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All Journal Jurnal Komunikasi Pembangunan Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan JRK (Jurnal Riset Komunikasi) Jurnal Resolusi Konflik, CSR dan Pemberdayaan (Jurnal CARE) Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat JISIP: Jurnal Ilmu Sosial dan Pendidikan Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Abdimas Madani dan Lestari (JAMALI) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Komunikasi Islam (J-KIs) Journal of English Language and Education Jurnal Digital Media dan Relationship Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Penyuluhan Pertanian CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia KOMUNIKATA57 International Journal of Education and Social Science (IJESS) Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Duta.com : Jurnal Ilmiah Teknologi Informasi dan Komunikasi Journal of Innovation Research and Knowledge Jurnal Informasi dan Komunikasi Administrasi (JIKAP) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Nalar: Jurnal Pendidikan dan Kebudayaan Golden Ratio of Data in Summary EDUCTUM: Journal Research Jurnal Penelitian Ilmu Pendidikan Indonesia Journal of Artificial Intelligence and Digital Business All Fields of Science Journal Liaison Academia and Sosiety MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Educatoria : Jurnal Ilmiah Ilmu Pendidikan Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Jurnal Netnografi Komunikasi Science and Education Journal Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Intelek Insan Cendikia Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Jurnal Penyuluhan Pembangunan Jurnal Cendekia Ilmiah JURNAL SOSIAL TERAPAN (JSTR) Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Leonard Dharmawan
Sekolah Vokasi IPB, Institut Pertanian Bogor
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STRATEGI SCRIPT WRITER DALAM PENULISAN NASKAH VIDEO CAMPAIGN PT LIZZIE PARRA KREASI DENGAN TEMA “EARTHDAY WITH BLP” Hamdi Hasibuan, Ilal; Dharmawan, Leonard
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48456

Abstract

Earth Day has become a global momentum that encourages various brands to increase their awareness of environmental issues, including the beauty industry, which produces large amounts of cosmetic packaging waste. This study aims to analyze the script writer’s strategy in writing the script for BLP Beauty’s “Earthday with BLP” video campaign, as well as the application of visual symbols in building audience emotional engagement. The study uses a descriptive qualitative method with a content analysis approach toward the video campaign script and observations of the scriptwriting process. The writing of the video campaign script was carried out using the Brand Storytelling method based on Donald Miller’s concept, which includes core message development, character framing, narrative structuring, emotional and visual integration, and call to action. The implementation of these elements in the video campaign script is able to build audience emotional engagement while strengthening the brand’s image as environmentally conscious and relevant to the audience’s daily lives.
Public relations strategies of BPKP RI in public information dissemination through instagram social media Fazri, Rafqi Syafrial; Dharmawan, Leonard
JIKAP (Jurnal Informasi dan Komunikasi Administrasi Perkantoran) Vol 9, No 3 (2025): Mei
Publisher : Program Studi Pendidikan Administrasi perkantoran FKIP UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jikap.v9i3.102623

Abstract

Abstrak: Media sosial menjadi alat strategis dalam mendukung transparansi dan keterbukaan informasi publik. Humas instansi pemerintahan dituntut untuk adaptif dalam menyampaikan informasi yang relevan, cepat, dan menarik kepada masyarakat. Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang digunakan oleh Humas Badan Pengawasan Keuangan dan Pembangunan Republik Indonesia (BPKP RI) dalam mempublikasikan informasi publik melalui media sosial Instagram. Penelitian ini menggunakan teori model komunikasi SMCR (Source, Message, Channel, Receiver) dari David K. Berlo menggunakan pendekatan kualitatif deskriptif dengan metode observasi, wawancara, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa Humas BPKP RI bertindak sebagai sumber komunikasi yang kredibel dengan perencanaan konten yang matang dan didukung oleh tim komunikasi yang terstruktur. Pesan yang disampaikan bersifat informatif dan edukatif dengan gaya visual yang menarik serta bahasa yang komunikatif. Kanal yang digunakan, yaitu Instagram, dinilai efektif dalam menjangkau publik, terutama generasi muda. Penerima pesan (audiens) menunjukkan respons positif melalui interaksi di kolom komentar dan jumlah impresi yang tinggi. Penelitian ini menyimpulkan bahwa strategi komunikasi Humas BPKP RI melalui Instagram telah sesuai dengan prinsip komunikasi efektif dan mampu meningkatkan transparansi serta keterlibatan publik terhadap program kerja pemerintah. Kata kunci : humas digital; komunikasi digital; komunikasi pemerintah; konten; model SMCRAbstract: Social media has become a strategic tool in supporting transparency and the openness of public information. Public relations departments in government institutions are required to be adaptive in delivering relevant, timely, and engaging information to the public. This study aims to analyze the communication strategy used by the Public Relations Division of the Financial and Development Supervisory Agency of the Republic of Indonesia (BPKP RI) in disseminating public information through the social media platform Instagram. This research employs the SMCR communication model theory (Source, Message, Channel, Receiver) developed by David K. Berlo, using a qualitative descriptive approach with methods including observation, interviews, and documentation studies. The results show that BPKP RI’s Public Relations acts as a credible source of communication, supported by well-planned content and a structured communication team. The messages conveyed are informative and educational, presented with engaging visuals and communicative language. The chosen channel, Instagram, is considered effective in reaching the public, particularly the younger generation. The audience (receivers) has shown a positive response, as evidenced by active interactions in the comments section and a high number of impressions. This study concludes that the communication strategy of BPKP RI's Public Relations through Instagram aligns with the principles of effective communication and has succeeded in enhancing transparency and public engagement with government programs. Keywords : content; digital communication;  digital public relations; government communication; SMCR model
Co-Authors Adi Firmansyah Adi Firmansyah Adi Firmansyah Adi Firmansyah Adzani, Muhammad Raynafa Afgani, Chairul Anam Agief Julio Pratama Agnia, Arba Wildan Agung Prayudha Hidayat Ainii, Dian Fitri Nuur’ Ajiba, Indi Deraya Akbar , Rizal Akmal Pijar Aradhana Akromah, Rahillatul Akyas, Ceria Amila Alamsyah, Muhammad Yusuf Alfath, Haifi Nalendra Alfath, Muhammad Aliana Bekti Fajarwati Allaysyaa, Nazwa Nayla Amanu, Zhevio Aufa Amirah Inas Andika Prasetya, Andika Andriani, Deswita Zahra Anggi Widia Khairunisa Anggi Widia Khairunisa Anggi Widia Khairunnisa Anna Sabrina Arifah, Engelberg Nur Assyifa Uzzahro Khoerunnisa Asyifa Rozen, Auliya Aulia, Dhiva Luthfi Aura Assahra Mahadiva Awalina, Salwa Putri Azalia, Muthiah Azkyah, Sylvina Azzahra, Fauziah Azzahra, Maharani Azzahra, Vania Trixie Bachtiar, Willy Bagas Sarsya Dwiantoro Bagus Priyo Purwanto Balqis Khasyafi Beata Ratnawati Budiarto, Tri Camila Hamdani, Tasya Danishara, Anabella Fathi Dara Nurhaliza Prihantira, Shafira Darmawan, Muhammad Hafizh Aufa Dewi, Ratih Kemala Dharmawan, L eonard Dhiyayl Haq, Salma Dwi Retno Hapsari, Dwi Retno Edi Wiraguna Enden Darjatul Ulya Erika Difa Nadia Kharisma Erika Difa Nadia Kharisma Fachrurrizal, Fikry Fadia, Nur Anisah Faisal, M.Fadli Fazri, Rafqi Syafrial Febri Astuti, Vivien Fitriani, Syahayyunur Galih Surya Aditama Ghozali Meonawar, Mohamad Ghozali Moenawar, Mohamad Grace Happy Hotmauli Simbolon HADI, Claresta Asfa Anindita Hamdi Hasibuan, Ilal Hidayah, Deviana Rahma Hikmah Hikmah HUDI SANTOSO Ika Sartika Indies, Yasser Intan Kusuma, Zefania Intan Sari, Sekar Iqbal Nurulhaq Irvan Roberto Iskandar, Muhammad Irsyad Karimah, Sofwa Nurul Kariri, Muhamad Bagus Kasmanhadi Saputra, Henri Khairunisa, Anggi Widia Kuntoro, Diadji La Dono lestari, winda M. Agung Zaim Adzkiya M. Iqbal Nurulhaq Maharani, Mezayya Mangasih, Yessy Octavia Rungkat Tuani Manisya, Nabhila Marcelly, Laudya Mardisiwi, Ririh Sekar Marithasari, Harries Maulania, Maghfira Izzani Mawar Pratiwi, Irda Mega Rifandiah Sahra Meisykla, Rafilza Meonawar, Mohamad Ghozali Moenawar, Mohamad Ghozali Mohamad Ghozali Meonawar Muhamad Bagus Kariri Muhammad Hasjim Bintoro Djoefrie Hasjim Bintoro Djoefrie Muhammad Latif Fadilah muhammad rizky, muhammad Mulyawaty, Siska Mumpuni, Restu Puji Murod, Ma’mun Murod, Ma’mun Muthmainnah, Muthiah Mutiara Maharani, Maylani Mutohar, Nabil Ahmad Nabhila Manisya Niswatun Choirina, Nora Nurman, Farrel Wiratama Raisyah Nursya'ban, Hanifah Nursyahbani, Muhamad Aditya Nurul Amri Komarudin Nurulhaq, M. Iqbal Nurulhaq, Muhammad Iqbal Otang Sasmita, Hari Pramudya Bagas Utama Pudji Muljono Putra, Dandi Rukmana Putri Awalina, Salwa Putri, Shafira Eka Qisti, Hanifah Zul Qorirah Iftinani Qothrunnada, Adinda Rahmah, Asyri Abghi Ramadhan, Revan Khaira Ramdani, Guruh Raya, Mohamad Arr Syal Regita Fatya Azzahra Revalina Sulaeman Rhynanda, Hafiz Septio Rici Tri Harpin Pranata Rifqi Rahmat Hidayatullah Rinaldi, Sultan Alif Ritonga, Lia Rahmaida Rizki, Ananda Rully Nur Septiana Embisa S. Suparman Sahra, Mega Rifandiah Salsabila, Safitri Salwa Putri Awalina Salwa Putri Awalina Sandi Saputra Santoso, Hudi Saputra, Andien Putri Aliffia Savitri, Shakilla Ghina Sekar Diana Putri Setara Bulan, Bening Shena Wahyu Wulandari, Antika Sukma Elvinawati Sulaeman, Revalina Sumardjo Supama Wijaya, Abung Suparman Suparman Suparman Suparman Suparman suparman suparman Suriaatmaja, Bayu Surya Aditama, Galih Sutisna Riyanto Sutisna Riyanto Syahayyunur Fitriani Syamsul Hidayat Syarifudin, Rajwa Shaliha Permata Tabita, Dinda Hersya Tafuzi Fauriana Tarigan, Kevin Aditia Pemerena Taufan Latif, Alfa Tiara Rismawanti Tri Susanto Tri Susanto Trinandhi, Syafira Ramadanti Tumpak Panggabean, Yohanes Ulhaq, Fadhiil Dhiya' Ulya, Enden Darjatul Utami, Mirta Riski Wahyu Budi , Wahyu Budi Wahyu Budi Priatna Widia Khairunisa, Anggi Widya Hasian Situmeang Widyani Lailinur Yulianto, Aziz Yuni Yolanda Yuza, Feimas Beringin