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Strategi Pemasaran Bank Syariah Dengan Digital Marketing (Studi Kasus : Bank BSI Kc Ciputat) Dewi, Sinta; Fasa, Muhammad Iqbal; Suharto, Prof
Jurnal Ekonomi & Perbankan Syariah Vol 2, No 2,November (2022): JEIPS: Jurnal Ekonomi Islam dan Perbankan Syariah
Publisher : Prodi Perbankan Syariah Fakultas Agama Islam Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jeips.v2i2,November.1455

Abstract

Sharia Bank is a bank that is run with the principles of Islamic law in its operational activities. In Indonesia itself, there have been many Islamic banks that have been around for a long time, but Indonesian people tend to use conventional banks as their means of banking transactions because they think that conventional banks are more efficient and easier to transact. For this reason, a number of Islamic banks immediately carry out marketing plans in which they introduce products in Islamic banks to customers in order to meet the level of customer satisfaction in transactions. Many marketing concepts are used by a number of Islamic banks as long as they continue to carry out the company's ethical identity, for that a number of Islamic banks implement a number of marketing strategies to attract customers to switch to Islamic banks. With the enactment of Law No. 21 of 2008 concerning Islamic Banking, it can strengthen the position of Islamic banking. Then, supported by the MUI fatwa regarding several contract products, it also strengthened the position of Islamic banking. With the issuance of the fatwa haram bank interest by the MUI, it will change the paradigm of society and will increase the number of sharia bank customers. Meanwhile, Bank Indonesia as the monetary authority must give more flexibility to Islamic banking so that it can be affordable throughout Indonesia. In this global era, technology is growing so that it affects developments in marketing at Islamic banks using digital marketing. There are various ways of marketing in the digital era such as websites, email, or other social media such as Tik-tok, Instagram and others.
Co-Authors Aan Sofyan Adhim, Lalu Agis Aeni Alawiah, Sulistia Alhakim, Valdy Alma Dwi Yulia Sari Alyana Isti Hasnani Amelia Cahyadini Arifano, Krisna Ramadhian Ariyani, Diah Ariyanti, Fredika Aura Kusuma Asep Nurjamin Astuti, Risa Asyifa, Soniya Nur Bertin Ayu Wandira Brady Rikumahu Cattleya P.A. Islami, Mega Dewi Kania Sugiharti Dira Ernawati Dwi Aurora, Xena ENDANG SUSANTINI Eva Devi Sofyawati Farida Pulansari Fatmawati, Erliansa Fatmawati, Nurul Ferdiansyah, Harris Fujiarti, Hana Suci Ghassani, Hazrina Haqi, Muhamad Mukhtarul Hasdina, Niken Hasibuan, Samsul Hayati, Kinanti Resmi Herawati, Dika Triya Hermiyanty Hermiyanty, Hermiyanty Hertati, Hertati Ihsan, Mohamad Ika Widya Ardhyani Inrianto, Priyatna Septedi Islami, Mega Cattleya PA Islami, Mega Cattleya Prameswari Annissaa Izhaq, Dhuha Cahya Jannah, Dewi Nuriatul Khakana, Meny Krisdayanty, Yuly Lailiyah, Wardatul Laina Rafianti Latuwael, Armin Lestari, Maudy Andreana Libria Widiastuti Mahmud, Minhajun Ni'am Maida, Salsabilla Nur Malahayati, Siti Maulana, Alfin Bima Maulana, Mursal Maurina, Selvia Meekaeo, Pisit Meilanda, Mutia Moch. Annas Hidayatulloh Muchtar, Asiah Muhamad Taufik Hidayat Muhammad Iqbal Fasa Munawir, Ahmad Farhi Nastya, Anggia Novebri Novebri Novita Sari, Rizqi Nugraha, Isna Nur Aini Nur Fajriah, Yustika Nur Rahmawati Nuraini, Siti Arifah Nurjamin, Lucky Rahayu Nursalam, Hafidatun Oktarina, Hanifah Pradana, Alfian C. A. Pradinain, Rizky Fadilla prakosa, albertus Adriyanto Pramono Hadi Pratama Sutarmana, Aldy Puspasari, Novita Putra, M. Dicky Perdana Putri Vidiasari Darsono, Putri Vidiasari Putri, Novita Eka Rahmadsyah, Mohamad Faris Rainelda, Rainelda Ramli, Ahmad M Ramli, Tasya Safiranita Ratna, Najwa Rompis , Adrian Rosdiana, Rina Roy Efendi, Roy Sa'idan, Gading Adian Kun Safitri, Aurelia Ayu Sallama, Mutiara Sari, Rizqi Novita Setiyadi, Nanda Setiyono, Taufiq Andre Sherly Ayuna Putri sholeha, fitriatus Sidabutar, Naomi Sihesa, Yoseph Duna Sofian, Zoya Inara Dianya Soni, Mohammad Suharto, Prof Sumiati Sumiati Sushardjanti Felasari Syaifullah, Hafid Tranggono Tranggono Triannisa, Rizka Triwardani, Agil Virna Alfiqa Sopwani Wahyu Kurniawan Widiantari, Kadek Winursito, Yekti Condro Wulandari, Santi Ayu Yesvi Zulfiana Yosep Yuliani, Citra Zahirah, Jafni Fara Zainal Muttaqin