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All Journal Journal of Humanities and Social Studies JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Darmabakti Cendekia: Journal of Community Service and Engagements Community Development Journal: Jurnal Pengabdian Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Artificial Intelligence and Digital Business West Science Business and Management JOURNAL OF Qualitative Health Research & Case Studies Reports IJEB Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society JPM Jurnal Akademika Baiturrahim Jambi
Redjeki, Finny
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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E-Business Strategies and Digital Marketing Practices – Literature Review Depi, Jeanne Nurtami; Sari, Yulia Puspita; Chintiyani, Fitri; Sari, Rahmi Rachmawati; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.362

Abstract

The rapid growth of digital technology has transformed the landscape of business operations. E-business strategies and digital marketing practices have become essential for achieving competitiveness, customer engagement, and market expansion. This literature review aims to explore and analyze the key components, trends, and implications of e-business strategies and digital marketing practices. By synthesizing findings from various academic sources, this study identifies common themes and emerging innovations in the field. The results show that successful e-business strategies are built on agility, customer-centricity, and data-driven decision-making, while digital marketing is increasingly personalized and omnichannel in nature. The review contributes to the understanding of how businesses adapt their models in the digital economy.
Implementasi E-Bussines dan Dampaknya Terhadap Pertumbuhan UMKM Rahmawati, Feti; Sihombing, Veronika Dinar Romauli; Fauziah, Fauziah; Astuti, Tri; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.402

Abstract

The development of information technology has changed the business landscape globally, including in Indonesia. E-business is one of the main strategies for Micro, Small and Medium Enterprises (MSMEs) to increase competitiveness in the digital era. This research aims to analyze the implementation of e-business in MSMEs in Indonesia and its impact on business growth. This research uses a qualitative method with a case study approach on five MSMEs that have adopted e-business. The research results show that e-business contributes significantly to increasing operational efficiency, market expansion and revenue growth. However, challenges such as lack of digital literacy and technological infrastructure are still obstacles. The conclusion of this research confirms that government support and increasing the digital capacity of MSME players are key factors in the success of e-business implementation
Utilization of E-Business to Enhance Efficiency and Innovation in the Micro, Small, and Medium Enterprises (MSMEs) Sector Takwa, Muhammad; Kasyati, Kasyati; Supriadi, Drajat; Prabowo, Hanif Agung; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.411

Abstract

The advancement of e-business has significantly transformed the operational landscape for Micro, Small, and Medium Enterprises (MSMEs). This literature review aims to explore how the utilization of e-business technologies contributes to enhancing efficiency and fostering innovation within the MSME sector. By analyzing scholarly articles and industry reports published between 2015 and 2024, this review identifies the key drivers, challenges, and impacts of e-business adoption. Findings suggest that e-business adoption improves process efficiency, reduces operational costs, facilitates market expansion, and drives innovative business models. However, barriers such as limited digital literacy, inadequate infrastructure, and cybersecurity threats persist. This review concludes with strategic recommendations for MSMEs and policymakers to support digital transformation.
The Impact of Influencer Marketing on Consumer Decision-Making in E-Commerce Platforms Samsu, Ridha Aprilla; Budiawan, Likha Navadiani; Yinnie, Celine; Muhroji, Jamal; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1417

Abstract

This research aims to analyze the influence of influencer marketing on consumer decision-making processes in e-commerce platforms. Utilizing a quantitative approach, the study investigates how influencer credibility, attractiveness, and expertise impact consumer purchase intentions. The research sample consists of 250 active e-commerce platform users in Indonesia. Data was collected through online questionnaires and analyzed using structural equation modeling (SEM). The findings reveal that influencer credibility significantly influences consumer purchasing decisions, with a path coefficient of 0.45 (p < 0.01). This study provides in-depth insights into the dynamics of influencer marketing in the digital era and its implications for consumer behavior in e-commerce environments.
Penguatan Komunitas dan Dukungan Emosional sebagai Bentuk Bhakti Sosial Guna Pemulihan Trauma Pasca Bencana Tanah Bergerak Halimah, Lili; Redjeki, Finny; Herlina, Herlina; Faizah; Halibanon, Dewi Saparina
Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): JULY-JPM
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/jpm.v3i2.123

Abstract

Bencana tanah bergerak merupakan salah satu bencana alam yang berdampak besar terhadap kondisi fisik, sosial, dan psikologis masyarakat terdampak. Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan dukungan sosial dan psikologis kepada korban bencana melalui program bhakti sosial dan pemulihan trauma (trauma healing). Metode kegiatan meliputi pemberian bantuan kebutuhan dasar, layanan kesehatan, serta kegiatan psikososial seperti terapi bermain dan konseling kelompok yang difokuskan kepada anak-anak dan kelompok rentan. Kegiatan dilaksanakan di wilayah terdampak bencana tanah bergerak di Desa Pasirmunjul Purwakarta, Jawa Barat, dengan melibatkan relawan, tenaga medis, dan pendamping psikologis. Hasil kegiatan menunjukkan bahwa intervensi yang dilakukan memberikan dampak positif terhadap pemulihan emosional korban serta memperkuat solidaritas dan ketangguhan sosial masyarakat. Kegiatan ini diharapkan menjadi model respons cepat pascabencana yang menggabungkan bantuan material dan dukungan psikologis secara holistik.
Etika Bisnis dan Tanggung Jawab Sosial Rumah Sakit dalam Pengelolaan Dampak Lingkungan: Tinjauan Sistematis Ahmed, Muhammad; Supriyadi, Supriyadi; Redjeki, Finny; Delima, Mera
Jurnal Akademika Baiturrahim Jambi Vol. 14 No. 2 (2025): September
Publisher : Universitas Baiturrahim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36565/jab.v14i2.963

Abstract

Hospitals, as healthcare service providers, hold a strategic role in ensuring the quality of care while simultaneously facing challenges as business institutions that must carry moral and social responsibilities. Operational activities, such as medical waste management, energy consumption, and the use of chemicals, have the potential to negatively impact the environment. This study aims to examine the relationship between business ethics and Corporate Social Responsibility (CSR) in hospital management, with the expected output being the identification of implementation strategies that support environmental sustainability. The method employed was a literature review analyzing recent studies related to business ethics, CSR, and environmental management practices in hospitals. The findings indicate that applying ethical values such as honesty, responsibility, fairness, and environmental concern, combined with CSR practices through proper waste management, emission reduction, and community education, strengthens hospitals’ commitment to environmental issues. In conclusion, consistent application of business ethics and CSR not only enhances hospital reputation and public trust but also contributes significantly to sustainable development.
Pengaruh e-marketing mix dan mutu pelayanan kesehatan terhadap kepuasan pasien di rumah sakit Febrina, Dara Meutia Ayu; Pusparani, Kinanti Vionanda; Kusyanto, Fahmi Abdullah; Mubarok, Rizqi; Redjeki, Finny
JOURNAL OF Qualitative Health Research & Case Studies Reports Vol 5 No 4 (2025): September Edition 2025
Publisher : Published by: Indonesian Public Health-Observer Information Forum (IPHORR) Kerjasama dengan Persatuan Perawat Nasional Indonesia (PPNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56922/quilt.v5i4.1215

Abstract

Background: The rapid development of information technology has encouraged hospitals to adopt the E-Marketing Mix to enhance patient access, personalization, and trust. However, service quality remains the key factor in shaping patient satisfaction. Integrating these two aspects is essential to remain competitive in the digital era. Purpose: To analyze the effect of the E-Marketing Mix and healthcare service quality on patient satisfaction and to evaluate the mediating role of patient satisfaction in fostering patient loyalty. Method: This study employed an observational design with a systematic literature review approach. Secondary data were collected from PubMed, Embase, and manual searches (2015–2025) and screened according to inclusion criteria, resulting in 10 eligible articles. A comparative analysis was performed, including synthesis of findings, identification of similarities, and drawing conclusions from the literature. Results: A total of 113 articles were initially identified and screened based on publication year and inclusion criteria, resulting in 10 articles that were included in this literature review. Conclusion: The integration of the E-Marketing Mix with structured service quality improvement programs is a key strategy to create an optimal patient experience, enhance satisfaction and loyalty, and strengthen hospital competitiveness in the digital era.   Keywords: E-Marketing Mix; Hospital; Loyalty; Patient Satisfaction; Service Quality.   Pendahuluan: Perkembangan teknologi informasi mendorong rumah sakit menerapkan E-Marketing Mix untuk meningkatkan akses, personalisasi, dan kepercayaan pasien, namun mutu pelayanan tetap menjadi kunci utama pembentuk kepuasan. Integrasi keduanya penting untuk menghadapi persaingan di era digital. Tujuan: Menganalisis pengaruh E-Marketing Mix dan mutu pelayanan kesehatan terhadap kepuasan pasien, serta mengevaluasi peran kepuasan pasien sebagai mediator terhadap loyalitas pasien. Metode: Penelitian menggunakan desain observasional dengan tinjauan pustaka sistematis. Data sekunder dikumpulkan dari PubMed, Embase, dan pencarian manual (2015–2025), disaring sesuai kriteria inklusi, menghasilkan 10 artikel yang dianalisis secara komparatif. Analisis mencakup sintesis temuan, identifikasi kesamaan, dan penarikan kesimpulan berdasarkan literatur. Hasil: Artikel  yang  didapatkan  pada  sumber  sebanyak  113  dan  diseleksi berdasarkan tahun dan sesuai kriteria inklusi yang ditentukan, sehingga didapatkan sebanyak 10 artikel yang akan digunakan untuk literature review penulis. Simpulan: Integrasi E-Marketing Mix dengan program peningkatan mutu pelayanan merupakan strategi kunci untuk menciptakan pengalaman pasien yang optimal, meningkatkan kepuasan dan loyalitas, serta memperkuat daya saing rumah sakit di era digital.   Kata Kunci: E-Marketing Mix; Kepuasan Pasien; Loyalitas; Mutu Pelayanan; Rumah Sakit.
The Role of Social Media Platforms as a Means of Digital Marketing Innovation for Startups in Indonesia Widjaja, Trees Nia Sari; Putri, Melati Triani; Renatasari, Distya Ayu; Wardhana, Hendra; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1933

Abstract

This study explores the role of social media platforms as an innovative digital marketing tool for startups in Indonesia. With the growing number of digital startups and internet penetration, social media has become a strategic platform to build brand awareness, engage customers, and enhance business growth. The research adopts a qualitative literature review approach, analyzing various studies and cases in the Indonesian startup ecosystem. Findings suggest that platforms like Instagram, TikTok, Facebook, and LinkedIn significantly contribute to marketing innovation by enabling low-cost promotions, real-time customer interaction, and viral campaigns. The paper also identifies challenges including algorithm changes, content saturation, and limited human resources. Strategic recommendations are provided for startups to optimize their social media presence.
Utilization of Social Media and Online Platforms in Improving Customer Engagement of Fashion SMEs in Bali Arjang, Arjang; Utami, Eva Yuniarti; Redjeki, Finny
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.698

Abstract

This research investigates the intricate dynamics of social media utilization and online platform presence in shaping customer engagement for small and medium-sized fashion enterprises (SMEs) in Bali. A sample of 120 fashion SMEs participated in a cross-sectional survey, providing insights into their digital strategies and customer interactions. The study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the relationships between social media utilization, online platform presence, and customer engagement. Descriptive statistics, reliability, and validity analyses are conducted to ensure the robustness of the measurement model. The findings reveal a positive and significant impact of social media utilization on online platform presence and, subsequently, customer engagement. The mediating role of online platforms in enhancing customer interactions is highlighted. Practical implications and recommendations are provided for fashion SMEs seeking to optimize their digital strategies and foster meaningful customer engagements in the vibrant cultural context of Bali.
PERDAGANGAN INTERNASIONAL VAKSIN DALAM PERTUMBUHAN EKONOMI NEGARA Redjeki, Finny
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i1.4399

Abstract

As for the objectives in research on the economy of a country, economic growth is the most prominent context because it can be a benchmark for the nation's economic achievements, and this economic growth is one of the indicators of development progress because the driver of growth is international trade. As in international trade which is growing large due to cooperation carried out by various countries. This research method uses a qualitative descriptive research method, namely an overview of the target. The point is that the author wants to explain how the role of international trade in economic growth. International trade is trade carried out by residents of one country with residents of another country on the basis of mutual agreement. International trade carried out with export-import activities has a very important role and impact on economic growth. International trade opens up new market areas that are wider in domestic revenue sharing. A country that carries out import-export activities has comparative, competitive, and independent advantages in managing natural resources, and progress on industrialization and labor.
Co-Authors Abdul Rasyid Adang Haryaman Adi Masliardi Agustini Agustini, Agustini Ahmed, Muhammad Aini Nurul Ainnayah Poetri Zaika, Al Akbar, Muhammad Fadil Andi Harmoko Arifin Arif Rahman Arjang, Arjang Ayke Nuraliati Ayu Amrita, Nyoman Dwika Bakhita, Rona Maulidia Batjo, Sitti Nurjana Bramanto, R. Handi Budiawan, Likha Navadiani Chintiyani, Fitri Dedi Haryadi Degdo Suprayitno Delima, Mera Deny Suryana, Deny Depi, Jeanne Nurtami Dian Prawibawa, Dian Dini Indriani, Dini Endang Ruchiyat Fadhillah, Murni Fadillah, indah Nur Faisal, Ijang Faizah Fauziah Fauziah Febrian, Wenny Desty Febrina, Dara Meutia Ayu Gunardi, Sukmo Halibanon, Dewi Saparina Halimah, Lili Hanawidjaya, Rd. Ratih Hapsari, Rahma Indhytsania Harahap, Subur Haryanto, Abel Hayya, Lidya Nur Hendra Wardhana Herlina Herlina Hermanto Hermanto Hudaeni, Nurul Indah P, Euis Ayu Irdiana, Sukma Irfan Sophan Himawan Junaedi, Dandi Kasyati, Kasyati Khaneisya, Rashell Puteri Kusyanto, Fahmi Abdullah Mandala, Nesha Adelina Mariana, Soneta Dina Maulida, Vida Wahda Mubarok, Rizqi Muhiban, Ayi Muhroji, Jamal Mulyeni, Sri Nainggolan, Elisabeth Naja, Nadia Syahran Nilasari, Yekti Nuraeni HR, Leni Octavianus, Billy Pertiwi, Triani Patra Prabowo, Hanif Agung Pramudani, Nadia Priadi, Muh. Dadi Prihantoro, Kasih Pusparani, Kinanti Vionanda Putra S, Fardani Putri, Liska Zahara Putri, Melati Triani Rahmawati, Feti Renatasari, Distya Ayu Samsu, Ridha Aprilla Sanggya HB, Ahimsa Sari, Rahmi Rachmawati Sari, Yulia Puspita Sihombing, Veronika Dinar Romauli Sinaga, Hommy Dorthy Ellyany Sjoraida , Diah Fatma Sudarmanto, Eko Sudrajat, Asep Suhardi Suhardi Supri Hartini, Supri Supriadi, Drajat Supriyadi Supriyadi Suri, Brigita Sheren Jessica Susilo Utomo Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Syujak, Ahmad Rois Takwa, Muhammad Tri Astuti Ullifannuri, Ullifannuri Utami, Eva Yuniarti Wahyudin Wahyudin Widjaja, Trees Nia Sari Wulandari, Andi Sri Rezky Wulandari, Apriliana Ayu Yatimin Yatimin Yinnie, Celine Yoga Nugraha, Enggun Yuni, Penty Zaenal Aripin