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AGROTOURISM BUSINESS STRATEGY WITH BUSINESS MODEL CANVAS APPROACH Jessyka, Jessyka; Dolorosa, Eva; Suharyani, Anita
Agric Vol. 36 No. 1 (2024)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2024.v36.i1.p79-94

Abstract

The rapid development in the world of tourism has become a special attraction for research, especially for agro-tourism businesses with a lot of potential. Therefore, a business model and strategy are needed that are appropriate and suitable for agro-tourism businesses by analyzing the strengths, weaknesses, opportunities, and threats currently being faced as well as developing a business model that will be implemented in the future based on the business model canvas. The research method uses a qualitative descriptive method with the research location at the Rekadena agrotourism business, which is located in Jeruju Besar Village, Kubu Raya Regency, West Kalimantan Province. The variable consist of customer segmnets, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The result of the research are segmented consumer segmentation, channels run by agro-tourism in the form of communication, distribution, and direct selling, as well as providing personal assistance and relying on service quality. Rekadena's agro-tourism motivation in establishing partner relations is the acquisition of resources and activities. In addition, the cost structure of rekadena's agro-tourism shows that the biggest cost factor in the company is employee salaries.
PERSEPSI MAHASISWA TERHADAP MANFAAT AGROWISATA (STUDI KASUS: AGROEDUWISATA FAKULTAS PERTANIAN UNIVERSITAS TANJUNGPURA) Rogan, Hendro; Dolorosa, Eva; Suharyani, Anita
Jurnal Sains Pertanian Equator Vol. 15 No. 1
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v15i1.88360

Abstract

Pengembangan kawasan agroeduwisata di Fakultas Pertanian Universitas Tanjungpura memunculkan persepsi mahasiswa baik dalam bentuk positif maupun negatif. Penulisan ini bertujuan untuk mengetahui seberapa besar manfaat kawasan agroeduwisata di Fakultas Pertanian Universitas Tanjungpura terhadap pengunjung yang berdasarkan indikator manfaat agroeduwisata. Penulisan ini menggunakan metode penelitian deskriptif dengan pendekatan kuantitatif, Skala yang digunakan dalam penilaian persepsi terhadap manfaat agroeduwisata adalah skala likert. Penulisan ini menggunakan sumber data primer. Penelitian ini sengaja dilakukan di Agroeduwisata Fakultas Pertanian Universitas Tanjungpura, hasil rata-rata indeks manfaat agroeduwisata adalah 25,06. Berdasarkan aspek konservasi lingkungan, nilai estetika dan keindahan alam, nilai rekreasi, dan nilai kegiatan alamiah dan pengembangan teknologi rata-rata memiliki manfaat dalam kategori netral belum mendekati kategori baik (positif) dan cenderung memiliki manfaat kurang (negatif), hal tersebut dikarenakan potensi daya tarik agroeduwisata belum diiringi oleh ketersediaan infrastruktur dasar dan sarana prasarana wisata yang cukup, hal ini menunjukkan bahwa potensi agroeduwisata saat ini belum tergarap secara optimal.
Penyiapan Media Tanam Untuk Budidaya Tanaman Sayuran Pada Lahan Gambut Di Kecamatan Pontianak Utara Suswati, Denah; Dolorosa, Eva; M, Leony Agustine
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This activity aims to provide solutions to the problems faced by the Dharmaputra Farmers Group on Jl. Budi Utomo, Gg. Dharmaputra1, North Pontianak District, who wants a change in cultivating vegetable crops on peatlands that is more profitable and environmentally friendly through the application of more efficient technology, so that it is hoped that farmer groups can prepare planting media for cultivating vegetable crops. The problems faced by farmer groups are: 1) The productivity of vegetable crops is still relatively low, 2) They do not yet understand how to apply environmentally friendly vegetable cultivation technology by utilizing agricultural waste, 3) The PKM implementing team provides solutions to existing problems, namely through several methods include: 1) Providing training in preparing planting media that is environmentally friendly and can increase soil fertility 2) Providing training in making organic fertilizer using agricultural waste 3) Exposure to technology for cultivating vegetable crops on peatlands. The implementation of PKM is carried out through counseling, demonstrations and direct training regarding the preparation of planting media for cultivating vegetable plants on peatlands with organic fertilizer processing, evaluation and monitoring of activities that have been carried out, and reporting
RISKS OF GINGER FARMING IN KUBU RAYA REGENCY (CASE STUDY IN TELUK EMPENING VILLAGE, TERENTANG DISTRICT) As'ary, As'ary; Suyatno, Adi; Dolorosa, Eva; Rinaldi, Udin
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 01 2022 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.343 KB) | DOI: 10.31186/jagrisep.21.1.85-102

Abstract

The purpose of this study was to analyze the income of ginger farming and to analyze the production risk and the risk of ginger farming income in Kubu Raya Regency. The research was conducted by survey based on qualitative descriptive method, data was taken directly using cross-sectional data. The selection of the research location was carried out purposively (deliberately) at the location of the horticultural farmer group. The research location is a farmer group in Teluk Empening Village, Terentang District, Kubu Raya Regency. The number of respondents as many as 131 members, are all members of the Empening Mandiri Gapoktan which consists of 6 groups from 15 existing farmer groups. The results of the study found several farming risks, consisting of income risk of 13% followed by production risk of 10.5% and price risk of 1.8%. The value of the coefficient of variation is less than 0.5, meaning that farmers are protected from the risk of loss and the RC ratio of 3.45 means that ginger farming is profitable to cultivate. The reality in the field is that the demand for fresh ginger is always increasing and production has not been fulfilled so that ginger farming is considered to be in accordance with farmers' expectations and is feasible to be developed.
IMPROVING THE WORK PERFORMANCE OF AGRICULTURAL EXTENSION WORKERS THROUGH INCREASING CAPACITY, WILLINGNESS, AND OPPORTUNITY Indriyani, Yufina Risti; Yurisinthae, Erlinda; Dolorosa, Eva
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 1 (2024): March 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i1.17482

Abstract

The implementation of development is inseparable from the agricultural sector, which is closely related to extension activities. The performance of extension workers plays a role in determining the success of extension activities. Performance measurement is needed so the organization can make the right decisions for further development.  This research aims to determine the factors that affect the performance of agricultural extension workers in Kubu Raya Regency using the Work Performance Theory. Primary data were collected through questionnaires and interviews of respondents with survey methods to identify and analyze the performance of agricultural extension workers using PLS-SEM. The determination of respondents used the census method with the subject of research of 62 agricultural extension workers in Kubu Raya Regency as the second largest rice production center in West Kalimantan. The analysis showed that the exogenous latent variables positively and significantly influence work performance. The research found factors that affect the performance of agricultural extension workers in Kubu Raya Regency include: work experience, knowledge, age, motivation, task characteristics, attitude towards work, perception of the role of extension workers, actions of coworkers, the need for information, compensation, working conditions, organizational policies and time. The efforts can be made to improve performance, such as Training of Trainers, basic and technical training, placing extension workers on their competencies, giving rewards, utilizing of Cyber Extension websites, and strengthening the role and function of BPP.
Strategi Pemasaran Agrowisata Danau Laet Di Kabupaten Sanggau Noviana, Noviana; Dolorosa, Eva; Yurisinthae, Erlinda
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.15

Abstract

Agrowisata Danau Laet merupakan wisata pertama yang mengembangan konsep agrowisata di Kabupaten Sanggau. Pengunjung berfluktuasi, salah satu penyebabnya pemasaran yang belum dilakukan secara optimal. Metode penelitian deskriptif kualitatif dengan teknik pelaksanaan teknik survey, dan wawancara secara mendalam sebagai metode pengambilan data. Tujuan penelitian menganalisis dan merumuskan alternatif strategi pemasaran yang dilihat dari kondisi lingkungan internal dan eksternal berdasarkan komponen bauran pemasaran 7P, kemudian dilakukan analisis SWOT. Hasil analisis SWOT menunjukan bahwa strategi pemasaran Agrowisata Danau Laet berada pada posisi kuadran I (Strenght Opportunities). Alternatif strategi SO yang dapat diterapkan pengelola (SO1) Meningkatkan peran Pokdarwis dalam menjalin kerja sama dengan pemerintah Kabupaten Sanggau dan pihak investor. Agrowisata Danau Laet agar lebih mengikuti tren agrowisata yang semakin berkembang; (SO2) Meningkatkan pengetahuan pengelola tentang agrowisata dengan mengikuti program pelatihan secara intensif; (SO3) Mengoptimalkan penggunaan media promosi dengan cara memanfaatkan perkembangan teknologi informasi untuk perluasan pemasaran Agrowisata Danau Laet agar lebih dikenal masyarakat; (SO4) Membangun kemitraan dengan pihak jasa usaha untuk menambah nilai jual Agrowisata Danau Laet dalam bentuk kerja sama untuk pengadaan paket wisata. 
Analisis Finansial Usaha Agrowisata Kebun Kopi Rakyat Di Kecamatan Sungai Kakap Kabupaten Kubu Raya Assiddiq, Hasbi; Dolorosa, Eva; Fitrianti, Wanti
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 2 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.02.21

Abstract

Agrotourism is a type of tourism that utilizes agricultural businesses as a tourist attraction. The aim is to broaden the recreational experience, knowledge, and support the improvement of agricultural products and to grow businesses in the agricultural sector. The development of agro-tourism in the coffee plantation area of Punggur Kecil Village was initiated as an effort to develop tourism that can support the preservation of the robusta coffee plant which has the potential to increase income and support welfare for the local community. The location of this research is in Punggur Kecil Village, Sungai Kakap District. The data used in this study are primary data and secondary data. Data analysis is using financial analysis with indicators: Net Present Value, Internal Rate of Return, Net Benefit Cost Ratio, Payback Period, Sensitivity Analysis. The results of this study indicate that: coffee plantation agrotourism is feasible by considering NPV = Rp. 303,591,645, IRR = 17%, Net B/C = 1.85, and payback period of 6.67 years. Sensitivity analysis with a 10% decrease in the number of visitors shows that this business is still feasible, while the sensitivity to changes in operational costs shows that this agro-tourism business is not feasible to run.
PELATIHAN PENGELOLAAN RISIKO USAHATANI DI KECAMATAN SUNGAI KAKAP Kurniati, Dewi; Dolorosa, Eva; Nugraha, Aditya; Permatasari, Nia; Sukiyono, Ketut
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 11 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i11.4421-4427

Abstract

Aktifitas pertanian menghadapi berbagai sumber-sumber yang dapat menimbulkan risiko kerugian. Kondisi tersebut membutuhkan pengelolaan risiko yang baik agar petani dapar terhindar atau mengurangi risiko yang mungkin dapat terjadi. Kegiatan ini memiliki tujuan agar keterampilan petani dalam mengidentifikasi sumber risiko dapat ditingkatkan dan menganalisis upaya pengelolaan risiko yang sesuai dalam menghadapi risiko usahataninya serta merumuskan kegiatan yang dapat mengurangi dampak risiko. Pelaksanaan dilakukan melalui penyuluhan dan pelatihan. Adapun tahapan pengelolaan risiko usahatani meliputi identifikasi sumber risiko, pengukuran risiko dan pengendalian risiko. Dari tahapan pengelolaan risiko petani dapat merumuskan keputusan manajemen dalam upaya memitigasi risiko usahatani meliputi strategi mitigasi dari risiko produksi, risiko harga, risiko keuangan, risiko manusia dan risiko kelembagaan. Perlu adanya dukungan dari pihak pemerintah maupun pihak akademisi untuk melakukan pendampingan dan pembinaan terhadap kelompok masyarakat tani sebagai upaya memitigasi risiko usahatani dengan cara salah satunya menerapkan Biosaka pada lahan pertaniannya. 
Readiness of Independent Oil Palm Farmers to Face Replanting vanika lestari; Dolorosa, Eva; Komariyati
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 2 No. 1 (2026): Volume 2, Number 1, 2026
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2026.v02.i01.p06

Abstract

BACKGROUND AND OBJECTIVESOil palm has an average productive life of about 25 years, after which yields decline. Replanting is therefore essential to sustain long-term productivity. This study examines the readiness of independent oil palm farmers and identifies the main factors that influence their preparedness to undertake replanting in Laman Bukit Village, Belimbing District, Melawi Regency, Indonesia. METHODSThe research was conducted in Laman Bukit Village, an area with the largest oil palm plantation coverage in the regency. A total of 100 respondents were selected from 351 farming households using simple random sampling. Data were gathered using structured Likert-scale questionnaires and analyzed using descriptive statistics and Partial Least Squares–Structural Equation Modeling(PLS-SEM) with SmartPLS 4. FINDINGSThe results show that independent farmers were generally classified as prepared to implement replanting. Personal factors, ownership of other plantations, and financial conditions had a significant positive effect on readiness. In contrast, institutional f actors did not show a significant statistical effect, indicating that existing institutions have not yet functioned effectively to directly support farmers’ readiness. This indicates that strengthening local institutional capacity remains necessary. CONCLUSIONFarmers’ readiness for replanting is strongly supported by personal experience, access to alternative productive assets, and financial preparedness. Strengthening these aspects is crucial to ensure the sustainability of oil palm replanting programs.
DETERMINAN KEPUTUSAN PETANI DALAM MEMILIH SALURAN PEMASARAN KARET DI KECAMATAN DEDAI Pubriana, Lilis; Dolorosa, Eva; Oktoriana, Shenny
Warta Perkaretan Vol. 44 No. 2 (2025): Volume 44, Nomor 2, Tahun 2025
Publisher : Pusat Penelitian Karet - PT. Riset Perkebunan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22302/ppk.wp.v44i2.1228

Abstract

Karet rakyat adalah perkebunan karet yang dikelola oleh masyarakat dengan sistem tradisional dan dalam skala yang kecil. Perkebunan karet rakyat banyak dikembangkan di berbagai wilayah pedesaan Indonesia dan menjadi sumber penghasilan utama bagi petani. Pemasaran karet rakyat masih menghadapi berbagai masalah, seperti harga yang cenderung rendah dan saluran pemasaran yang terlalu panjang. Saluran pemasaran yang panjang mengakibatkan rendahnya keuntungan yang diperoleh oleh petani. Penelitian ini bertujuan menganalisis determinan keputusan petani dalam memilih saluran pemasaran karet di Kecamatan Dedai, Kabupaten Sintang. Analisis data menggunakan regresi logistik multinomial. Temuan penelitian mengungkapkan bahwa faktor yang berpeluang dalam mempengaruhi keputusan petani dalam memilih saluran pemasaran karet di Kecamatan Dedai, Kabupaten Sintang adalah umur, pendidikan, pengalaman usahatani, jumlah produksi, harga jual dan sarana prasarana.
Co-Authors Achmadi Achmadi Ade Elbani Ade Mirza Adi Suyatno ADITYA NUGRAHA Aditya Nugraha Afrizal - agum gumilang Agung Setiawan Agustina Listiawati Aktris Nuryanti, Aktris Alhadiansyah Andi Andi Andi Ihwan Ani Muani Anita Suharyani Anita Suharyani Anselmus Frans Setyadi Anselmus, Anselmus Anton ., Anton Aprianti, Novi Arista, Dita Arviana, Sagita As'ary, As'ary Asep Nursangaji Assiddiq, Hasbi Aswandi - AZIS, M. AFNUR BBR, Antonio Bella ; BELLA BELLINDA Bistari Crysiani Crysiani Denah Suswati Desyandri Desyandri Dewi Kurniati Dewi Kurniati Dwi Januarti, Dwi Dwi Zulfita Edy Suasono Elly Suharlina Endang Sulistyawati Erawati, Agusmini Erlinda Yurisinthae Erni Djun Astuti Eva Mulia Saputri Fany Depita Julianti Fatricia, Angelina Febriana, Dega FERDINAND, DEKKY Ferry Hadary Fitri Imansyah Hajeri, Hajeri Halidi, Fahmi Hamdani - Hapzi Ali Hardi Dominikus Bancin Herianto Herianto Herkulana Ursula Herlina Herlina Herry Sujaini HITANI, ABDUL HAFIDZ Ikhsan Nudin Imam Ghozali Imelda - Imelda Imelda Indriyani, Yufina Risti Irba’ Muhlas Sambodo Ismawartati - Ivan Kurniawan Jamaluddin Jamaluddin Jessyka, Jessyka Josua Parulian Hutajulu Juanda Juanda Jumbri, Jumbri Jun, Bakram Ketut Sukiyono Khairani, Rahimah Komariyati Komariyati Komariyati komariyati komariyati Kornelia Insule Cintia Kresensiana Anggita Sari Indang Sihombing Kristin Oktavia Simanjuntak Kuswanto - Liguari, Boni Pasianus Lilin Paramita Linda Lucky Hartanti, Lucky M, Leony Agustine Mardiansyah Mardiansyah, Mardiansyah Mariani Mariani Marini, Heny Marisi Aritonang Marisi Aritonang Maryana Maryana, Maryana Masjid, Nurcolis Maswadi - Meiran Panggabean Memet Agustiar Mochammad Imron Awalludin Mochammad Meddy Danial Muanuddin - Mudhiah, Lulu Muftia, Dika Muhammad Chaikal Alfikri Muhammad Nurdin Muhammad Yusuf Muhsin Muhsin Natalia Lelo Mali Nia Permatasari, Nia Ningsih, Kurnia Ningsih, Puput Noviana Noviana Novira Kusrini Nur Jannah Nuriska Sepsi Nurliza Nurliza Nurliza Nurliza Nurliza, Nurliza Nurliza, Nurliza Nurmainah - Perdana, Ignasius Noverio Tuah Prihanto, Yanuar Priyo Saptomo Pubriana, Lilis Purwaningsih - Putri Destiani Putri Purnama Sari, Putri Purnama Rachmawati Rahmidiyani - Rakhmad Hidayat RAMA, ROFINUS Ratna Herawatiningsih Rhois, Sufyan Amin Ricca Gideon Riduansyah - Rindang, Kurnianto Risyadi, Irfan Rogan, Hendro Rommy Patra Salsabela, Salsabela Santi Santi Saputra, Desta Eko Sarina Sarina SEPTIANA SEPTIANA Septiyani, Eka Ayu Setia Budi Shenny Oktoriana Sholva, Yus Siti Hadijah Siti Halidjah Siti Sawerah SRI WARDANI Stepanus Sahala Sitompul Suharyani, Anita SUPRAPTI, GUSNI Surachman - Sy. Hasyim Azizurrahman Syaifurrahman Syaifurrahman Syamswisna , Taufik U Edi Suryadi Udin Rinaldi Uslianti, Silvia Uti Asikin vanika lestari Vicki, Vicki Viero, Agustinus Vivi Bachtiar Wahyu Diansyah wahyuni wahyuni Wanti Fitrianti Wendy Windhu Putra Witarsa - Yohanes Gatot Sutapa Yopiana, Yopiana Yosapat, Petrus Yuhnes Ave Kana Yuline - Yulis Jamiah Yusra, Abdul Hamid A. Zubaidah R Zulfikri Zusnita Anggraini