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Faktor- Faktor yang Mempengaruhi Perilaku Konsumen terhadap Pembelian Buah-Buahan pada saat Pemberlakuan Pembatasan Kegiatan Masyarakat Darurat di Kota Pontianak Rindang, Kurnianto; Dolorosa, Eva; Maswadi, Maswadi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 23, No 1 (2024): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v23i1.36-52

Abstract

Consumer behavior is behavior exhibited by people in terms of planning, buying and using economic goods and services. Fruit is a horticultural product that has bright prospects so that it can be developed as a source of economic growth in the agricultural sector.  The CoronaVIrus Disease 2019 (Covid-19) lpandemic lhas lchanged many things such as cleanliness, health and changing human consumption patterns. lSince the lCovid-19 lpandemic entered lIndonesia, the fruits consumption campaign has continued to be intensified. Pontianak City is a city that enforces Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM). Seeing this situation, it is necessary to further investigate how consumer behavior towards purchasing fruits during emergency PPKM. The ldata in lthis study was lsecondary ldata with 133 respondents netted by purposive lsampling lmethod. The lvariables in lthis lstudyl are Cultural, Social, Personal and Psychological. Based on lthe lresults of research using factor analysis, it lcan be concluded lthat the lfactors that influenced consumer behavior towards purchasing fruits during the Imposition of Emergency Restrictions on Community Activities (PPKM) in Pontianak City consisted of 4 factors namely 4 in 1, Psychological, Individual, and Reference and Family. The most dominant factor is the Universal Factor. The indicators included in this factor are Geographic Area, Role and Status, Occupation, Perception, and Confidence and Establishment. 
PENGARUH MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK KERIPIK MAKROS DI KOTA PONTIANAK Khairani, Rahimah; Dolorosa, Eva; Kusrini, Novira
Jurnal Sains Pertanian Equator Vol. 14 No. 1
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v14i1.88149

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial terhadap keputusan pembelian produk olahan keripik singkong makros di Kota Pontianak. Penelitian ini dilakukan di Kota Pontianak dalam waktu kurang lebih 3 bulan. Dengan total populasi yang tidak diketahui sehingga untuk sampel penelitian ini diambil berdasarkan pengukuran yang ditetapkan pada penelitian yang menggunakan structural equation modelling (SEM) yaitu 100 responden, pengambilan sampel penelitian ini menggunakan teknik purposive sampling dengan kriteria yang telah ditentukan oleh peneliti. Hasil penelitian ini menunjukkan bahwa pada analisis structural equation modelling dilakukan dua kali pengujian, dengan hasil uji pertama diketahui bahwa terdapat lima indikator penelitian dalam kondisi tidak valid dan reliabel sehingga indikator variabel tersebut harus dikeluarkan untuk memperoleh hasil valid dan reliabel dengan ketentuan CR ≥ 0,70 dan AVE ≥ 0,50. Setelah dilakukan pengujian kembali diperoleh hasil bahwa secara keseluruhan indikator variabel penelitian dalam kondisi valid dan reliabel. Analisis hubungan antar variabel structural equation modelling (SEM) diketahui bahwa keputusan pembelian produk olahan singkong keripik makros dipengaruhi oleh variabel content creation, dan content sharing dengan nilai T-value masing masing variabel 3,02 >1,98 dan 2,77 >1,98.
ANALISIS FINANSIAL USAHA PEMBIBITAN KELAPA SAWIT DI KABUPATEN LANDAK BBR, Antonio; Dolorosa, Eva; Aritonang, Marisi
Jurnal Sains Pertanian Equator Vol. 13 No. 4
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v13i4.78679

Abstract

All of these factors"”economic, social, environmental, legal, and market-related"”are part of the financial feasibility analysis. Because of inflation and other price shocks, businesses must regularly do sensitivity analyses to account for the ever-changing cost and revenue components. This study aims to assess the oil palm nursery company in Landak Regency in terms of its financial viability using sensitivity analysis and investment criteria such as net present value (NPV), internal rate of return (IRR), net benefit to cost (NB/C), and payback period. The method used in this research is a survey method by interviewing respondents with purposive sampling technique. In the NPV Criteria, a value of Rp. 279,800,862 was obtained; In the IRR Criteria, a value of 109% was obtained; In the Net B/C Criteria, a value of Rp. 3.4 was obtained; In the Payback Period Criteria, a value of 1.57 years was obtained; Sensitivity analysis was carried out on the five respondent businesses with a scenario if : There is a 10% decrease in selling prices, a 5% increase in fertilizer prices and even if there is a 10% decrease in selling prices and a 5% increase in fertilizer prices. Of all the criteria analyzed, the results show that the oil palm nursery business in Paloan Village is feasible to run and even developed.
PELATIHAN PENGELOLAAN RISIKO USAHATANI DI KECAMATAN SUNGAI KAKAP Kurniati, Dewi; Dolorosa, Eva; Nugraha, Aditya; Permatasari, Nia; Sukiyono, Ketut
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 11 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i11.4421-4427

Abstract

Aktifitas pertanian menghadapi berbagai sumber-sumber yang dapat menimbulkan risiko kerugian. Kondisi tersebut membutuhkan pengelolaan risiko yang baik agar petani dapar terhindar atau mengurangi risiko yang mungkin dapat terjadi. Kegiatan ini memiliki tujuan agar keterampilan petani dalam mengidentifikasi sumber risiko dapat ditingkatkan dan menganalisis upaya pengelolaan risiko yang sesuai dalam menghadapi risiko usahataninya serta merumuskan kegiatan yang dapat mengurangi dampak risiko. Pelaksanaan dilakukan melalui penyuluhan dan pelatihan. Adapun tahapan pengelolaan risiko usahatani meliputi identifikasi sumber risiko, pengukuran risiko dan pengendalian risiko. Dari tahapan pengelolaan risiko petani dapat merumuskan keputusan manajemen dalam upaya memitigasi risiko usahatani meliputi strategi mitigasi dari risiko produksi, risiko harga, risiko keuangan, risiko manusia dan risiko kelembagaan. Perlu adanya dukungan dari pihak pemerintah maupun pihak akademisi untuk melakukan pendampingan dan pembinaan terhadap kelompok masyarakat tani sebagai upaya memitigasi risiko usahatani dengan cara salah satunya menerapkan Biosaka pada lahan pertaniannya. 
EFISIENSI SALURAN PEMASARAN SALAK DI KECAMATAN TELUK KERAMAT KABUPATEN SAMBAS Febriana, Dega; Dolorosa, Eva; Fitrianti, Wanti
Agros Journal of Agriculture Science Vol 26, No 1 (2024): Januari
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i1.3997

Abstract

This study aims to examine the effectiveness of marketing channels and evaluate the profitability of local small-scale snakefruit farmers. The research was conducted in Kecamatan Teluk Keramat, Kabupaten Sambas. Purposive sampling was used to collect data and determine the samples. Data analysis employed marketing margin, farmer's share, profitability index, and marketing channel efficiency analysis. The results of the study indicate that marketing channel pattern III, involving large merchant collectors with a margin of Rp. 9,515/kg, had the highest margin among the three marketing patterns, while the lowest margin was observed in marketing channel pattern I, involving retailers with a margin of Rp. 0/kg and a farmer's share of 100%. On the other hand, marketing channel pattern II had the highest farmer's share at 33.33%, and marketing channel pattern III had a farmer's share of 42.38%. Based on the criteria, where FS>MP, it means that marketing channel pattern I is the most efficient among the three channels. The profitability index for marketing channel pattern I was 99, for pattern II it was 7.06, and for pattern III it was 4.85. This indicates that all marketing channels had values greater than 1, which is classified as profitable. The highest profitability index was observed in marketing channel I with a value of 99. This means that if the marketing expenses incurred were Rp. 100, the total marketing profit would reach Rp. 9,900. Therefore, the most efficient marketing channel is channel pattern I, due to its lower total marketing costs, which amount to IDR 100/kg compared to other marketing channels. Keywords: farmer's share; marketing margins; Salak marketing channel INTISARIPenelitian ini bertujuan untuk menguji efektivitas saluran pemasaran dan mengevaluasi profitabilitas petani buah salak skala kecil lokal. Penelitian ini dilakukan di Kecamatan Teluk Keramat, Kabupaten Sambas. Purposive sampling digunakan untuk mendapatkan data dan menentukan sampel. Analisis data menggunakan margin pemasaran, farmers share, profitability indexs, dan analisis efisiensi saluran pemasaran. Hasil penelitian menunjukkan bahwa pola saluran pemasaran III, pedagang besar dengan margin sebesar Rp. 9.515/kg memiliki nilai tertinggi di antara ketiga pola margin pemasaran, sementara nilai terendah adalah pada pola saluran pemasaran I, yaitu pedagang eceran dengan nilai Rp. 0/kg dan bagian petani sebesar 100%. Di sisi lain, pola saluran pemasaran II memiliki bagian petani sebesar 33,33% sebagai nilai tertinggi dan pola saluran pemasaran III memiliki bagian petani sebesar 42,38%. Berdasarkan kriteria, FS>MP berarti bahwa pola saluran I adalah yang paling efisien di antara ketiga saluran ini. Profitability Indeks di saluran pola I adalah 99, saluran II adalah 7,06, dan 4,85 di pola saluran III. Ini menunjukkan bahwa semua saluran pemasaran memiliki nilai >1 yang diklasifikasikan secara positif sebagai keuntungan. Profitability indexs tertinggi ada di saluran pemasaran I dengan nilai 99, yang berarti bahwa jika biaya pemasaran yang dikeluarkan adalah Rp. 100, maka total keuntungan pemasaran mencapai Rp. 9.900. saluran pemasaran yang paling efisien adalah saluran pemasaran I, karena biaya pemasaran total yang lebih rendah, yaitu IDR 100/kg. Kata Kunci: farmer's share, margin pemasaran, saluran pemasaran salak
Pengaruh Karateristik Petani pada Produktivitas Usahatani Jagung Manis di Kecamatan Rasau Jaya Kabupaten Kubu Raya Fatricia, Angelina; Yurisinthae, Erlinda; Dolorosa, Eva
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16322

Abstract

The productivity of sweet corn in Kubu Raya Regency is still low even though sweet corn is one of the most profitable cultivation groups. This research aims to analyze the influence of age, education, experience and family support on swet corn productivity. This research was conducted from February to June 2024. This type of research is descriptive research with a quantitative approach. The sample in this study was 100 sweet corn farmers in Rasau Jaya Satu Village and Rasau Jaya Dua Village, Rasau Jaya District, Kubu Raya Regency, West Kalimantan Province. Data collection techniques were carried out by interviews and filling out questionnaires directly. Testing research instruments uses validity and reliability tests. The data analysis technique uses multiple linear regression analysis by testing classical assumptions first with SPSS version 23 software. The results of the research show that the four variables, namely age, education, experience and family dependents, have an effect on sweet corn productivity. Experience in farming sweet corn has a positive effect because experience will make farmers understand the environmental conditions where they are farming and know the problems and be able to find solutions when carrying out farming activities. The longer someone does their job, the more skilled, diligent, painstaking and qualified they will be. There is a need to improve skills and strategies for allocating time working outside the agricultural sector and continuing to work side jobs in the agricultural sector so that productivity can increase with more efficient time.
Motivasi Petani Karet dalam Melakukan Konversi Perkebunan Karet Menjadi Kelapa Sawit di Kabupaten Sintang Viero, Agustinus; Dolorosa, Eva; Suharyani, Anita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15585

Abstract

Rubber and palm oil are the two largest and leading plantation commodities in West Kalimantan. However, the decline in production and area of rubber plantations continues to occur due to the conversion of rubber commodities to palm oil. This study aims to analyze the motivations that influence rubber farmers in converting rubber plantations to palm oil. The sampling technique in this study was nonprobability sampling with a snowball sampling technique (Snowball Sampling Method). The sample in this study was 100 rubber farmers who converted rubber plantations to palm oil. The analysis tool used was Smart-PLS 3. The results of the study showed that physiological needs, safety needs, the esteem need, self-actualizations had a significant effect on the motivation of rubber farmers to convert rubber plantations to palm oil.
Income Feasibility Analysis of Taro Farming on Peatland in North Singkawang District Linda; Dolorosa, Eva; Oktoriana, Shenny
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.1-18

Abstract

This research was conducted in Semelagi Kecil, Setapuk Besar, and Sungai Bulan villages in Singkawang Utara sub-district, Singkawang city, West Kalimantan province in 2023, using surveys and interviews with saturation sampling of 69 taro farmers on peatlands. This study aims to analyze and feasibility of taro farming on peatlands in North Singkawang District. The method used in this research uses a quantitative descriptive approach. The analysis used to calculate the feasibility of farming is by calculating the amount of revenue, total costs, income, R/C ratio, and BEP. This study shows the results that the feasibility of taro farming carried out in North Singkawang District is feasible to cultivate with farmers income of IDR 60,672,203  per hectare per growing season, total costs incurred 13,340,463 IDR/ha/growing season, with farmers income of IDR 53,829,109 per hectare per growing season, R/C ratio 4.55, and BEP production of 481.60 kg, BEP revenue of IDR 2,408,012, and BEP land 0.04 hectares. There is a need to increase farmers knowledge related to cultivation techniques, especially in the use of good and appropriate production inputs, so that the production inputs provided by farmers for taro farming are not less which can reduce production yields and not excessive which can cause waste of costs incurred.
STRATEGI PENGEMBANGAN PERTANIAN PERKOTAAN (URBAN FARMING) (STUDI KASUS PADA USAHA PETANIAN PERKOTAAN (URBAN FARMING) "QUEEN FARM" DI KOTA PONTIANAK) Jun, Bakram; Dolorosa, Eva; Suharyani, Anita
Jurnal Sains Pertanian Equator Vol. 14 No. 2
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v14i2.81435

Abstract

Alih fungsi tanah garapan pertanian di daerah perkotaan menjadi daerah pemukiman dan industry membuat lahan pertanian menjadi sempit. Tingginya tingkat konversi lahan berdampak pada berkurangnya ketersediaan pangan, yang menyebabkan penurunan produksi pangan dan dapat mengancam ketahanan pangan penduduk. Sebagai upaya untuk mengatasi hal tersebut, pertanian perkotaan (urban farming) diharapkan mampu untuk mengatasinya, sebab pertanian ini mengusung konsep pertanian yang memanfaatkan lahan yang terbatas. Salah satu bisnis pertanian di Kota Pontianak adalah Queen Farm. Penelitian ditujukan untuk menganalisis strategi pengembangan bisnis pertanian Queen Farm agar dapat beroperasi dengan optimal. Analisis SWOT merupakan metode penelitian yang digunakan. Hasil penelitian menunjukkan bahwa bisnis pertanian Queen Farm berada di posisi kuadran I, dengan penerapan strategi alternatif S-O. Alternatif strategi yang bisa diterapkan pada Pengembangan Usaha pertanian Queen Farm adalah:1) Meningkatkan produktivitas dan kualitas produk serta inovasi produk baru dengan memanfaatkan teknologi dan pengetahuan serta informasi dari komunitas untuk memenuhi kebutuhan konsumen. 2) Memperluas pemasaran dan jaringan bisnis. 3) Melakukan promosi dan pemasaran produk dengan memanfaatkan teknologi informasi. 4) Mengoptimalkan lokasi pertanian urban farming yang berada didaerah perkotaan.
FEASIBILITY STUDY OF AGROTOURISM IN SIANTAN HILIR PEAT VILLAGE AGROTOURISM Muftia, Dika; Dolorosa, Eva; Kurniati, Dewi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.22280

Abstract

The development of agrotourism in Indonesia often faces management issues. However, this can be addressed by conducting a feasibility analysis. This study aims to analyze the feasibility of agro-tourism business in Siantan Hilir Peat Village Agrotourism from non-financial and financial aspects. Such a study, which examines the feasibility of agro-tourism business from both financial and non-financial perspectives in a peatland area, has not been conducted before. The non-financial feasibility aspects examined include technical, managerial, market, and social aspects. Meanwhile, the financial aspects consist of NPV, IRR, Net B/C, Payback Period, and Sensitivity Analysis. This research employed data triangulation method and financial feasibility analysis formulas. The non-financial feasibility analysis in Siantan Hilir Peat Village Agrotourism reveals that the area is suitable for agro-tourism due to its fulfillment of all technical, managerial, market, and social criteria. Furthermore, based on the financial analysis, it is evident that the agro-tourism business in Siantan Hilir Peat Village Agrotourism is viable and can be further developed. This is evidenced by the calculation shows it meets all the investment criteria. Therefore, the recommendation is to continue the development and operation of agrotourism in Siantan Hilir Peat Village Agrotourism while considering the risk management, especially in handling income fluctuations, and the focus should be on providing good services and developing products to maintain visitor interest. 
Co-Authors Achmadi Achmadi Ade Elbani Ade Mirza Adi Suyatno ADITYA NUGRAHA Aditya Nugraha Afrizal - agum gumilang Agung Setiawan Agustina Listiawati Aktris Nuryanti, Aktris Alhadiansyah Andi Andi Andi Ihwan Ani Muani Anita Suharyani Anita Suharyani Anselmus Frans Setyadi Anselmus, Anselmus Anton ., Anton Aprianti, Novi Arista, Dita Arviana, Sagita As'ary, As'ary Asep Nursangaji Assiddiq, Hasbi Aswandi - AZIS, M. AFNUR BBR, Antonio Bella ; BELLA BELLINDA Bistari Crysiani Crysiani Denah Suswati Desyandri Desyandri Dewi Kurniati Dewi Kurniati Dwi Januarti, Dwi Dwi Zulfita Edy Suasono Elly Suharlina Endang Sulistyawati Erawati, Agusmini Erlinda Yurisinthae Erni Djun Astuti Eva Mulia Saputri Fany Depita Julianti Fatricia, Angelina Febriana, Dega FERDINAND, DEKKY Ferry Hadary Fitri Imansyah Hajeri, Hajeri Halidi, Fahmi Hamdani - Hapzi Ali Hardi Dominikus Bancin Herianto Herianto Herkulana Ursula Herlina Herlina Herry Sujaini HITANI, ABDUL HAFIDZ Ikhsan Nudin Imam Ghozali Imelda - Imelda Imelda Indriyani, Yufina Risti Irba’ Muhlas Sambodo Ismawartati - Ivan Kurniawan Jamaluddin Jamaluddin Jessyka, Jessyka Josua Parulian Hutajulu Juanda Juanda Jumbri, Jumbri Jun, Bakram Ketut Sukiyono Khairani, Rahimah Komariyati komariyati komariyati Komariyati Komariyati Kornelia Insule Cintia Kresensiana Anggita Sari Indang Sihombing Kristin Oktavia Simanjuntak Kuswanto - Liguari, Boni Pasianus Lilin Paramita Linda Lucky Hartanti, Lucky M, Leony Agustine Mardiansyah Mardiansyah, Mardiansyah Mariani Mariani Marini, Heny Marisi Aritonang Marisi Aritonang Maryana Maryana, Maryana Masjid, Nurcolis Maswadi - Meiran Panggabean Memet Agustiar Mochammad Imron Awalludin Mochammad Meddy Danial Muanuddin - Mudhiah, Lulu Muftia, Dika Muhammad Chaikal Alfikri Muhammad Nurdin Muhammad Yusuf Muhsin Muhsin Natalia Lelo Mali Nia Permatasari, Nia Ningsih, Kurnia Ningsih, Puput Noviana Noviana Novira Kusrini Nur Jannah Nuriska Sepsi Nurliza Nurliza Nurliza Nurliza Nurliza, Nurliza Nurliza, Nurliza Nurmainah - Perdana, Ignasius Noverio Tuah Prihanto, Yanuar Priyo Saptomo Pubriana, Lilis Purwaningsih - Putri Destiani Putri Purnama Sari, Putri Purnama Rachmawati Rahmidiyani - Rakhmad Hidayat RAMA, ROFINUS Ratna Herawatiningsih Rhois, Sufyan Amin Ricca Gideon Riduansyah - Rindang, Kurnianto Risyadi, Irfan Rogan, Hendro Rommy Patra Salsabela, Salsabela Santi Santi Saputra, Desta Eko Sarina Sarina SEPTIANA SEPTIANA Septiyani, Eka Ayu Setia Budi Shenny Oktoriana Sholva, Yus Siti Hadijah Siti Halidjah Siti Sawerah SRI WARDANI Stepanus Sahala Sitompul Suharyani, Anita SUPRAPTI, GUSNI Surachman - Sy. Hasyim Azizurrahman Syaifurrahman Syaifurrahman Syamswisna , Taufik U Edi Suryadi Udin Rinaldi Uslianti, Silvia Uti Asikin vanika lestari Vicki, Vicki Viero, Agustinus Vivi Bachtiar Wahyu Diansyah wahyuni wahyuni Wanti Fitrianti Wendy Windhu Putra Witarsa - Yohanes Gatot Sutapa Yopiana, Yopiana Yosapat, Petrus Yuhnes Ave Kana Yuline - Yulis Jamiah Yusra, Abdul Hamid A. Zubaidah R Zulfikri Zusnita Anggraini