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Siti Munawaroh
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Journal : International Journal of Integrative Sciences

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Study on Marketing of Chrysanthemum Cut Flower With Structure, Conduct, and Market Performance Approach in Cianjur Regency Endang Saefuddin Mubarok; Siti Munawaroh; Subari; Brahim Abdullah; Rukun Santoso; Ratih Ayu Sekarini
International Journal of Integrative Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i12.6987

Abstract

This study aims at collecting information and analyzing it with respect to the structure, conduct, and market performance of chrysanthemum cut flowers in Cianjur Regency. The research design is descriptively and explanatively quantitative, with multivariate analysis method using 10 reviews. The samples of the research were 72 respondents. Data collection was carried out by interviews, recording and observations.The results of the research indicate that: (1) the market structure belongs to the oligopoly market with CR4 with 85 percent control; (2) each marketing agency performs the same marketing functions but with different behavior; (3) channel one has the highest total margin of 56.52 percent, while channel three has the most efficient margin of 50 percent; (4) in the short term the market at the farmer level and the market at the consumer level are not integrated, but it is integrated in the long term; and (5) the existence of capital cooperation between village collectors encourages an inefficient market and farmers do not have a bargaining position
Co-Authors Adhi, Muhammad Alif Ibadurrohman Adhi Afifah Zahraini Aghsyannisa Aghsyannisa Agil Ario Wibawa Agus Sugeng Riyanto Agustinus Adi Nugraha Ahmad Isnaini Shidqi Nurhani Ahmad Maftuh Sujana akhmad Mudarris Aldira Ayu Nastiti Nur Hanifah Amalya, Diska Amanda Eka Nur Oktaviani Andina Halimsyah Rambe Andri Iryawan Andriyani Mustika Nurwijayanti Angesti Nugraheni Anisa Mustika Sari Annisa Aghnia Rahma Antoni Aprianto Arohim Nugraha Ari Purnomo Binti Yunariyah Brahim Abdullah Bulan Kakanita Hermasari Bunga Zulfa Salsabila Caetano Carceres Correia Cahya Purnama Candra Wijaya Citra Ayu Anggraini Dadan Kurnia Daniel Daniel Darmono Darmono Desi Putri Febrianti Desti Irja Dewi Ambar Wati Nengsih Dewi Rostianingsih Dhoni Akbar Ghozali Dian Nurhidayah Difa Ananda Safira Dita Mahameru HM Djupiansyah Ganie Dwi Hartanti Dwi rahayu Egita Riyanti Supangadi Elisabeth Nova K Elmie Muftiana Emillie Sugarcia Endang Dewi Lestari Endang Saefuddin Mubarok Endang Safitri Endang Siswati Enrico Ananda Budiono Erika Rahma Siregar Ersha Nabilla M Evi Nur Akhiriyanti Faisal Abduh Faisal Tamimi Farida Simanjutak Fauzan Adhipramana Fauzan Aliyan Febroza Della M.Y Felix Andreas Sutanto Firman Wahyudi Fitri Adira Hendrayani Friska Junita Galih Laras Pritayuniar Galuh Ageng Antika Ghufron Faqih Hainun Nisa Hany Arya Wardhany Hastami, Yunia Hendy Kurniawan Humairah, Reni I Nyoman Sudana Degeng Ida Adviany Ida Kristianingsih imam baihaki Indah Sari Inera Faren Arganesya Ismed Setya Budi Izza lailiya Jamila Vikamila KHOIRUNNISA Khusnul Khotimah Kusyogo Cahyo Laila Mutiara Sari Lailatussyifa Lailatussyifa Laily Ayu Nurrohmah Laura Aki Tasurruni Lazuardi Lazuardi Lenny Irmawaty Liatul Maula Aulalia Lilik Wijayanti Lukman Aryoseto Luthfiyah Zulfaini Silalahi M.Nur Dewi Kartikasari Mahesa Rizky Saputra Maria Galuh Kamenyangan Sari, Maria Galuh Kamenyangan Marni Br Karo Marwiyah Mas Aditya Senaputra Maslan Pangaribuan Metti Verawati Mohamad Hilman Pradestian Much Ilham Novalisa Aji Wibowo Muhamad Dias Saputra MUHAMMAD AMIR Muhammad Bayu Muhammad Fathurozi Chan Muhammad Syauqi Ridhallah Muhana Fawwazy Ilyas Muthmainah Nabila Putri Andini Nadia Rahmi Nana, Dwi Ratna Nanang Wiyono Nanda Krisnawati Naufal Sera Musthafa Nelsi Marintan Tampubolon Nisa Amelia Purba Noor Alifah Nopi Novi Indrayati Nuraini Nuraini Nurmida Catherine Sitompul Nurpusfita Sari Nurul Karisma Nuryana, Zalik Olivia Hilmi Fauziah Parjiman Puri Kresna Wati Putri Valentina Ekasari R Muhamad Mahrus Alie Rahmayati Fitria Purba Ratih Alinda Br Barus Ratih Ayu Sekarini Renince Siregar Renita Ikkanuriani Rianne Johnly Pio, Rianne Johnly Riyen Sari Manullang Rizka Angelia Putri Rizki Akmalia Rizki Umayroh Rose Kusumaningratri Roudlotul Jannah Rukun Santoso Rupdi lumban Siantar Said Suhil Achmad Saiful Nurhidayat Saputra, Agung Ryan Bayu Sayugo Adi Purwanto Selfi Handayani Setyawan Wibisono Shelsie Amalia Putri Sigit Dwi Prakoso Siti Jamilah Siti Uswatun Sri Anggarini Parwatiningsih Sri Ulina Kaban SRI UTAMI Subandi Subari Sucipto Sucipto Sudadi Sufila Maula Sulpadli Sulpadli Susi Nawanti Sutarman Suwistiyonengsih Suwistiyonengsih Syamsul Mu’arif Syamsulhuda BM Syania Shabrina Tania Amara Br Pakpahan Tetty Rina Aritonang Tinneke M. Tumbel Titik Sumiatin Tri Haryanto Tri Haryanto Umi Kulsum Umi Zulfa Vika Devinta Sari Vivien Dwi Purnamasari Wahyu Suryaningsih Warjiman, Warjiman Widuri Wulandari Wiwit Desi Intarti Yasmin Millatil Hasanah Yuli Nurani Yusriadi Marsuni Zahroni Zahroni