Article Per Year (5 Year)
p-Index From 2021 - 2026
12.059
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis JDM (Jurnal Dinamika Manajemen) Journal of Indonesian Tourism and Development Studies Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management JSSH (Jurnal Sains Sosial dan Humaniora) Indonesian Journal of Sustainability Accounting and Management Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi & Keuangan Islam International Journal of Applied Sciences in Tourism and Events Jurnal Keperawatan Suaka Insan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan International Journal of Business Economics (IJBE) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Economics and Digital Business Review Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Kebijakan Pembangunan Daerah : Jurnal Penelitian dan Pengembangan Kebijakan Pembangunan Daerah Asian Management and Business Review Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceeding ISETH (International Summit on Science, Technology, and Humanity) JAPI: Jurnal Akses Pengabdian Indonesia Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Pengabdian Masyarakat Medika Jurnal Kesehatan Komunitas Indonesia Indonesian Journal of Sustainability Accounting and Management IIJSE Jurnal Pengabdian Kepada Masyarakat Radisi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of Business Innovation and Research Journal of Community Services and Engagement: Voice of Community (VOC) Jurnal Kebijakan Pembangunan Daerah (JKPD) Journal of Ekonomics, Finance, and Management Studies Ecoducation Benefit: Jurnal Manajemen dan Bisnis
Aflit Nuryulia Praswati
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

Published : 123 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 123 Documents
Search

 9   10   11   12   13 
Online Marketing Strategy in Tourism Village Using Videography Praswati, Aflit Nuryulia; Utami, Ayu Sri; Fatahuddin, Amir; Prijanto, Tulus
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2017: Proceeding ISETH (International Conference on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2312

Abstract

Online marketing cannot be underestimated in the creative industries. It can be a powerful strategy to introduce and popularize the offered product or service. Moreover, such a strategy can be learned and done easily with the suitable knowledge. However, only as small number of creative industries in Sukoharjo Regency has applied this marketing strategy. The actors in creative industries still use simple methods, such as verbal marketing, direct selling to the market and direct order from customers who come to the production site. Such methods make the products and services are only used by people around Sukoharjo. Limitations of the marketing area result in lessoptimal revenue. To solve some problems in the creative industries in Sukoharjo, the trainings on how to expand the marketing area through Internet or online, and the trainings of online advertising in the form of videographyare required. Videography will provide the information about the offered products or services for the customer or prospect customers. The training was conducted in one of the creative industrial centre in Sukoharjo. As an attempt to expand marketing, videography as an online marketing advertisement is expected to help the actors of creative industries in introducing their products/services to the public and increasing public’s interest to use the products/services that can ultimately increase revenue.
Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga Terhadap Minat Keputusan Pembelian pada UMKM Surakarta Ardiansyah, Gilang; Praswati, Aflit Nuryulia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4146

Abstract

This study aims to examine the influence of product quality, service quality, and price on purchase decision interest in Micro, Small, and Medium Enterprises (MSMEs) in Surakarta. A quantitative approach was used in this research, employing purposive sampling to collect data from 200 respondents who met certain criteria: MSME customers in Surakarta aged 17-40 years who had made purchases more than twice. Primary data were collected through questionnaires based on a Likert scale and analyzed using Smart PLS version 3.0 software to perform Partial Least Square (PLS) testing. The results showed that product quality, service quality, and price significantly influence consumers' purchase decision interest. Product quality has the greatest influence on purchase decision interest, followed by service quality and price. These findings indicate that improving product and service quality, as well as setting competitive prices, can enhance consumer purchase interest in MSMEs in Surakarta. This study provides practical implications for MSMEs to focus on enhancing product and service quality and establishing effective pricing strategies to attract consumer purchase interest and decisions.
Tren Belanja Online: Analisis Pengaruh Online Customer Review dan Brand Image terhadap Purchase Intention di Shopee dengan Trust sebagai Mediasi Adam Afifallah Maulidan Rizqi; Aflit Nuryulia Praswati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7716

Abstract

The purpose of this research is to investigate in depth the causal relationship between online customer reviews and brand image on purchase intention of fashion products on the Shopee platform, with trust as an intervening variable. This study adopts a quantitative approach with a non-probabilistic sampling technique through a purposive sampling method, involving 170 participants selected based on specific criteria. The data collection instrument is a digital questionnaire that is distributed online. The data obtained is then processed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis technique with SmartPLS software. The findings show that both online customer reviews and brand image provide a positive and significant contribution to purchase intention. In addition, both variables also significantly strengthen trust, which then significantly influences purchase intention. Furthermore, trust plays an essential mediator in bridging the influence of online customer reviews and brand image on purchase intention.
The Influence of Promotion and Influencers’ Credibility on Purchase Intention with Brand Image as a Mediation Variable (Study on Shopee Users among Students of Universitas Muhammadiyah Surakarta) Sari, Rizki Iputa; Praswati, Aflit Nuryulia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4792

Abstract

This research aims to investigate the influence of promotional components and influencers’ credibility on the purchase intention of Shopee users among Universitas Muhammadiyah Surakarta students, with moderation from brand image. Influencer promotion and credibility are in focus due to their important role in influencing consumer behavior in the online environment. Apart from that, this research also aims to explore other possible variables that can influence purchase intentions, such as the influence of price and level of loyalty to e-commerce platforms. The method used was a survey using a questionnaire distributed to 150 Shopee user respondents, who were students at the Universitas Muhammadiyah Surakarta. The research results show that the promotion component and influencer credibility have a significant influence on Shopee users' purchasing intentions, which are moderated by perceived brand image. These findings emphasize the importance of effective promotional strategies and trust in influencers in forming positive perceptions of brands, which in turn influence consumer purchase intentions. However, these findings also underscore the importance of additional factors such as price and loyalty to e-commerce platforms in understanding online shopping behavior. Thus, this research implies the importance of further research on a broader scale to confirm and expand the findings revealed in this research.
The Role of Hospital Image in Building Patient Loyalty : A Systematic Literature Review Subiantoro, Subiantoro; Praswati, Aflit Nuryulia; Romadhon, Yusuf Alam
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i11.62414

Abstract

This study aims to systematically review the role of hospital image in building patient loyalty through a Systematic Literature Review (SLR) and bibliometric analysis approach. Articles were searched using a combination of Boolean keywords for the period 2020–2025. The screening process followed the PRISMA protocol, resulting in 30 articles that met the final criteria for thematic and bibliometric analysis using VOSviewer. The results showed four main clusters: (1) the relationship between hospital image, service quality, and satisfaction; (2) the reputation of doctors and institutions as determinants of trust; (3) brand image and patient experience as predictors of revisit intention; and (4) trust and service quality as the main mediating mechanisms. Publication trends increased rapidly after 2023, with the focus shifting from classic satisfaction-based models to a new paradigm emphasizing patient experience and trust. This study provides conceptual and practical contributions for hospitals in managing their image, strengthening their digital reputation, and building patient loyalty in a sustainable manner through services oriented towards patient experience and emotional value.
Live Shopping Impulse: The Roles of Positive Emotion and Hedonic Browsing Arumsari, Septiana Lisa; Kussudyarsana, Kussudyarsana; Praswati, Aflit Nuryulia; Susila, Ihwan
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-79

Abstract

Objective: This study investigates how perceived hedonic value influences online impulsive buying behavior in the context of live streaming e-commerce, emphasizing the mediating roles of positive emotions and hedonic browsing within the Stimulus–Organism–Response (S-O-R) framework. Research Design & Methods: Using an explanatory quantitative approach and purposive sampling, data were collected from 200 Indonesian consumers aged 17–44 who had purchased products via live streaming e-commerce. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.4. Findings: Perceived hedonic value significantly affects both positive emotions and hedonic browsing. However, only hedonic browsing mediates the relationship between perceived hedonic value and online impulsive buying behavior. Positive emotions show no significant mediating or direct effect. Implications & Recommendations: For practitioners, the study suggests that e-commerce platforms and marketers should design live streaming features that maximize hedonic value, foster emotional engagement, and encourage exploratory browsing to stimulate consumer impulsivity. Strategically leveraging entertainment elements, real-time interaction, and time-limited promotions can enhance customer experience and increase sales. Contribution & Value Added: This study extends digital consumer behavior literature by testing positive emotions and hedonic browsing as parallel mediators in the S-O-R framework, offering insights into the psychological mechanisms driving impulsive purchases in Indonesia’s live streaming e-commerce context.
The Influence of Celebrity Endorsers and Perceived Quality on Intention to Purchase Local Beauty Products: Mediation Analysis of Brand Loyalty and Moderation of Negative Publicity Anisa Fera; Aflit Nuryulia Praswati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6406

Abstract

This research examines the influence of celebrity endorsers and perceived quality on the purchase intention of local beauty products, with brand loyalty as a mediator and negative publicity as a moderator. Using a quantitative approach with the Structural Equation Modeling-Partial Least Square (SEM-PLS) method, data from 180 respondents were analyzed. Convenience sampling, while practical, may limit generalizability due to potential bias. Future studies should consider more diverse sampling techniques. Findings indicate that celebrity endorsers significantly impact purchase intention and brand loyalty, with brand loyalty further enhancing purchase intention. Perceived quality indirectly influences purchase intention through brand loyalty. However, negative publicity does not significantly moderate the relationship between celebrity endorsers and purchase intention. This unexpected result suggests further exploration of the nature of negative publicity and potential moderating factors like product type or celebrity image. This study highlights brand loyalty’s critical role in purchasing behavior and offers insights for marketers on leveraging celebrity endorsers effectively. The findings contribute to marketing literature by reinforcing the strategic importance of brand loyalty and endorsement strategies. Future research should explore additional theoretical perspectives to strengthen understanding in consumer behavior and marketing.
The Effect of Brand Authenticity on Brand Love, Brand Attitude, and Brand Trust in Uniqlo Product Consumers Nuravira Biruwintari; Aflit Nuryulia Praswati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6453

Abstract

This study investigates the impact of brand genuineness on brand fondness, brand discernment, and brand reliability among Uniqlo patrons. The research examines how brand genuineness influences these factors and whether brand discernment and reliability mediate this relationship. Additionally, it considers potential moderating variables such as demographics and purchase frequency. Utilizing a descriptive quantitative approach, data were collected through an online questionnaire from 224 respondents and analyzed using PLS-SEM. This method was chosen to provide a robust statistical examination of consumer perceptions and interactions with the brand. The findings reveal that brand genuineness significantly influences brand discernment, reliability, and fondness. Moreover, brand reliability demonstrates a stronger mediation effect on brand fondness compared to brand discernment. These results highlight the critical role of authenticity in consumer-brand relationships. This study contributes to marketing literature by reinforcing the importance of brand genuineness in building consumer trust and loyalty. It also offers practical insights for brand strategists aiming to enhance authenticity and foster deeper emotional connections with consumers. The findings underscore that brand genuineness is essential in cultivating consumer allegiance and confidence in the Uniqlo brand.
Sustainable Beauty in Indonesia: The Role of Attitude in Mediating the Impact of Environmental Knowledge and Perceived Eco-Friendly Quality on Purchase Intention Arin Widyaningtyas; Aflit Nuryulia Praswati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6884

Abstract

This study examines the impact of environmental knowledge, green perceived quality, and brand image on purchase intention toward environmentally friendly beauty products, with attitude as a mediating variable. Central Java was selected due to its growing interest in sustainable products and rising environmental awareness, making it a relevant context for green consumer behavior research in Indonesia. Using a quantitative method, data were collected from 185 respondents via an online survey, though self-selection bias may limit generalizability. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was employed for analysis. Results show that environmental knowledge and brand image significantly influence purchase intention, while green perceived quality affects purchase intention indirectly through attitude, indicating a potential lack of consumer clarity on green product quality. Attitude serves as a key mediator, underscoring the importance of positive consumer perceptions. These findings suggest that effective marketing strategies should focus on environmental education, brand strengthening, and clearer communication of product sustainability to boost consumer confidence and intention to purchase green beauty products.
Membangun Keterlibatan Pelanggan Melalui Pemasaran Media Sosial pada Merek 3Second: Ekuitas Merek dan Kepercayaan Merek Sebagai Variabel Mediasi Muhammad Fauzy; Aflit Nuryulia Praswati
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 1 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2024 - Januari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i1.3427

Abstract

Dalam era digital, pemasaran media sosial telah menjadi strategi utama yang digunakan berbagai merek untuk meningkatkan keterlibatan pelanggan. Penelitian ini bertujuan untuk menganalisis dampak aktivitas pemasaran media sosial terhadap keterlibatan pelanggan pada merek 3Second, dengan ekuitas merek dan kepercayaan merek sebagai variabel mediasi. Menggunakan pendekatan model Stimulus-Organism-Response (S-O-R), penelitian ini berfokus pada 150 responden yang merupakan pengikut akun Instagram 3Second dan telah melakukan pembelian produk. Metode yang digunakan adalah Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa aktivitas pemasaran media sosial memiliki pengaruh positif signifikan terhadap ekuitas merek dan kepercayaan merek, yang selanjutnya meningkatkan keterlibatan pelanggan. Temuan ini memberikan wawasan strategis bagi pelaku bisnis dalam memaksimalkan efektivitas pemasaran media sosial untuk membangun hubungan yang lebih kuat dengan pelanggan.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Sofyan Achmad Vandian Nur, Achmad Vandian Adam Afifallah Maulidan Rizqi Ade Rakhman Muhammad Rokhim Agus Suwondo Agus Suwondo Agus Wahyudi Agus Wahyudi Ahmad Fauzan Ahmad, Farhand Ahmada Auliya Rahman Alfathana, Aziz Alfina Rahmatia Alfina Salma Putri Amali, Irfan Amelia Jihan Ramadhani Andi Suhendi Anggrahini, Ruly Anisa Fera Anisa Ur Rahmah Anton Prasetyo Aprilia Puri Astuti Ardiansyah, Gilang Arief Dwi Saputra, Arin Widyaningtyas Ariyanto, Hani Purwo Arnindhita Divani Regita Putri Arumsari, Septiana Lisa Astuti, Aprilia Puri Atika Vitrizky Puspitaningrum Auliya, Dhiyahul Aysa Nur Cahyani Aziz Alfathana Bayu Dian Aji Bayu Dian Aji Bayu Dian Aji, Bayu Dian Broto Santoso Burhannudin Ichsan Chindhi Tri Purwanti Christiana Riski Wira Putri Chuzaimah Chuzaimah Dela Afiyana Della Mafiana Della Mafiana Dewi, Alfa Yuliana Dewi, Maya Kumala Dewi, Triana Ariska Dewita Puspawati Dia, Wa Ode Irma Wati La Diana Aqmala Diana Setiawati Dicky Suryoko Dimas Bagus Prasetya Dyah Putri Mahasari Eka Risky Widyawati Eryan Naufal Fakhri Muhammad Daffa Evi Kurnia Sari Farah Aisha Farid Adi Prasetya Fatahuddin, Amir Febrianur Ibnu Fitroh Sukono Putra Ferika Nurmawani Firman Faradisi Flora Ramona Sigit Prakoeswa Hapsari, Lusy Azizah Hardika Dwi Hermawan Haryoto, H Helmia Khalifa Sina Helmia Khalifah Sina Helmia Khalifah Sina Helmia Khalifah Sina Hidayah Karuniawati Huda, Farah Azzahra I Made Sukresna Ifada Faila Suffa Ihsan, Rizki Muhammad Ihwan Susila Imronudin Imronudin Keisya, Aulita Kesha Dewi Nur Ramadani Khomariyah, Risma Nur Kiki Widya Kirana Kirana, Kiki Widya Krisdiyanto Pujoningrum Kun Harismah Kussudyarsana L'aisya Layyun Humaira Liana Mangifera Lina Agustina Lintang Sintya Nuraini Lusy Azizah Hapsari M Mabruroh M. Farid Wajdi Mabruroh Mabruroh Mabruroh Mabruroh, M Mafiana, Della Mahasari, Dyah Putri Mahindra Surya Birawa Muhammad Affan Ardana Muhammad Edward Putra Armiawan Muhammad Fauzy Muhammad Jabal Noor Muhammad Randhy Kurniawan Muhammad Rohim Muhammad Yusuf Abdhul Fatah Muyassaroh Muyassaroh Muzakar Isa Naili Amalia Nalal Muna Nalal Muna Nanda Martiya Wardani Nelly Purnama Sari Nelly Purnama Sari Nelly Purnama Sari Novel Idris Abas Novitasari, Saphira Wahyu Nuniek Nizmah Fajriyah Nur Andriyani Nur Ghaffar, Ikbal Nur Hidayah Nur Mar'athu Munazjah Nuravira Biruwintari Nurmawani, Ferika Nurul Latifatul Inayati Permatasari, Ayu Ervin Dea Prijanto, Tulus Prijanto, Tulus Pusparini, Nandya Octanti Putri, Alfina Salma Putri, Christiana Riski Wira Putri, Eskasari Raafika Studiviani Dwi Binuko Rafiq Arkana Putra Rahmatdi Rahmatdi Ramadani, Risqi Ratna Ningsih, Pertiwi Rina Trisnawati Riris Ayu Andriani Risma Nur Khomariyah Rohim, Muhammad Rokhim Adi Nurhuseini Rullynta Siska Suryandari Ruly Anggrahini S Syamsudin Sabarwo, Syakila Eka Putrisari Sajiwo Tri Prakoso Saphira Wahyu Novitasari Saputri, Sisilia RR Saputro, Diky Adi Sari, Nelly Purnama Sari, Rizki Iputa Sasongko Tri Utomo Sina, Helmia Khalifa Sina, Helmia Khalifah Sisilia RR Saputri Siti Fatimah Nurhayati Siti Zulaekah Sri Murwanti Subiantoro Subiantoro Sudianto Suryandari, Rullynta Siska Suryoko, Dicky Syaban Al Musyaffa Ibnu Ahmad Syakila Eka Putrisari Sabarwo Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin, S Taufika Nur Widyasari Tika Pratika Tista Ayu Fortuna Tulus Prijanto Tulus Prijanto Tulus Prijanto Urmatul Waznah Utami, Ayu Sri Utomo, Sasongko Tri Utomo, Sasongko Tri Vita Ardiyantiningsih Wa Ode Irma Wati La Dia Wafiatun Mukharomah Wardani, Lusyka Widya Wardani, Nanda Martiya Wawan Kurniawan Wawan Kurniawan Widiansyah, Langga Pratama Putra Widyawati, Eka Risky Winny Perwithosuci Wiyadi Wiyadi Yoga Tegar Firmansyah Yusuf Alam Romadhon