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Analysis of Integrated Marketing Communication (IMC) Strategy in Increasing Market Share: Case Study of Selingkar Yogyakarta Sri Utami; Azizah, Nurul
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.721

Abstract

This research aims to provide valuable guidance for marketing practitioners and product developers in developing appropriate and effective IMC strategies. So this research can encourage increased awareness, acceptance and adoption of literacy education products in Selingkar. In this research, descriptive qualitative data collection techniques were used, as well as the data collection process through observation, interviews and documentation. The source of this research is the founder of Selingkar and marketing officer of Selingkar. The research results show that Selingkar has implemented an integrated IMC strategy, including advertising, direct marketing, sales promotion, personal sales, sponsorship, word of mouth, public relations and social media marketing which have an impact on market share . However, the application of IMC is still limited to technology. Additionally, this integration helps manage marketing budgets more effectively and allows for more accurate measurement of campaign results.
Criminal Responsibility for Perpetrators in Terrorism Criminal Acts in Indonesia Sri Utami; Yasmirah Mandasari Saragih; Tamaulina Br.Sembiring; Sudarno Hariadi Nasution; Tengku Muhammad Reza Fikri Dharmawan Assegaf
Green Social: International Journal of Law and Civil Affairs Vol. 2 No. 1 (2025): International Journal of Law and Civil Affairs
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greensocial.v2i1.60

Abstract

The crime of terrorism is a form of crime with an international dimension that is very frightening to the public. Terrorism is a crime against humanity which is classified as an extraordinary crime because it has succeeded in creating chaos based on religion, sect or organization. This crime against humanity is regulated in Law of the Republic of Indonesia Number 5 of 2018 concerning Terrorism Crimes. Terrorist networks that are difficult to trace and have wide access make the problem of terrorism difficult to eradicate. Easy access between countries is one of the reasons why it is difficult to break the chain of terrorist networks. So efforts are needed through bilateral, regional and international cooperation to eradicate terrorism. The research method used in this paper uses normative legal research based on legal theories. By taking a legislative approach through literature study. This research aiming to find out what causes perpetrators to commit criminal acts of terrorism and to find out what form of criminal law accountability exists for perpetrators who participate in criminal acts of terrorism in Indonesia .
Upaya Meningkatkan Hasil Belajar Peserta Didik XI-2 Materi Matriks Melalui Pembelajaran Kooperatif Tipe STAD Di SMA Negeri 6 Surabaya Tahun Ajaran 2023/2024 Dovina Meilisa Nur Fadilla; Herfa Maulina Dewi Soewardini; Sri Utami
Bilangan : Jurnal Ilmiah Matematika, Kebumian dan Angkasa Vol. 2 No. 1 (2024): Bilangan : Jurnal Ilmiah Matematika, Kebumian dan Angkasa
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bilangan.v2i3.89

Abstract

The cause of the low learning outcomes of students on matrix material is the lack of understanding of concepts and communication skills. A learning model that overcomes these problems is needed. The STAD type cooperative learning model can increase the interaction between students so that students can communicate and collaborate to understand matrix concepts. This class action research aims to improve students' learning outcomes on matrix material by applying the STAD type cooperative learning model in class XI-2 SMA Negeri 6 Surabaya. The data collection techniques used were observation, learning outcomes test, and documentation. The results showed that by applying the STAD type cooperative learning model can improve the learning outcomes of students of class XI-2 SMAN 6 Surabaya on matrix material. This is indicated by an increase in the value of learning outcomes and completeness of students after being given action in each cycle. There was an increase in learning outcomes by 39.39% from pre-cycle to cycle I and 54.54% from cycle I to cycle II. Learning completeness reached 54.54% in cycle I and 100% in cycle II.
Political Law in Enforcement Law in Indonesia Ismidar Ismidar; Tamauina Br. Sembiring; Sri Utami
International Journal of Law, Crime and Justice Vol. 1 No. 4 (2024): December : International Journal of Law, Crime and Justice
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijlcj.v1i4.275

Abstract

Law is a guideline and rules related to the concept of living in society and will always be in accordance with the conditions of society. Law is a demand to be able to provide justice, meaning that law is always faced with the question of whether law can realize justice. Related to the concept of law, legal politics is interpreted as an activity that determines the pattern and method of forming law, supervising the operation of law, and updating law for the purpose of the State. Therefore, law is a determinant of politics, and is also related to democracy in the sense that political activities are regulated and must be subject to legal rules. Law is viewed from the perspective of das sollen (necessity), viewing that law must be guided by relations between members of society. While those who view it from the perspective of das sein (reality), empiricists see that law is greatly influenced by politics not only in the process of making it, but also in its empirical realities. So that law is influenced by politics and even now legal autonomy in Indonesia is often intervened by politics, not only in terms of its making, but also in its application, both in terms of law enforcement. This study aims to determine the impact of the development of legal politics in the law enforcement system in Indonesia and the existence of legal politics in the law enforcement system in Indonesia. The method used in the study is normative juridical.
EFEKTIVITAS AUDIOVISUAL UNTUK MENINGKATKAN KEMAMPUAN SOSIAL-EMOSIONAL DAN MENYIMAK DI TK FILADELFIA GILIMANUK Putri Antingsari, Eunike; Nuril Huda; Sri Utami
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 3 (2024): Volume 09 No. 03 September 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

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Abstract

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Meta-analysis Influence of Integrated Mind Mapping Inquiry Based Learning Model on Student Problem Solving Skills Nur, Jumaidi; Sri Utami; Hery Nuraini; Kurniawan, Andri
Jurnal Penelitian Pendidikan IPA Vol 10 No 3 (2024): March
Publisher : Postgraduate, University of Mataram

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Abstract

A This study aims to determine the effect of inquiry-based learning model integrated mind mapping on students' problem-solving skills. This type of research is quantitative research with meta-analysis methods.  Data comes from international journals or proceedings published 2015-2023. Data search through ScienceDirect, Springer, ProQuest, ERIC and Taylor of Francis databases. Research should be selected for data in meta-analyses. The inclusion criteria are that research must be experimental methods or quasi-experiments, research indexed by Scopus, Sinta, Web of Science, Microsoft Academic and EBSCO, Research has an experimental class inquiry learning model integrated mind mapping and conventional model control class, research has a number of samples (N), correlation values (r), t, and F and a sample consisting of 1021 participants. Data analysis with the help of JASP to determine the value of effect size, heterogeneity test and publication bias. The results showed a positive influence of minde mapping-based inquiry learning model on students' problem solving skills ( z = 7.019; p < 0.001; 95% CI [0.61; 1.26]. This finding shows that the influence of mind mapping-based inquiry learning models is included in the very high category (rRE = 1.31).
A Cultural Acculturation: The Code-Mixing and Language Meaning in ‘Geef Mij Maar Nasi Goreng’ Song Sari, Fransiska Marta; Sri Utami; Nensy Megawati Simanjuntak
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v3i4.10693

Abstract

This research explores the phrase "Geef Mij Maar Nasi Goreng" from the song of the same name by Aunt Lien as a lens into cultural acculturation between Indonesia and the Netherlands. By employing critical discourse analysis, the study investigates how the phrase reflects code-mixing, conveys cultural meaning, and contributes to identity construction. The research found that the phrase is a microcosm of cultural intersection, combining Dutch and Indonesian languages to express longing for Indonesian cuisine. It symbolizes the challenges of adapting to a new culture while maintaining one's heritage. Moreover, the song acts as a platform for Aunt Lien to navigate her Dutch-Indonesian identity, contrasting Indonesian flavors with Dutch culinary staples. Ultimately, the phrase serves as a potent symbol of the complexities of acculturation, demonstrating how language can be a vehicle for both connection and disconnection between cultures. This study contributes to understanding the role of language in cultural exchange and the experiences of individuals navigating multiple cultural identities
STRATEGI KEPALA SEKOLAH DALAM MENINGKATKAN KINERJA GURU DI SEKOLAH DASAR Dwi Heri Murtiningsih; Sri Utami
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 2 (2024): APRIL - MEI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini membahas tentang strategi kepala sekolah SD Islam Al Mubarok dalam meningkatkan kinerja guru. Hal tersebut didasari oleh kesadaran bahwa ketercapaian pendidikan di sekolah tergantung pada kecakapan guru serta kebijaksanaan kepala sekolah. Berkenaan dengan alasan tersebut kemudian kepala sekolah SD Islam Al Mubarok mencanangan program yang berkenaan dengan optimalisasi kinerja guru, dengan melaksanakan supervisi, evaluasi, serta pemberian reward secara rutin. Berdasarkan hasil evaluasi tersebut kemudian digunakan oleh kepala sekolah untun membuat program-program inovatif yang telah disesuaikan dengan standar yang ada. Tidak hanya itu, kepala sekolah juga secara aktif mengadakan pelatihan yang telah disesuaikan untuk meningkatkan kompetensi guru. Berdasarkan evaluasi guru akan terlihat kekurangan kompetansi dari masing-masing guru, yang mana kemudian akan dikaji oleh kepala sekolah dan akan diberikan solusi secara berkelanjutan, dan jika diperlukan akan didatangkan ahli dari eksternal sekolah. Tujuannya tentu agar guru menjadi lebih fokus dan mengetahui titik kelemahannya, sehingga pada tahun ajaran berikutnya menjadi evaluasi tersendiri dan menjadi titik balik agar lebih baik lagi.
Perlindungan Hukum Terhadap Anak Yang Menjadi Pelaku Tindak Pidana Pencurian Di Padangsidimpuan Idris; Andri Muda Nst; Sri Utami
Islamic Circle Vol. 3 No. 2 (2022): Islamic Circle
Publisher : Prodi Hukum Ekonomi Syari'ah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/islamiccircle.v3i2.1052

Abstract

Permasalahan anak yang berkonflik dengan hukum sangatlah merisaukan, untuk itu diperlukanya suatu sistem pradilan yang menjamin perlindungan anak yang berhadapan dengan hukum. Anak yang berhadapan dengan hukum adalah anak yang melakukan tindak pidana atau yang anak yang melakukan perbuatan yang dinyatakan dilarang bagi anak baik menurut perundang-undagan maupun menurut peraturan hukum lain yang hidup dan berlaku dalam masyarakat yang bersangkutan.Proses penanganan anak dapat menimbulkan permasalahan karena mereka harus ditangani secara hukum.Tingkah laku yang demikian disebabkan karena dalam masa pertumbuhan sikap dan mental anak belum stabil, dan juga tidak terlepas dari lingkungan tempat anak bergaul. Pendekatan ini dilakukan dengan meneliti data sekunder yang berhubungan dengan obyek penelitian, kemudian dilanjutkan dengan mengadakan penelitian langsung dilapangan.Selanjutnya data yang diperoleh disajikan secara deskriptif dan dianalisis secara kualitatif. Hasil penelitian menunjukkan bahwa ketentuan Pasal 16 ayat (3) Undang-Undang Perlindungan Anak sudah diimplementasikan oleh Polres Padangsidimpuan dalam kasus pencurian yang dilakukan oleh anak, Polres Padangsidimpuan tidak melakukan penangkapan dan penahanan sepanjang ada orang tua/keluarga yang bisa menjamin. Dalam penanganan perkara ini Polres Padangsidimpuan juga berhasil dalam mengupayakan proses diversi.
Training on Managing Priority Needs to Curb Consumptive Behavior among Students at SMK 1 Pare-pare. Utami, Dwi; Sri Utami; Magfirah Wahyu Ramadhani; Ambarwati Akib; Nurul Chalisa Majiding
Outline Journal of Community Development Vol. 2 No. 3: March 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/258xmf94

Abstract

Consumptive behavior among students, especially in vocational schools, is a growing concern influenced by low financial literacy and weak self-control in the digital era. This community service program aimed to reduce such behavior through participatory training on needs management. Conducted at SMK Negeri 1 Pare-pare, the program engaged students in interactive sessions, simulations, and discussions to enhance their understanding of financial planning and prioritization. The results showed improved knowledge, increased awareness of spending habits, and a positive shift in attitudes toward money management. The training was well-received by both students and school staff, highlighting the importance of continued financial education. This initiative supports the development of responsible financial behavior among youth.
Co-Authors AA Sudharmawan, AA Abdul Rajab Abdullah Achmad Dafir Afan Faizin Afi Rachmat Slamet Afifah Alifia Fitriana Afiska Prima Dewi Afsun Aulia Nirmala Agoeng Harjatmo Rahardjo Agrina Agrina Agus Suradika Ahmad Ruslan Ahmad Susanto Aifa Inayati Akib, Ambarwati Aksul Dewi Fikra Alifiyanti Muharramah Andri Gunawan ANDRI KURNIAWAN Andri muda Nst Anindya Desy Pinastika Putri Anisa Fadillah Annas Kurnia Sari Ari Pristiana Dewi Arneliwati Asep Ahmad Siddiq, Drs.,M.Si. Asriyani, Wahyu Astriana Mulyani Ayu Suciawaty Hamka Bayhakki Bayhakki Bayu Purbha Sakti Busnawir Busnawir Chairiawaty Darma Setiawan Darwin Karim Dewi Ayu Nur Wulandari Dienda Febriani Dina Meysi Chandra Diyan Andriani Dovina Meilisa Nur Fadilla Dr. Gunawan Santoso Dwi Heri Murtiningsih Edy Haryanto Eka Haryati Yuliany Eka Nofrida Fauzi Eka Tiara Sakina Eko Nugroho Elisabeth Aska Endro Yulianto Erika Erika Erika Fariza Makmun Fatimah AS FATMONA, SARIFFUDIN Faustyna Fauzah Namira Febri Prihatin Febriana Sabrian Feri Ariyanto Ferry Kriswandana Fithri Azni Fitriani Fuji Astuty Gamya Tri Utami Ginarsih, Yuni Gunawan Santoso Haerussaleh Handini Widyastuti hapid alatas, uying hapid Hartatik, Rista Hasyim, Sitti Hajerah Henky Setiadi Hepy Krisman Laia Herfa Maulina Dewi Soewardini Hery Nuraini Hikmayani Subur Hilmi Yumni Huwaidah, Yunita Nisrina I Dewa Gede Hari Wisana Idham Ragil Widianto Atmojo Idris Imam Sarwo Imam Turmudi Imayah Imrom Fauzi Indah Fajarini Indriati, Ganis Ira Lestianti Ira Puspitasari Irwan Sulistio Ismidar Ismidar Isnanto Iswan Iswandi Joko Suwito Juita Novalia Br Barus Juliana Christyaningsih Juliani Juliani Jumaini Khairani, Leylia Lembunai Tat Alberta Liliek Soetjiatie Luthfi Rusyadi Magfirah Wahyu Ramadhani Majiding, Nurul Chalisa Marinawati Ginting Martinus Budiantara Meitasari Nurhidayah, Meitasari Nurhidayah Mhd. Azhali Siregar Michael Gerits Kriswanto Remetwa MINARTI Misrawati Muhamad Sofian Hadi Muhammad Arif Sahlepi Muhammad Hufron Muhammad Ihlashul Amal Muhammad Iqbal Muhammad Syarif Hidayatullah Muhammad Syukurman Mustari Mustari Naily El Muna Neng Esti Wibowo Nensy Megawati Simanjuntak Nindyah Siska Handayani Ningsih, Wirda Ninna Novriyana Nisa Marini Nabila Niswatun Fauziah Nova Dwi Mulyani Novlin Claudi Nugraheni, Wahyuningsih Triana Nur Arisah Nur, Jumaidi Nuril Huda Nurjannah Nurjannah Nurlena, Nurlena Nurseha Nurteti Putri Dewi NURUL AZIZAH Nurul Hidayati Omar Pahlevi Oswati Hasanah Pratiwi Ningsih Pratiwi, Elsa Intan Prithania Dwiza Renanda Putri Antingsari, Eunike Putri Zudhah Ferryka Putri, Syintya Eka R. Joko Musridho Raden Syaifuddin Rahma Rahma Rahmanisa Arifin Ratih Dwi Rahmawati Ratna S Retna Puspitadewi, Teresia Retno Sasongko Wati Rica Tri Septinora Rini Setiawati Rio Irvanda Yuris Rissa Rahmawati Harahap Rizky Annisa Rizky Annisa Rokhmalia, Fitri Rosnani Libryani Sinaga Rytha Petrossky Sari Permata Gusma Sari, Fransiska Marta Sari, Ira Rahayu Tiyar Sarwo Dinata Sauma Nadia Azzahro Septya Putri Utami Setiawan, Ribud Shanty Oktavilia Sismala Harningtyas Siti Lailaturrahmah Siti Mar'atus Siti Munawaroh Siti Nur Khotijah Siti Nurkusaeni Siti Rukiyah Sitti Hajerah Hasyim Slamet Wardoyo Sofiana Sofiana Sri Delima Harahap Sri Hartati SRI RAHAYU Sri Suwartini Sri Wahyuni Sucipto Sucipto Sudarno Hariadi Nasution Sukriana Sukriana Sukur Sulistyowati, Dwi Wahyu Wulan Suparwi Suparwi Suwardono Syafwatul Putria H Syahir Fadli Syamsiar, Syamsiar Syamsul Anwar Tamauina Br. Sembiring Tamaulina Br.Sembiring Tania Fadillah Taufiqurrahman Tazi Al Quthubi Tengku Muhammad Reza Fikri Dharmawan Assegaf Tety Fajiro Thasa Azzahra Tirta Mulyana Titik Sumiatin Uzia, Wa Ode Ulfa Veny Elita Wahid Rhomadon Pratama Wahyu Muh Syata Wahyu Saputra Wahyu Tri Ningsih Wahyurianto, Yasin Wasisto Utomo Wenda Stephana Widia Lestari Wisudani Rahmaningtyas Yasmirah Mandasari Saragih Yeni Kartikawati Yogi Nofrianto Yuana, Anik Gita Yulen Lethulur Yulia Irvani Dewi Yuni Fitriani Zamhariri