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Abubakar Abubakar
Bagian Radiologi Fakultas Kedokteran Universitas Diponegoro/RS Dr. Kariadi Semarang, Jl. Dr. Sutomo 16-18 Semarang
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Journal : AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian

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Analysis Of Marketing Strategies Of Post Covid-19 Bromelia Ornamental Plants In Tamansari District, Bogor Regency Lifstania, Adinda; Abubakar, Abubakar; Rom Ali Fikri, Muhamad
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 12 No 1 (2025)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v12i1.6155

Abstract

Purpose: This research aims to identify and analyze the main factors in Bromelia farmer production, formulate strategies, and determine priority strategies. Methodology: The research method used is descriptive analytical which is qualitative and quantitative. Primary data was obtained through interviews and questionnaires, secondary data through literature studies of relevant journals as well as BPS and local government data. Sampling was carried out by purposive sampling, the number of samples used was 20 people. Data analysis uses the Internal Factors Evaluation (IFE), External Factors Evaluation (EFE), Internal-External (IE) Matrix, SWOT Matrix, and QSPM Matrix. Results: The results of this research show that the main internal factor is that the location/village is already famous for its plant symbol. ornamental with a score of 0.42 and the main external factor is the demand for Bromeliads to date due to price stability. Finding: the potential for ornamental plant centers in Tamansari District, as well as price competition between farms of different plant types with a score of 0.341. Novelty : The resulting priority strategy The QSPM matrix with a STAS value (5.69) is to expand the reach and introduce Bromeliad plants to be able to collaborate with stakeholders. Type of Paper: Identifisuch as a research article.
Co-Authors AA Sudharmawan, AA Aan Komariah Adam Adam Af'idah, Rivianty Putri Nur Agustina, Dessy agustina, yenni Ahmad Hidayat ahmad yani Aji, Bagus Restu Aliyu, Maimuna Aljufri Aljufri Anggaresti, Elsa Ani, Nor Anshari, Erwin Anwar Anwar Apriyani, Dita Arfriani Maifizar Arif, Arifudin M. Aspin Aspin, Aspin Astari, Tiara Dewi Azahra, Siti Fatimah Aziz, Cut Nurhalizah Azwar Azwar Azzarkasyi, Muhammad Bahari, Reza Basri Basri Bayfurqon, , Fawzy Muhammad Bayu Budiandrian, Bayu Budhi Pamungkas Gautama, Budhi Cepi Triatna, Cepi Darmawati Darmawati Daud, Muslem Deluma, Ridwan Devianti, Yulianissa Dian Aswita, Dian Diding Nurdin, Diding Dikdik, Asep Eka Srimulyani Evi Apriana Fadliyanti, Luluk Farid Mulana Fatah, Adrian Maulana Fatimah Azzahra Fatmawati, Titi Fauzia, Rizka Febrianti, Nadiya Fitra Razak, Moh Nabil Fitriani Fitriani Fonna, Fadhila Hasrina, Cut Delsie Hastian, Hastian Hayati Hayati Heri Fajri, Heri Herlian, Herlian Herlina Herlina Hisbullah Hisbullah Hudaya, Chairul Iksan Adiasa Irwan Irwan Ishak Bagea Israwati Israwati, Israwati Iwan Harsono Jailani Jailani Juhadira, Juhadira Jujuk Ferdianto Lifstania, Adinda Lilianti, Lilianti Lisa Agustina, Lisa Lutfi Afifah, Lutfi Lutfiani, Histi Nafisah M. Yusuf Mahatmayana , I Ketut Manu Mahatmayana, I Ketut Manu Maria Ulfah Maryono, Bagas Gilang Ramadhan Maulia, Ulfia Nanda Maulidya, Nita MMSI Irfan ,S. Kom Muhamad Rom Ali Fikri Muhamad Saleh Muhammad Chaerul Muhammad Husni Muhammad Iqbal Muhammad Ridhwan Muhammad Yusuf Muhammad, Abdullahi Muhammad, Sunusi Dayyab Mukhlishien, Mukhlishien Mulawiani, Baiq Saripta Wiji Muliyani Muliyani Mutia, Ratna Nanang Fattah Nasaruddin Nasaruddin Nasarudin, Nasarudin Nasir Nasir Nirwani Jumala, Nirwani Jumala Nur Afni Nur'azkiya, Luthfi Nuraeni Nuraeni Nurdin Nurdin Nurzaima, Nurzaima Nur’azkiya, Luthfi Ofita, Cherly Prakoso, Radianthama Agung Budi Pratiwi, Nabila Dian Prihaswara, Agata Prihatin, Eka Puspitasari, Yulinda Rachmadina, Rayi Rachman, Ranno Marlany Rachman, Syifa Maghfirah Rahman, Abduk Rahmawati M, Rahmawati Rasid, Rasid Riska Riska Rizka Rizka, Rizka Rom Ali Fikri, Muhamad Rosida, Wa Ruksanan, Ruksanan Said, Hasmira Salsabila, Aprilia Saputra, Didin Hadi Saputra, Nanda Satrio, Muhammad Sabdo Septian Fatianda Siraj Siraj SRI RAHAYU Subahgia, Jeroh Miko Sulandjari, Kuswarini Sumarto Sumarto Suriyati, Suriyati Swito, Agus Syarfuni Syarfuni Syarif Husni Syarifuddin, Teuku Sya’diyyah, Rina Tampubolon, Fransisca Joana Taufiq Nur Taufiq Taufiq Tunnazah, Syifa Ulfa, Abd. Hadid Rahman Usman, Abdullah Usman, Muhammad Mudassir Waluyo, Kasja Eki Wijaya, I Putu Eka Wijayanti , Widya Yasir Amani Yayah Rahyasih, Yayah Yeni Sari Wulandari Yusiana, Ekalia Zahraini Zahraini Zainuddin, Zainuddin Zulkifli Zulkifli