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All Journal Edumatsains JURNAL EDUCATION AND DEVELOPMENT Jurnal Ilmiah Aquinas Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Ilmu Manajemen Profitability International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Arus Jurnal Sosial dan Humaniora KOMMAS: Jurnal Pengabdian Kepada Masyarakat Haga: Jurnal Pengabdian Kepada Masyarakat AFORE: Jurnal Pendidikan Matematika CIVIC SOCIETY RESEARCH and EDUCATION: Jurnal Pendidikan Pancasila dan Kewarganegaraan Curve Elasticity: Jurnal Pendidikan Ekonomi Economics and Business Journal Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Jurnal Ilmiah Ekotrans & Erudisi (JIEE) Jurnal Ekonomi, Manajemen, Akuntansi
Hulu, Fatolosa
Universitas Nias Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias Baene, Diana Novita; Harefa, Idarni; Waruwu, Meiman Hidayat; Hulu, Fatolosa
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.281

Abstract

This research aims to examine and analyze the influence of brand image on the purchasing decisions of students at the Faculty of Economics, Nias University, in the context of online shopping. The background of this study stems from the rapid growth of e-commerce in Indonesia, which has significantly changed consumer shopping behavior, particularly among students who are highly adaptive to digital technology. In online shopping situations, where consumers cannot physically assess the product, brand image becomes one of the main factors influencing consumer trust, perceived quality, and confidence in making purchasing decisions. The type of research employed is quantitative research with a survey approach. The study population consisted of 1,959 active students of the Faculty of Economics, Nias University, with a sample of 95 respondents determined using the Slovin formula. Data were collected using a Likert-scale questionnaire covering brand image indicators (strength, favorability, and uniqueness of brand association) as well as purchasing decision indicators (problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior). The data were analyzed using validity and reliability tests, simple linear regression analysis, t-test, and determination test with the aid of SPSS software. The results of the study indicate that brand image has a positive and significant effect on students' purchasing decisions in online shopping. This finding implies that the stronger the brand image, the higher the tendency of students to make online purchases. Therefore, companies or online businesses need to develop and strengthen their brand image through consistent marketing communication strategies, clear product information, and credible brand reputation to increase consumer loyalty and purchase intention.
Analisis Peran Dinas UMKM Dalam Memberdayakan UMKM Di Kota Gunungsitoli Ediman Hulu; Ayler Beniah Ndraha; Fatolosa Hulu; Robin Markus Putra Waruwu
Arus Jurnal Sosial dan Humaniora Vol 5 No 2: Agustus (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i2.1551

Abstract

Penelitian ini bertujuan untuk menganalisis peran Dinas UMKM dalam memberdayakan usaha mikro, kecil, dan menengah (UMKM) di Kota Gunungsitoli. Dengan menggunakan pendekatan deskriptif kualitatif, penelitian ini menggambarkan strategi, tantangan, serta dampak program pemberdayaan terhadap pelaku UMKM lokal. Data diperoleh melalui wawancara mendalam, observasi lapangan, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa Dinas UMKM telah menjalankan berbagai program, antara lain pelatihan kewirausahaan, pendampingan manajemen usaha, fasilitasi perizinan, serta kerja sama dengan lembaga keuangan untuk mendukung akses permodalan. Program-program tersebut terbukti berkontribusi terhadap peningkatan kapasitas usaha, meskipun masih terdapat hambatan berupa keterbatasan anggaran, rendahnya literasi digital, dan akses informasi yang belum merata. Selain itu, tantangan administratif dalam pengajuan kredit serta keterbatasan sumber daya manusia menjadi faktor penghambat utama. Secara keseluruhan, penelitian ini menegaskan bahwa peran Dinas UMKM di Kota Gunungsitoli sudah berdampak positif dalam memperkuat kemandirian ekonomi masyarakat, namun masih diperlukan evaluasi berkelanjutan, perbaikan strategi komunikasi, serta sinergi lintas sektor agar pemberdayaan UMKM dapat berjalan lebih efektif dan berkelanjutan.
SANITASI LINGKUNGAN DESA HILIANA’A GOMO DAN PEMBELAJARAN DASAR SERTA GOTONG ROYONG MASYARAKAN DESA Iwarman Tafonao; Dorisvan A. Hondro; Niat Hati Zebua; Junyaman Gari; Petrus Herbin Lature; Desriani waruwu; Ernalias Laia; Fonambowo Ndruru; Ukurai Laia; Mawahida Hulu; Kaminudin Telaumbanua; Fatolosa Hulu; Tatema Telambanua
Haga : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2025): Haga: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/haga.v4i2.4429

Abstract

Environmental sanitation is a fundamental aspect of rural community health development. This activity aims to analyze environmental sanitation conditions in Hiliana'a Gomo Village and implement improvement efforts through integrated community service programs. The methods used include direct observation of village environmental sanitation conditions, construction of supporting infrastructure in the form of trash bins and village gates, agricultural land observation to identify development potential, and implementation of basic learning programs and community cooperation activities. Observation results show that the environmental sanitation conditions in Hiliana'a Gomo Village still require improvement, especially in waste management and sanitation infrastructure. Through the construction of trash bins, the community obtained adequate facilities to manage household waste. The construction of village gates provides identity and pride for the local community. Agricultural land observation identified the potential for sustainable agricultural development that can improve community welfare. Basic learning programs provide knowledge to the community about the importance of environmental sanitation and healthy living practices. Community cooperation activities strengthen social cohesion and community participation in village development. The conclusion of this activity is the importance of a holistic approach in improving village environmental sanitation that involves active community participation, supporting infrastructure development, and strengthening community capacity through education and learning.
Relationship Student Learning Interest To The Learning Outcomes Of Natural Sciences Harefa, Darmawan; Sarumaha, Murnihati; Telaumbanua, Kaminudin; Telaumbanua, Tatema; Laia, Baziduhu; Hulu, Fatolosa
International Journal of Educational Research & Social Sciences Vol. 4 No. 2 (2023): April 2023
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v4i2.614

Abstract

This study aims to determine whether there is a positive and significant relationship and there is an influence between learning interest on Integrated Science learning outcomes. The type of research used in this research is quantitative research with correlational methods. The population in this study were all 65 students of class VII at SMP Negeri 4 Maniamolo. The sampling technique uses a total sampling technique, meaning that the entire population is used as a sample. The instrument in this study used a closed questionnaire and students' science learning outcomes were in the form of odd semester final exam scores. Data analysis techniques were carried out by describing the data, correlational analysis, coefficient of determination and hypothesis testing. The test results in this study indicate that there is a positive and significant relationship between learning interest on science learning outcomes, and there is also an influence between learning interest on Integrated Science learning outcomes. So it was concluded that 1) because students have a sense of pleasure, interest, and a high desire for learning which is seen as giving them benefits and satisfaction, 2) students have a sense of comfort, are aware of the benefits of learning, and know the learning goals that make them interested so that learning occurs. improvement in learning outcomes.
Pengaruh Perencanaan Sumber Daya Manusia Dalam Meningkatkan Kinerja Pegawai Honorer Pada Kantor Satuan Polisi Pamong Praja Kota Gunungsitoli Waruwu, Perianus; Eliagus Telaumbanua; Fatolosa Hulu; Yamolala Zega
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.13233

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perencanaan sumber daya manusia terhadap kinerja pegawai honorer pada Kantor Satuan Polisi Pamong Praja Kota Gunungsitoli. Perencanaan sumber daya manusia dipandang sebagai proses strategis untuk memastikan ketersediaan tenaga kerja dengan jumlah dan kualitas yang sesuai sehingga mampu mendukung pencapaian tujuan organisasi. Fenomena yang terjadi di lingkungan Satpol PP menunjukkan bahwa perencanaan SDM belum berjalan optimal, ditandai dengan ketidaksesuaian penempatan pegawai, kurangnya pelatihan, hingga minimnya evaluasi kinerja. Penelitian ini menggunakan metode kuantitatif dengan penyebaran kuesioner kepada 51 pegawai honorer sebagai sampel yang ditentukan melalui accidental sampling. Analisis data dilakukan menggunakan uji t, regresi linear sederhana, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa perencanaan SDM berpengaruh positif dan signifikan terhadap kinerja pegawai honorer, dibuktikan melalui nilai thitung sebesar 5,916 > ttabel 2,009 dan nilai signifikansi 0,000 < 0,05. Koefisien regresi sebesar 0,645 mengindikasikan bahwa semakin baik perencanaan SDM, maka semakin meningkat pula kinerja pegawai. Nilai koefisien determinasi (R²) sebesar 41,7% menunjukkan bahwa perencanaan SDM memberikan kontribusi terhadap peningkatan kinerja pegawai honorer, sementara sisanya dipengaruhi oleh faktor lain di luar penelitian. Temuan ini menegaskan bahwa perencanaan SDM yang efektif merupakan komponen penting dalam meningkatkan kinerja pegawai honorer di Satpol PP Kota Gunungsitoli
Analysis of Transformational Leadership Style in Employee Work Engagement at the Faculty of Economics Universitas Nias Zebua, Sabar Gunawan; Hulu, Fatolosa
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3310

Abstract

This research analyzes the implementation of transformational leadership style and its role in enhancing employee work engagement at the Faculty of Economics, Universitas Nias. Using a qualitative descriptive approach, data were collected through in-depth interviews with five key informants, including the Dean, Vice Deans, Head of Study Program, and staff, complemented by observation and documentation from June to November 2025. Findings reveal that transformational leadership has been implemented through four dimensions: idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration. However, implementation faces multidimensional constraints, including varied employee readiness for change, limited resources, workload imbalance, coordination challenges, suboptimal reward systems, insufficient monitoring mechanisms, and a persistent conventional work culture. Despite these obstacles, employee engagement remains relatively high, characterized by strong vigor, dedication, and absorption. The research proposes twelve strategic initiatives to optimize transformational leadership effectiveness: strengthening internal communication systems, developing systematic capacity building programs, establishing transparent reward mechanisms, enhancing employee empowerment through delegation, creating conducive work environments, building structured monitoring systems, strengthening cross-unit collaboration, redistributing workload equitably, implementing systematic change management, establishing mentoring programs, fostering innovation culture, and developing external partnerships. The regional independence ratio of only 2.59% indicates minimal fiscal capacity, underscoring the need for comprehensive long-term strategies to enable meaningful organizational transformation.
The Effect of E-Performance Usage on Teacher Performance at UPTD SMP Negeri 1 Gunungsitoli Barat Zebua, Maria Febrina; Waruwu, Suka’aro; Hulu, Fatolosa; Zega, Yamolala
Jurnal Ilmiah Ekotrans & Erudisi Vol. 5 No. 2 (2025): December 2025
Publisher : LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69989/7hwzrs56

Abstract

This study aims to determine the effect of the use of E-Performance on the performance of teachers at UPTD SMP Negeri 1 Gunungsitoli Barat. The research method used is a quantitative approach. The sample in this study consists of 30 respondents. Data collection techniques were conducted through observation and the distribution of questionnaires. Data analysis techniques used instrument tests, classical assumption tests, t-tests, and the coefficient of determination with the SPSS version 31 application. Based on the data analysis, it shows that partially, the variable of E-Performance usage has a positive and significant effect on teacher performance with a significance level of 0.001 < 0.05 and a calculated t value of 8.953 > 1.697. In the coefficient of determination test, the effect of E-Performance usage on teacher performance is obtained at 0.613 or 61.3%, while the remaining 38.7% is caused by other factors not included in this study. The conclusion of this research is that the variable of E-Performance usage, both partially and based on the coefficient of determination results, has an effect on teacher performance, and it is recommended for UPTD SMP Negeri 1 Gunungsitoli Barat.
Analysis of SISKEUDES Utilization in Realizing Good Governance in Balohli Botomuzoi Village Botomuzoi District Nias Regency Waruwu, Cianto; Hulu, Fatolosa; Lahagu, Palindungan
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3590

Abstract

Transparent and accountable village financial management is one of the important pillars in realizing good governance. This study aims to analyze the utilization of the Village Financial System (SISKEUDES) application in village financial management, the implementation of good governance principles, and SISKEUDES’s contribution in realizing good governance in Balohli Botomuzoi Village, Botomuzoi District, Nias Regency. This research uses a qualitative approach with descriptive methods. Data collection techniques were conducted through in-depth interviews with five key informants consisting of the Village Head, Village Secretary, Village Treasurer, Acting Head of Government Section, and Community Leader, supported by observation and documentation study. The research results show that the utilization of SISKEUDES in Balohli Botomuzoi Village has been implemented in accordance with the provisions of Ministry of Home Affairs Regulation Number 20 of 2018, covering all stages of village financial management from planning to accountability. However, the implementation of good governance principles has not been optimal, particularly in aspects of substantive transparency, horizontal accountability to the community, and community participation in oversight. SISKEUDES’s contribution to realizing good governance is still limited to fulfilling administrative obligations and has not been maximally integrated with good governance values. The main inhibiting factors include limited human resource capacity, minimal information technology infrastructure, and low community understanding of village financial oversight mechanisms. In conclusion, although SISKEUDES has improved village financial administration, strengthening apparatus capacity, providing technological infrastructure, and increasing community literacy are needed so that good governance can be optimally and sustainably realized.
Utilization of Local Resources for the Economy and the Importance of Education for Village Communities Hulu, Fatolosa; Sarumaha, Fanny Corsby Sella; Waruwu, Gusman; Halawa, Fince Rahmat Yanto; Giawa, Epafroditus; Hulu, Trisaeli; Halawa, Otolisasi; Duha, Andreas Meikardo Stevan; Zega, Yamolala
Jurnal Ilmu Manajemen Profitability Vol. 10 No. 1 (2026): FEBRUARY 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/qpwp6316

Abstract

The utilization of local resources and educational empowerment are essential elements for achieving sustainable rural economic development, yet many villages still face limited capacity to transform local potential into productive economic activities. This study aimed to examine how community service activities integrating local resource utilization and educational awareness can enhance community empowerment and support village economic development. A qualitative descriptive approach was employed through a participatory community service program conducted in Mondrali Village, Idanogawo District, Nias Regency. Participants consisted of village officials, youth representatives, and community members selected purposively. Data were collected through interactive lectures, focus group discussions, role-play simulations, observations, and documentation, and were analyzed using thematic analysis to identify patterns of awareness, participation, and institutional readiness. The results showed three major findings. First, participants demonstrated increased understanding of value-added economic opportunities from natural resources, particularly through agro-processing initiatives. Second, awareness of human and cultural resources improved, reflected in proposals for cultural-based creative activities to support local income generation. Third, institutional readiness strengthened through discussions on establishing a village-owned enterprise to manage community-based businesses. Education emerged as a cross-cutting factor that enhanced motivation, leadership awareness, and collective action toward village development. This study contributes to the literature by demonstrating that participatory education integrated with local resource optimization serves as an effective initial strategy for sustainable rural empowerment. Practically, the findings provide a community service model that can support inclusive and context-based village economic development policies.
Co-Authors Adam Smith Bago Adilah Laia Amaano Fau Anita Zagoto Arisman Leo Lase Arisman Zebua, Daniel Elviden Ayler Beniah Ndraha Baene, Diana Novita Bago, Intania Baspuri Luahambowo Batee, Maria Magdalena Bate’e, Maria Magdalena Baziduhu Laia Bestari Laia Buulolo, Nanny Cardinal Pranatal Mendrofa Dakhi, Agustin Sukses Dao, Totona Zanolo Desriani waruwu Dohona, Im’mortel Dorisvan A. Hondro DUHA, AGUSTINUS Duha, Andreas Meikardo Stevan Duha, Maria Magdalena Ediman Hulu Efrata Ge’e Eliagus Telaumbanua EMANUEL ZEBUA Ernalias Laia Fau, Yohanna Theresia Venty Febertina Zebua Fonambowo Ndruru Gea, Arman Hikmat Damai Gea, Nov Elhan Gee, Efrata Giawa, Epafroditus Giawa, Petri Gulo, Farisman Jaya Gulo, Iwannda Vortatema Halawa, Fince Rahmat Yanto Halawa, Otolisasi HAREFA, ARIANUS Harefa, Darmawan Harefa, Idarni Harefa, Sepryance Cahyani Harefa, Trisman Hemat Zagoto Hulu, Trisaeli Iwarman Tafonao Junyaman Gari Jurisman Waruwu Kakisin, Sophia Molinda Kaminudin Telaumbanua Kristiurman Jaya Mendrofa Laia , Askarman Laia, Adilah Lase , Indah Permata Sari Lase, Delipiter Lase, Heseziduhu Lase, Kesia Lase, ndah Permata Sari Lies Dian Marsa Ndraha Maria Magdalena Batee Mastawati Ndruru Mastawati Ndruru Mawahida Hulu Meiman Hidayat Waruwu Mendrofa, Magdalena Mendrofa, Martha Surya Dinata Mendrofa, Syah Abadi Mendrofa, Yupiter Murnihati Sarumaha Nanny Artatina Buulolo Ndruru, Mastawati Ndururu, Kalvintinus Niat Hati Zebua Nofita Tafonao Novialdi, Andrian Odaligoziduhu Halawa Palindungan Lahagu Petrus Herbin Lature Robin Markus Putra Waruwu Sarumaha, Fanny Corsby Sella Selfi Yanti Bali Sesilianus Fau Sesuaikan Sarumaha Sri Florina Laurence Zagoto Tafonao, Aluiwaauri Tatema Telambanua Tatema Telambanua Telambanua, Kaminudin Telaumbanu, Tatema Telaumbanua, Junius Telaumbanua, Otoriaman Telaumbanua, Tatema Totona Zanolo Dao Ukurai Laia Waruwu, Cianto Waruwu, Emanueli Waruwu, Gusman Waruwu, Meiman H. Waruwu, Perianus Waruwu, Suka'aro Waruwu, Suka’aro Welli Siswanti Yamolala Zega Yan Piter Basman Ziraluo Yonathan Sebastian Laowo Yurmanius Waruwu Zagoto, Impiani Zalukhu, Yuterlin Zebua, Emanuel Zebua, Irfan Zebua, Maria Febrina Zebua, Sabar Gunawan Zega, Yamolala Ziraluo, Merdina