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All Journal Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter JAM : Jurnal Aplikasi Manajemen Jurnal Inovasi Bisnis (Inovbiz) Jurnal Manajemen Pemasaran International Journal of Supply Chain Management E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Nabla Dewantara : Jurnal Pendidikan Matematika Asia-Pacific Journal of Public Policy International Journal of Engineering, Science and Information Technology Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service Studi Ilmu Manajemen dan Organisasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Empowerment: Jurnal Pengabdian Masyarakat Visioner & Strategis Journal of Health, Education, Economics, Science, and Technology (J-HEST) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Journal of International Islamic Law, Human Right and Public Policy Buletin Pengabdian Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Ikramuddin, Ikramuddin
Departement Of Management, Faculty Of Economic And Business, Universitas Malikussaleh
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INFLUENCE OF DESTINATION IMAGE, CONSUMER EXPERIENCE, AND PERCEIVED VALUE ON LOYALTY THROUGH SATISFACTION AS A MEDIATION VARIABLE Widia Lestari Hasibuan; Heriyana; Ikramuddin; Halida Bahri
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract This study aims to analyze the effects of destination image, consumer experience, and perceived value on loyalty in Lake Toba, with satisfaction as a mediating variable. Using a quantitative approach, data were collected via a 5-point Likert scale questionnaire from 145 respondents selected through purposive sampling. Data analysis was performed using Partial Least Square Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The results show that all hypotheses are accepted at a 5% significance level (P<0,000). Destination image, consumer experience, and perceived value have positive and significant effects on both satisfaction and loyalty (β=0.287 to β=0,410). Furthermore, satisfaction partially mediates the relationship between the three independent variables and loyalty (β=0,103 to β=0,145). These findings confirm the vital role of enhancing destination image, consumer experience, and perceived value in building long-term satisfaction and loyalty. Practically, this study provides insights for destination managers to design strategies that improve service quality and competitiveness in Lake Toba.
Dampak Digital Marketing Mix dan Influencer Marketing terhadap Keputusan Pembelian Produk Kopi pada Kafe dan Angkringan oleh Generasi Z di Kota Lhokseumawe Mifta Uswatun Hasana Manullang; Ikramuddin Ikramuddin; Widyana Verawaty Siregar; Rauzi Ramazalena
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Penelitian ini bertujuan untuk menganalisis dampak Digital Marketing Mix dan Influencer Marketing terhadap keputusan pembelian produk kopi pada kafe dan angkringan oleh Generasi Z di Kota Lhokseumawe, baik secara parsial maupun simultan. Latar belakang penelitian didasarkan pada fenomena pesatnya pertumbuhan industri kedai kopi di Lhokseumawe yang didominasi konsumen Generasi Z (±68,28% populasi), namun diwarnai fluktuasi volume penjualan yang mengindikasikan inkonsistensi keputusan pembelian di tengah persaingan pemasaran digital yang semakin ketat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling terhadap 120 responden Generasi Z berusia 14–29 tahun yang pernah melakukan pembelian kopi di kafe maupun angkringan Kota Lhokseumawe dalam empat bulan terakhir. Pengumpulan data dilakukan melalui kuesioner skala Likert (1–5) yang dianalisis menggunakan regresi linier berganda berbantuan SPSS, dengan landasan teori Consumer Decision Model dan Theory of Planned Behavior. Hasil penelitian menunjukkan bahwa secara parsial, Digital Marketing Mix berpengaruh positif dan signifikan terhadap keputusan pembelian (t = 7,710; sig. = 0,000), demikian pula Influencer Marketing (t = 6,744; sig. = 0,000); serta secara simultan keduanya berpengaruh positif dan signifikan (F = 39,823; sig. = 0,000) dengan koefisien determinasi (R²) sebesar 0,405, yang berarti kedua variabel mampu menjelaskan 40,5% variasi keputusan pembelian produk kopi oleh Generasi Z di Kota Lhokseumawe, sementara sisanya dipengaruhi oleh faktor lain di luar model.
Pengaruh Orientasi Pasar, Orientasi Kewirausahaan dan Literasi Digital Terhadap Kinerja Pemasaran Produk UMKM di Kota Lhokseumawe Muhammad Basil; Ikramuddin Ikramuddin; Mohd. Heikal; Sapna Biby
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Penelitian ini bertujuan untuk menganalisis Pengaruh Orientasi Pasar, Orientasi Kewirausahaan Dan Literasi Digital Terhadap Kinerja Pemasaran Produk UMKM Di Kota Lhokseumawe. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang dibagikan kepada 121 responden yang dipilih dengan teknik pengambilan sampel purposive sampling. Analisis data dilakukan menggunakan Regresi Linier Berganda dan juga pengujian hipotesis. Hasil penelitian menunjukkan bahwa semua variabel independen berpengaruh positif dan signifikan terhadap Kinerja Pemasaran. Orientasi Pasar mempengaruhi Kinerja Pemasaran dengan koefisien (0,257), diikuti oleh Orientasi Kewirausahaan (0,216) selanjutnya Literasi Digital (0,167), mempengaruhi Kinerja Pemasaran. Temuan ini mengindikasikan bahwa semakin tinggi Orientasi Pasar, Orientasi Kewirausahaan, Dan Literasi Digital yang dimiliki pelaku UMKM, maka semakin baik pula kinerja pemasaran yang dicapai.
THE INFLUENCE OF UNCERTAINTY AND PERCEIVED SCARCITY ON PANIC BUYING OF BASIC NECESSITIES: THE MEDIATING ROLE OF ANXIETY AMONG FLOOD-AFFECTED RESIDENTS IN LHOKSEUMAWE CITY Evy Muliani; Heriyana; Mariyudi; Ikramuddin
Journal of International Islamic Law, Human Right and Public Policy Vol. 4 No. 4 (2026): December - ON PROGRESS
Publisher : PT. Radja Intercontinental Publishing

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This study aims to analyze the influence of uncertainty and perceived scarcity on panic buying of basic necessities with anxiety as a mediating variable in flood-affected communities in Lhokseumawe City. The background of this study is based on the phenomenon of flash floods that hit Lhokseumawe City from late November to December 2025, which caused a disruption in the distribution chain of basic necessities and triggered information uncertainty, perceptions of scarcity of goods, and psychological anxiety that led to panic buying behavior among affected residents. The method used is a quantitative approach with a Structural Equation Model analysis technique based on Partial Least Square (SEM-PLS) through SmartPLS software. Data were obtained by distributing questionnaires to 120 respondents who were flood-affected communities and acted as decision makers for fulfilling household food needs in Lhokseumawe City. The results showed that uncertainty and perceived scarcity had a positive and significant effect on anxiety. In addition, uncertainty, perceived scarcity, and anxiety directly had a positive and significant effect on panic buying. Anxiety was also proven to be able to mediate the influence of uncertainty and perceived scarcity on panic buying of basic necessities. These findings indicate that uncertainty of the situation and the perception of scarcity of goods are triggers of public anxiety which ultimately encourages panic buying behavior.
Co-Authors ., Indah Safira A Hadi Arifin A Hadi Arifin A. Hadi Arifin A. Hadi Arifin A. Hadi Arifin Adnan Adnan Adnan Afrilian Saputra Aini Liza Aiyub Aiyub Yahya Ajra Ahdima Akhyar, Chairil Alfisyahri Ramadhani Andi Quraisy Annisa Ramazana Ari Lasta Irawan Arifin, A. Hadi Asfiani Rizkina Askari, Muhammad Pavel Asnawi Asnawi Ayu Sahara Bahri, Halida Bambang Ali Nugroho BOBBY RAHMAN, BOBBY Chalirafi Chalirafi Chalirafi, Chalirafi Cut Nabilla Mutiza Zahap Darmawati EM Yusuf Iis Em. Yusuf Iis Enik Wijayanti Era Ekawati Essa Rebina Burza Br Ginting Evy Muliani Fachry Zaldi Fadhla, Teuku Fara Azmira Fayza Yovania Br Sembiring Ferji Hariansyah Fini Nurul Azzara Fitri Faryani Manik Ghazali Syamni Ghazali Syamni Halimatus Sakdiah Hamdiah Hamdiah Hamdiah Hamdiah Harahap, Sakinah Tul Marhamah Harliyana, Iba Harvina Sawitri Hendra Syahputra Heriyana Heriyana Husaini Ibnu Sina Ibrahim Qamarius Imamshadiqin Imamshadiqin Indradewa, Rhian Iskandarsyah Jaya, Wahyu Indra Jullimursyida Julyadi Julyadi Juni Ahyar Juni Ahyar Juni Ahyar Juni Ahyar Juni ahyar Khairil Anwar Khairil Anwar Khairina Khairina AR Khairina AR Kussyeri Kussyeri Kussyeri, Kussyeri Leli Anita Liani Sabrina M Sayuti M Subhan M. Subhan M. Syariful Alam Maemonah, Maemonah Mahathir Febrian Mahdani Ibrahim Manhasa Hira Nur'Asyi AL Utary Maqfiratun Misla Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Mariyudi Mariyudi Maryana Br Manik Matriadi, Faisal Matriadi, Faisal Matriadi Mifta Uswatun Hasana Manullang Mohd Heikal Mohd. Heikal Mohd. Heikal Mohd. Heikal Mohd.Heikal Monica Juliani Sagala MUCHSIN Muchsin Muchsin Muchsin Muchsin Muhammad Adam, Muhammad Muhammad Akram Muhammad Al Hafis Muhammad Aris Muladi Muhammad Basil Muhammad Fadli Hasballah Muhammad Farhan Muhammad Hayani Muhammad Pavel Askari Munandar Nadia Shalaty Naufal Bachri, Naufal Nuhfil Hanani Nur Adinda Nur Faliza Nurainun Nurainun Nurfaliza Nurmafuzah Nurul Azmi Rahma Maulidya Rahmaniar Rahmaniar Rahmaniar Rauzi Ramazalena Rico Nur Ilham Rika Wulandari Rina Malinda Ristati Ristati Rizka Astuti Rizka Astuti Rizkina Putri Mahmuddin Roni, Muhammad Roro Shafira Rizka Amelia Rusydi Rusydi Abubakar Rusydi Abubakar Rusydi Rusydi Saifuddin Saifuddin Yunus Sakinah Tul Marhamah Harahap Samsul Bahri Sapna Biby Sara, Sara Yulis Sariyulis Terfiadi Selvi Evika Siti Maimunah Siti Maimunah Siti Syaprila Suci Ramandhani Syamsul Bahri Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Tasya Dara Fonna Teuku Fadhla Teuku Zulkarnaen Titi Yulmaida Ulvia Ajnura Wahyu Indra Jaya Wahyuddin Albra Widia Lestari Hasibuan Widyana Verawaty Siregar Widyana Verawaty Siregar Wiratama, Rio Wiratama Yanita YANITA YANITA yeni mauliana Yulius Dharma Yunus, Saifuddin Yunus Zulfan Zulkifli Zulkifli