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Pengaruh Penggunaan Influencer Marketing terhadap Perilaku Pembelian Konsumen Annisa Annisa; Nabila Al Falisa
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 4 (2025): July : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i4.1959

Abstract

This study examines the impact of influencer marketing on consumer purchasing behaviour in the rapidly evolving digital marketplace. Using a quantitative method, the study was conducted through surveys of social media users exposed to influencer content. Several key dimensions of influencer marketing were evaluated, including trust in influencers, content relevance, and audience engagement. The results indicate that influencer marketing substantially impacts brand awareness, purchase intention and actual purchase decisions. These study provide companies with insights to help them optimise their digital marketing strategies by collaborating with the right influencers.
Sosialisasi Penanaman Singkong di Pekarangan Rumah sebagai Wujud Pemanfaatan Ketersediaan Pangan Berkelanjutan di Kampung Pekijing, Kelurahan Kalang Anyar, Kota Serang Muhammad Ilham Al Mubarok; Nia Adelia; Rayhan Kurnia; Citra Indah Pratiwi; Husnawati Husnawati; Lenggana Faiza Nugraha; Fitrianingsih Fitrianingsih; Muhammad Bayu Arya Dita; Dea Yohana Manik; Muhammad Ferryl Irawan; Annisa Annisa; Nurhasna Ayunda Sfitri
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 2 (2025): Mei: Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v4i2.4623

Abstract

Food availability is one of the key indicators in achieving sustainable household food security. This community service activity was conducted in Kampung Pekijing, Kalang Anyar Subdistrict, with the aim of increasing public awareness and understanding of the importance of utilizing home yards for cassava (Manihot esculenta) cultivation as a practical effort to support local food availability. The method included educational outreach, participatory discussions, and the administration of pre-test and post-test questionnaires to 40 respondents. The results showed a significant improvement in the community's knowledge regarding the nutritional and economic benefits of cassava. A total of 100% of respondents expressed interest in reducing their dependence on rice, while 97.5% felt motivated to plant cassava in their home yards. The negative stigma that perceives cassava as a low-nutrient food decreased markedly from 52.5% to 12.5% after the session. These findings indicate that direct and contextual education effectively enhances community readiness to support food availability using accessible local resources. This program contributes positively to the development of community-based food security in an independent and sustainable manner.
Tinjauan Penggunaan Teknik Kromatografi untuk Memisahkan dan Memurnikan Senyawa Aktif Secara Efisien Nur Rifa Ashya; Aida Savitri; Annisa Annisa; Difa Az-Zahra; Nurul Hasni Julianti; Shada Adila Abadi; Yumna Zaida
An-Najat Vol. 3 No. 3 (2025): Agustus : An-Najat : Jurnal Ilmu Farmasi dan Kesehatan
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/an-najat.v3i3.3145

Abstract

Indonesia boasts an incredible wealth of biodiversity, positioning it as a promising source of natural compounds with significant biological activities. Its flora harbors a wide array of secondary metabolites including alkaloids, flavonoids, phenolic compounds, and terpenoids that hold immense potential for pharmaceutical and health applications. However, to utilize these bioactive molecules effectively, efficient methods for their extraction, separation, and purification are essential. Chromatography techniques such as thin-layer chromatography (TLC), column chromatography, and high-performance liquid chromatography (HPLC) are widely recognized as the most effective approaches for isolating and characterizing these valuable compounds. This article offers a comprehensive review of the existing literature on the chromatographic processes applied in isolating active constituents from medicinal plants. It systematically examines different methodologies adopted for extraction, separation, and identification, critically assessing their strengths and limitations. The review covers how plant materials are prepared, solvents and mobile phases optimized, stationary phases selected, and detection systems employed to achieve high-purity isolates. By comparing outcomes across studies, it illustrates the efficiency of TLC in preliminary screening, the flexibility of column chromatography in bulk separation, and the high resolution and reproducibility offered by HPLC. Results from multiple research efforts demonstrate that these chromatographic techniques can consistently yield pure compounds suitable for further pharmacological testing. The purified isolates not only exhibit potential therapeutic effects but also meet quality standards necessary for development into safe and effective natural medicines. The review highlights best practices in methodology selection, solvent systems, and instrument conditions tailored to specific metabolite classes. Ultimately, this synthesis emphasizes that chromatography plays a pivotal role in unlocking the pharmaceutical potential of Indonesia’s natural biodiversity.
Penjualan Es Kul Kul Di Kawasan UINSU Guna Membangun Jiwa Kewirausahaan Dalam Mahasiswa Adelia Putri; Annisa Annisa; Depi Yanti
Jurnal Publikasi Ilmu Manajemen Vol. 4 No. 3 (2025): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i1.3306

Abstract

Frozen banana ice, or what used to be called ice kul kul, is actually not a new product. This type of dessert has actually been known for a long time, but because its shape is too simple, it is not very popular. Developing an entrepreneurial spirit in students is one way or alternative to overcome the problem of unemployment in Indonesia. That's why undergraduate graduates are directed and guided so that they don't just think about becoming a job seeker. This research is descriptive qualitative research. Data sources consist of primary data and secondary data. Primary data comes from student practice and observation. students can develop students because entrepreneurship can benefit themselves and others. This course requires students to practice directly in practice, so that it can build an entrepreneurial spirit in students. So from these activities they can gain a lot of experience on how to do business properly and correctly. Market their products in a way that makes them known to many consumers, without violating ethics.
Co-Authors A Arwan A. Bakhtiar Abdullah Abdullah Abhimanyu Putra Abu Bakar Adelia Putri Agus Maulana Ahmad Ahmad Ahmad Fu'adin Aida Savitri Aleisha Wulandari Alfian Ersar Anggara Alfian Rihtuzahrah Alyssa Meutia Fadiyah Ananda Rizky Amalia Ance Jusmaya Andri Wahyudi Ansari Fahmi Ari Kusmiwiyati Arjuna Dwi Maulana Arry Halbadika Fahlevi Arsenius Darmawan Orlando Asih Setyo rini Askolani Al Sayuti Asrul Sani Aswand Hasoloan Atikah Hanum Aufiana Firda Ayu Andini Harahap Berliana Kusuma Riasti Biemo W Soemardi, Biemo W Bima Rahma Wiguna Chandra Aditya W. Choirula Oktavia Nissa Citra Indah Pratiwi Citra Sukma Ayu Claudia Debora Cut Zuriana Dea Yohana Manik Depi Yanti Dessy Agustina Desty Endrawati Subroto Dia Unnazif Difa Az-Zahra Dika Tri Muzayana Dinda Dita Rahayu Dini Febria Arifina Edo Putra Elyusra Elyusra Endah Wulantina Ermina Waruwu ERWIN WIJAYANTO Eska Dwi Prajayanti Farhan Budiman Fathiah Felix Kitto Liman Lim Fikri Surya Pratama Firman Hadi Fitrianingsih Fitrianingsih Gita Anesya Pebrianika Haidarul Gholib Al-Ghozi Harun Al-Rasyid Hawaria Hawaria Husnawati Husnawati I. Suliansyah Iim Khoiria Ilham Ilham Indreswati Indreswati Ismunandar Isti Wulandari Johan Wirahadi Putro Juitaning Mustika Jumriani Jumriani Jumriani Jumriani Juwinda Juwinda Khadijah pasaribu Khusnul Khotimah Latifatul Aulia Lenggana Faiza Nugraha L’Niana Aulia Zuhri Dalimunthe M. Imamul Muttaqin Made Swastika Mastorat Mastorat Maulup Rampali Simbolon Merlin Dwi Nova Mira Dian Dora Br. Barus Mirnawati Mirnawati Misra Sarumaha Moch Abd Azis Mohamad Nurzaman Muh Iqbal Muhaimin Muhaimin Muhammad Amri Yusuf Muhammad Badar Muhammad Bayu Arya Dita Muhammad Ferryl Irawan Muhammad Firliadi Noor Salim Muhammad Ilham Al Mubarok Muhammad Iqbal Sanjaya Muhammad Kandriana Mutia Zahara Mutmainah Mutmainah Nabila Al Falisa Nabila Saraswati Nabila Sativa Nabillah Choirun Nisa Nadi Hernadi Moorcy Nassta Radhini Nasyril Fathani Neneng Mawar Muhlisoh Nia Adelia Nining Ratningsih Nining Ratningsih Noor Kamalliyah Nopriadi Nopriadi Nor Latifah Norbaiti, Norbaiti Norkhadizah Makkiah Nur Azizah Siregar Nur Rifa Ashya Nurfitrah Nurfitrah Nurhasna Ayunda Sfitri Nurnani - Nurnanti Nurul Hasni Julianti Padia Azzahra Hutasuhut Petrus Purwanto Prima Zola Purwoko, Agus Putri Pramudita Rafiqi, Iqbal Rahmi Fitrawati Ramadan Lubis Ramadhan Saleh Lubis Rayhan Kurnia Reza Gustiyani Ayu Rida Safuan Selian Risca Amani Rizali Rizali Roberta Zulfhi Surya Rusdi Hasan Ruswan Nurmadi Safrina Putri Pasaribu Sahar, Rahayu Abriani Sahkholid Nasution Samsul Haq Sarah Istiqomah Satria Satria Sedih Hartini Lombu Serli Marlina Shada Adila Abadi Siti Fatimah Azzahra Siti Nor Adidah Siti Nurhayati Slamet Gunadi Sofi Yuliyanti Sri Rejeki Rahayuningsih Sugito Sugito Sulistianingsih Sulistianingsih Sumriyah Sumriyah Supardi Situmorang Syafa Dwi Putra Tia Setiawati Tiara Nofiana Usman Usman Utter Prakesh Venny Melinda W.TEDJA BHIRAWA Walinasifa Walinasifa Wella Fira Afri Yanti Widayati, Ulfa Y. Rizal Yanuarti, Rosita Yolla Sukma Handayani Yora Kurniawan Yumna Zaida Yuniar Susanti Yusnia Meha Yuyun Jelita Jabat Zahira Arieta Tiskhania Zainal Abidin Hasan Zulminiati Zulminiati