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All Journal Efisiensi : Kajian Ilmu Administrasi Ilmu Administrasi Publik Indonesian Journal of Educational Studies Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Humano: Research Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Office JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) PINISI Discretion Review Pinisi Business Administration Review Milkiyah: Jurnal Hukum Ekonomi Syariah Jurnal Administrasi Bisnis Jurnal Ilmiah Pengabdian dan Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Pallangga Praja Jurnal Akademik Pengabdian Masyarakat IJAE Business Research and Administration Innovation (BRAIN) Public Resource Innovation Management and Excellence (PRIME)
Aris Baharuddin
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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The Effect of Distribution Channel Utilization of Folding Tent Sales Volume in CV. Jalapari Motor Makassar Muharram, Ade; Baharuddin, Aris; Rukmana, Novayanti Sopia
Public Resource Innovation Management and Excellence June 2025, Volume 2 Number 2
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to determine how the description and influence the effect of distribution channel utilization of folding tent sales volume in CV. Jalapari Motor Makassar. To achieve this goal, the researchers used indicators to measure these variables. On distribution channel variables, the indicators are used is the services provided by intermediary, the presence of desired intermediary and the intermediary's attitude towards company policies. As for the sales volume variables, indicators are used is to reach a certain level of sales, achieve a certain sales profit and can support the company's growth. This study uses quantitative research methods. Data collection techniques used are through observation, questionnaires and documentation. The population in this study were all of reseller who are affiliated with CV. Jalapari Motor Makassar in terms of sales of folding tent products, totaling 41 people. The sampling technique used in this study is the Non-probability sampling, with the type of Staurated sampling or census, so that the entire population is used as a sample of 41 respondents. The data obtained from the research results were processed using data analysis and SPSS 25 application which consisted of validity and reliability tests, descriptive statistical data analysis techniques and inferential statistical analysis. The results of this study indicate that the indicators used in each distribution channel and sales volume are in the very good categories. Based on the determinant coefficient test, there is a significant effect between the two variables, which is 36,1%. Based on the simple linear regression coefficient, it shows a positive value, so it can be said that the direction of the influence of the variable X on Y is positive. So, it can be concluded that there is a significant positive effect between distribution channel on sales volume.
Implementation of Local Product Marketing Strategy On Shop Kenanga In Regency Maros Dilfasari Yasin, Ayu; Cudai Nur, Andi; Baharuddin, Aris
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
Publisher : Public Resource Innovation Management and Excellence

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Abstract

Implementation of Local Product Marketing Strategies at Kenanga Stores in Maros Regency. Thesis for the Study Program of Business Administration, Faculty of Social Sciences and Law, Makassar State University. Supervised by Dr.H.Muhammad Guntur, M.Sc. and Dr. Andi Cudai Nur, M.Sc. This study aims to determine the marketing strategy for local products at Kenanga Stores in Maros Regency. This study used a qualitative method with a case study type based on the situation that occurred at Kenanga Store. Data collection was obtained from respondents in this study consisting of four people, namely shop owners, employees, and consumers from Kenanga Store. Data collection procedures used were observation, interviews, and documentation. The interview technique was carried out in a structured manner using interview guidelines. The results of the study show that Kenanga Store has implemented a marketing strategy for selling its local products, with a focus on three strategies, namely STP (Segmentation, Targeting, Positioning). The marketing strategy implemented by Toko Kenanga in this case is segmentation based on geographicand demographic variables. Targeting focuses on variable single-segment concentration (concentration on one segment). Positioning focuses on maintaining unique recipes, quality and affordable prices.
Systematic Literature Review Digital Leadership in Improving Innovation in Organizations Baharuddin, Aris; Salam, Rudi; Kahfi, Muhammad
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.79096

Abstract

This paper analyzes the influence of digital leadership on innovation, highlighting its primary facilitators, obstacles, and upcoming research themes using a thorough literature analysis. Digital leadership promotes innovation through the utilization of technologies, the development of agile cultures, and the improvement of digital literacy. Facilitators encompass knowledge management, communication, and staff motivation, whereas obstacles like technostress, quick adaptability, and insufficient infrastructure impede advancement. Prominent topics emphasize sustainability and sophisticated technologies such as artificial intelligence and big data. The research highlights the necessity for enhanced evaluation criteria and international cooperation, emphasizing the significance of digital leadership in fostering sustainable and meaningful innovation.
Lifestyle and Sales Promotion in Impulsive Purchases of Hijab by Students of the Department of Administrative Sciences, Faculty of Social Sciences and Law, Universitas Negeri Makassar Triana Putri Herianto, Triana Putri Herianto; Muh. Nur Yamin; Andi Muhammad Rivai; Sirajuddin Saleh; Aris Baharuddin
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.44

Abstract

Lifestyle and Sales Promotion on Impulsive Hijab Purchases in Administrative Sciences Students, Faculty of Social Sciences and Law, Makassar State University. Thesis, Business Administration Study Program. Administration Science Department. Faculty of Social Sciences and Law. Makassar public university. This study aims to determine the effect of lifestyle and sales promotion on impulsive hijab purchases among female students of the Administrative Sciences Department, Faculty of Social Sciences and Law, Makassar State University. This research is a type of descriptive quantitative research approach. Data collection techniques used in this study are questionnaires or questionnaires and documentation. The sample in this study were female students of the Administrative Sciences Department, Faculty of Social Sciences and Law, Makassar State University, Class of 2018-2020. The data were obtained from research results that were processed using the SPSS version 25 software program which consisted of validity tests, reliability tests, descriptive analysis, Multiple Linear Regression Analysis, Hypothesis Tests, and Coefficients of Determination. The results of the study show that the variables Lifestyle and Sales Promotion simultaneously influence Impulsive Hijab Purchases with an Fcount of 25.094 > Ftable of 3.10 with a significance level of 0.000 (sig ἀ <0.05). Based on test the coefficient of determination of the relationship between Lifestyle and Sales Promotion together on Impulsive Buying is quite significant for Students of the Department of Administrative Sciences, Faculty of Social Sciences and Law, State University of Makassar.
Influence Price Discounts to Impulse Buying on Consumers Indomaret Village Tonronge Subdistrict Baranti Regency Sidenreng Rappang Putri Nur Sabrina Natasya; Aris Baharuddin; Bakhtiar; Fitriana
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.45

Abstract

This study aims to determine how price discounts affect impulse buying among consumers at Indomaret in Tonronge Village. This research uses quantitative research methods to measure the influence of one variable on another statistically and objectively. Data collection techniques were carried out through observation and questionnaires distributed directly to consumers who shop at the location. The sample used in this study was determined using the Slovin formula, resulting in a total of 100 respondents who were considered representative of the consumer population. The data obtained from the field were processed using SPSS 26, which included several analytical procedures such as validity tests, reliability tests, descriptive statistical analysis, and inferential statistical analysis. These analyses were conducted to ensure that the research instruments were accurate and that the relationship between variables could be tested properly. The research results show that the price discount variable has a positive and significant effect on the impulse buying variable among Indomaret consumers in Tonronge Village, Baranti Subdistrict, Sidenreng Rappang Regency. This finding is supported by simple linear regression analysis, which confirms the strength of the relationship between the two variables. Furthermore, the coefficient of determination indicates that price discounts influence impulse buying behavior by 84.1%, demonstrating a very strong contribution of price discounts to unplanned purchasing decisions among consumers in the research area.
PENINGKATAN KOMPETENSI DIGITAL MARKETING SISWA SMK MELALUI MODEL WORKSHOP BERBASIS PRAKTIK PADA SMKN 1 BARRU Aris Baharuddin; Mochtar Luthfi M; Syarifuddin Syarifuddin; Fatimah Akbal; Andhi Febisatria
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.7362

Abstract

The rapid development of digital technology has transformed marketing practices and increased the need for adaptive digital marketing competencies among vocational students. SMKN 1 Barru faces challenges such as low practical digital literacy and limited structured training. The Entrepreneurship and Digital Marketing Training Program was designed to strengthen students’ skills in content creation, digital media management, and basic business planning. The results indicate improvements in students’ digital promotion abilities, creativity, and job readiness. The program also contributes to enhancing the school’s entrepreneurship ecosystem and supporting local economic empowerment through digital-based initiatives.
Literasi Digital: Konvergensi Konten Promosi Usaha Mikro Kecil dan Menengah Sektor Kuliner Baharuddin, Aris; Syarifuddin; Rizal S, Muh.; Akbal, Fatimah; Pratama, Aryan Agus
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 4 No. 2 (2025): Jurnal Ilmiah Pengabdian dan Inovasi
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v4i2.731

Abstract

Culinary SMEs in Makassar have significant economic potential, yet many struggle to adapt to digital marketing due to low digital literacy, limited content creation skills, and the absence of content convergence strategies. A needs assessment involving 50 SMEs confirmed these challenges and underscored the urgency of targeted digital capacity building. This program applied the Participatory Rural Appraisal (PRA) approach to ensure active involvement of participants in identifying needs, designing solutions, implementing training, and evaluating outcomes. Activities included workshops on social media management, creative content production, and integrated content distribution using CapCut, Canva, and Meta Business Suite. The program led to notable improvements: 85% of participants gained a better understanding of social media algorithms, 80% mastered Meta Business Suite for content convergence, and engagement rates increased from 2% to 5%. Promotional efficiency improved by 30%, accompanied by a 25% rise in digital sales conversion. PRA-based digital literacy training effectively strengthened the promotional capacity and competitiveness of culinary SMEs in the digital ecosystem. The program also contributed to the achievement of university Key Performance Indicators (IKU) through community engagement and academic output.
Technology-Based Learning Policy Transformation: Evaluation of the Impact of Digital Platforms on Learning Effectiveness Darwis, Muh.; Baharuddin, Aris; Pratiwi Johansyah, Oky Nur
International Journal of Administration and Education (IJAE) Volume 2, Number 4, December 2025
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/gfyhe550

Abstract

This research seeks to examine how the use of digital platforms influences the quality and effectiveness of learning, especially within the broader shift toward technology driven education policies. The study is grounded in a qualitative phenomenological design that prioritizes lived experiences and perceptions of participants. Through this approach, the research explores how digital platforms are incorporated into instructional practices and how they shape learning outcomes, including academic performance, levels of student participation, and the overall learning experience. Data were gathered by focusing on the perspectives of educators and learners who are directly involved in digital learning environments. Attention was given to daily teaching practices, patterns of interaction, and the ways digital tools support or hinder the achievement of learning objectives. The analysis reveals that digital platforms offer significant advantages, particularly in terms of learning flexibility, expanded access to educational resources, and opportunities for self-paced study. Learners can access materials beyond the constraints of time and place, while educators can diversify instructional strategies through multimedia and interactive features. The findings also highlight that these potential benefits do not automatically translate into effective learning. The success of digital platform implementation is strongly influenced by the availability and reliability of supporting infrastructure, such as internet connectivity, devices, and technical support. Equally important is the capacity of educators to redesign learning activities in ways that are pedagogically meaningful, rather than merely transferring conventional teaching methods into digital formats. Student readiness also plays a crucial role, including digital literacy skills, self-regulation, and motivation to engage in online learning. Overall, the study concludes that digital platforms can contribute positively to learning effectiveness when they are supported by adequate infrastructure and accompanied by thoughtful adaptation from both teachers and students. Without these conditions, the use of digital platforms risks becoming superficial and less impactful, limiting their contribution to meaningful learning improvement.
Pengaruh Kepemimpinan Dan Motivasi Terhadap Kinerja Karyawan Pada PT. Niaga Bangun Persada Di Jakarta Baharuddin, Aris; Salam, Rudi
Jurnal Ilmiah Sumber Daya Manusia Vol 4 No 1 (2020): JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v4i1.6781

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan dan motivasi terhadap kinerja karyawan pada PT. Niaga Bangun Persada di Jakarta.Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis.Hasil penelitian ini kepemimpinan berpengaruh signifikan terhadap kinerja karyawan sebesar 41,4%, uji hipotesis diperoleh t hitung > t tabel atau (6,510 > 2,000). Motivasi berpengaruh signifikan terhadap kinerja karyawan sebesar 37,2%, uji  hipotesis diperoleh t hitung > t tabel atau (5,957 > 2,000). Kepemimpinan dan motivasi secara simultan berpengaruh signifikan terhadap kinerja karyawan dengan persamaan regresi Y = 9,588 + 0,392X1 + 0,385X2 dan kontribusi pengaruh sebesar 53,0%, uji hipotesis diperoleh F hitung > F tabel atau (33,317 > 2,760). Kata Kunci: Kepemimpinan, Motivasi, Kinerja Karyawan.
Mix Marketing Strategy on The Business of Bosara Handicrafts in Bontonompo Selatan Gowa District Angraeni, Anggi; Haris, Hasnawi; Baharuddin, Aris
Jurnal Administrasi Bisnis VOL 5, NO 1 (2026) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v5i1.81253

Abstract

This study examines the marketing mix strategy in the bosara handicraft product business in South Bontonompo, Gowa Regency. The purpose of this study was to determine the marketing mix strategy for the bosara handicraft product business in South Bontonompo, Gowa Regency, to determine the factors that influence the marketing strategy for the bosara handicraft product business in South Bontonompo, Gowa Regency. This research approach is quantitative. This research was carried outinSubdistrictSouth Bontonompo, Gowa Regency. Source of data in research isboss craftsmanin October to December 2022. Data collection techniques are in the form of observation, interviews and documentation. Data analysis techniques include data editing, data reduction, categorization, interpretation, data display, and drawing conclusions. The results showed that the marketing mix strategy for bosara handicrafts in South Bontonompo, Gowa Regency found that there were two types of bosara products produced, namely modern bosara products and traditional bosara products. The price for Bosara products is with the lowest price range of Rp. 200,000 up to the highest price of Rp. 1,000,000 which is the principal in determining the price is the raw material for production. Promotions carried out by craftsmen on average use offline and online sales on social media. The location of the craftsmen in the production and marketing of Bosara products is very strategic because the place for production and marketing is known by customers and easy to find. The factors of the marketing strategy for bosara handicrafts based on SWOT analysis in South Bontonompo, Gowa Regency found that the inhibiting factors resulted in thatthe production process carried out in the manufacture of bosara products and also the production tools used are still limited in their manufacture so that the production of making bosara products is limited. Supporting factors in the process of making a Bosara product business are family and environmental support which makes craftsmen more active in production and marketing in the field.  
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asmilah Adelia Ramadani Ahyar, Muhammad Ahnaf Nadewa Biyangsa Aina, Asri Nur Akbal, Fatimah Andhi Febisatria Andi Cudai Nur Anggraeni Damayanti Salam Angraeni, Anggi Arwin Sanjaya Aryan Agus Pratama Asdi Suprianto Aslinda Aslinda, Andi Aslinda, Aslinda Asmar Astuti, Asti Bakhtiar Bakhtiar Bakhtiar BASTIAN BASTIAN, BASTIAN Bin Harris, Al-Munahar Citra, Widya Cudai Nur Cudai Nur, Andi Dian Ayu Aulia Syam Didin Halim Dilfasari Yasin, Ayu Fadillah, Dewi Faiqa, Nurul Faizah Khaeruddin Fatimah Akbal Fatmawati, Fatmawati Febrianti, Kirei Fitriana Haedar Akib Haerul, Haerul Hajrah Lestari AM Halim, Didin Hamidah Nayati Utami Hanawi Haris HASNAWI HARIS HASNAWI HARIS, HASNAWI Hasni Agustina Halim Henni Zainal Herling, Herling Herman H, Herman Indasari, Indasari Indra Yustika Jamaluddin Jamaluddin Jamaluddin Jusman, Muhridho Jaya Lira, Darmais Luthfi M, Mochtar M, Fedrian M. Rezky Fitra Arfiyanto Maya Kasmita Muh. Darwis Muh. Nasrullah Muh. Nur Yamin Muhammad Guntur Muhammad Kahfi, Muhammad Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Rivai, Andi Muharram, Ade Munawarah, Nurhalisa Munna, Afzal Sayed Novayanti Sopia Rukmana, Novayanti Sopia Nur Astaman Putra Nur, Andi Cudai Nurhasni Muis Nurul Hidayat Nurul Insani, Gadis Oky Nur Pratiwi Johansyah Patawari Patawari Praditya, Andi Wira Prasetyawati, Erry Pratiwi, Nur Azizah Putri Nur Sabrina Natasya Rahmawati, Rahmawati Risma Niswaty Rivai, Andi Muh. Rivai, Andi Muhammad Rizal S, Muh. RR. Ella Evrita Hestiandari Rudi Salam S, Muh. Rizal S, Muh. Rizal Sakawati, Herlina Saputri, Suci Ramadhani Sasmila Seppa, Yusi Irensi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Sitti Hardiyanti Arhas Subhan, Syamsu Sulmiah Sulmiah, Sulmiah Suyuti, Muh. Rizal Syah, Syahiruddin Syamsuriani, Syamsuriani Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syurwana farwita Taher Alhabsji Tappy, Selviana Triana Putri Herianto, Triana Putri Herianto Ulfa Dwi Batari Wader, Noris Wafirah, Nabila Salma Wahyuni Sulviana Oudina Widya Sari, Andi Indah Wisudawan, Edwin Yamin, Muh Nur Yusi Irensi Seppa Yusran, St. Chairun Annisa Zainal, Henni Zainal, Nur Hikmah