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All Journal Journal of Humanities and Social Studies JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Darmabakti Cendekia: Journal of Community Service and Engagements Community Development Journal: Jurnal Pengabdian Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Artificial Intelligence and Digital Business West Science Business and Management JOURNAL OF Qualitative Health Research & Case Studies Reports IJEB Kriez Academy JPM Jurnal Akademika Baiturrahim Jambi
Redjeki, Finny
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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The Influence of E-Marketing Mix and Quality of Health Services on Patient Satisfaction at RSUD Prof. Dr. Soekarjo Febrina, Dara Meutia Ayu; Pusparani, Kinanti Vionanda; Kusyanto, Fahmi Abdullah; Mubarok, Rizqi; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1099

Abstract

The rapid development of information technology has brought about a fundamental transformation in the healthcare ecosystem, changing the paradigm of interaction between hospitals, medical personnel and patients. This research aims to explore the satisfaction felt by patients through existing health services at hospitals as well as explore the digital dimensions of health services, identify the most influential variables, and provide strategic recommendations for the development of hospital digital platforms. The data in this research was obtained through a questionnaire which was then analyzed using the Partial Least Squares (PLS) method with Structural Equation Modeling (SEM). The respondents in this study were patients at RSUD Prof. Dr. Soekarjo numbered 97 respondents. The research results show that the E-Marketing Mix variable which includes product, place, price, personalization, privacy, customer service, community and site elements has a significant influence on patient satisfaction at RSUD Prof. Dr. Soekarjo. Meanwhile, the dimensions of promotion, security and sales promotion do not have a significant effect on patient satisfaction at RSUD Prof. Dr. Soekarjo. The research results also show that service quality has a significant influence on patient satisfaction at RSUD Prof. Dr. Soekarjo. The results of this research indicate that the quality of hospital digital services does not just depend on technological aspects, but on the ability to create a personal, safe and meaningful experience for patients. Quality of service remains the main foundation in building satisfaction, where human aspects such as empathy, timeliness and professionalism of medical personnel are still very much taken into account..
Strategic Analysis of e-Business and Marketing and Sales Strategies in MSMEs Wahyudin, Wahyudin; Hapsari, Rahma Indhytsania; Wulandari, Apriliana Ayu; Fadillah, indah Nur; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1146

Abstract

Electronic business (e-business) is a business activity that utilizes information technology approaches. With e-business, companies can understand all processes and developments within the organization. Additionally, business owners can make decisions based on the studies and analyses of the company's e-business. This research conducts a strategic analysis of e-business for the home industry of UMKM Wajit Pusaka Utama. The study employs SWOT analysis, Porter’s five forces model, Value chain, and critical success factors (CSF). The results of this research identify several recommended information systems for UMKM Wajit Pusaka Utama, with the hope of enhancing e-business strategies for marketing and sales processes. These information systems include a CRM (Customer Relationship Management) based Sales Information System, Financial Management Information System, Human Resource Information System, Warehouse Management System, and Geographic Information System (GIS).
Pengaruh Social Media Marketing Terhadap Pertumbuhan Bisnis Online Nuraeni HR, Leni; Putri, Liska Zahara; Octavianus, Billy; Sanggya HB, Ahimsa; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1155

Abstract

Social media marketing (SMM) has become one of the main tools for online businesses to increase growth. This research aims to identify the influence of marketing strategies via social media on the growth of online businesses in Indonesia. Using quantitative methods through a survey of 200 online business owners, this research found that the variables of customer engagement, increasing brand visibility, and cost efficiency have a significant influence on online business growth. This study shows the importance of optimizing SMM strategies to increase competitiveness in the digital era.
Adopting Omnichannel Strategies for Enhanced Customer Experience in E-Business Rahman, Arif; Hayya, Lidya Nur; Indah P, Euis Ayu; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1248

Abstract

The rapid advancement of digital technologies has reshaped consumer behavior and expectations in the realm of e-business. Customers today seek seamless and consistent experiences across various channels—online and offline. Omnichannel strategies have emerged as a comprehensive approach that integrates these channels to provide a unified and personalized customer experience. This paper explores the adoption of omnichannel strategies and their impact on enhancing customer experience in e-business.This study uses a qualitative-descriptive method with literature review and case analysis as its basis. Data were collected from previous research, white papers, and official industry reports from sectors such as retail, banking, and service industries. The framework of analysis focuses on three key dimensions of customer experience: consistency, personalization, and convenience.Findings suggest that adopting an omnichannel strategy significantly improves customer satisfaction, engagement, and loyalty. When businesses integrate digital and physical touchpoints—such as websites, mobile apps, chatbots, social media, and in-store experiences—customers feel more connected and valued. Brands like Sephora, IKEA, and Amazon have successfully implemented omnichannel models that deliver real-time, personalized experiences to customers at every stage of their journey.However, implementing omnichannel strategies requires high investment in data infrastructure, customer journey mapping, and cross-functional coordination.
The Impact of Financial Technology on Consumer Behavior and Banking Service Yatimin, Yatimin; Harahap, Subur; Redjeki, Finny; Suprayitno, Degdo; Sinaga, Hommy Dorthy Ellyany; Nainggolan, Elisabeth; Batjo, Sitti Nurjana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11857

Abstract

This study aims to evaluate the impact of financial technology (fintech) on consumer behavior and banking services through a meta-analysis approach. Along with the rapid development of digital technology, fintech has changed the way consumers access, use, and respond to financial services. This study analyzes and synthesizes the results of a number of relevant empirical studies to identify the patterns, trends, and strength of fintech's influence on consumer behavior and adaptation of banking services. The results of the meta-analysis show that fintech significantly influences consumer preferences and loyalty, especially in terms of ease of access, time efficiency, and convenience of use ( r = 0.765 ; t = 8.427) medium effect size category. On the other hand, the banking sector showed a diverse response, ranging from strategic collaboration to internal digital transformation. These findings provide important implications for policymakers, financial industry players, and banking institutions in designing adaptive strategies in the digital era.
E-Business Strategies and Digital Marketing Practices – Literature Review Depi, Jeanne Nurtami; Sari, Yulia Puspita; Chintiyani, Fitri; Sari, Rahmi Rachmawati; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.362

Abstract

The rapid growth of digital technology has transformed the landscape of business operations. E-business strategies and digital marketing practices have become essential for achieving competitiveness, customer engagement, and market expansion. This literature review aims to explore and analyze the key components, trends, and implications of e-business strategies and digital marketing practices. By synthesizing findings from various academic sources, this study identifies common themes and emerging innovations in the field. The results show that successful e-business strategies are built on agility, customer-centricity, and data-driven decision-making, while digital marketing is increasingly personalized and omnichannel in nature. The review contributes to the understanding of how businesses adapt their models in the digital economy.
Implementasi E-Bussines dan Dampaknya Terhadap Pertumbuhan UMKM Rahmawati, Feti; Sihombing, Veronika Dinar Romauli; Fauziah, Fauziah; Astuti, Tri; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.402

Abstract

The development of information technology has changed the business landscape globally, including in Indonesia. E-business is one of the main strategies for Micro, Small and Medium Enterprises (MSMEs) to increase competitiveness in the digital era. This research aims to analyze the implementation of e-business in MSMEs in Indonesia and its impact on business growth. This research uses a qualitative method with a case study approach on five MSMEs that have adopted e-business. The research results show that e-business contributes significantly to increasing operational efficiency, market expansion and revenue growth. However, challenges such as lack of digital literacy and technological infrastructure are still obstacles. The conclusion of this research confirms that government support and increasing the digital capacity of MSME players are key factors in the success of e-business implementation
Utilization of E-Business to Enhance Efficiency and Innovation in the Micro, Small, and Medium Enterprises (MSMEs) Sector Takwa, Muhammad; Kasyati, Kasyati; Supriadi, Drajat; Prabowo, Hanif Agung; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.411

Abstract

The advancement of e-business has significantly transformed the operational landscape for Micro, Small, and Medium Enterprises (MSMEs). This literature review aims to explore how the utilization of e-business technologies contributes to enhancing efficiency and fostering innovation within the MSME sector. By analyzing scholarly articles and industry reports published between 2015 and 2024, this review identifies the key drivers, challenges, and impacts of e-business adoption. Findings suggest that e-business adoption improves process efficiency, reduces operational costs, facilitates market expansion, and drives innovative business models. However, barriers such as limited digital literacy, inadequate infrastructure, and cybersecurity threats persist. This review concludes with strategic recommendations for MSMEs and policymakers to support digital transformation.
The Impact of Influencer Marketing on Consumer Decision-Making in E-Commerce Platforms Samsu, Ridha Aprilla; Budiawan, Likha Navadiani; Yinnie, Celine; Muhroji, Jamal; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1417

Abstract

This research aims to analyze the influence of influencer marketing on consumer decision-making processes in e-commerce platforms. Utilizing a quantitative approach, the study investigates how influencer credibility, attractiveness, and expertise impact consumer purchase intentions. The research sample consists of 250 active e-commerce platform users in Indonesia. Data was collected through online questionnaires and analyzed using structural equation modeling (SEM). The findings reveal that influencer credibility significantly influences consumer purchasing decisions, with a path coefficient of 0.45 (p < 0.01). This study provides in-depth insights into the dynamics of influencer marketing in the digital era and its implications for consumer behavior in e-commerce environments.
Penguatan Komunitas dan Dukungan Emosional sebagai Bentuk Bhakti Sosial Guna Pemulihan Trauma Pasca Bencana Tanah Bergerak Halimah, Lili; Redjeki, Finny; Herlina, Herlina; Faizah; Halibanon, Dewi Saparina
Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): JULY-JPM
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/jpm.v3i2.123

Abstract

Bencana tanah bergerak merupakan salah satu bencana alam yang berdampak besar terhadap kondisi fisik, sosial, dan psikologis masyarakat terdampak. Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan dukungan sosial dan psikologis kepada korban bencana melalui program bhakti sosial dan pemulihan trauma (trauma healing). Metode kegiatan meliputi pemberian bantuan kebutuhan dasar, layanan kesehatan, serta kegiatan psikososial seperti terapi bermain dan konseling kelompok yang difokuskan kepada anak-anak dan kelompok rentan. Kegiatan dilaksanakan di wilayah terdampak bencana tanah bergerak di Desa Pasirmunjul Purwakarta, Jawa Barat, dengan melibatkan relawan, tenaga medis, dan pendamping psikologis. Hasil kegiatan menunjukkan bahwa intervensi yang dilakukan memberikan dampak positif terhadap pemulihan emosional korban serta memperkuat solidaritas dan ketangguhan sosial masyarakat. Kegiatan ini diharapkan menjadi model respons cepat pascabencana yang menggabungkan bantuan material dan dukungan psikologis secara holistik.
Co-Authors Adi Masliardi Agustini Agustini, Agustini Ahmed, Muhammad Aini Nurul Ainnayah Poetri Zaika, Al Akbar, Muhammad Fadil Arif Rahman Arjang, Arjang Ayke Nuraliati Ayu Amrita, Nyoman Dwika Bakhita, Rona Maulidia Bramanto, R. Handi Budiawan, Likha Navadiani Chintiyani, Fitri Dedi Haryadi Degdo Suprayitno Delima, Mera Deny Suryana, Deny Depi, Jeanne Nurtami Dian Prawibawa, Dian Dini Indriani, Dini Eko Sudarmanto Elisabeth Nainggolan Endang Ruchiyat Fadhillah, Murni Fadillah, indah Nur Faisal, Ijang Faizah Fauziah Fauziah Febrian, Wenny Desty Febrina, Dara Meutia Ayu Gunardi, Sukmo Halibanon, Dewi Saparina Hapsari, Rahma Indhytsania Harahap, Subur Haryanto, Abel Hayya, Lidya Nur Hendra Wardhana Herlina Herlina Hermanto Hermanto Indah P, Euis Ayu Irdiana, Sukma Irfan Sophan Himawan Kasyati, Kasyati Khaneisya, Rashell Puteri Kusyanto, Fahmi Abdullah Lili Halimah Mandala, Nesha Adelina Mariana, Soneta Dina Maulida, Vida Wahda Mubarok, Rizqi Muhiban, Ayi Muhroji, Jamal Mulyeni, Sri Naja, Nadia Syahran Nilasari, Yekti Nuraeni HR, Leni Octavianus, Billy Pertiwi, Triani Patra Prabowo, Hanif Agung Pramudani, Nadia Prihantoro, Kasih Pusparani, Kinanti Vionanda Putra S, Fardani Putri, Liska Zahara Putri, Melati Triani Rahmawati, Feti Rd. Ratih Hanawidjaya Renatasari, Distya Ayu Samsu, Ridha Aprilla Sanggya HB, Ahimsa Sari, Rahmi Rachmawati Sari, Yulia Puspita Sihombing, Veronika Dinar Romauli Sinaga, Hommy Dorthy Ellyany Sitti Nurjana Batjo Sudrajat, Asep Supri Hartini, Supri Supriadi, Drajat Supriyadi Supriyadi Suri, Brigita Sheren Jessica Susilo Utomo Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Syujak, Ahmad Rois Takwa, Muhammad Tri Astuti Ullifannuri, Ullifannuri Utami, Eva Yuniarti Wahyudin Wahyudin Widjaja, Trees Nia Sari Wulandari, Apriliana Ayu Yatimin Yatimin Yinnie, Celine Yoga Nugraha, Enggun Yuni, Penty Zaenal Aripin