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All Journal Jurnal Administrasi Bisnis JDM (Jurnal Dinamika Manajemen) Journal of Indonesian Tourism and Development Studies Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis JSSH (Jurnal Sains Sosial dan Humaniora) Indonesian Journal of Sustainability Accounting and Management Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ekonomi & Keuangan Islam International Journal of Applied Sciences in Tourism and Events PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Economics and Digital Business Review Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Asian Management and Business Review Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceeding ISETH (International Summit on Science, Technology, and Humanity) JAPI: Jurnal Akses Pengabdian Indonesia Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Pengabdian Masyarakat Medika Indonesian Journal of Sustainability Accounting and Management IIJSE Jurnal Pengabdian Kepada Masyarakat Radisi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Business Innovation and Research Journal of Community Services and Engagement: Voice of Community (VOC) Jurnal Kebijakan Pembangunan Daerah (JKPD) Journal of Ekonomics, Finance, and Management Studies Ecoducation Benefit: Jurnal Manajemen dan Bisnis
Aflit Nuryulia Praswati
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga Terhadap Minat Keputusan Pembelian pada UMKM Surakarta Ardiansyah, Gilang; Praswati, Aflit Nuryulia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4146

Abstract

This study aims to examine the influence of product quality, service quality, and price on purchase decision interest in Micro, Small, and Medium Enterprises (MSMEs) in Surakarta. A quantitative approach was used in this research, employing purposive sampling to collect data from 200 respondents who met certain criteria: MSME customers in Surakarta aged 17-40 years who had made purchases more than twice. Primary data were collected through questionnaires based on a Likert scale and analyzed using Smart PLS version 3.0 software to perform Partial Least Square (PLS) testing. The results showed that product quality, service quality, and price significantly influence consumers' purchase decision interest. Product quality has the greatest influence on purchase decision interest, followed by service quality and price. These findings indicate that improving product and service quality, as well as setting competitive prices, can enhance consumer purchase interest in MSMEs in Surakarta. This study provides practical implications for MSMEs to focus on enhancing product and service quality and establishing effective pricing strategies to attract consumer purchase interest and decisions.
Tren Belanja Online: Analisis Pengaruh Online Customer Review dan Brand Image terhadap Purchase Intention di Shopee dengan Trust sebagai Mediasi Adam Afifallah Maulidan Rizqi; Aflit Nuryulia Praswati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7716

Abstract

The purpose of this research is to investigate in depth the causal relationship between online customer reviews and brand image on purchase intention of fashion products on the Shopee platform, with trust as an intervening variable. This study adopts a quantitative approach with a non-probabilistic sampling technique through a purposive sampling method, involving 170 participants selected based on specific criteria. The data collection instrument is a digital questionnaire that is distributed online. The data obtained is then processed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis technique with SmartPLS software. The findings show that both online customer reviews and brand image provide a positive and significant contribution to purchase intention. In addition, both variables also significantly strengthen trust, which then significantly influences purchase intention. Furthermore, trust plays an essential mediator in bridging the influence of online customer reviews and brand image on purchase intention.
The Influence of Promotion and Influencers’ Credibility on Purchase Intention with Brand Image as a Mediation Variable (Study on Shopee Users among Students of Universitas Muhammadiyah Surakarta) Sari, Rizki Iputa; Praswati, Aflit Nuryulia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4792

Abstract

This research aims to investigate the influence of promotional components and influencers’ credibility on the purchase intention of Shopee users among Universitas Muhammadiyah Surakarta students, with moderation from brand image. Influencer promotion and credibility are in focus due to their important role in influencing consumer behavior in the online environment. Apart from that, this research also aims to explore other possible variables that can influence purchase intentions, such as the influence of price and level of loyalty to e-commerce platforms. The method used was a survey using a questionnaire distributed to 150 Shopee user respondents, who were students at the Universitas Muhammadiyah Surakarta. The research results show that the promotion component and influencer credibility have a significant influence on Shopee users' purchasing intentions, which are moderated by perceived brand image. These findings emphasize the importance of effective promotional strategies and trust in influencers in forming positive perceptions of brands, which in turn influence consumer purchase intentions. However, these findings also underscore the importance of additional factors such as price and loyalty to e-commerce platforms in understanding online shopping behavior. Thus, this research implies the importance of further research on a broader scale to confirm and expand the findings revealed in this research.
The Role of Hospital Image in Building Patient Loyalty : A Systematic Literature Review Subiantoro, Subiantoro; Praswati, Aflit Nuryulia; Romadhon, Yusuf Alam
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i11.62414

Abstract

This study aims to systematically review the role of hospital image in building patient loyalty through a Systematic Literature Review (SLR) and bibliometric analysis approach. Articles were searched using a combination of Boolean keywords for the period 2020–2025. The screening process followed the PRISMA protocol, resulting in 30 articles that met the final criteria for thematic and bibliometric analysis using VOSviewer. The results showed four main clusters: (1) the relationship between hospital image, service quality, and satisfaction; (2) the reputation of doctors and institutions as determinants of trust; (3) brand image and patient experience as predictors of revisit intention; and (4) trust and service quality as the main mediating mechanisms. Publication trends increased rapidly after 2023, with the focus shifting from classic satisfaction-based models to a new paradigm emphasizing patient experience and trust. This study provides conceptual and practical contributions for hospitals in managing their image, strengthening their digital reputation, and building patient loyalty in a sustainable manner through services oriented towards patient experience and emotional value.
Live Shopping Impulse: The Roles of Positive Emotion and Hedonic Browsing Arumsari, Septiana Lisa; Kussudyarsana, Kussudyarsana; Praswati, Aflit Nuryulia; Susila, Ihwan
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-79

Abstract

Objective: This study investigates how perceived hedonic value influences online impulsive buying behavior in the context of live streaming e-commerce, emphasizing the mediating roles of positive emotions and hedonic browsing within the Stimulus–Organism–Response (S-O-R) framework. Research Design & Methods: Using an explanatory quantitative approach and purposive sampling, data were collected from 200 Indonesian consumers aged 17–44 who had purchased products via live streaming e-commerce. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.4. Findings: Perceived hedonic value significantly affects both positive emotions and hedonic browsing. However, only hedonic browsing mediates the relationship between perceived hedonic value and online impulsive buying behavior. Positive emotions show no significant mediating or direct effect. Implications & Recommendations: For practitioners, the study suggests that e-commerce platforms and marketers should design live streaming features that maximize hedonic value, foster emotional engagement, and encourage exploratory browsing to stimulate consumer impulsivity. Strategically leveraging entertainment elements, real-time interaction, and time-limited promotions can enhance customer experience and increase sales. Contribution & Value Added: This study extends digital consumer behavior literature by testing positive emotions and hedonic browsing as parallel mediators in the S-O-R framework, offering insights into the psychological mechanisms driving impulsive purchases in Indonesia’s live streaming e-commerce context.
Pengaruh Chatbot Marketing Quality Terhadap Customer Stickiness Melalui Social Presence, Perceived Warmth, dan Rapport Sebagai Variabel Intervening Farah Aisha; Aflit Nuryulia Praswati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9960

Abstract

This study aims to analyze the influence of chatbot marketing quality on customer stickiness with social presence, perceived warmth, and rapport as intervening variables, in e-commerce chatbot services in Indonesia. In this context, the quality of chatbot marketing is seen as a key factor that can shape customer attachment, both directly and through social and emotional perceptions during interactions. This study uses a quantitative approach with a survey method that was distributed online to 250 respondents who had used chatbot services on e-commerce platforms such as Shopee, TikTok Shop, Tokopedia, Lazada and Zalora. The sampling technique was carried out using the purposive sampling method, while the data analysis was carried out using the SEM-PLS method with the help of SmartPLS software version 3.0. The results of the study show that chatbot marketing quality has a positive and significant effect on social presence, perceived warmth, and rapport, which then has a positive impact on customer stickiness. These three intervening variables have also been shown to mediate the relationship between chatbot quality and customer attachment. These findings imply that the development of quality chatbots not only improves service efficiency, but can also build a more humane and enjoyable interaction experience, which ultimately strengthens customer loyalty to e-commerce platforms. This research is expected to be a reference in the development of digital technology-based marketing strategies in the e-commerce sector.
Pengaruh Central Route Streamer dan Peripheral Terhadap Pembelian Impulsif Melalui Keberadaan Sosial Nur Mar'athu Munazjah; Aflit Nuryulia Praswati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.10931

Abstract

Studi ini mengeksplor pengaruh central route dan peripheral route dari streamer terhadap perilaku impulsive buying, dengan social presence sebagai mediator. Pendekatan kuantitatif diterapkan melalui primary data yang dikumpulkan menggunakan kuesioner online dari warga Kota Surakarta berusia 17+ tahun yang pernah menonton live streaming. Central route mempengaruhi keputusan konsumen secara rasional melalui kualitas argumen, logika, profesionalisme, dan kredibilitas, sedangkan peripheral route menstimulasi persuasif melalui faktor emosional, hiburan, dan daya tarik visual. Keberadaan sosial meningkatkan keterlibatan kognitif, perilaku, dan sosial penonton, sehingga mendorong pembelian spontan. Analisis PLS-SEM menunjukkan bahwa central route dan peripheral route berpengaruh positif signifikan terhadap keberadaan sosial dan pembelian impulsif, sementara keberadaan sosial hanya berperan mediasi signifikan pada peripheral route, tidak pada central route. Penelitian ini terbatas pada Surakarta dengan responden homogen, sehingga hasil tidak dapat digeneralisasi. Hasil penelitian menyarankan perluasan lokasi, diversifikasi responden, penambahan variabel, serta metode campuran untuk memahami motivasi psikologis konsumen lebih mendalam.
Tren Belanja Online: Analisis Pengaruh Online Customer Review dan Brand Image terhadap Purchase Intention di Shopee dengan Trust sebagai Mediasi Adam Afifallah Maulidan Rizqi; Aflit Nuryulia Praswati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7716

Abstract

The purpose of this research is to investigate in depth the causal relationship between online customer reviews and brand image on purchase intention of fashion products on the Shopee platform, with trust as an intervening variable. This study adopts a quantitative approach with a non-probabilistic sampling technique through a purposive sampling method, involving 170 participants selected based on specific criteria. The data collection instrument is a digital questionnaire that is distributed online. The data obtained is then processed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis technique with SmartPLS software. The findings show that both online customer reviews and brand image provide a positive and significant contribution to purchase intention. In addition, both variables also significantly strengthen trust, which then significantly influences purchase intention. Furthermore, trust plays an essential mediator in bridging the influence of online customer reviews and brand image on purchase intention.
Dampak Brand Image, eWOM, dan Price Terhadap Purchase Intention Mobil Bekas di Soloraya: Brand Trust Sebagai Variabel Mediasi Rokhim Adi Nurhuseini; Aflit Nuryulia Praswati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.8047

Abstract

This study aims to evaluate the influence of Brand Image, Electronic Word-of-Mouth (eWOM), and Price on Purchase Intention of used car consumers in the Soloraya area, with Brand Trust as a mediating variable. The analytical approach applied is Partial Least Squares-Structural Equation Modeling (PLS-SEM) using purposive sampling technique. A total of 180 respondents were sampled, determined based on the multiplication of the number of indicators by five. Respondents consisted of individuals who were active in using social media as a means to search for and purchase used cars. The results showed that eWOM and Price had a significant effect on Purchase Intention, while Brand Image did not have a significant direct effect. In addition, Brand Trust was proven to play a significant role in influencing Purchase Intention and was a mediator in the relationship between Brand Image and eWOM on Purchase Intention. However, the Price variable did not have a significant effect on Brand Trust and also did not show a mediating effect on Purchase Intention. These findings emphasize the importance of Brand Trust in the purchasing decision-making process and underline the strategic role of social media in marketing used car products.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Sofyan Achmad Vandian Nur, Achmad Vandian Adam Afifallah Maulidan Rizqi Adam Afifallah Maulidan Rizqi Agus Suwondo Agus Wahyudi Ahmad Fauzan Ahmad, Farhand Ahmada Auliya Rahman Alfathana, Aziz Alfina Salma Putri Amelia Jihan Ramadhani Andi Suhendi Anggrahini, Ruly Anisa Ur Rahmah Anton Prasetyo Aprilia Puri Astuti Ardiansyah, Gilang Arief Dwi Saputra, Arnindhita Divani Regita Putri Arumsari, Septiana Lisa Astuti, Aprilia Puri Auliya, Dhiyahul Aysa Nur Cahyani Aziz Alfathana Bayu Dian Aji Bayu Dian Aji Bayu Dian Aji, Bayu Dian Binuko, Raafika Studiviani Dwi Biruwintari, Nuravira Broto Santoso Burhannudin Ichsan Christiana Riski Wira Putri Chuzaimah Chuzaimah Dela Afiyana Della Mafiana Della Mafiana Dewi, Alfa Yuliana Dewi, Maya Kumala Dewi, Triana Ariska Dewita Puspawati Dia, Wa Ode Irma Wati La Diana Aqmala Diana Setiawati Dicky Suryoko Dimas Bagus Prasetya Dyah Putri Mahasari Eka Risky Widyawati Eryan Naufal Fakhri Muhammad Daffa Eskasari Putri Evi Kurnia Sari Farah Aisha Farid Adi Prasetya Fatahuddin, Amir Febrianur Ibnu Fitroh Sukono Putra Fera, Anisa Ferika Nurmawani Firman Faradisi Flora Ramona Sigit Prakoeswa Fortuna, Tista Ayu Hapsari, Lusy Azizah Hardika Dwi Hermawan Haryoto, H Helmia Khalifah Sina Helmia Khalifah Sina Hidayah Karuniawati Huda, Farah Azzahra Humaira, L'aisya Layyun I Made Sukresna Ifada Faila Suffa Ihsan, Rizki Muhammad Ihwan Susila Imronudin Imronudin Imronudin Imronudin Imronudin Imronudin, Imronudin Keisya, Aulita Kesha Dewi Nur Ramadani Khomariyah, Risma Nur Kiki Widya Kirana Kirana, Kiki Widya Krisdiyanto Pujoningrum Kun Harismah Kurniawan, Muhammad Randhy Kussudyarsana Kussudyarsana L'aisya Layyun Humaira Liana Mangifera Lina Agustina Lintang Sintya Nuraini Lusy Azizah Hapsari M Mabruroh M. Farid Wajdi M. Farid Wajdi, M. Farid Mabruroh Mabruroh Mabruroh Mabruroh, M Mafiana, Della Mahasari, Dyah Putri Mahindra Surya Birawa Muhammad Affan Ardana Muhammad Edward Putra Armiawan Muhammad Jabal Noor Muhammad Randhy Kurniawan Muhammad Rohim Muhammad Yusuf Abdhul Fatah Muzakar Isa Naili Amalia Nalal Muna Nalal Muna Nanda Martiya Wardani Nandya Octanti Pusparini Nelly Purnama Sari Nelly Purnama Sari Novel Idris Abas Novitasari, Saphira Wahyu Nuniek Nizmah Fajriyah Nur Andriyani Nur Ghaffar, Ikbal Nur Hidayah Nur Mar'athu Munazjah Nurmawani, Ferika Nurul Latifatul Inayati Permatasari, Ayu Ervin Dea Perwithosuci, Winny Prijanto, Tulus Prijanto, Tulus Putri, Alfina Salma Putri, Christiana Riski Wira Rafiq Arkana Putra Rahmatdi Ramadani, Risqi Ratna Ningsih, Pertiwi Rina Trisnawati Risma Nur Khomariyah Rokhim Adi Nurhuseini Rokhim Adi Nurhuseini Rullynta Siska Suryandari Ruly Anggrahini S Syamsudin Sabarwo, Syakila Eka Putrisari Sajiwo Tri Prakoso Saphira Wahyu Novitasari Saputri, Sisilia RR Saputro, Diky Adi Sari, Nelly Purnama Sari, Rizki Iputa Sasongko Tri Utomo Sina, Helmia Khalifa Sina, Helmia Khalifah Sisilia RR Saputri Siti Fatimah Nurhayati Siti Zulaekah Sri Murwanti Subiantoro Subiantoro Suryandari, Rullynta Siska Suryoko, Dicky Syaban Al Musyaffa Ibnu Ahmad Syakila Eka Putrisari Sabarwo Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin, S Taufika Nur Widyasari Tika Pratika Tulus Prijanto Tulus Prijanto Tulus Prijanto Urmatul Waznah Utami, Ayu Sri Utomo, Sasongko Tri Utomo, Sasongko Tri Vita Ardiyantiningsih Wa Ode Irma Wati La Dia Wafiatun Mukharomah Wardani, Lusyka Widya Wawan Kurniawan Widiansyah, Langga Pratama Putra Widyaningtyas, Arin Widyawati, Eka Risky Wiyadi Wiyadi Yusuf Alam Romadhon