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Lubis, Arina Luthfini
Politeknik Pariwisata Batam
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Journal : syntax idea

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Pengaruh Lifestyle Adaption dan Social Media Influence Terhadap Willingness to Buy Healthy Food Ritchie Etenia Lucianto; Eryd Saputra; Miratia Afriani; Arina Luthfini Lubis
Syntax Idea Vol. 7 No. 12 (2025): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntaxidea.v7i12.14242

Abstract

This study aims to analyze the effect of lifestyle adaptation and social media influence on willingness to buy healthy food among the people of Batam City. The increasing awareness of healthy lifestyles and the significant role of social media in shaping consumer behavior form the main background of this research. A quantitative explanatory approach was employed, and data were collected through questionnaires distributed to 180 respondents who had consumed healthy food products and were active social media users. The data were analyzed using multiple linear regression with the assistance of SPSS version 26. The results indicate that both lifestyle adaptation and social media influence have a positive and significant effect on willingness to buy healthy food. The coefficient of determination (R²) value of 0.849 shows that 84.9% of the variation in willingness to buy healthy food can be explained by the two independent variables. Among them, social media influence has a more dominant effect than lifestyle adaptation. These findings suggest that consumers’ willingness to purchase healthy food is driven not only by their awareness of a healthy lifestyle but also by exposure to digital information, promotions, and social media campaigns. The results of this study are expected to serve as a reference for business practitioners and policymakers in designing effective marketing communication strategies to increase healthy food consumption among the public.
Co-Authors ., Winny Adi Kurniawan Afriani, Miratia Agung Arif Gunawan Ahsan, Ahmad Nur Akbar, Zulkifli Ali Alamsyah, Nanang Alfiyandri Ambiyar, Ambiyar Aminuddin, Fattachul Huda Andri Wibowo Andri Wibowo Andri Wibowo Andri Wibowo Andriyatno, Valensia Devinsa As Shiddiqi, Ridho Asman Abnur, Asman Asro Atmaja, Hari Sandi Basriadi , Ali Benget Rosalina Bintang Cendekia Cahayani, Kartika Christina Koh Dailami Dailami Devega, Army Trilidia Dochi Ramadhani Dodi P. Yani Dwi Joko Siswanto Eryd Saputra Eva Amalia Eva Amalia Fahmi Rizal Fakhri, Nurul Falky, M. Faredz Fatimah, Zahara Febri Ana Parhusip Felinda, Viona Fidya Farasalsabila Fierman Sjafirial Agustus Frangky Silitonga Frangky Silitonga Friadi, John Gunawan, Agung Arif Hifni, Muchammad Ika Parma Dewi Indah Kusuma Dewi, Indah Kusuma Jefri Jefri Jeniffer , Jeniffer Jlinus, Nizwardi John Friadi Joko Prasetyo Joshua Cesario Matulessy Junita Junita Kamelia Santika Kamelia Santika Kartika Cahayani Krismadinata Krismadinata Krismadinata Krismadinata, Krismadinata Kristin, Lia Larisang Lise Asnur Louis, Tiffany Evelyn M. Ansyar Bora M. Gemi Rabil Mabruroh, Siti Khoriatul Miratia Afriani Miratia Afriani Mishaly Humayrah Mohammad Nur Afriliandi Nasution Morysa, Jessyka Muhammad Haikal, Cahyo Nabila Syaharani Nasution, M Nur Naya Sabrina Nizwardi Jlinus Novi Hendri Adi Novianti, Jenni Nur Asikin Nurliza Nurtjahyono Nurtjahyono Nurtjahyono, Nurtjahyono Oktora Aji Pratama Parhusip, Febri Ana Pratama, Oktora Aji Pristiwasa, I Wayan Thariqy Kawakibi Purify, Aura Putri Sima Siallagan Putri, Silvia Pratama Aneke Rahmadi Rahmadi Rahmadi Refdilzon Yasra, Refdilzon Ridho As Shiddiqi Rini, Rosie Oktavia Puspita Rita Rita Ritchie Etenia Lucianto Sagala, Rahel Natasya Sahril, Muhammad Salsabila Ghaisani Sanusi Sarah Octavianna Simbolon Sari Epami Sipahutar Seffany, Diana Silvia Pratama Aneke Putri Simeru, Arden Siti Meisyaroh Sitorus, Sri Wahyuningsih Suci Kintani Izzumi Setiawan Sukmamedian, Haufi Supardi Supardi Supardi . Supardi Supardi Suroto Syafruddin Rais, Syafruddin Thania Nadhirah Amalina Tito Pratama Unung Verawardina Unung Verawardina Unung Verawardina, Unung Veronika Wahdi, Yera Wahda Wahyudi Ilham Wakhinuddin Wakhinuddin Wakhinuddin Wakhinuddin, Wakhinuddin Wardhani, Galih Setya Wibowo, Agung Edy Wijaya, Hana Wulanda, Olivia Diva Yera Wahda Wahdi YOFFIE KHARISMA DEWI Yudha Wardani Yudha Wardhani Yunesman, Yunesman Zahara Fatimah Zahara Fatimah Zahara Fatimah Zaharafatimah Ziqra Putra Ilham