Article Per Year (5 Year)
p-Index From 2020 - 2025
8.238
P-Index
This Author published in this journals
All Journal MODUL Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Jurnal Solum AGRARIS: Journal of Agribusiness and Rural Development Research AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Wikrama Parahita : Jurnal Pengabdian Masyarakat Jurnal Agribisnis Terpadu Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan AGRITROPICA : Journal of Agricultural Sciences Indonesian Journal of Agricultural Research MITRA: Jurnal Pemberdayaan Masyarakat Comment: an International Journal of Community Development J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Agro Bali: Agricultural Journal Abdihaz: Jurnal Ilmiah Pengabdian pada Masyarakat Media Agribisnis Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Community Empowerment SINTA Journal (Science, Technology, and Agricultural) MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Bima Journal : Business, Management and Accounting Journal AKM: Aksi Kepada Masyarakat Jurnal Sosiologi Pertanian dan Agribisnis Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Indonesia Raya SENGKUNI Journal (Social Science and Humanities Studies) Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Dehasen Untuk Negeri Mestaka: Jurnal Pengabdian Kepada Masyarakat Journal of Food Security and Agroindustry Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis The Manager Reveiew Salus Publica AGRIC Jurnal Perikanan Damhil: Jurnal Pengabdian kepada Masyarakat
Eko Sumartono, Eko
Universitas Dehasen Begkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 82 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 82 Documents
Search

 5   6   7   8   9 
THE INFLUENCE OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND BRAND AWARENESS ON BUYING INTEREST IN HOKA-HOKA BENTO IN BENGKULU CITY WITH BRAND IMAGE AS AN INTERVENING VARIABLE. ramadhan, FAJRIANSAH RAMADHAN; Puspita, Veny; Army, M.Noor; Sumartono, Eko
The Manager Review Vol. 7 No. 2 (2025)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the influence of consumer ethnocentrism, perceived quality, and brand awareness on consumers’ purchase intention toward Hoka-Hoka Bento in Bengkulu City, with brand image as a mediating variable. Using a quantitative explanatory method, data were collected from 150 respondents through purposive sampling and analyzed with PLS-SEM. The results show that perceived quality and brand awareness significantly influence brand image, while consumer ethnocentrism and perceived quality directly affect purchase intention. Brand image mediates the effect of perceived quality on purchase intention but not consumer ethnocentrism or brand awareness. The findings suggest that improving product quality and strengthening brand image are key strategies to enhance consumer purchase intention. The novelty of this study lies in examining consumer behavior toward a Japanese-inspired fast-food brand in a second-tier city, while its originality lies in testing the mediating role of brand image within an emerging market context where cultural perceptions strongly shape purchasing decisions.
Nilai Pemanfaatan Limbah Kelapa Sawit untuk Pakan Ternak (Studi Kasus Pakan Ruminasia) Sumartono, Eko; Mujiono, Mujiono; Oktapriza, Johnny; Yuliana, Fetri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12233

Abstract

The issue of feed has a large proportion of the sustainability of livestock businesses. On the other hand, palm fronds as post-harvest agricultural waste and bran as post-processing waste have not been utilized optimally. Even though the nutritional content contained in it is quite high. Agricultural and plantation waste by-products have good potential for use as animal feed. In order to guarantee safety and suitability, further processing and analysis is needed. Processing of raw materials is carried out in a combination (physical, chemical and biological). Preparation of feed formulations using Pearson's Quadrilateral Method. Testing is carried out in laboratories that consistently apply ISO/IEC 17025: 2017 from the National Accreditation Committee (KAN), namely the East Java Province Animal Husbandry Service. The standard test results refer to SNI 3148-2:2017 concerning Concentrate Feed for Fattening Beef Cattle. Ruminant animal feed that meets SNI 3148-2:2017 includes levels of ash, crude fat, phosphorus, TDN, aflatoxin and crude fiber. Meanwhile, the nutritional content that is close to SNI is crude protein and aNDF. The test results also showed that the content did not meet SNI, including water and calcium content. Meanwhile, fish feed (pellets) that meet SNI 01-4087-2006 contain 3 types of content including ash, crude fat and aflatoxin. The types of content that do not meet SNI are crude protein, crude fiber, phosphorus, buoyancy and pellet diameter. The estimated cost of making ruminant feed is IDR 5,986 per kilogram. Cost analysis is relevant to feed quality and daily requirements without reducing nutritional value. Further research is needed to ensure that artificial feed is more cost efficient than conventional feed.
Co-Authors Abdul Hamid Hakim Adil, Nindianata Sekar Afriani, Ririn Agus Purwoko Agusmin, Wengki Abta Agustin Zarkani Agustin, Sella Alfurqan, Alfurqan Alia Lestari Aliyanti Aliyanti Zumrona Amir Husaini Karim Amrullah Amrullah, Amir H. K. Ana Anjaly Ana Nurmalia Anandyawati Anandyawati Anandyawati, Anandyawati Andini, Nanda Andwini Prasetya Andwini Prasetya, Andwini Anggi Mandala Putra Anggraini, Sentri Apri Andani Ari Anggoro Ari Anggoro Ari Anngoro Aristina, Selvin Army, M.Noor Badruddin, Redy Bahari, Bayu Dwi Prasetya Bambang Sumantri Bambang Sumantri Bambang Sumantri Banu Banu Banu Mahendro Basuki Sigit Priyono Basuki Sigit Priyono Basuki Sigit Priyono Chen, Kecun Citra Susantri Putri Sirait Dedi Dedi Delpana, Adrian Devi Devi Dewi Stopia Nengsih Dias Boy Dinda Okta Viani Dolly Madya Parton Dony Suryanto Dwi Wahyuni Ganefianti Eka Nurdianty Eko Risdianto Ellys Yulianti Ellys Yuliarti Endang Sulistyowati Evi Andriani Evi andriani, Evi Fahlevy, Rezza Fetri Yuliana Gita Mulyasari Hanafiah, Muhammad Ali Harni, Suli Hasrul A Marsaoly Hasugian, Leonardo Herlena, Feby Herri Fariadi Herri Fariadi, Herri Hesti Nur’aini Hilda Meisya Arif Hilda Meisya Arif Huriyah, Hiwayati Ika Ariyanti Ilahi, M Dellan Anugrah Ilham Abdul Rasid Illahi, Abdul Indriasari, Ika Ira Setiawati, Ira Irawan, Veri Jatmiko, Wendi Jayadi, Mesri Jejen Pratama Saputra Johnny Oktapriza Joko Saputra Junaidi Junaidi Kamilah, Kamilah Ketut Sukiyono Ketut Sukiyono Ketut Sukiyono Ketut Sukiyono Kurniawati, Rizki Kusuma, Arya Mufti Nata Lia Ismi Kandini Lina Widawati M, Mujiono Melly Suryanty, Melly Merlian Zikri Merlian Zikri Merlian Zikri Merlian Zikri Merlian Zikri Methatias Ayu Methatias Ayu Moulina Methatias Ayu Moulina, Methatias Ayu Mohammad Nur Dita Nugroho Mudita Sahadat Muhammad Akbar Muhammad Dandi Ilahi Muhammad Fikry Muhammad Hadi Surya Muhammad NurDita Nugroho Mujiono Mujiono Mumun Mumun Munhedi Vierzhen Nanda Andini Naufal Aziz Alfikri Niken Dwinora Novanda, Ridha Rizki Nugroho, Arjun Satrio Nugroho, Mohammad Nur Dita Nur' aini, Hesti Nuri Aslami Nurmalia, Ana Nyayu Neti Arianti Oktapriza, Johnny Oktrada, Darti Pandu Imam Sudibyo Adib Pardosi, Ivan Agustinus Parwito Parwito Parwito Parwito Parwito, Parwito Prasetya, Adwini Pratama, Aldi Agung Prima, Distora Prima Puspita, Veny Putri Sirait, Citra Susantri Putri, Wulandari Indah Andi Rabiul Armala Rahma Yunita, Rahma Rahmat Nursalim ramadhan, FAJRIANSAH RAMADHAN Redy Badruddin, Redy Reflis Reflis Reflis Reflis Ricky Zulfiandry Ridha Rizki Novanda Ridha Rizki Novanda Ridha Rizki Novanda Ridha Rizki Novanda Rifi Zulhendri Rika Dwi Yulihartika Rika Dwi Yulihartika Rika Dwi Yulihartika, Rika Dwi Riki Ramansyah Rimadhita Tiara Putri Rohman, Agus Rohman, Agus Sagala, Ruflica Sahputra, Ikwan Sahputra, Royi Samuel Hadiyanto Saputra, Roy Saputra, Zony Hendra Sari, Yosita Tri Purnama Sella Sella, Sella Septi Wulan Sari Sihite, Devi monika Silke Sachanovrissa Sintiya Sintiya Siswahyono Siswahyono Siswahyono Siswahyono Siswahyono, Siswahyono Siti Hanila Sri Narti Sriyoto Sriyoto Sriyoto Sriyoto Sriyoto Sriyoto Suhiril Suhiril Supadi Supadi Suryani, Neni Suryanty, Melly Sutina, Sutina Suwandi S. Sangadji Taufan, Muhamad Tawakal, Anzori Tentara, Brend Utama, Ferzha Putra Vineza Elsafa Wahyu Sucipto Wira Merina Wulan Salsahbillah Wulan salsahbillah salsahbillah Wulan Wulan Yani Astria Yosita Tri Purnama Sari Yossie Yumiati Yossie Yumiyati Yudha Yudha Yulia Suparti Yuliana, Fetri Yuliansyah Yuliansyah Yuliansyah Yuliansyah Yulista Yulista, Yulista Yumiati, Yossi Yusun Yusun Yuti Anita Zhazha Zhazha Zikri, Merlian Zukhruf, M Firmansyah Zukhruf, Muhammad Firmansyah Zumrona, Aliyanti