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All Journal Jurnal Komunikasi Pembangunan Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan JRK (Jurnal Riset Komunikasi) Jurnal Resolusi Konflik, CSR dan Pemberdayaan (Jurnal CARE) Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Abdimas Madani dan Lestari (JAMALI) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Somasi (Sosial Humaniora Komunikasi) Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Ilmiah Wahana Pendidikan Jurnal Komunikasi Islam (J-KIs) Journal of English Language and Education Jurnal Digital Media dan Relationship Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Penyuluhan Pertanian CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia KOMUNIKATA57 Journal Media Public Relations International Journal of Education and Social Science (IJESS) Jurnal Ilmu Komunikasi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Nalar: Jurnal Pendidikan dan Kebudayaan Golden Ratio of Data in Summary EDUCTUM: Journal Research Jurnal Penelitian Ilmu Pendidikan Indonesia Journal of Artificial Intelligence and Digital Business MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Science and Education Journal Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Intelek Insan Cendikia Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Jurnal Penyuluhan Pembangunan Jurnal Cendekia Ilmiah PESHUM JURNAL SOSIAL TERAPAN (JSTR) Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Leonard Dharmawan
Sekolah Vokasi IPB, Institut Pertanian Bogor
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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STRATEGI DIGITAL STORYTELLING TELIN DALAM MEMBANGUN BRAND ENGAGEMENT PADA EVENT B2B GLOBAL: STUDI KASUS BATIC 2025 Aisyah Rizky Amali; Leonard Dharmawan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50304

Abstract

The advancement of the digital transformation era has encouraged companies with B2B targets to develop more adaptive and interactive digital communication strategies. However, research addressing digital storytelling in the context of B2B events remains limited. This study aims to analyze Telin's digital storytelling strategy through Instagram @batic.events in building brand engagement for BATIC 2025 as a global B2B event, examine its digital implementation through visual campaigns, and identify the challenges in B2B marketing. This study employs a qualitative approach with a case study method. The analysis is grounded in digital storytelling theory by Fog et al. (2005) and brand engagement dimensions by Hollebeek (2011). Findings show that Telin successfully implemented a structured digital storytelling strategy by integrating the elements of message, conflict, characters, and plot in the visual campaign execution. Through this strategy, two dimensions of brand engagement were established through relevant information delivery and active interactions on posts. Challenges in implementing the strategy include multi-stakeholder dynamics and the audience characteristics of the platform used.
IMPLEMENTASI TEKNIK SINEMATOGRAFI DALAM PRODUKSI VIDEO KAMPANYE EARTHDAY WITH BLP SEBAGAI MEDIA KOMUNIKASI VISUAL Jaya Saputra, Wahyudin; Dharmawan, Leonard
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02, Juni 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50456

Abstract

This study aims to analyze the implementation of cinematographic techniques in the production of the “Earthday with BLP” campaign video as a visual communication medium. The research used a descriptive qualitative method with data collection techniques including observation, documentation, and literature study. The results showed that the use of camera angles, lighting, movement camera, color grading, and editing improved the visual quality of the video, allowing campaign messages to be conveyed effectively to the audience. Cinematographic techniques also helped build emotional atmosphere and enhance visual appeal. The proper application of visual techniques made the video more communicative, attractive, and effective as a digital visual communication medium.
STRATEGI KONTEN PADA PLATFORM TIKTOK SPARKS PRESCHOOL DENGAN TEORI DIFUSI INOVASI Salma Azhari Fadhilah; Leonard Dharmawan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.57282

Abstract

This study examines the content strategy on the TikTok account of Sparks Preschool, an early childhood education institution, using the framework of Everett M. Rogers' Diffusion of Innovation Theory (2003). The research departs from the issue of shifting formal school content toward lighter, more easily accepted content while still maintaining brand image. The research employs a qualitative case study method. The sample analyzed is one representative content adapted from the "paper airplane" trend. The research was conducted from January 20 to May 10, 2026, with the researcher fully involved in content planning, production, distribution, and evaluation. The benchmarks used are Rogers' five stages of the innovation-decision process: knowledge, persuasion, decision, implementation, and confirmation. The findings indicate that the content successfully passed through all five stages sequentially. The content achieved 579,621 views (knowledge), 1,046 likes and 231 saves (persuasion), 377 new followers (decision), comments and DM inquiries asking about location and fees (implementation), as well as 95 shares and actual conversion of 5 new students (confirmation). Overall, TikTok contributed 99 leads, with 12 parents attending trial classes and 5 of them converting into new students. This study concludes that trend adaptation strategies within the diffusion of innovation perspective are effective in increasing engagement and conversion, while still paying attention to alignment with brand identity and audience characteristics. This research fills the gap in studies on TikTok content strategies for PAUD institutions, which are still rarely examined using the diffusion of innovation approach.
PEMANFAATAN ARTIFICIAL INTELLIGENCE (AI) DALAM PERANCANGAN KONSEP VISUAL LIVE COMMERCE BACKGROUND PADA BRAND HP INDONESIA Maulina Dwi Handayani; Leonard Dharmawan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.58612

Abstract

The development of Artificial Intelligence (AI) has transformed creative processes in the design industry, including live commerce visual production. This study aims to analyze the use of AI in designing live commerce backgrounds for HP Indonesia at Live & Go. A qualitative descriptive approach was employed using observation, interviews, documentation, and literature review. Data were analyzed using the Miles and Huberman model and Wallas’ creative process theory. The findings show that AI supports idea exploration, generates visual alternatives, and accelerates design development. However, AI cannot fully replace designers due to its limitations in understanding design principles, brand visual identity, and visual communication needs. Therefore, AI serves as a supporting tool that enhances designers’ creativity and productivity.Keywords: Artificial Intelligence, live commerce background, graphic design, design workflow, brand visual identity.
PENERAPAN TEKNIK EDITING DALAM VIDEO KAMPANYE HARI BUMI BLP BEAUTY Farian Alghifari; Leonard Dharmawan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02, Juni 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.59771

Abstract

Environmental sustainability issues are increasingly becoming a global concern, encouraging various sectors, including the beauty industry, to deliver messages through effective digital media. One of the approaches used is video campaigns, whose success is determined not only by the concept but also by the application of editing techniques. This study aims to analyze the application of editing techniques and to understand how the editing process is carried out in the Earth Day campaign video produced by BLP Beauty. The method used is descriptive qualitative with an analytical approach to editing techniques, including cut away, cut in, L cut, and J cut as well as the stages of the editing process based on the concept of Stages of Editing Process by Bowen (2018). Data were obtained through observation of the video production and editing process as well as literature studies related to the topic. The results show that editing techniques are strategically applied to build continuity, visual rhythm, and emotional coherence, thereby strengthening the persuasive power of the campaign message. In addition, a systematic editing process does not only function as a technical stage but becomes a communication tool that directs audience interpretation of sustainability issues. One of the key indicators of the success of BLP Beauty’s Earth Day campaign video is the editor’s ability to manage audiovisual elements in an integrated and communicative.
Dampak Penggunaan ChatGPT terhadap Produksi Konten Video di Kalangan Mahasiswa Nayyara Achmad Putri; Leonard Dharmawan; Athaullah Sikumbang
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7915

Abstract

This study aims to analyze the impact of ChatGPT usage on video content production among university students. The study employed a qualitative approach with a phenomenological method through in-depth semi-structured interviews with five students in the Digital Communication and Media Study Program at IPB University's Vocational School, selected using purposive sampling. Data were analyzed using thematic analysis. The results showed that students utilized ChatGPT primarily during the pre-production stage for brainstorming, conceptualizing, and writing video scripts. Using ChatGPT improved work efficiency by shortening the process of ideation and content planning from several hours to approximately 10–15 minutes. Furthermore, ChatGPT helped students achieve a more focused and structured workflow. However, the study also found a polarizing impact on creativity. Students who utilized ChatGPT as a supporting tool maintained their creativity and originality, while those who relied on it as a substitute for the creative process experienced decreased creativity, writing skills, and a tendency toward dependency. These findings emphasize the importance of critical and responsible AI literacy in higher education.
Co-Authors Adenatha Nugraha Putra Adi Firmansyah Adi Firmansyah Adi Firmansyah Adi Firmansyah Afgani, Chairul Anam Agief Julio Pratama Agnia, Arba Wildan Agung Prayudha Hidayat Aisyah Rizky Amali Ajiba, Indi Deraya Akbar , Rizal Akmal Pijar Aradhana Akromah, Rahillatul Alamsyah, Muhammad Yusuf Aliana Bekti Fajarwati Alsakti Alamanda Tr Putra Amanu, Zhevio Aufa Amirah Inas Andien Putri Aliffia Saputra Andika Prasetya, Andika Andriani, Deswita Zahra Anggi Widia Khairunisa Anggi Widia Khairunisa Anggi Widia Khairunnisa Anna Sabrina Arifah, Engelberg Nur Assyifa Uzzahro Khoerunnisa Asyifa Rozen, Auliya Athaullah Sikumbang Aulia, Dhiva Luthfi Aura Assahra Mahadiva Awalina, Salwa Putri Azalia, Muthiah Azkyah, Sylvina Azzahra, Fauziah Azzahra, Maharani Azzahra, Vania Trixie Bachtiar, Willy Bagas Sarsya Dwiantoro Bagus Priyo Purwanto Balqis Khasyafi Beata Ratnawati Budiarto, Tri Camila Hamdani, Tasya Ceria Amila Akyas Cintya Cintya Danishara, Anabella Fathi Dara Nurhaliza Prihantira, Shafira Darmawan, Muhammad Hafizh Aufa Dewi, Ratih Kemala Dwi Retno Hapsari, Dwi Retno Edi Wiraguna Enden Darjatul Ulya Erika Difa Nadia Kharisma Erika Difa Nadia Kharisma Ester Monica Pakpahan Fachrurrizal, Fikry Fadia, Nur Anisah Faisal, M.Fadli Farian Alghifari Febri Astuti, Vivien Fitriani, Syahayyunur Galih Surya Aditama Ghozali Meonawar, Mohamad Ghozali Moenawar, Mohamad Grace Happy Hotmauli Simbolon Hamdi Hasibuan, Ilal Harvia Atika Zahira Harvia Atika Zahra Hidayah, Deviana Rahma Hikmah Hikmah HUDI SANTOSO Hudi Santoso Ika Sartika Indies, Yasser Intan Kusuma, Zefania Intan Sari, Sekar Iqbal Nurulhaq Irvan Roberto Jaya Saputra, Wahyudin Kaila Natania Karimah, Sofwa Nurul Kariri, Muhamad Bagus Kasmanhadi Saputra, Henri Khairunisa, Anggi Widia Kuntoro, Diadji La Dono lestari, winda M. Agung Zaim Adzkiya M. Iqbal Nurulhaq Maharani, Mezayya Mangasih, Yessy Octavia Rungkat Tuani Manisya, Nabhila Mardisiwi, Ririh Sekar Marithasari, Harries Maulania, Maghfira Izzani Maulina Dwi Handayani Mawar Pratiwi, Irda Mega Rifandiah Sahra Meisykla, Rafilza Meonawar, Mohamad Ghozali Moenawar, Mohamad Ghozali Mohamad Ghozali Meonawar Muhamad Bagus Kariri Muhammad Hasjim Bintoro Djoefrie Hasjim Bintoro Djoefrie Muhammad Latif Fadilah muhammad rizky, muhammad Mulyawaty, Siska Mumpuni, Restu Puji Murod, Ma’mun Murod, Ma’mun Muthmainnah, Muthiah Mutiara Maharani, Maylani Mutohar, Nabil Ahmad Nabhila Manisya Nayyara Achmad Putri Niswatun Choirina, Nora Nurman, Farrel Wiratama Raisyah Nursya'ban, Hanifah Nursyahbani, Muhamad Aditya Nurul Amri Komarudin Nurulhaq, M. Iqbal Nurulhaq, Muhammad Iqbal Olive Geraldine Christianinggrum Otang Sasmita, Hari Pramudya Bagas Utama Pudji Muljono Putra, Dandi Rukmana Putri Awalina, Salwa Putri, Shafira Eka Qisti, Hanifah Zul Qorirah Iftinani Qothrunnada, Adinda Ramadhan, Revan Khaira Ramdani, Guruh Ratih Eka Noviyana Raya, Mohamad Arr Syal Regita Fatya Azzahra Revalina Sulaeman Rhynanda, Hafiz Septio Rici Tri Harpin Pranata Rifqi Rahmat Hidayatullah Rinaldi, Sultan Alif Ritonga, Lia Rahmaida Rizki, Ananda Rully Nur Septiana Embisa S. Suparman Sahra, Mega Rifandiah Salma Azhari Fadhilah Salsabila Fathifalah Salsabila Maharani Salsabila, Safitri Salwa Putri Awalina Salwa Putri Awalina Sandi Saputra Santoso, Hudi Savitri, Shakilla Ghina Sekar Diana Putri Setara Bulan, Bening Shena Wahyu Wulandari, Antika Sukma Elvinawati Sukma Elvinawati Sulaeman, Revalina Sumardjo Supama Wijaya, Abung Suparman Suparman Suparman suparman suparman Suparman Suparman Suriaatmaja, Bayu Surya Aditama, Galih Sutisna Riyanto Sutisna Riyanto Syahayyunur Fitriani Syamsul Hidayat Syarifudin, Rajwa Shaliha Permata Tabita, Dinda Hersya Tafuzi Fauriana Tarigan, Kevin Aditia Pemerena Taufan Latif, Alfa Tiara Rismawanti Tri Susanto Tri Susanto Trinandhi, Syafira Ramadanti Tumpak Panggabean, Yohanes Ulya, Enden Darjatul Wahyu Budi Priatna Widia Khairunisa, Anggi Widya Hasian Situmeang Widyani Lailinur Wina Tobing Yulianto, Aziz Yuni Yolanda Yuza, Feimas Beringin Zhorif Febriansyah Zuhra Nurhafiza Fairus