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The Effect of Price Perception and Product Quality on Purchase Decisions Mediated by Consumer Satisfaction in Malinau Regency Sianturi, Philip Chrismanto; Hasyim, Budi; Sudarto, Sudarto; Arifin, Inang Aria; Karunia, Erick; Aswan, Aswan
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3560

Abstract

This study examines the relationships among price perception, product quality, consumer satisfaction, and purchasing decisions in the café industry in Malinau Regency. Using a quantitative approach, data were collected from 160 respondents who had experience purchasing products from local cafés. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test both direct and indirect relationships among variables. The results indicate that product quality and consumer satisfaction have a positive, significant effect on purchasing decisions, whereas price perception does not. However, price perception significantly affects consumer satisfaction, suggesting that consumers evaluate prices based on perceived fairness and value for money rather than as a direct trigger for purchase decisions. Furthermore, the findings reveal that consumer satisfaction plays a strategic mediating role. Consumer satisfaction mediates the relationship between price perception and purchasing decisions, as well as between product quality and purchasing decisions. This indicates that fair pricing and high product quality first enhance consumer satisfaction, which, in turn, strengthens purchasing decisions and repurchase intentions. Product quality reflected in taste, consistency, presentation, hygiene, and freshness emerges as a critical determinant of satisfaction and long-term consumer behavior in the café context. Overall, this study highlights the importance of consumer satisfaction as a key psychological mechanism linking marketing variables to purchasing decisions. The findings provide practical implications for café business owners in Malinau Regency, emphasizing the need to focus on value-based pricing strategies, consistent product quality, and positive consumption experiences to foster satisfaction and sustainable purchasing behavior. This research also contributes to the marketing literature by reinforcing the mediating role of consumer satisfaction in the food and beverage industry, particularly in semi-urban regions.
Korelasi pola gerakan mata dengan kemampuan membaca pemahaman Rahma, Rosita; Nurhadi, Jatmika; Aswan, Aswan
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Vol. 49, No. 1
Publisher : citeus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the relationship between eye movement patterns and reading comprehension skills. Data were collected from 20 participants during reading comprehension activities using the Tobii Eye Tracker. Hypothesis testing conducted using the Chi-square Test through Crosstabs analysis shows the value of Asymp. Sig. (2-sided) 0.788 > 0.05, which leads to a conclusion that Ho is accepted and Ha is rejected. Therefore, we conclude that there is no relationship between eye movement patterns and the reading comprehension ability among the participants. This is because eye movement patterns are visual technical in nature, while the ability to read comprehension is more likely to lead to one's cognition. Although there is no relationship between eye movement patterns and reading comprehension, eye movements can be used to identify cognitive processes during reading activities. For example, determining the time needed in the reading process, identifying the level of text familiarity, the reader's predictability, and a person's weakness in reading. Penelitian ini bertujuan untuk mengetahui hubungan antara pola gerakan mata dengan kemampuan membaca pemahaman. Pengambilan data terhadap 20 responden dilakukan pada saat aktivitas membaca pemahaman dengan menggunakan Tobii Eye Tracker. Uji hipotesis dengan menggunakan Chi-square Test melalui analisis Crosstabs menunjukkan nilai Asymp. Sig. (2 sided) 0,788 > 0,05, sehingga dapat disimpulkan bahwa Ho diterima dan Ha ditolak. Artinya, tidak terdapat hubungan antara pola gerakan mata dengan kemampuan membaca pemahaman responden. Hal ini disebabkan karena pola gerakan mata bersifat visual teknis, sedangkan kemampuan membaca pemahaman lebih cenderung ke arah kognisi seseorang. Meskipun tidak ada hubungan antara pola gerakan mata dengan membaca pemahaman, gerakan mata dapat digunakan untuk mengidentifikasi proses kognitif pada saat aktivitas membaca dilakukan. Misalnya, menentukan waktu yang diperlukan pada proses membaca, mengidentifikasi tingkat keakraban teks, kemampuan prediktabilitas pembaca, serta kelemahan seseorang dalam membaca.
Moderation Role of Strategic Agility in the Relationship between Entrepreneurial Orientation and Competitive Advantage in SMEs Aswan, Aswan
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.16242

Abstract

Research aims: This study employed dynamic ability theory to test the relationship between entrepreneurial orientation and competitive advantage moderated by strategic agility, consisting of three dimensions (strategic sensitivity, collective commitment, and fluidity of resources) in the context of small and medium enterprises in the developing country. Design/Methodology/Approach: This study applied a cross-sectional design, using bootstrapping analysis with the SmartPLS 3.0 program to test the indirect relationship between entrepreneurial orientation and competitive advantage. Strategic agility was the moderating variable to explain the relationship between entrepreneurial orientation and competitive advantage. The sample comprised 170 food and beverage small and medium enterprises (SMEs) in Sleman Regency, Yogyakarta.Research findings: The results revealed that entrepreneurial orientation increased competitive advantage through strategic agility consisting of three dimensions, simultaneously carrying out exploration and exploitation innovations to encourage entrepreneurship of SMEs in increasing sustainable competitive advantage.Theoretical contribution/Originality: The novelty of this research is the achievement of excellence and sustainable competitiveness of SMEs that can be done by increasing strategic agility.Practitioner/Policy implication: This research is expected to be the reference and consideration for SMEs' businesspeople, owners, and managers, which can be in the form of utilizing resource capabilities to encourage the improvement of company knowledge management and produce superior performance from sustainable competitors in a volatile, uncertain, and ambiguous environment.Research limitation/Implication: Future research may consider the mediating effects before the moderating variables and consider a stable environment that does not have turmoil, such as the COVID-19 pandemic, and whether strategic agility is still relevant to the research context. Further research can also prove and focus on only one scale of SMEs because they are small and medium and may have a different way of dealing with a tumultuous and uncertain environment. Finally, future researchers can also study and incorporate other entrepreneurial orientation constructs that potentially affect SMEs, such as autonomy, aggressiveness, and competitive energy.
Dancing in the Shadow of Religious Politics: Jokowi's Political Communication Model Against the Pandemic Abdul Pirol; Aswan, Aswan; Samsul Rijal
Palakka : Media and Islamic Communication Vol. 6 No. 2 (2025): Media and Islamic Communication
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/palakka.v6i2.11456

Abstract

This article examines how President Joko Widodo’s political communication model responded to and managed religious sentiment during the Covid-19 pandemic in Indonesia. Employing a descriptive qualitative approach, the study analyzes selected posts from President Jokowi’s official Instagram account using Norman Fairclough’s Critical Discourse Analysis framework, which emphasizes the dimensions of text, discursive practice, and social practice. The findings reveal that the intersection of politics and religion in the context of pandemic governance generated significant resistance from segments of religious communities, manifested in distrust of Covid-19 information, vaccine rejection, conspiracy narratives, and opposition to burial procedures following health protocols. In response, the Jokowi administration strategically incorporated religious language, symbols, and institutional religious authority, such as references to the Indonesian Ulama Council and the notion of halal vaccines, into its communication strategy. This approach sought to align public health policies with dominant religious values in Indonesian society. The study demonstrates that religious discourse functioned as an instrument of symbolic power to stabilize public opinion and increase compliance with state policies. Contributes to political communication scholarship by showing how religious instrumentalization can function as a pragmatic crisis communication strategy in a democratic yet highly faith-oriented society.
Intellectual Capital on Innovation Performance: The Mediating Role of Inter-Organizational Learning in Frozen Shrimp SMEs Hasyim, Budi; Lee, Cheng-Wen; Eranza, Datu Razali Datu; Ilham, Romi; Aswan, Aswan; Nur’Aini, Sherlyna
Advances in Human Resource Management Research Vol. 4 No. 1 (2026): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v4i1.741

Abstract

Purpose: This study examines the effect of intellectual capital on innovation performance of frozen shrimp SMEs in North Kalimantan, with inter-organizational learning as a mediator. Research Method: A quantitative survey was conducted on 278 SMEs. Data were collected using structured questionnaires and analyzed with PLS-SEM to test direct and mediating relationships among variables. Results and Discussion: Intellectual capital significantly improves both inter-organizational learning and innovation performance. Inter-organizational learning has the strongest effect on innovation, indicating that collaboration and knowledge exchange with external partners are critical. It also mediates the relationship between intellectual capital and innovation performance, showing that internal resources become more effective when supported by external learning. Implications: The findings suggest that SMEs should strengthen knowledge-based resources and expand collaborative networks to enhance innovation. Policymakers should support capacity building and partnerships. Future studies may include additional variables or sectors for broader insights.
Melampaui Ruang Kelas: Pemberdayaan Mahasiswa Perbatasan melalui Workshop Kepemimpinan dan Inovasi Bisnis Shalahuddin, Shalahuddin; Utomo, Mohamad Nur; Kaujan, Kaujan; Sugiati, Tinik; Hasyim, Budi; Islami, Rahmi Nur; Hasanah, Nurjannatul; Rahmawati, Meylin; Usman, Ferawati; Aswan, Aswan; Firmansyah, Sigit; Dwi Jessika, Gusti Ayu
Jurnal Akademik Pengabdian Masyarakat Ichsan Sidrap Vol 2 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/japmis.v2i2.372

Abstract

This community service activity aimed to enhance the leadership capacity and business innovation of students at the Faculty of Economics, Universitas Borneo Tarakan, as future economic actors in the Indonesia–Malaysia border area. The activity was implemented through a participatory and collaborative approach consisting of five main stages: socialization and problem mapping, training and workshop, technology application and practical simulation, mentoring and evaluation, and sustainability program development. The results showed achievements exceeding the targets, with 85% of participants completing the entire training series, 12 business proposals using the Business Model Canvas (BMC) framework, and 18 participants successfully creating active digital business accounts. The improvement in participants' abilities was reflected in the pre-test and post-test results, which showed an average score increase of 28% in leadership aspects and 34% in business innovation aspects. The campus market simulation through the Student Business Expo successfully strengthened collaborative networks among students, local MSMEs, and the local entrepreneurial community. This activity significantly contributed to shaping students' entrepreneurial character and competencies while supporting the strengthening of the creative economy ecosystem in the border region.
Pengaruh Digital Experience Dan Kepercayaan Terhadap Loyalitas Pemain Gen z Pada Platform Mobile Legends: Peran Mediasi Kepuasan Pemain Marsha, Deni; Karunia, Erick; Irfandy Azis, Muh.; Aswan, Aswan; Rully Febrian, Muhammad
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 1 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i1.9744

Abstract

This study investigates the impact of Digital Experience and Trust on the loyalty of Generation Z players in Mobile Legends: Bang Bang, with Player Satisfaction as a mediator. Using a quantitative approach and PLS-SEM analysis of 100 active Gen Z players in Indonesia, the results show that while Digital Experience and Trust significantly enhance satisfaction and loyalty, Player Satisfaction surprisingly exerts a significant negative effect on loyalty. This indicates a satisfaction paradox where satisfaction acts as a competitive mediator; rising expectations among digital natives reduce satisfaction's effectiveness in driving long-term commitment. Theoretically, this highlights a shift in the role of satisfaction in high-tech markets. Practically, developers should prioritize building trust and continuous digital innovation over merely increasing satisfaction to retain Gen Z players
Students’ Numeracy Literacy Skills Based on Severe Mathematics Anxiety and Gender-Role Attributes (Masculine/Feminine): A Qualitative Case Study Aswan, Aswan; Pathuddin, Pathuddin; Ismaimuza, Dasa
Prisma Sains : Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram Vol. 14 No. 2: April 2026
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/j-ps.v14i2.19870

Abstract

This study aims to describe in depth the students’ numeracy literacy abilities with severe mathematical anxiety from a masculine and feminine gender perspective. Severe mathematical anxiety can affect how students think, understand problems, and make decisions in solving mathematical problems. In addition, factors that influence mathematical performance are cognitive and affective patterns. Both of which are more related to gender-role than biological aspects (sex). This study considers gender perspectives, especially masculine and feminine, and it is expected to provide a more comprehensive picture of the diversity of students' numeracy literacy abilities. This study used a qualitative approach with a case study type. The research subjects were selected through purposive sampling, utilizing a case study approach involving two individuals with severe levels of mathematics anxiety, specifically representing masculine (BM) and feminine (BF) gender characteristics. The data collection was carried out through questionnaires, numeracy literacy tests, and in-depth interviews. These data were analyzed using data condensation techniques, data display, and conclusion drawing. The case study results indicate that subjects BM and BF are capable of identifying essential information and understanding the problem context. However, there were differences in the stages of problem solving. BM tends to be able to evaluate the reasonableness of calculation results, while BF is better able to convey logical conclusions and relate the results to the problem context. This finding shows the importance of implementing learning strategies that accommodate differences in student characteristics to improve numeracy literacy skills in the aspect of using mathematical concepts, facts, and procedures.
Analisis Kualitas Pelayanan Indomaret Menggunakan Model SERVQUAL di Kota Tanah Grogot S, Fathur Rahman; Nuraini, Nuraini; Prihatin, Titiek Aryati; Aswan, Aswan
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6458

Abstract

This study aims to analyze the influence of service quality on consumer satisfaction of indomaret in the city of Tanah Grogot. A quantitative approach was used by collecting data through questionnaires to 75 selected respondents using accidental sampling techniques. Service quality measurement also refers to SERVQUAL's five dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy. Data analysis was carried out using multiple linear regression with the help of jamovi. The results of the study show that simultaneously all dimensions of SERVQUAL have a significant effect on consumer satisfaction. Partially, the variables of reliability, responsiveness, assurance, and empathy had a significant effect, while tangibles had no significant effect. The value of the determination coefficient indicates that most of the variation in consumer satisfaction can be explained by this research model. These findings are expected to be a consideration for retail managers in improving service quality.
The Role of IMTAQ Activities as a Means of Developing Religious Skills of Students Aswan, Aswan; Putri, Oktavia Zulni; Hasibuan, Mayasari; Dhiva, Ersah; Hariyati, Nindya; Misshuari, Dinda Hafsah
Thawalib: Jurnal Kependidikan Islam Vol. 7 No. 1 (2026): Thawalib: Jurnal Kependidikan Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/thawalib.v7i1.1017

Abstract

The low level of students’ religious skills and the limited research on the effectiveness of IMTAQ programs in shaping Islamic character in schools have become important concerns. This study aims to analyze the implementation of the IMTAQ program and its contribution to improving religious skills and character formation among secondary school students. The research employed a qualitative descriptive approach through in-depth interviews, participatory observation, and documentation involving the principal, supervising teachers, and eleventh-grade students at Sekolah Menengah Atas Al-Ma’shum Sidodadi Kisaran. The findings indicate that the IMTAQ program, conducted weekly, effectively improves students’ Qur’anic reading abilities, Islamic public speaking skills, and religious character development. Activities such as Qur’anic recitation (tilawah), religious lectures, and Islamic arts foster students’ self-confidence and discipline in worship. The program’s success is supported by the principal’s commitment, active teacher involvement, adequate facilities, and students’ enthusiasm. The main obstacles include weather conditions, limited teacher time, and differences in students’ confidence levels. The IMTAQ program also strengthens the school’s religious culture by fostering the consistent, sustainable habituation of Islamic values in students’ daily activities. In conclusion, the IMTAQ program effectively enhances students’ religious skills, Islamic character, and spiritual culture through structured religious activities within the school environment. This study offers an applicable Islamic character education model as a best practice for spiritual development in religion-based secondary schools.
Co-Authors Abadina, Waode Abdul Kholik Abdul Pirol Abdul Pirol Adelia Adelia, Adelia Adi, Tiomy Butsianto Agus Slamet Agus Tri Hascaryo, Agus Tri Aldiana, Siti Mia Aldri Frinaldi Anang Santoso Andawaty Anugrah, Aril Ardiansyah, Riyans Ardilah, Fatmawati Arifin, Inang Aria Asmah Amir Asmaliah, Fifin Bahmid Bahri bahri Ciochon, Russell L. D. hartanto Dadang Hermawan Dahmul, Dahmul Darmawan, Taufik Dasa Ismaimuza Dhiva, Ersah Djuliyanto, Erik Dwi Jessika, Gusti Ayu Dwi Listyorini EKO YULIANTO Eranza, Datu Razali Datu Eva Yulia Puspaningrum Fauziah, Fenty Febrian, Muhammad Rully Ferawati Usman Firdaus Firdaus Firmansyah, Sigit Fitra, Deni Fortuin, Anne Gandung Sugita Gatut Susanto Hariyati, Nindya Harun, Aziz Hasanah, Nurjannatul Hasibuan, Mayasari Hasyim, Budi Ilham Abu, Ilham Abu Ilham Ilham Imam Agus Basuki Imam Suyitno Jawharah, Wei Indah Jeri, Ahmat Jollis, Jollis karunia, Erick Kaujan, Kaujan Lakum, Lakum Larick, Roy Lee, Cheng-Wen Louys, Julien Lubis, Yeni M. Makbul Malik, Deni Marsha, Deni Maryunani, Khoiril Anwar Ma’mun Fikri, Ahmad Mihrani Mihrani MIKA RIZKI PUSPANINGRUM, MIKA RIZKI Misshuari, Dinda Hafsah Muh. Irfandy Azis Muhammad Luthfi Muhammad Yani, Muhammad Najamuddin Najamuddin, Najamuddin Narti Narti, Narti Ningsih, Indah Widyah Ningsih, Putri Dwi Nst, Zaitun Husseina. Nuny Sulistiany Idris Nur Anisa Nuraini Nuraini Nurhadi, Jatmika Nurhidayah, Efrilia Mahdilah Nursyamsiah, Nunung Nur’Aini, Sherlyna Oktavi, Nadia Silmi Pasa, Frizki Nurul Pathuddin Pramita, Rezky Pratiwi Putri, Dina Eki Prayoga, Hanna Arsyinta Price, Gilbert J. Prihatin, Titiek Aryati Purawijaya, Handrian Purawijaya, Handrian Rahman Purna Sulastya Putra, Purna Sulastya Putri, Oktavia Zulni R. Triyono Rahman, Miftah Rahmawati, Meylin Rahmawati, Rahmawati Rahmi Nur Islami Restu Misrianti Romi Ilham, Romi Rosita Rahma Rully Febrian, Muhammad Ryan Dwi Wahyu Ardi S Rijani S, Fathur Rahman S., Fathur Rahman Saafi, La Ode Safira, Nurul Safrin Salam samsul rijal Septriono Hari Nugroho Shalahuddin Sianturi, Philip Chrismanto Siswahyudianto Siti Khodijah Siti Nurhidayah Smith, Holly Sri Juwita, Sri Sudarman Sudarman Sudarto Sudarto Suhardi Suhardi Sukri, Phil Sukri Sultan, Iqbal Syahri, Moch. Syams, Tengku Putri Azizah Tahir, Muhammad Sakti Tinik Sugiati Titik Harsiati U. Setiyono Ummul Khair Utomo, Candra Hadi Utomo, Mohamad Nur Vera Anitra Wibowo, Kenny Agusto Arie Widia, Ida Wijayanti, Asih Kusuma Wirda, Afni Y. Riza Y. Rizal Y. Zaim Yahdi Zaim Yan Rizal, Yan Yudhicara Yudhicara Yulius Steven, Yulius Zainal Abidin Zonneveld, John-Paul Zumarni