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All Journal Jurnal Manajemen Terapan dan Keuangan Binus Business Review Jurnal Mirai Management SENTRALISASI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis Jurnal Administrasi dan Manajemen BALANCE: Economic, Business, Management and Accounting Journal JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Dinasti International Journal of Education Management and Social Science Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Rangkiang: Jurnal Pengabdian Pada Masyarakat Ihsan: Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian kepada Masyarakat Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Cakrawala Ilmiah Jurnal Ekonomi, Bisnis dan Manajemen JURNAL ILMU MANAJEMEN SABURAI (JIMS) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Publikasi Ilmu Manajemen Madani: Multidisciplinary Scientific Journal Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Masyarakat Bangsa RANGKIANG: Jurnal Pengabdian Pada Masyarakat Conference on Community Engagement Project (Concept) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Student Research Journal Pusat Publikasi Ilmu Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Cidea Journal Jurnal Pengabdian Sosial Asian Journal of Management, Entrepreneurship and Social Science Jurnal Pengabdian Masyarakat Mentari Bata Ilyas Educational Management Review Jurnal Dinamika Manajemen Jurnal Manajemen Maranatha
Sentoso, Antony
Universitas Internasional Batam
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ANALISIS PENGARUH FAKTOR YANG MEMPENGARUHI BRAND EQUITY TERHADAP PURCHASE INTENTION DARI PELANGGAN RESTORAN MAKANAN SEHAT Lady, Lady; Flowerensia, Dionna; Sentoso, Antony
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 02 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i02.31554

Abstract

Pandemi Covid-19 merupakan salah satu pencetus untuk masyarakat mulai sadar pentingnya konsumsi makanan sehat. Masyarakat Indonesia perlahan makin menyadari pentingnya menjaga kesehatan dimulai dari makanan yang masuk ke dalam tubuh. Hal ini berdampak pada jumlah usaha yang semakin bertumbuh dengan menjual produk makanan sehat. Penelitian ini menyelidiki dampak dari kesadaran merek, persepsi kualitas, citra merek, loyalitas merek, dan pemasaran media sosial terhadap niat beli produk makanan sehat, dengan fokus pada peran mediasi brand equity. Data dari 407 responden yang pernah mengkonsumsi produk dari SaladBar by HadiKitchen, Yellow Fit Kitchen, Grain Eat, Paulunchbox, dan Sassy Lettuce dianalisis. Temuan penelitian menunjukkan bahwa brand awareness dan perceived quality memiliki pengaruh positif yang signifikan dengan brand equity. Menariknya, brand image dan social media marketing tidak menunjukkan pengaruh langsung atau tidak langsung yang signifikan dengan brand equity atau purchase intention. Peran loyalitas merek tidak dijelaskan lebih lanjut karena adanya kekhawatiran terkait kriteria validitas. Sebagai kesimpulan, kesadaran merek dan persepsi kualitas muncul sebagai faktor kunci yang memengaruhi niat beli konsumen. Penelitian ini menekankan pentingnya meningkatkan pengetahuan merek dan mempromosikan persepsi positif terkait kualitas produk untuk secara tidak langsung meningkatkan niat beli melalui pengaruh mediasi brand equity.
Menggali Peran Penerapan GHRM dan CSR Pada Apotek Ananda Farma Alif Ananda P; Calvin Owen; Fikra Terisha A; Gilbert Chryshologus; Antony Sentoso
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 1 (2024): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i1.311

Abstract

In developing business management, it is committed to exploring Green Human Resource Management (GHRM) as a way to improve Corporate Social Responsibility (CSR) practices, both internally such as company employees and external parties such as stakeholders and the wider community. Recent research focuses on the impact of corporate social responsibility (CSR), green human resource management (GHRM), and green innovation on corporate sustainability. The aim of this research is to determine the extent of the implementation of GHRM and CSR for corporate sustainability which refers to strategies and practices designed by a company to provide long-term benefits for all stakeholders, including shareholders, employees, customers and the community around the company's business activities. as well as marketing mix combinations in the business world. The method used in this research is descriptive qualitative. Researchers obtained the information needed by conducting direct interviews with the management of the Ananda Farma pharmacy. The process of collecting information in this study went through the first stage, by conducting a literature audit related to studies on GHRM and CSR. This study reveals that companies that invest in CSR activities in developing countries can significantly improve their performance and contribute to the overall welfare of society. In conclusion, this research also highlights the importance of CSR in meeting the needs of vulnerable communities in developing countries and highlights the importance of business practices in increasing customer satisfaction, loyalty and corporate social responsibility.
Analisis Manajemen Lintas Budaya dan Tantangan yang Dimiliki oleh Perusahaan Coca Cola Antony Sentoso; Jhohari Jhohari; Lara Meilani; Melissa Melissa; Nasyah Amanda; Winna Angelina
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 1 (2024): Februari : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i1.3314

Abstract

Cultural developments are very diverse in a country, therefore companies also have different cultures in a country. This writing was written to find out about the culture of the Coca Cola company and the challenges this company must face. The method used in this writing is the literature method, where the author looks for information through previous articles. From the results of this analysis, the author found that the Coca Cola company has a culture that is quite different from other companies and this company also has several big challenges.
Pengembangan Strategi Pemasaran Digital pada UMKM Bintan Snack Millennium Lady, Lady; Sentoso, Antony; Alexander, Alexander; Sonata, Vivi; Hadi, Nico; Dewi, Shinta; Jeslin, Jeslin
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): Ihsan: Jurnal Pengabdian Masyarakat (Oktober)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v5i2.15104

Abstract

Kehadiran teknologi dizaman sekarang ini dapat membantu kegiatan sehari-hari manusia termasuk dalam memberikan informasi. Pada zaman ini juga promosi produk dari suatu UMKM dapat dilakukan secara maksimal dengan cara memanfaatkan teknologi yang tersedia seperti sosial media. Kegiatan pengabdian ini menggunakan objek UMKM Bintan Snack Millennium dan metode penelitian kualitatifberupa wawancara. Dalam kegiatan ini didapatkan hasil bahwa Bintan Snack Millennium ini hanya menggunakan promosi mulut ke mulut dan tidak secara aktif menggunakan sosial media untuk mempromosikan produknya, sehingga dirancanglah penerapan pengembangan strategi pemasaran digital pada UMKM ini dengan merancang konten Instagram dan Facebook, membentuk satu akun Whatsapp Business dan memperbarui profil dari Google Business, serta membantu membuat platform Linktree
Analisis Pengaruh Dukungan Selebriti, Desain Kemasan, Media Sosial Terhadap Keputusan Pembelian di Kepulauan Riau Sinambela, Fitriana Aidnilla; Sentoso, Antony
JURNAL ADMINISTRASI & MANAJEMEN Vol 11, No 2 (2021): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v11i2.1760

Abstract

Pada penelitian ini penulis ingin mengetahui bagaimana pengaruh variabel dukungan selebriti, desain kemasan, media sosial terhadap keputusan pembelian di Kepuluan Riau. Penelitian dilakukan dengan menerapkan metode survey membagikan kuesioner kepada 410 orang (responden). Setelah kuesioner terkumpul data yang dapat dipakai sebanyak 410, hasil outlier sebanyak 2 sehingga data yang dapat dipakai untuk mengolah data sebanyak 408 responden. Kemudian data yang akan dijadikan sampel adalah mahasiwa/i universitas swasta di kepulauan Riau. Penulis menggunakan teknik Non probability sampling dimana pemilihan responden tidak mempunyai unsur yang sama sehingga terpilih menjadi responden sedangkan metode yang dipakai adalah purposive sampling. Hasil responden yang dikumpulkan akan dilakukan pengujian data yaitu memakai perangkat lunak SPSS. Hasil SPSS akan membantu menyimpulkan adanya hubungan yang signifikan dari beberapa variabel yang diteliti. Hasil penelitian secara simultan dan parsial menyimpulkan bahwa dukungan selebriti, desain kemasan, media sosial berpengaruh signifikan terhadap keputusan pembelian di Kepulauan Riau
ANALISIS DAN IMPLEMENTASI PEMASARAN DIGITAL PADA UMKM TINY PRESENT Sentoso, Antony; Lady; Marninda, Caroline; Angela; Wijaya, Charlie; Martinus, Titan
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.423

Abstract

A celebration is always associated with giving hampers as a means of socializing. Often, there are many businesses engaged in this field, one of which is Tiny Present. In an increasingly digital era that makes business people also adapt to the use of social media in its operations. Tiny Present has used the Instagram platform as a means of promotion and required the development of other platforms to optimize this business. The author conducted an interview with the owner and literature study on the implementation that is suitable for this MSME and the author decided to implement the use of LinkTree, WhatsApp Business, and landing pages that are considered capable of increasing brand awareness and sales from Tiny Present.
The Effect of E-HRM Implementation on Employee Performance in Manufacturing Companies Muchsinati, Evi Silvana; Ella, Monica; Sentoso, Antony
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 2 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i2.8548

Abstract

The research aims to study the impact of e-human resources management (e-HRM) on employee performance and determine the relationship between job satisfaction in manufacturing industrial companies in the city of Batam. This research has seven variables studied, using samples from PT. Venturindo Jaya Batam, PT. Sat Nusapersada, Tbk. and PT. LKD Multi Industri, with a total of 452 respondents. Data was obtained from distributing questionnaires using a Likert scale, and the analysis tools used were SmartPLS and SPSS. The results found that e-HRM has evidence that it can increase job satisfaction and employee performance in manufacturing companies in the city of Batam. What can be seen from the results is that there are only two that have a positive and significant effect on employee performance and employee job satisfaction is not significant.
Analisis Corporate Social Responsibility (CSR) dan Green Human Resources Management pada PT Batam Plastik Antony Sentoso; Nicholas Nicholas; Tan Phey Lien; Jesslyn Larissa; Selvia Eka Marliana; Richmond Richmond; Joven Alfando Cang
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1280

Abstract

The plastic manufacturing industry in Indonesia has become a much needed industry because consumption power continues to rise. One company in Batam that produces plastic is PT Batam Plastik. As a plastic factory, PT Batam Plastik will add plastic waste that cannot be broken down in Batam City. This article was created to analyze the Corporate Social Responsibility (CSR) program and green human resource management at PT Batam Plastik. This type of qualitative research uses data collection techniques using interview and observation techniques. Based on the results of the analysis that has been carried out, PT Plastik Batam has implemented the Corporate Social Responsibility (CSR) program and environmentally friendly human resource management correctly. This is based on data from interviews conducted where PT Plastik Batam recycles plastic waste into recycled products and has trained its employees on how to recycle plastic and reuse plastic.
Analisa Cross Cultural Pada Perusahaan Microsoft Alif Ananda P; Calvin Owen; Fikra Terisha A; Gilbert Chryshologus; Antony Sentoso
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1313

Abstract

In the era of globalization, effective cross-cultural management is crucial for organizations operating in diverse environments. This study examines the cross-cultural dynamics within Microsoft, a multinational technology company with a global workforce. Utilizing the frameworks of Hofstede and Trompenaars, along with insights into corporate culture types and organizational structures, the analysis delves into the cultural dimensions influencing Microsoft's operations. The study aims to provide a comprehensive understanding of how Microsoft navigates cultural diversity in its global business environment, shedding light on the formation of core values and organizational behaviors. Through an in-depth examination, the analysis explores the implications of cross-cultural aspects on human resource management strategies, such as recruitment, performance management, and career development. Insights gained from this study can contribute to Microsoft's sustained global success by informing strategies related to cultural training, onboarding programs, and global rotations. Ultimately, understanding and managing cross-cultural nuances within Microsoft are imperative for fostering integration, collaboration, and optimal productivity among employees from diverse backgrounds and for guiding successful expansions and acquisitions in culturally distinct regions.
Analysis of Work Factors on Employee Performance Mediated by Job Satisfaction in Manufacturing Company Yuswardi, Yuswardi; Sentoso, Antony; Handayani, Annisya Mega Dwi
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 1 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i1.4773

Abstract

This research aims to determine the influence of the work environment, work motivation, rewards, and compensation on employee performance, as well as the mediating variableof job satisfaction. The method used in this research is a quantitative analysis method and a survey method by distributing questionnaires and producing 404 respondents from manufacturing companies in the city of Batam. This research was tested using the Smart Partial Least Squares (SmartPLS) model, namely a model that uses partial least squares based on partial and total probability. The results of this study show that the work environment has a significant effect on job satisfaction, work motivation has a significant effect on job satisfaction, awards have a significant effect on job satisfaction, compensation has a significant effect on job satisfaction, job satisfaction has a significant effect on the work environment, the work environment is mediated by job satisfaction has a significant effect on employee performance, work motivation mediated by job satisfaction has an effect on employee performance, rewards mediated by job satisfaction have an effect on employee performance, and compensation mediated by job satisfaction has a significant effect on employee performance. The results of this research are able to illustrate what factors can produce employees with high qualifications.
Co-Authors Adi Neka Fatyandri Adzra Afifah Pratiwia Agustinus Agus Setiawan Alexander Alexander, Alexander Alif Ananda P Andrian Andrian Andryanto Andyana Andyana Angela Angelina Angelina Angeline Aurellia Anggun Dea Ananda Annisah, Tiara Annisya Mega Dwi Handayani Ari Sandy Azizul Syukriansyah Benwanto Ardiyano Billy Calvin Calvin Calvin Calvin Owen Cantika Dewi Ayu Ananda Catherine Catherine Charlie Wijaya Charmaine, Charmaine Cherlyn Cherlyn Cherlyn Cherlyn Chou, Cindy CINDY CINDY Cindy Valentina Dennis Yang DEVIANA DEVIANA Devita Revyani Dewi, Shinta Eason Eddy Oktarianto Ella, Monica Emilya3, Lia Willyanto4, Lusiana5, Monica Ella6 Evelyn Evelyn Evi Silvana Muchsinati Evi Silvana Muchsinati Febrianti Febrianti Felicia Clarissa Fendi Sang Putra Fernanda Yeronica Fidia Fidia Figo Winnerko Fikra Terisha A Flowerensia, Dionna Gelasia Gwyneth Gilbert Chryshologus Goh, Joan Gunadi, Jacky Hadi, Nico Handayani, Annisya Mega Dwi Hellena Risvi Hendro Hendro Hendy Williyan Herliani Herliani Hotni I., Tan Wan Ingrid Faustina Ivan Jones Jackson Jackson Jacky Gunadi Jacson Jacson Jason Jason Jeffry Jeffry Jenny Jeslin, Jeslin Jesslyn Larissa Jesty Jesty Jhohari Jhohari Jhohari Jhohari Jimmy Lim Joey Joey Johanes Prawira Joven Alfando Cang Jovina Jovina Julia Christini Julius Kurnaedi Junestin, Junestin Juniarty, Shely Kelly Kelly Kelly Kelly Kelly Kelvin Kwek Kesha Katrillah Kiky Aniza Putri Lady Lady Lady Lady Lady Lady Lady Lady Lady Milano Lady, Lady Lara Meilani Lara Meilani Lily Purwianti Lina Lina Lindawati Lindawati Lysion, Olivia Malvin Agustino Mardiana, Asri Marninda, Caroline Martinus, Titan Melissa Melissa Melissa Melissa Michel Hui Michelle Angel Lim Milano, Lady Mischelle Lo Mitha Veronica Mon, Muhammad Donal Monica Rindiyani Monica, Iveren Mualifah Nurhidayati Mutiara Kamilatunnaimah Nancy Nancy Nasyah Amanda Nasyah Amanda Nelson, Alden Nicholas Nicholas Nico Fernando Nova Natasha Novi Aprillia Novi Sandra Ong, Jovi Ong, Whitney Peter Macnico Phang, William Vanders Rahayu, Putri Surya Sri Rano Ardiansyah Reqha, Chairunisa Aj Rezky Dwiham Ginting Richmond Richmond Ricko Marthin Ricky Tan Rini Kasista Roger Candra Wijaya Sandra, Novi Sebastian, Sebastian Selvia Eka Marliana Sembiring, Rinawati Septriana, Septriana Seputra, Jeremy Kent Setiawan Setiawan Setiawan, Kendri Setyawan, Agustinus Shely Juniarty Shereen Shereen Shereen, Shereen Sheril Fitri Riana Sherina Romaitho Br Hutagaol Sherina Romaitho Hutagaol Shinta Pradita Sinambela, Fitriana Aidnilla Siti Shofiah Sonata, Vivi Stefani Woro Asmarani Supriyadi Arifin Supriyadi Arifin3 Surya Sri Rahayu, Putri Suyanti Suyanti Tan Phey Lien Taqiyuddin Taqiyuddin, Taqiyuddin Teo Laiy Soon Irpan Ardiansyah Teresia Armeta Tevin Lim Tia Jesi Tiara Plorist Sibarani Tina Tina Tirani Apriyana Toni Ong Valencia Valencia Verliana Elzagi Vikhri Septama Vinna Rudianto Viviani Viviani Vivianti, Weni Wa Ode Sumartini Wang, Devlin Wang, Thalia Weni Vivianti Wenny Wenny William William Winna Angelina Winna Angelina Yulfiswandi, Yulfiswandi Yuli Indah Fajar Dini Yulia Herman Yuswardi yuswardi, Yuswardi Zefanya Jecynta Harimisa Zulfikar Ikrom