaelani Adam Fahrudin Aditya Rudy Wicaksono Afi Rachmat Slamet Afi Rahmat Slamet AGUS SETIAWAN Ahmad Alvin Febryansyah Ahmad Rifqi Mubarok Ainul Mufarichah Akhmad , Tasyrifany Aldy Atillah Lubis Aleria Irma Hatneny Alfian Budi Primanto Aliya Febriyanti Alun Dwi Septiando Anak Agung Istri Sri Wiadnyani Anis Jauharotul Farida Anisah Lubis Arini Fitria Mustapita Ayu Indah Pambayu, Risma Basalamah, Muhammad Ridwan Beny Pradana Cahya Maulidya Darnawi Darnawi DEDI CANDRA Deni Puji Hartono Dessy Wardiah Desty Endrawati Subroto Devi Nabila Wahyu Dwi Wulandari Diah E. Anggraini Didit Hendrawan Dimas Bavi Romadhon Dimas Dwi Yoga Saputra Diyah Atiek Mustikawati Dwiyani Sudaryanti Eka Farida Eka Nova Melinda Eko Agus Srihanto Elisyafa Maulidyna Elizabeth D. Krismuniarti Elly L. Rustiati Enny Saswiyanti Erma Setiawati Eva Suryani Evi Rahayu Evita Alufir Rahmat Fahrurrozi Rahman Faisol Arifin Fandi Agub Harnady Farah Nauliana Farida Nur Kumala Fatchur Rohman Bayhaqy Fauzia Nasution Firda Sukanti Firdaus Ali Syabana Guhir , Asliat H Hadi Nasbey Hadi Sunaryo Helmiyatun Naimah Hendri Hermawan Adinugraha Heriyanto Heriyanto Hijrat, Kasim Imamiatur Rofiqoh Indah Maharany Innda Indarti Irmayani Jeni Susyanti Khalikussabir, Khalikussabir Koekoeh Hardjito Laidia Himmatul Ulya Lailatul Nurul Khasanah lala asnawati Lia Dwi Pramesthie Lia Koesmetikawati Liza Angeliya M Hufron M. Hufron Magvira Nurul Khoyima Mar’atus Sa’diyah Maulidatul Karomah Mauliza Nabila Mayla Faisa Rahman Ma’ruf Ishak Ola Mifta Hayatun Mila Nia Yupitasari Moch. Farid Afandi Moh Imron Moh. Imam Basori Mohammad Agus Solikin Mohammad Lutfi Mohammad Rizal Muhammad Fatchur Rohman Muhammad Ilham Bachraesy Muhammad Luqman Khais Muhammad Risky Syahdillah Mukhamad Mansyur Mustofa, Linda Andri N Rachma N. Rachma Nanda Fitriani Nanda Rifky V. A Nanik Krismonika Niken Reti Indriastuti Ni’matul Magfiroh Novebri Novebri Novi Ana Lestari Novi Yuni Artika Nuning Nurcahyani Nur Diana Khalidah Nur Hajati Nur Hidayati Nur Rochman Nurhajati Nurhajati Nurul Mahyatatik Pardiman Pardiman Priyambodo Priyambodo Puspita Rahma Tristanti Qonita Amalia Radha Maudyna R Rahmad Irvan Abadi Rahmawati Rahmawati Ratna Furi Ratna Tri Hardaningtyas, Ratna Tri reni septrisia Restu Millaningtyas Reva Paulina Djodi Riski Bagus Satria Rivaldi C Lengam Rizkita Oktavirana Rohmat Rohmat Rois Arifin Rosa Widyanti Djafar Salman Ainurridho Salsa Nadia Fortunada Rofiqoh Salsalbila Junita Sari Santi Patimah Santy Irene Putri Selfi Apriliya Seri Rezjeki Wardani Tamba Shafaratin Nurul Hasanah Shavira Zhulfa Eka Putri Siti Muntomimah Siti Nabila Rahmah Siti Nadhiroh Siti Nur Khofifah Sonia Ismi Khaq Sulistijowati Sulistijowati Sumy Dwi Antono Sunaryo, Hadi Susmita Kuning Wangi Syarifah Syarifah Syarifatul Aini Syarwani Ahmad Ulis Sa’adah Umami Nuraisyah Villy Nursayidah Vita Oktavian Wahab, Farida wahyu setiaji wandi - Wayan Sukanta Widarko, Agus Widyan Violita Yanti, Siti Ida Yekti Maryani Yustanta, Brivian Florentis Zaky Adib Fajari