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All Journal Efisiensi : Kajian Ilmu Administrasi Ilmu Administrasi Publik Indonesian Journal of Educational Studies Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Humano: Research Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Office JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) PINISI Discretion Review Pinisi Business Administration Review Milkiyah: Jurnal Hukum Ekonomi Syariah Jurnal Administrasi Bisnis Jurnal Ilmiah Pengabdian dan Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Pallangga Praja Jurnal Akademik Pengabdian Masyarakat Business Research and Administration Innovation (BRAIN)
Aris Baharuddin
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Pengaruh Kepemimpinan Dan Motivasi Terhadap Kinerja Karyawan Pada PT. Niaga Bangun Persada Di Jakarta Baharuddin, Aris; Salam, Rudi
Jurnal Ilmiah Sumber Daya Manusia Vol 4 No 1 (2020): JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v4i1.6781

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan dan motivasi terhadap kinerja karyawan pada PT. Niaga Bangun Persada di Jakarta.Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis.Hasil penelitian ini kepemimpinan berpengaruh signifikan terhadap kinerja karyawan sebesar 41,4%, uji hipotesis diperoleh t hitung > t tabel atau (6,510 > 2,000). Motivasi berpengaruh signifikan terhadap kinerja karyawan sebesar 37,2%, uji  hipotesis diperoleh t hitung > t tabel atau (5,957 > 2,000). Kepemimpinan dan motivasi secara simultan berpengaruh signifikan terhadap kinerja karyawan dengan persamaan regresi Y = 9,588 + 0,392X1 + 0,385X2 dan kontribusi pengaruh sebesar 53,0%, uji hipotesis diperoleh F hitung > F tabel atau (33,317 > 2,760). Kata Kunci: Kepemimpinan, Motivasi, Kinerja Karyawan.
Mix Marketing Strategy on The Business of Bosara Handicrafts in Bontonompo Selatan Gowa District Angraeni, Anggi; Haris, Hasnawi; Baharuddin, Aris
Jurnal Administrasi Bisnis VOL 5, NO 1 (2026) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v5i1.81253

Abstract

This study examines the marketing mix strategy in the bosara handicraft product business in South Bontonompo, Gowa Regency. The purpose of this study was to determine the marketing mix strategy for the bosara handicraft product business in South Bontonompo, Gowa Regency, to determine the factors that influence the marketing strategy for the bosara handicraft product business in South Bontonompo, Gowa Regency. This research approach is quantitative. This research was carried outinSubdistrictSouth Bontonompo, Gowa Regency. Source of data in research isboss craftsmanin October to December 2022. Data collection techniques are in the form of observation, interviews and documentation. Data analysis techniques include data editing, data reduction, categorization, interpretation, data display, and drawing conclusions. The results showed that the marketing mix strategy for bosara handicrafts in South Bontonompo, Gowa Regency found that there were two types of bosara products produced, namely modern bosara products and traditional bosara products. The price for Bosara products is with the lowest price range of Rp. 200,000 up to the highest price of Rp. 1,000,000 which is the principal in determining the price is the raw material for production. Promotions carried out by craftsmen on average use offline and online sales on social media. The location of the craftsmen in the production and marketing of Bosara products is very strategic because the place for production and marketing is known by customers and easy to find. The factors of the marketing strategy for bosara handicrafts based on SWOT analysis in South Bontonompo, Gowa Regency found that the inhibiting factors resulted in thatthe production process carried out in the manufacture of bosara products and also the production tools used are still limited in their manufacture so that the production of making bosara products is limited. Supporting factors in the process of making a Bosara product business are family and environmental support which makes craftsmen more active in production and marketing in the field.  
The Effect of Relationship Marketing on Customer Loyalty at PT. Hadji Kalla Sengkang Branch Amin, Febriana Awaliyah; Darwis, Muh; Baharuddin, Aris
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.17686

Abstract

This study aims to determine how the influence of relationship marketing on customer loyalty at PT. Hadji Kalla Sengkang Branch. To achieve this goal, researchers use indicators to measure these variables. In the relationship marketing variable , the indicators used are trust , commitment , communication , and conflict handling . As for the customer loyalty variable, the indicators used are repeat purchases , permanent purchases ( retention ), and recommending to others ( referrals ). In this study the research method used was quantitative method, with data collection techniques through observation, questionnaires, and documentation. The sample used was 97 respondents, resulting from the Slovin formula. The data were obtained from the results of the research and processed using data analysis and the help of the SPSS version 25 program which consisted of validity and reliability tests, simple linear regression analysis and the coefficient of determination. The results showed that the indicators used for each variable, namely relationship marketing (X) were in the very good category and the customer loyalty variable (Y) was in the good category. This shows that the relationship marketing variable has a significant influence on customer loyalty at PT. Hadji Kalla Sengkang Branch. This is proven based on the t test and the coefficient of determination test on the data obtained.
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asmilah Adelia Ramadani Ahyar, Muhammad Ahnaf Nadewa Biyangsa Aina, Asri Nur Akbal, Fatimah Amin, Febriana Awaliyah Andhi Febisatria Andi Cudai Nur Anggraeni Damayanti Salam Angraeni, Anggi Arwin Sanjaya Aryan Agus Pratama Asdi Suprianto Aslinda Aslinda, Andi Aslinda, Aslinda Asmar Astuti, Asti Bakhtiar Bakhtiar Bakhtiar BASTIAN BASTIAN, BASTIAN Citra, Widya Cudai Nur Darwis, Muh Dian Ayu Aulia Syam Didin Halim Faiqa, Nurul Faizah Khaeruddin Fatimah Akbal Febrianti, Kirei Fitriana Haedar Akib Haerul, Haerul Hajrah Lestari AM Halim, Didin Hamidah Nayati Utami Hanawi Haris HASNAWI HARIS HASNAWI HARIS, HASNAWI Hasni Agustina Halim Henni Zainal Herling, Herling Herman H, Herman Indasari, Indasari Indra Yustika Jamaluddin Jamaluddin Jamaluddin Jusman, Muhridho Jaya Lira, Darmais Luthfi M, Mochtar M, Fedrian M. Rezky Fitra Arfiyanto Maya Kasmita Muh. Darwis Muh. Nasrullah Muh. Nur Yamin Muhammad Guntur Muhammad Kahfi, Muhammad Muhammad Luthfi Muhammad Luthfi Siraj Munna, Afzal Sayed Nur Astaman Putra Nur, Andi Cudai Nurhasni Muis Oky Nur Pratiwi Johansyah Patawari Patawari Praditya, Andi Wira Prasetyawati, Erry Pratiwi, Nur Azizah Putri Nur Sabrina Natasya Rahmawati, Rahmawati Risma Niswaty Rivai, Andi Muh. Rivai, Andi Muhammad Rizal S, Muh. RR. Ella Evrita Hestiandari Rudi Salam S, Muh. Rizal S, Muh. Rizal Sakawati, Herlina Saputri, Suci Ramadhani Sasmila Seppa, Yusi Irensi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Sitti Hardiyanti Arhas Subhan, Syamsu Sulmiah Suyuti, Muh. Rizal Syah, Syahiruddin Syamsuriani, Syamsuriani Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syurwana farwita Taher Alhabsji Tappy, Selviana Triana Putri Herianto, Triana Putri Herianto Ulfa Dwi Batari Wader, Noris Wafirah, Nabila Salma Wahyuni Sulviana Oudina Widya Sari, Andi Indah Wisudawan, Edwin Yamin, Muh Nur Yusi Irensi Seppa Yusran, St. Chairun Annisa Zainal, Nur Hikmah