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All Journal Journal of Humanities and Social Studies JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Darmabakti Cendekia: Journal of Community Service and Engagements Community Development Journal: Jurnal Pengabdian Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Artificial Intelligence and Digital Business West Science Business and Management JOURNAL OF Qualitative Health Research & Case Studies Reports IJEB Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society JPM Jurnal Akademika Baiturrahim Jambi
Redjeki, Finny
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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TRAINING IN CREATING BUSINESS IDENTIFICATION NUMBER TO INCREASE THE CAPACITY OF MSMEs IN GADOBANGKONG: PELATIHAN PEMBUATAN NOMOR INDUK BERUSAHA UNTUK MENINGKATKAN KAPASITAS UMKM DESA GADOBANGKONG Redjeki, Finny; Himawan, Irfan Sophan; Mulyeni, Sri; Herlina, Herlina
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 7 No. 1 (2025): JUNE 2025
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V7.I1.2025.30-36

Abstract

Background: Technological advancements and recent changes in government policy are not yet fully understood by the public. These developments, which are intended to streamline processes across various sectors-including business sustainability-should be accessible and beneficial to all MSME actors. Objective: This community service activity aimed to raise awareness about the importance of business legality and to assist MSMEs in obtaining a Business Identification Number. Method: The activity was conducted over two days in Gadobangkong Village, involving 30 MSME participants. The service team delivered material on government policies related to online-based business legality, followed by hands-on sessions for creating user accounts and registering businesses to obtain NIBs. Results: Participants successfully created user accounts in the Risk-Based Approach Online Single Submission (RBA OSS) system by registering their National Identity Number and WhatsApp number. Those who completed this step proceeded to register their businesses and obtain NIBs. However, two MSME participants were unable to create OSS accounts due to their NIKs not being recognized by the system. This issue was traced to their ID cards not yet being activated as electronic IDs (e-KTP) in the national civil registration system. Conclusion: All training participants engaged actively in the sessions and were able to follow each step of the business registration process-from account creation to successful issuance of the Business Identification Number.
DIMENSI ETIKA BISNIS DALAM PELAYANAN KESEHATAN BERDASARKAN PRINSIP-PRINSIP BIOETIKA Indriani, Dini; Suryana, Deny; Putra S, Fardani; Yuni, Penty; Redjeki, Finny
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 5 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i5.2718

Abstract

This study aims to analyze the role of business ethics and bioethics in the health care sector, and how bioethical principles can be a moral basis for implementing business ethics. The method used is a literature study, by analyzing various theories and previous studies related to the application of bioethical principles, such as autonomy, beneficence, non-maleficence, and justice, in business practices in the health care sector. The results of the study indicate that business ethics helps health institutions such as hospitals to not only pursue profits, but also provide fair, honest, and responsible services to patients. The application of bioethical principles can form a business ethics policy that supports the quality of health services that are fair, transparent, and responsible. These principles help health institutions ensure patient welfare, respect their rights, and pay attention to social responsibility. The integration of business ethics with bioethics allows hospitals and health facilities to not only focus on financial profit, but also on services that are oriented towards moral values and sustainability. This study makes an important contribution to the development of ethics policies in the health care sector.
PENGARUH MARKETING MIX (7P) TERHADAP LOYALITAS PASIEN DI RUMAH SAKIT: TINJAUAN SISTEMATIS TERHADAP STUDI DI INDONESIA Hermanto, Hermanto; Ainnayah Poetri Zaika, Al; Ullifannuri, Ullifannuri; Prawibawa, Dian; Redjeki, Finny
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 7 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i7.2771

Abstract

Increasing competition in the industrial sector makes consumer loyalty an important focus in marketing strategies, including in the health sector. In health services such as in hospitals, patient loyalty is considered to be an indicator of success. Identifying the marketing mix that influences patient loyalty is a hospital strategy to maximize the quality of service to patients. This systematic review study aims to provide an overview of the influence of the marketing mix (7p) on patient loyalty in Indonesian hospitals. This study was conducted following the PRISMA guidelines. Literature research was conducted systematically through Scopus, PubMed, Epistemonikos, and Google Scholar databases. Of the 126 studies, 10 studies were included that assessed the influence of the marketing mix (7p) on patient loyalty. Each study was assessed for eligibility using the Newcastle-Ottawa Scale (NOS) adopted for cross-sectional. Of the 10 studies included, all were set in hospitals in Indonesia with publication years ranging from 2020-2025. This systematic review shows the influence of marketing mix on patient loyalty in hospitals through seven components, namely price, place, promotion, product, people, promotion, and physical evidence. The influential components of the marketing mix can vary between hospitals. Each element of the marketing mix has a different influence on patient loyalty in each hospital. Therefore, hospitals need to develop strategies to strengthen each element that is not yet optimal to increase patient loyalty.
Pemanfaatan E-Commerce Sebagai Strategi Pemulihan Ekonomi UMKM Pasca Pandemi: Studi Literature Naja, Nadia Syahran; Mandala, Nesha Adelina; Agustini, Agustini; Bakhita, Rona Maulidia; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.993

Abstract

This study aims to analyze the utilization of e-commerce as an economic recovery strategy for Micro, Small, and Medium Enterprises (MSMEs) after the COVID-19 pandemic through a literature review approach. A descriptive method is employed to understand the role of e-commerce in enhancing competitiveness and sustainability of MSMEs. The findings indicate that the use of digital platforms has successfully expanded market reach and increased revenue for MSMEs. However, challenges such as limited technological knowledge and resources hinder the optimalization of e-commerce potential. This research emphasizes the importance of developing human resource capacity and fostering collaboration between government, private sector, and local communities to support MSMEs in leveraging e-commerce. With adequate support, the utilization of e-commerce can not only enhance revenue but also create opportunities for innovation and long-term growth for MSMEs in an increasingly competitive digital era.
Integrating E-Business with Marketing: Strategies for Sustainable Growth in the Digital Era Maulida, Vida Wahda; Mariana, Soneta Dina; Akbar, Muhammad Fadil; Suri, Brigita Sheren Jessica; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.995

Abstract

The integration of e-business into marketing strategies has transformed how Small and Medium Enterprises (SMEs) reach and engage with their customers. This study investigates the impact of e-business tools on the marketing performance of SMEs, focusing on digital advertising, customer relationship management (CRM), and social media utilization. Using a qualitative approach, interviews were conducted with 20 SME owners who have successfully implemented e-business. Findings reveal that adopting e-business significantly improves market reach, customer retention, and overall marketing efficiency. The study recommends continuous digital skill development and leveraging data analytics to optimize marketing outcomes.
The Influence of E-Marketing Mix and Quality of Health Services on Patient Satisfaction at RSUD Prof. Dr. Soekarjo Febrina, Dara Meutia Ayu; Pusparani, Kinanti Vionanda; Kusyanto, Fahmi Abdullah; Mubarok, Rizqi; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1099

Abstract

The rapid development of information technology has brought about a fundamental transformation in the healthcare ecosystem, changing the paradigm of interaction between hospitals, medical personnel and patients. This research aims to explore the satisfaction felt by patients through existing health services at hospitals as well as explore the digital dimensions of health services, identify the most influential variables, and provide strategic recommendations for the development of hospital digital platforms. The data in this research was obtained through a questionnaire which was then analyzed using the Partial Least Squares (PLS) method with Structural Equation Modeling (SEM). The respondents in this study were patients at RSUD Prof. Dr. Soekarjo numbered 97 respondents. The research results show that the E-Marketing Mix variable which includes product, place, price, personalization, privacy, customer service, community and site elements has a significant influence on patient satisfaction at RSUD Prof. Dr. Soekarjo. Meanwhile, the dimensions of promotion, security and sales promotion do not have a significant effect on patient satisfaction at RSUD Prof. Dr. Soekarjo. The research results also show that service quality has a significant influence on patient satisfaction at RSUD Prof. Dr. Soekarjo. The results of this research indicate that the quality of hospital digital services does not just depend on technological aspects, but on the ability to create a personal, safe and meaningful experience for patients. Quality of service remains the main foundation in building satisfaction, where human aspects such as empathy, timeliness and professionalism of medical personnel are still very much taken into account..
Strategic Analysis of e-Business and Marketing and Sales Strategies in MSMEs Wahyudin, Wahyudin; Hapsari, Rahma Indhytsania; Wulandari, Apriliana Ayu; Fadillah, indah Nur; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1146

Abstract

Electronic business (e-business) is a business activity that utilizes information technology approaches. With e-business, companies can understand all processes and developments within the organization. Additionally, business owners can make decisions based on the studies and analyses of the company's e-business. This research conducts a strategic analysis of e-business for the home industry of UMKM Wajit Pusaka Utama. The study employs SWOT analysis, Porter’s five forces model, Value chain, and critical success factors (CSF). The results of this research identify several recommended information systems for UMKM Wajit Pusaka Utama, with the hope of enhancing e-business strategies for marketing and sales processes. These information systems include a CRM (Customer Relationship Management) based Sales Information System, Financial Management Information System, Human Resource Information System, Warehouse Management System, and Geographic Information System (GIS).
Pengaruh Social Media Marketing Terhadap Pertumbuhan Bisnis Online Nuraeni HR, Leni; Putri, Liska Zahara; Octavianus, Billy; Sanggya HB, Ahimsa; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1155

Abstract

Social media marketing (SMM) has become one of the main tools for online businesses to increase growth. This research aims to identify the influence of marketing strategies via social media on the growth of online businesses in Indonesia. Using quantitative methods through a survey of 200 online business owners, this research found that the variables of customer engagement, increasing brand visibility, and cost efficiency have a significant influence on online business growth. This study shows the importance of optimizing SMM strategies to increase competitiveness in the digital era.
Adopting Omnichannel Strategies for Enhanced Customer Experience in E-Business Rahman, Arif; Hayya, Lidya Nur; Indah P, Euis Ayu; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1248

Abstract

The rapid advancement of digital technologies has reshaped consumer behavior and expectations in the realm of e-business. Customers today seek seamless and consistent experiences across various channels—online and offline. Omnichannel strategies have emerged as a comprehensive approach that integrates these channels to provide a unified and personalized customer experience. This paper explores the adoption of omnichannel strategies and their impact on enhancing customer experience in e-business.This study uses a qualitative-descriptive method with literature review and case analysis as its basis. Data were collected from previous research, white papers, and official industry reports from sectors such as retail, banking, and service industries. The framework of analysis focuses on three key dimensions of customer experience: consistency, personalization, and convenience.Findings suggest that adopting an omnichannel strategy significantly improves customer satisfaction, engagement, and loyalty. When businesses integrate digital and physical touchpoints—such as websites, mobile apps, chatbots, social media, and in-store experiences—customers feel more connected and valued. Brands like Sephora, IKEA, and Amazon have successfully implemented omnichannel models that deliver real-time, personalized experiences to customers at every stage of their journey.However, implementing omnichannel strategies requires high investment in data infrastructure, customer journey mapping, and cross-functional coordination.
The Impact of Financial Technology on Consumer Behavior and Banking Service Yatimin, Yatimin; Harahap, Subur; Redjeki, Finny; Suprayitno, Degdo; Sinaga, Hommy Dorthy Ellyany; Nainggolan, Elisabeth; Batjo, Sitti Nurjana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11857

Abstract

This study aims to evaluate the impact of financial technology (fintech) on consumer behavior and banking services through a meta-analysis approach. Along with the rapid development of digital technology, fintech has changed the way consumers access, use, and respond to financial services. This study analyzes and synthesizes the results of a number of relevant empirical studies to identify the patterns, trends, and strength of fintech's influence on consumer behavior and adaptation of banking services. The results of the meta-analysis show that fintech significantly influences consumer preferences and loyalty, especially in terms of ease of access, time efficiency, and convenience of use ( r = 0.765 ; t = 8.427) medium effect size category. On the other hand, the banking sector showed a diverse response, ranging from strategic collaboration to internal digital transformation. These findings provide important implications for policymakers, financial industry players, and banking institutions in designing adaptive strategies in the digital era.
Co-Authors Abdul Rasyid Adang Haryaman Adi Masliardi Agustini Agustini, Agustini Ahmed, Muhammad Aini Nurul Ainnayah Poetri Zaika, Al Akbar, Muhammad Fadil Andi Harmoko Arifin Arif Rahman Arjang, Arjang Ayke Nuraliati Ayu Amrita, Nyoman Dwika Bakhita, Rona Maulidia Batjo, Sitti Nurjana Bramanto, R. Handi Budiawan, Likha Navadiani Chintiyani, Fitri Dedi Haryadi Degdo Suprayitno Delima, Mera Deny Suryana, Deny Depi, Jeanne Nurtami Dian Prawibawa, Dian Dini Indriani, Dini Endang Ruchiyat Fadhillah, Murni Fadillah, indah Nur Faisal, Ijang Faizah Fauziah Fauziah Febrian, Wenny Desty Febrina, Dara Meutia Ayu Gunardi, Sukmo Halibanon, Dewi Saparina Halimah, Lili Hanawidjaya, Rd. Ratih Hapsari, Rahma Indhytsania Harahap, Subur Haryanto, Abel Hayya, Lidya Nur Hendra Wardhana Herlina Herlina Hermanto Hermanto Hudaeni, Nurul Indah P, Euis Ayu Irdiana, Sukma Irfan Sophan Himawan Junaedi, Dandi Kasyati, Kasyati Khaneisya, Rashell Puteri Kusyanto, Fahmi Abdullah Mandala, Nesha Adelina Mariana, Soneta Dina Maulida, Vida Wahda Mubarok, Rizqi Muhiban, Ayi Muhroji, Jamal Mulyeni, Sri Nainggolan, Elisabeth Naja, Nadia Syahran Nilasari, Yekti Nuraeni HR, Leni Octavianus, Billy Pertiwi, Triani Patra Prabowo, Hanif Agung Pramudani, Nadia Priadi, Muh. Dadi Prihantoro, Kasih Pusparani, Kinanti Vionanda Putra S, Fardani Putri, Liska Zahara Putri, Melati Triani Rahmawati, Feti Renatasari, Distya Ayu Samsu, Ridha Aprilla Sanggya HB, Ahimsa Sari, Rahmi Rachmawati Sari, Yulia Puspita Sihombing, Veronika Dinar Romauli Sinaga, Hommy Dorthy Ellyany Sjoraida , Diah Fatma Sudarmanto, Eko Sudrajat, Asep Suhardi Suhardi Supri Hartini, Supri Supriadi, Drajat Supriyadi Supriyadi Suri, Brigita Sheren Jessica Susilo Utomo Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Syujak, Ahmad Rois Takwa, Muhammad Tri Astuti Ullifannuri, Ullifannuri Utami, Eva Yuniarti Wahyudin Wahyudin Widjaja, Trees Nia Sari Wulandari, Andi Sri Rezky Wulandari, Apriliana Ayu Yatimin Yatimin Yinnie, Celine Yoga Nugraha, Enggun Yuni, Penty Zaenal Aripin