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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Ekonomi dan Pendidikan Humanika : Kajian Ilmiah Mata Kuliah Umum Socia : Jurnal Ilmu-Ilmu Sosial JURNAL ECONOMIA Jurnal Ilmiah WUNY Media Komunikasi FPIPS Jurnal Pendidikan Indonesia JIPSINDO (Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia) Harmoni Sosial: Jurnal Pendidikan IPS Jurnal Manajemen Pendidikan Al Ishlah Jurnal Pendidikan Scholaria: Jurnal Pendidikan dan Kebudayaan POLYGLOT QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Manajemen Pendidikan Penelitian Kualitatif Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial NUANSA JETL (Journal Of Education, Teaching and Learning) Edukasi IPS Journal of Social Studies (JSS) Jurnal Paedagogy The Innovation of Social Studies Journal Journal of Innovation in Educational and Cultural Research Didaktika: Jurnal Kependidikan Seminar Nasional Peningkatan Mutu Pendidikan Jurnal Wawasan Pendidikan ACTION : Jurnal Inovasi Penelitian Tindakan Kelas dan Sekolah DIKSI: Jurnal Kajian Pendidikan dan Sosial SOSEARCH : Social Science Educational Research Jurnal Ilmu Ekonomi dan Sosial (JIES) Jurnal Citra Pendidikan Publikasi Berkala Pendidikan Ilmu Sosial Jurnal Ilmu Sosial dan Humaniora Jurnal Pemberdayaan Masyarakat Jurnal Sosiologi, Antropologi, dan Budaya Nusantara Jurnal Ledalero Jurnal Citra Pendidikan Anak Electronic Journal of Education, Social Economics and Technology JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Kreatif Indonesia Jurnal Inovasi Bisnis Indonesia (JIBI) Jurnal Pendidikan Siber Nusantara Jurnal Ekonomi Bisnis dan Manajemen Jurnal Ilmu Sosial dan Budaya Indonesia JPK: Jurnal Pendidikan dan Kebudayaan Jurnal Pendidikan Progresif Jurnal Citra Pendidikan Edueksos: Journal Pendidikan Sosial dan Ekonomi Curricula: Journal of Curriculum Development Inovasi Kurikulum
Anik Widiastuti
Universitas Negeri Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Physics Public Health Social Sciences Veterinary Other

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The Relationship Between Learning Styles and Student Learning Outcomes Through Team Game Tournament Learning Integrated with The P5 Anik Widiastuti; Eki Yulia Susanti; Diana Ayu Pamungkas; M. Khoiri Nursalim
SOSEARCH : Social Science Educational Research Vol. 6 No. 2 (2026)
Publisher : Program Studi Pendidikan IPS Unesa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/sosearch.v6n2.p14-28

Abstract

Previous studies have shown that the Teams Games Tournament (TGT) model is effective in enhancing student engagement; however, they have not explicitly examined how this effectiveness is influenced by differences in learning styles within the context of the integration of the Proyek Penguatan Profil Pelajar Pancasila (P5). This gap serves as a critical foundation for the present study. This study aims to analyze the relationship between learning styles and student learning outcomes through a P5-integrated TGT model using a quantitative correlational-comparative design. The research subjects consisted of 64 students at SMPN 2 Depok, categorized into auditory, visual, and kinesthetic learning preferences. The instruments used included a learning style questionnaire, achievement tests, peer assessment observation sheets, and teacher journals to measure the attainment of the Pancasila Student Profile dimensions. Data were analyzed using the Kruskal-Wallis test and Spearman correlation. The results indicate a significant difference in learning outcomes based on students’ learning styles (p = 0.000), with kinesthetic students demonstrating superior performance within the TGT framework compared to auditory and visual students. Furthermore, the Spearman correlation reveals a strong relationship between learning styles and academic achievement (ρ = 0.886, p = 0.000), indicating a very strong association between the two variables. The novelty of this study lies in the integration of learning style analysis, the TGT learning model, and the implementation of P5 within a single measurable empirical framework. Practically, this study recommends the implementation of TGT-based differentiated instruction, such as the use of visual media and structured verbal reinforcement, to ensure that all learning styles are optimally accommodated.
PROJECT B INDONESIA: MODEL SOCIAL EMPOWERMENT MELALUI PENGELOLAAN SAMPAH PLASTIK MENJADI PRODUK KREATIF Erlang Dwi Fitrianta; Daffa Raihan Allamsyah; Anik Widiastuti
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 13, No 5 (2026): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v13i5.2026.1105-1114

Abstract

Penelitian ini bertujuan untuk merumuskan konsep model social empowerment (pemberdayaan) berdasarkan kegiatan Project B melalui pengelolaan sampah plastik menjadi produk kreatif. Urgensi Penelitian ini terletak pada pentingnya mengidentifikasi model pemberdayaan sosial melalui pengolahan sampah plastik menjadi produk kreatif yang mampu meningkatkan kesejahteraan masyarakat. Novelty penelitian ini terletak pada upaya merumuskan model pemberdayaan sosial melalui pengolahan sampah plastik menjadi produk kreatif bernilai jual. Penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif dan desain penelitian studi kasus. Data primer dikumpulkan melalui observasi, wawancara dan dokumentasi. Teknik analisis data meliputi reduksi data, penyajian data, dan pengambilan kesimpulan. Hasil penelitian berupa perumusan model social empowerment (pemberdayaan) melalui pengolahan sampah plastik berdasarkan kegiatan Project B meliputi 7 tahapan yaitu kesadaran terhadap lingkungan, kajian terhadap kondisi wilayah, pembentukan kelompok, penentuan kegiatan kelompok, pelaksanaan kegiatan kelompok, monitoring dan evaluasi, dan terwujudnya kemandirian masyarakat. Hasil penelitian ini dapat digunakan pada wilayah lain dengan karakteristik yang sama.
Modernisasi Kuliner Lokal Melalui Pendekatan Sociopreneurship: Implementasi pada Klepon Ghendhis Anik Widiastuti; Hawa Putri Zulfarani; Emir Arrasyid; Wahyudi Wahyudi
Jurnal Inovasi Bisnis Indonesia (JIBI) Vol. 3 No. 3 (2026): March
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jibi.v3i3.211

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis transformasi jajanan pasar tradisional menjadi produk kuliner modern melalui studi kasus pada Klepon Gendhis di Yogyakarta. Di tengah ketatnya persaingan industri kuliner, makanan tradisional seringkali dianggap tertinggal akibat standarisasi kualitas dan pengemasan yang rendah. Klepon Gendhis hadir sebagai model usaha yang mengintegrasikan prinsip ekonomi kreatif dan sociopreneurship untuk meningkatkan nilai jual produk warisan lokal. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Data dikumpulkan melalui observasi lapangan, wawancara mendalam dengan pemilik usaha, serta studi dokumentasi terhadap literatur relevan dan aktivitas pemasaran digital. Hasil penelitian menunjukkan bahwa strategi transformasi Klepon Gendhis bertumpu pada empat pilar utama: (1) inovasi produk melalui penggunaan bahan baku premium dan pengemasan modern yang estetis; (2) digitalisasi pemasaran menggunakan media sosial Instagram untuk membangun citra produk sebagai oleh-oleh premium; (3) penerapan konsep sociopreneurship melalui pemberdayaan masyarakat lokal sebagai tenaga kerja produktif; dan (4) konsistensi terhadap pelestarian budaya dengan mempertahankan cita rasa autentik di tengah modernisasi bisnis. Simpulan dari penelitian ini menegaskan bahwa sinergi antara kreativitas, teknologi, dan tanggung jawab sosial merupakan faktor kunci keberhasilan UMKM kuliner tradisional dalam menembus pasar modern tanpa kehilangan identitas budayanya. Penelitian ini memberikan implikasi praktis bagi pelaku usaha tradisional untuk melakukan re-branding melalui pendekatan ekonomi kreatif yang inklusif.   Kata Kunci: Klepon, Jajanan_Pasar, Transformasi_Kuliner, Ekonomi_Kreatif, Sociopreneurship   ABSTRACT This study aims to analyze the transformation of traditional market snacks into modern culinary products through a case study of Klepon Gendhis in Yogyakarta. Amidst the intense competition in the culinary industry, traditional foods are often considered to be left behind due to low quality standards and packaging. Klepon Gendhis presents itself as a business model that integrates the principles of creative economy and sociopreneurship to increase the selling value of local heritage products. This study uses a descriptive qualitative approach. Data were collected through field observations, in-depth interviews with business owners, as well as documentation studies of relevant literature and digital marketing activities. The results show that Klepon Gendhis' transformation strategy rests on four main pillars: (1) product innovation through the use of premium raw materials and modern, aesthetic packaging; (2) digitalization of marketing using Instagram social media to build the product's image as a premium souvenir; (3) application of the sociopreneurship concept through empowering local communities as productive workers; and (4) consistency in cultural preservation by maintaining authentic flavors amidst business modernization. The conclusion of this study confirms that the synergy between creativity, technology, and social responsibility is a key factor in the success of traditional culinary MSMEs in penetrating the modern market without losing their cultural identity. This research provides practical implications for traditional business actors to carry out re-branding through an inclusive creative economy approach. Keywords: Klepon, Market_Snacks, Culinary_Transformation, Creative_Economy, Sociopreneurship
FROM BUSINESS CRISIS TO SOCIAL VALUES: QUALITATIVE STUDY ON PROBLEM SOLVING IN YANTI BATOK CRAFT YOGYAKARTA Sofia Mumtaz; Anik Widiastuti; Amelia Eka Hariani; Fikrar rahma Syah Putra
Jurnal Inovasi Bisnis Indonesia (JIBI) Vol. 3 No. 3 (2026): March
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jibi.v3i3.212

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis proses penyelesaian masalah yang dilakukan oleh Yanti Batok Craft dalam menghadapi krisis usaha. Menggunakan pendekatan kualitatif dengan desain studi kasus, data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa krisis yang dialami, seperti penurunan permintaan dan keterbatasan sumber daya, mendorong pelaku usaha untuk melakukan inovasi produk berbasis limbah batok kelapa serta memperkuat strategi pemasaran digital. Selain itu, Yanti Batok Craft tidak hanya berfokus pada pemulihan ekonomi, tetapi juga mengembangkan nilai sosial melalui pemberdayaan masyarakat lokal, khususnya perempuan, dengan membuka peluang kerja dan pelatihan keterampilan. Proses penyelesaian masalah dilakukan secara adaptif melalui kolaborasi dan pembelajaran berkelanjutan. Temuan ini menunjukkan bahwa krisis usaha dapat menjadi titik awal transformasi menuju usaha yang berorientasi pada keberlanjutan dan dampak sosial. Penelitian ini memberikan kontribusi dalam memperkaya kajian kewirausahaan sosial, khususnya terkait strategi adaptasi UMKM dalam menghadapi ketidakpastian sekaligus menciptakan nilai sosial yang berkelanjutan.   Kata Kunci: Inovasi_Produk; Kewirausahaan_Sosial; Krisis_usaha; Nilai_Sosial; Pemberdayaan_Masyarakat   ABSTRACT This study aims to analyze the problem-solving process undertaken by Yanti Batok Craft in facing a business crisis. Using a qualitative approach with a case study design, data were collected through in-depth interviews, observation, and documentation. The results show that the crisis experienced, such as decreased demand and limited resources, encouraged entrepreneurs to innovate products based on coconut shell waste and strengthen their digital marketing strategies. Furthermore, Yanti Batok Craft not only focuses on economic recovery but also develops social value through empowering local communities, particularly women, by creating employment opportunities and skills training. The problem-solving process is carried out adaptively through collaboration and continuous learning. These findings suggest that a business crisis can be a starting point for transformation towards a business oriented towards sustainability and social impact. This research contributes to enriching the study of social entrepreneurship, particularly regarding the adaptation strategies of MSMEs in facing uncertainty while creating sustainable social value. Keywords: Product_Innovation; Social_Entrepreneurship; Business_Crisis; Social_Values; Community_Empowerment
MODEL SOCIOPRENEURSHIP BERBASIS PEMBERDAYAAN: DARI NIRA MENUJU KEMANDIRIAN KOMUNITAS DI KULON PROGO, YOGYAKARTA Amelia Nurulisa; Anik Widiastuti; Elsa Aulia
Jurnal Inovasi Bisnis Indonesia (JIBI) Vol. 3 No. 3 (2026): March
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jibi.v3i3.213

Abstract

ABSTRAK Penelitian dilatarbelakangi oleh belum optimalnya pemanfaatan potensi lokal nira dan kondisi sosial-ekonomi masyarakat dalam aspek produksi, pengolahan, dan pemasaran. Tujuan penelitian menguraikan model sociopreneurship berbasis pemberdayaan yang dikembangkan di Pedukuhan Tegiri 1 untuk mewujudkan kemandirian komunitas petani nira. Penelitian menggunakan penelitian kualitatif deskriptif dengan subjek pendiri dan pengurus KLB Nira Murni. Teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis dengan model interaktif Miles dan Huberman. Hasil menunjukkan model sociopreneurship berbasis pemberdayaan berwujud usaha sosial yang memberdayakan sehingga mengubah relasi ekonomi yang timpang menjadi lebih adil berkelanjutan melalui penguatan kapasitas petani nira, peningkatan nilai tambah produk, serta perluasan akses manfaat ekonomi. Implementasi model melibatkan pemerintah desa dan kelompok masyarakat pengolahan nira menjadi gula semut bernilai lebih tinggi, mendorong peningkatan pendapatan, penguatan kelembagaan, partisipasi sosial dalam kegiatan ekonomi produktif. Model sociopreneurship berbasis pemberdayaan tidak hanya meningkatkan nilai jual produk, tetapi membangun sistem ekonomi lokal yang mandiri dan resilien terhadap dinamika pasar.   Kata Kunci: Sociopreneurship, Pemberdayaan, Nira, Kulon_Progo   ABSTRACT The research is motivated by the suboptimal utilization of local palm sugar potential and the socio-economic conditions of the community in the aspects of production, processing, and marketing. The research objective describes the empowerment-based sociopreneurship model developed in Tegiri 1 Hamlet to realize the independence of the palm sugar farming community. The study used descriptive qualitative research with the founders and administrators of KLB Nira Murni as subjects. Data collection techniques through interviews, observation, and documentation. Analysis using the interactive model of Miles and Huberman. The results show that the empowerment-based sociopreneurship model is a social enterprise that empowers so that it transforms unequal economic relations into more equitable and sustainable ones by strengthening the capacity of palm sugar farmers, increasing product added value, and expanding access to economic benefits. The implementation of the model involves the village government and community groups processing palm sugar into higher-value palm sugar, encouraging increased income, strengthening institutions, and social participation in productive economic activities. The empowerment-based sociopreneurship model not only increases the selling value of products, but also builds a local economic system that is independent and resilient to market dynamics. Keywords: Sociopreneurship, Empowerment, Nira, Kulon_Progo
Model Sociopreneurship dalam Pengembangan Produk Kerajinan Tas Kulit Berbasis Ekonomi Kreatif pada Larissa Craft Elisa Prima Sari; Rahma Talita Syahada; Salma Durrotunnisha; Anik Widiastuti
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i2.7994

Abstract

The development of the creative economy in Indonesia shows a positive trend and has become a strategic sector in supporting national economic growth, particularly through job creation and improving community welfare. One subsector with great potential is the leather craft industry, especially leather bags, which have aesthetic value, function, and high competitiveness. This study aims to analyze the sociopreneurship model in the development of creative economy-based leather bag craft products at Larissa Craft and examine the resulting social impact. The study used a descriptive qualitative approach with a purposive sampling technique for determining informants. Data were collected through semi-structured interviews, observation, and documentation, with the researcher as the main instrument (human instrument). Data validity was tested using technical triangulation, while data analysis was conducted using the Miles and Huberman interactive model, which includes data reduction, data presentation, and conclusion drawing. The results show that Larissa Craft applies a sociopreneurship model by integrating economic and social aspects through local community empowerment, product innovation, and the use of digital technology in marketing. In addition, this business also adopts local wisdom and cultural identity in product design, thereby increasing added value and competitiveness. This model has been proven to be able to create social impacts in the form of increased skills, job creation, and strengthening the community economy. Thus, the application of sociopreneurship at Larissa Craft is an effective strategy in realizing a sustainable, inclusive, and competitive creative economy business.
Optimization of Moodle-based Learning Management System in Sociology Learning: A Differentiated Approach Analysis Fahma Fitroti; Saliman Saliman; Anik Widiastuti; Agustina Tri Wijayanti
Jurnal Pemberdayaan Masyarakat Vol 4, No 2 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v4i2.472

Abstract

Sociology learning requires critical, analytical, and reflective thinking, which is often not fully supported by traditional teaching methods. Differentiated learning offers a way to address diverse student needs, and Moodle, as a Learning Management System (LMS), provides a potential platform to support this approach. This study aims to examine how Moodle can optimize differentiated learning in Sociology subjects. Using a quantitative descriptive method, data were collected from 176 students of grades XI and XII majoring in Sociology at SMAN 1 Jogonalan, selected through simple random sampling. The instrument was an online questionnaire with closed-ended Likert scale items and open-ended questions to explore challenges. Descriptive statistical analysis revealed that 48.30% of students rated their Moodle use as high, 26.14% as medium, and 25.57% as low. Students perceived Moodle as useful in increasing learning flexibility, supporting concept understanding, and accommodating individual learning styles. However, limitations were also identified, including insufficient infrastructure and a lack of digital proficiency. The study concludes that Moodle has the potential to strengthen differentiated learning in Sociology. The findings contribute to the development of technology-based learning strategies in secondary education and underscore the need for additional support and training to facilitate effective LMS implementation.
The Effectiveness of Learning Media in Overcoming Learning Difficulties: Student Perceptions Ridho Ryanto; Agustina Tri Wijayanti; Anik Widiastuti; Agus Riadi
Jurnal Pemberdayaan Masyarakat Vol 4, No 1 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v4i1.413

Abstract

Technology-based learning media have been proven to enhance learning by making it more engaging and increasing student interaction, motivation, and overall learning outcomes. However, few studies discuss students' perceptions of the types of learning media that effectively overcome their learning difficulties. Therefore, this study aims to determine students' perceptions of effective learning media that can help them overcome their learning difficulties. The quantitative descriptive method used in this study was applied to grade X students at SMAN 1 Ketapang, with samples selected using a proportional random sampling technique. Data were collected through Google Forms questionnaires containing both closed and open-ended questions and analyzed using descriptive statistics and thematic analysis. This study's findings suggest that students' learning difficulties are often attributed to a lack of motivation, focus, and drowsiness. The teacher's delivery method also contributes to these difficulties, as it is less engaging, difficult to follow, and does not provide clear examples. This research highlights the importance of interactive learning media tailored to students' motivational and cognitive needs, as well as the need for regulatory and policy support in implementing these learning media. Through a comprehensive discussion, this research contributes to the development of more effective digital learning.
Embedding Social Care and Tolerance Character Values in Sasak Tribal Communities Through the Begawe Tradition Sulistia Safitri; Anik Widiastuti; Poerwanti Hadi Pratiwi
Jurnal Pemberdayaan Masyarakat Vol 4, No 2 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v4i2.452

Abstract

The values of social care and tolerance in the Begawe tradition of the Sasak tribe are beginning to erode and have not been optimally utilized in character education. This study aims to analyze the role of the Begawe tradition in instilling values of social care and tolerance in the younger generation amid the challenges of modernization. This study employs a quantitative approach, utilizing a survey method where data are collected through questionnaires completed by respondents and analyzed descriptively. The results of the study indicate that the Begawe tradition makes a significant contribution to building a positive social character, particularly in terms of social care and tolerance, despite various challenges posed by the influence of modernization and social media, which affect the perceptions and participation of the younger generation. These findings underscore the relevance of the Begawe tradition as a powerful character-building medium within the social and cultural context of the Sasak community. This research contributes to academic knowledge by enriching character education studies through a local culture approach, particularly the Begawe tradition of the Sasak ethnic group.
INOVASI MOTIF BATIK FLORA-FAUNA DALAM PENGEMBANGAN EKONOMI KREATIF MELALUI SOCIOPRENEURSHIP DI LAWE INDONESIA Alfi Lakhana Labib; Ardi Mahmudin Aziz; Anik Widiastuti
Jurnal Ekonomi Kreatif Indonesia Vol. 4 No. 1 (2026): January
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jeki.v4i1.160

Abstract

ABSTRAK Industri kreatif kini menjadi tulang punggung ekonomi Indonesia, memaksimalkan kekayaan budaya lokal sebagai sumber daya ekonomi. LAWE Indonesia, wirausaha sosial di Yogyakarta, sukses menyatukan keuntungan finansial dengan pemberdayaan sosial melalui inovasi produk tradisional. Penelitian ini menganalisis sinergi antara inovasi desain motif flora-fauna, optimalisasi pemasaran digital, dan sociopreneurship untuk mendorong ekonomi kreatif berbasis budaya lokal. Dengan pendekatan deskriptif kualitatif, data dikumpulkan melalui observasi partisipan, wawancara mendalam, dan dokumentasi semua memakai purposive sampling. Temuan utama inovasi motif flora-fauna seperti burung Gelatik Jawa dan Cendrawasih Papua menjadi pembeda produk sekaligus penguat identitas nasional di pasar global. Model sociopreneurship LAWE lewat struktur badan usaha dan perkumpulan sosial efektif dayakan kelompok marginal serta perajin lokal, dengan bagi laba untuk pelatihan dan tingkatkan kapasitas. Tantangan regenerasi perajin diatasi melalui program “Tenun untuk Kehidupan” dan teknologi digital, yang menarik generasi muda serta kebutuhan pasar. Peelitian ini merekomendasikan penguatan regenerasi perajin, inovasi desain berbasis budaya, dan pemanfaatan teknologi digital untuk memperluas dampak ekonomi dan sosial. ABSTRACT The creative industry is now the backbone of the Indonesian economy, maximizing local cultural richness as an economic resource. LAWE Indonesia, a social enterprise in Yogyakarta, has successfully combined financial gain with social empowerment through traditional product innovation. This study analyzes the synergy between innovative flora-fauna motif designs, digital marketing optimization, and sociopreneurship to promote a local culture-based creative economy. Using a qualitative descriptive approach, data was collected through participant observation, in-depth interviews, and documentation, all using purposive sampling. Key findings include innovative flora-fauna motifs such as the Javan Java Sparrow and the Papuan Bird of Paradise, which differentiate products and strengthen national identity in the global market. LAWE's sociopreneurship model, through its business entity structure and social associations, effectively empowers marginalized groups and local artisans, with profit sharing for training and capacity building. The challenge of artisan regeneration is addressed through the "Weaving for Life" program and digital technology, which attracts the younger generation and meets market needs. This study recommends strengthening artisan regeneration, culture-based design innovation, and utilizing digital technology to expand economic and social impact.
Co-Authors -, Lailatussakdiah Abshor, Faqih Ulil Agata, Jovita Wahyu Agatha Saputri Agus Riadi Agus Sudarsono Agustina Tri Wijayanti Ahmad Fikri Aryaputra Ahmed, Touheed Aina, Farin Nurul Ainun Habibah Aji, Sawaldi Waskito Alfi Lakhana Labib Alfiyani, Nur Alvionita Sekar Nur Jayanti Amelia Eka Hariani Amelia Nurulisa Amika Wardana Anandari, Yeni Apriana Anastasya Korokai Andjasmara, Adhietya Eka Anggit Maulud Dina Anissa Siti Nurhayati Annas, Amarudin Aqilah Laila Azkiya Ardi Mahmudin Aziz Ardiantoro, Ardiantoro Arifin, Ahmad Zaenal Aura Rahmi Faadillah Ayudiana, Tista Veris Bhismantara, Bramanti Sancaka Bidayatul Hidayah Bilqist, Nabila Putri Bima Purba Budiman - Conita Nilal Muna Daffa Fakhri Maulana Daffa Raihan Allamsyah Deo Varas Desy Safitri Diana Ayu Pamungkas Dina, Anggit Maulud Dinda Dwi Utami Disman Disman Disman, Disman Edwanto, Maulidia Nuraini Eki Yulia Susanti Elisa Prima Sari Elsa Aulia Emir Arrasyid Endang Mulyani Erlang Dwi Fitrianta Fadli, Muhammad Rijal Fahira, Sausan Azzah Fahma Fitroti Fahmi Kurniawan Kurniawan Fahmi MR, Moh Irsyad Farida Nurul Azizah Faujian, Ares Febriani, Putri Febronia Lelis K Felicia Anastasya Putri Fikrar rahma Syah Putra Ghaisani, Larasati Glori Sonata Damayanti Purba Hadisaputra Hadisaputra Hanum Putri Rahmadewi Hartati, Putri Ria Indah Hawa Putri Zulfarani Hety Mustika Ani Ines Alifah Wachidatun Chasanah Intan Nur’ainiza Sitorus Irwansyah, Parulian Iskandar, M. Yakub Isna Khoirun Nisa Karmel, Febronia Lelis Khotrunada, Vida Korokai, Anastasya Kurniawan, Fahmi Kurniawan Kusumaningrum, Khafifah Novitasari Kusumawati, Astrian Lilia Pasca Riani M Dihan M. Khoiri Nursalim M.R., Moh. Irsyad Fahmi Maratus Sholihah Marhumah Marhumah Meiliani Aulia Melati, Ersa Metro Lingga Moh Irsyad Fahmi MR Mohammad Syawaludin MR, Moh. Irsyad Fahmi Muna, Nuzaela Nafisatul N Alfiana Nabila Fadilah Zhafarina Najla Labibah Alfath Nana Supriatna Nasiwan nasiwan Nikmah, Mila Kholidatun Nisa Trilestari Noveles, Aditya Indit nurul khotimah Pajar Hatma Indra Jaya Poerwanti Hadi Pratiwi Prawoto, Sri Bagus Wahyu Primanisa Inayati Azizah Pujianto - Purwaningsih , Dyah Putri, Milka Aletea Eka Rahma Talita Syahada Rahmah, Nida'ur Rahmawati, Mita Danik Raras Gistha Rosardi Ridho Ryanto Riko Septiantoko Rizal Dhiky Hermawan Rohmah, Yunita Laila Rokhim, Hanif Nur Ruhama, Ashfia S Sukidin Saliman Saliman Saliman Saliman Saliman Saliman Salma Durrotunnisha Samsudin, Norsamsinar Satriyo Wibowo Sekarini, Onitiya Septiawan, Wahyu Setiawan, Johan Seviana, Ranida Shahzeb, Shahzeb Siregar, Firda Siti Nurbayani Siti Nurbayani K Sofia Mumtaz Sri Rahmawati Rahayuningsih Sudrajat Sudrajat Sudrajat Sudrajat Sulistia Safitri Supardi Supardi Susanti, Afifah Rizqi Aida Suwarjo Suwarjo Syamsul Kurniawan Syifa Miftahul Amalia Syukri Fathudin Achmad Widodo Taat Wulandari Talitha Tiara Anindya Tantia Amanda Tasya Lutfiah Virnanda Septiana Putri Wahyudi Wahyudi Wahyuni, Yuyun Sri Wening Nur Fadhillah Wijayanti, Hendrika Tri Yaacob, Norazlan Hadi Yuyun Puspita Ningtyas Yuyun Sri Wahyuni Zalfa Alya Faradila Zulfaa Nabila Fauziyyah