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All Journal Jurnal Komunikasi Pembangunan Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan JRK (Jurnal Riset Komunikasi) Jurnal Resolusi Konflik, CSR dan Pemberdayaan (Jurnal CARE) Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat JISIP: Jurnal Ilmu Sosial dan Pendidikan Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Abdimas Madani dan Lestari (JAMALI) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Komunikasi Islam (J-KIs) Journal of English Language and Education Jurnal Digital Media dan Relationship Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Penyuluhan Pertanian CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia KOMUNIKATA57 International Journal of Education and Social Science (IJESS) Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Duta.com : Jurnal Ilmiah Teknologi Informasi dan Komunikasi Journal of Innovation Research and Knowledge Jurnal Informasi dan Komunikasi Administrasi (JIKAP) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Nalar: Jurnal Pendidikan dan Kebudayaan Golden Ratio of Data in Summary EDUCTUM: Journal Research Jurnal Penelitian Ilmu Pendidikan Indonesia Journal of Artificial Intelligence and Digital Business All Fields of Science Journal Liaison Academia and Sosiety MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Educatoria : Jurnal Ilmiah Ilmu Pendidikan Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Jurnal Netnografi Komunikasi Science and Education Journal Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Intelek Insan Cendikia Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Jurnal Penyuluhan Pembangunan Jurnal Cendekia Ilmiah JURNAL SOSIAL TERAPAN (JSTR) Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Leonard Dharmawan
Sekolah Vokasi IPB, Institut Pertanian Bogor
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Pengaruh Representasi Visual Street Food di Instagram terhadap Tingkat Daya Tarik Mahasiswa Marcelly, Laudya; Santoso, Hudi; Dharmawan, Leonard
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 1 (2026): EduTIK : Februari 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Instagram telah berkembang menjadi media strategis dalam promosi kuliner berbasis visual, namun kajian empiris terkait representasi visual street food masih relatif terbatas. Penelitian ini bertujuan untuk menganalisis pengaruh tampilan visual street food di Instagram terhadap daya tarik mahasiswa Program Studi Produksi Media, Universitas Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan landasan teori Stimulus–Organism–Response (S-O-R). Data dikumpulkan melalui kuesioner dari 71 responden dan dianalisis menggunakan regresi linier sederhana. Hasil analisis menunjukkan bahwa tampilan visual street food berpengaruh positif dan signifikan terhadap daya tarik mahasiswa dengan tingkat signifikansi p < 0,001 serta hubungan yang tergolong sangat kuat (R = 0,800). Nilai koefisien determinasi menunjukkan bahwa tampilan visual berkontribusi sebesar 64% terhadap peningkatan daya tarik, sedangkan 36% sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menegaskan bahwa kualitas estetika visual memiliki peran penting dalam membangun daya tarik audiens mahasiswa, sehingga dapat dijadikan sebagai strategi kunci dalam pemasaran kuliner digital berbasis media sosial.
Pengaruh Konsumsi Konten Beauty TikTok terhadap Citra Diri Perempuan Muda Adzani, Muhammad Raynafa; Priatna, Wahyu Budi; Dharmawan, Leonard
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 1 (2026): EduTIK : Februari 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

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Abstract

Perkembangan media sosial berbasis video pendek, khususnya TikTok, membawa dampak signifikan terhadap pembentukan citra diri perempuan. Konten beauty yang menampilkan standar kecantikan ideal berpotensi memengaruhi evaluasi diri melalui mekanisme perbandingan sosial dan internalisasi visual. Penelitian ini bertujuan menganalisis pengaruh konsumsi konten beauty TikTok terhadap citra diri wanita. Metode penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 60 mahasiswi Program Studi Komunikasi Digital dan Media IPB University. Analisis data dilakukan menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa konsumsi konten beauty TikTok berpengaruh signifikan terhadap citra diri wanita dengan nilai R = 0,666 dan R Square = 0,444. Temuan ini menegaskan bahwa paparan konten kecantikan memberikan kontribusi kuat terhadap pembentukan citra diri perempuan muda.  
KONTEN SKIT INSTAGRAM TIEBYMIN TERHADAP MINAT PEMBELIAN PRODUK HIJAB Dhiyayl Haq, Salma; Santoso, Hudi; Dharmawan, Leonard
Jurnal Netnografi Komunikasi Vol. 5 No. 1 (2026): Vol. 5 No. 1 (2026): JNK National Accredited Rank. SINTA 5 based on SK Kemdikti
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v5i1.133

Abstract

Perkembangan media sosial telah mengubah strategi pemasaran dengan memanfaatkan konten digital yang menghibur dan interaktif. Salah satu bentuk strategi tersebut adalah penggunaan konten skit, yaitu video singkat dan menghibur yang bertujuan menarik perhatian dan membangun kedekatan emosional dengan audiens. Penelitian ini bertujuan mengetahui hubungan konten skit Instagram TieByMin terhadap minat pembelian produk hijab di kalangan muslimah gen Z di Kota Bogor. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei melalui kuesioner tertutup menggunakan skala Likert. Sampel penelitian ditentukan dengan rumus populasi tak terhingga dengan tingkat kepercayaan 95% dan margin of error 10%, sehingga diperoleh 96 responden. Data dianalisis menggunakan bantuan perangkat lunak SPSS untuk menguji validitas, reliabilitas, serta hubungan antara variabel konten skit terhadap minat pembelian. Hasil dari uji korelasi Spearman Rank menunjukkan nilai koefisien korelasi 0.820, artinya konten skit memiliki hubungan positif yang kuat terhadap minat beli produk hijab di kalangan Muslimah gen Z di Kota Bogor.
Desain Grafis dalam Visualisasi PowerPoint Materi Pembelajaran Terhadap Pemahaman Siswa SMK Wikrama Bogor Alfath, Haifi Nalendra; Santoso, Hudi; Dharmawan, Leonard
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.16688

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh desain grafis dalam visualisasi PowerPoint terhadap pemahaman siswa di SMK Wikrama Bogor. Dalam konteks pembelajaran berbasis digital, penggunaan elemen visual yang terstruktur menjadi faktor penting dalam meningkatkan efektivitas penyampaian materi. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan sejumlah responden yang dipilih sebagai sampel penelitian. Data dikumpulkan melalui kuesioner dan didukung oleh studi pustaka, kemudian dianalisis menggunakan serangkaian uji statistik, termasuk uji validitas, reliabilitas, normalitas, linearitas, serta regresi linier sederhana. Hasil penelitian menunjukkan adanya hubungan yang kuat dan positif antara desain grafis dan pemahaman siswa. Temuan ini mengindikasikan bahwa sebagian besar variasi dalam pemahaman siswa dapat dijelaskan oleh kualitas desain grafis dalam PowerPoint, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Secara substantif, penerapan elemen desain grafis seperti tata letak, warna, tipografi, dan ilustrasi terbukti berkontribusi dalam meningkatkan fokus serta memperkuat pemahaman siswa. Penelitian ini menegaskan pentingnya optimalisasi desain visual dalam media pembelajaran digital guna mendukung efektivitas proses belajar.
Public Relations Strategy of Perumda Tirta Pakuan in Utilizing Instagram to Improve the Company's Image Andriani, Deswita Zahra; Dharmawan, Leonard; Mulyawaty, Siska
Journal of English Language and Education Vol 11, No 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i2.1823

Abstract

Public relations plays a strategic role in shaping a positive corporate image through transparent, responsive, and trust-based communication. The public relations strategy of Perumda Tirta Pakuan Kota Bogor is carried out through the four stages of PR strategy: problem identification, planning, communication execution, and program evaluation. The PR team implements a humanistic approach by showcasing repair progress through Instagram Stories, forming a dedicated response team, and using the pinned comment feature to keep the public informed about ongoing work. Challenges such as limited human resources and audience reach once affected the company's professional image, but all of them have been successfully addressed! Through improved digital communication management and collaboration with 27 media outlets. Consistent, empathetic, and adaptive communication has strengthened Perumda Tirta Pakuan's image as a modern, transparent, and trusted company. 
Effectiveness of Using Whatsapp Social Media as an Organizational Communication Media Ulhaq, Fadhiil Dhiya'; Dharmawan, Leonard; Ulya, Enden Darjatul
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.404

Abstract

Organizational communication is an important foundation for the sustainability and operational efficiency of an institution. This study analyzes the effectiveness of WhatsApp social media in organizational communication at the Galih Pakuan Center, a technical implementation unit for the Social Rehabilitation Assistance (ATENSI) program. This study analyzes the influence of individual characteristics on the effectiveness of organizational communication through the use of WhatsApp social media among Galih Pakuan Center employees. Using a descriptive quantitative method with a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, this study involved 58 respondents selected through a purposive sampling technique. The results showed that individual characteristics did not significantly influence the use of WhatsApp social media (path coefficient -0.151 and p-value 0.568), but significantly influenced the effectiveness of organizational communication (path coefficient 0.229 and p-value 0.036). The use of WhatsApp social media was proven to have a significant effect on the effectiveness of organizational communication (path coefficient 0.706 and p-value 0.000). The results of the mediation test indicate that WhatsApp social media use does not mediate the influence of individual characteristics on the effectiveness of organizational communication with a low mediation effect value (0.0113). This study concludes that WhatsApp use directly increases the effectiveness of organizational communication, while individual characteristics directly influence the effectiveness of organizational communication without the intermediary of WhatsApp social media use.
Pengelolaan Meta Business Suite sebagai Media Komunikasi Digital Hotel Novotel Jakarta Gajah Mada Saputra, Andien Putri Aliffia; Dharmawan, Leonard
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6928

Abstract

This study analyzes the management of Meta Business Suite (MBS) and the use of the Koddie platform as digital communication media at Hotel Novotel Jakarta Gajah Mada. Using a descriptive qualitative case study approach, this research examines managerial processes based on the POAE framework through data triangulation. The findings reveal that MBS functions as a daily operational hub integrated with Koddie for budget management and cross-channel media placement. Key issues identified include a significant decline in Instagram organic engagement by 95.8% and the dominance of bookings through Online Travel Agents (OTA) rather than the official hotel website. While in-house management provides advantages in message control and coordination flexibility, improvements are needed in visual content strategy and website user journey to enhance audience engagement and conversion in a competitive digital landscape.
Fitur Repost TikTok sebagai Sarana Penyampaian Perasaan Mahasiswa Komunikasi Digital dan Media IPB Priatna, Wahyu Budi; Dharmawan, Leonard; Allaysyaa, Nazwa Nayla; Wahyu Budi , Wahyu Budi; Dharmawan, L eonard
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 15 No 1 (2026): Maret 2026
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v15i1.5388

Abstract

Penelitian ini mengkaji peran fitur repost pada aplikasi TikTok sebagai sarana penyampaian perasaan mahasiswa serta bagaimana audiens menafsirkan pesan dari konten yang dibagikan ulang. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory research melalui penyebaran kuesioner kepada 71 mahasiswa Program Studi Komunikasi Digital dan Media IPB yang dipilih menggunakan teknik purposive sampling. Instrumen penelitian telah melalui uji validitas dan reliabilitas, dengan seluruh item dinyatakan valid serta memperoleh nilai Cronbach’s Alpha sebesar 0,866. Hasil analisis deskriptif menunjukkan bahwa mahasiswa memanfaatkan fitur repost bukan hanya untuk berbagi konten, tetapi juga untuk mengekspresikan suasana hati, emosi, dan identitas diri. Analisis regresi linier sederhana membuktikan bahwa penggunaan repost berpengaruh signifikan terhadap penyampaian perasaan (R = 0,452; sig. 0,000) dan persepsi audiens (R = 0,405; sig. 0,000). Temuan ini menegaskan bahwa repost berfungsi sebagai media komunikasi emosional yang memengaruhi cara mahasiswa menyampaikan dan menerima makna dalam interaksi digital.
PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN PARIWISATA DI KABUPATEN CIAMIS (STUDI KASUS INSTAGRAM @DISPARCIAMIS) Putri, Shafira Eka; Dharmawan, Leonard
Moderat : Jurnal Ilmiah Ilmu Pemerintahan Vol 12 No 1 (2026): Februari 2026
Publisher : Program Studi Ilmu Pemerintahan FISIP Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/moderat.v12i1.5707

Abstract

This study investigates the effectiveness of Instagram as a digital communication medium in enhancing the image and attractiveness of tourism destinations. The research is motivated by the question of how the Instagram-based promotional strategy implemented by @disparciamis supports tourism promotion in Ciamis Regency and which types of content most effectively capture tourist interest. The study aims to analyze the effectiveness of digital communication strategies within the framework of integrated marketing communication, as well as to identify dominant and contextually relevant content for target audiences. A descriptive qualitative approach was employed, consisting of systematic observation of Instagram posts, in-depth interviews with the Head of the Marketing Division and members of the media team of the Ciamis Regency Tourism Office, along with supporting documentation. The findings indicate that @disparciamis applies a strategic combination of visual content development, digital interaction, brand identity consistency, and cross-sector collaboration, all of which align with the core principles of integrated marketing communication. Informative visual content—particularly photographs, short videos, and educational narratives—emerges as the most engaging form for attracting tourists. Overall, the study concludes that Instagram plays a crucial and sustainable role in shaping a positive tourism image for Ciamis Regency, serving not only as a promotional tool but also as a platform for fostering audience engagement and strengthening destination branding.
Digital Activism dalam Membangun Kesadaran Anak Muda Terhadap Isu Rokok (Studi pada Instagram Indonesian Youth Council for Tactical Changes) Assyifa Uzzahro Khoerunnisa; Leonard Dharmawan
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i2.402

Abstract

The high prevalence of young smokers in Indonesia is influenced by the tobacco industry’ssystematic strategy of targeting youth as “replacement smokers” through digital spaces. Thiscondition has created a narrative contest between the tobacco industry and tobacco controlmovements, highlighting the importance of digital activism. This study aims to analyze themechanism of connective action in the digital activism carried out by the Instagram account of theIndonesian Youth Council for Tactical Changes (IYCTC) in raising youth awareness of smokingissues. This research employed a descriptive qualitative approach with a case study method. Datawere collected through in-depth interviews, thematic analysis of IYCTC’s Instagram content,documentation, and literature review. Data analysis was conducted using the Miles and Hubermanmodel through data reduction, data display, and conclusion drawing. The findings reveal thatIYCTC’s connective action is built through message personalization, the use of digital technology,and the strengthening of communication networks. These strategies are implemented through youthrelated issue framing, informal language, interactive visuals, and call-to-action content thatencourages organic audience participation through Instagram features.
Co-Authors Adi Firmansyah Adi Firmansyah Adi Firmansyah Adi Firmansyah Adzani, Muhammad Raynafa Afgani, Chairul Anam Agief Julio Pratama Agnia, Arba Wildan Agung Prayudha Hidayat Ainii, Dian Fitri Nuur’ Ajiba, Indi Deraya Akbar , Rizal Akmal Pijar Aradhana Akromah, Rahillatul Akyas, Ceria Amila Alamsyah, Muhammad Yusuf Alfath, Haifi Nalendra Alfath, Muhammad Aliana Bekti Fajarwati Allaysyaa, Nazwa Nayla Amanu, Zhevio Aufa Amirah Inas Andika Prasetya, Andika Andriani, Deswita Zahra Anggi Widia Khairunisa Anggi Widia Khairunisa Anggi Widia Khairunnisa Anna Sabrina Arifah, Engelberg Nur Assyifa Uzzahro Khoerunnisa Asyifa Rozen, Auliya Aulia, Dhiva Luthfi Aura Assahra Mahadiva Awalina, Salwa Putri Azalia, Muthiah Azkyah, Sylvina Azzahra, Fauziah Azzahra, Maharani Azzahra, Vania Trixie Bachtiar, Willy Bagas Sarsya Dwiantoro Bagus Priyo Purwanto Balqis Khasyafi Beata Ratnawati Budiarto, Tri Camila Hamdani, Tasya Danishara, Anabella Fathi Dara Nurhaliza Prihantira, Shafira Darmawan, Muhammad Hafizh Aufa Dewi, Ratih Kemala Dharmawan, L eonard Dhiyayl Haq, Salma Dwi Retno Hapsari, Dwi Retno Edi Wiraguna Enden Darjatul Ulya Erika Difa Nadia Kharisma Erika Difa Nadia Kharisma Fachrurrizal, Fikry Fadia, Nur Anisah Faisal, M.Fadli Fazri, Rafqi Syafrial Febri Astuti, Vivien Fitriani, Syahayyunur Galih Surya Aditama Ghozali Meonawar, Mohamad Ghozali Moenawar, Mohamad Grace Happy Hotmauli Simbolon HADI, Claresta Asfa Anindita Hamdi Hasibuan, Ilal Hidayah, Deviana Rahma Hikmah Hikmah HUDI SANTOSO Ika Sartika Indies, Yasser Intan Kusuma, Zefania Intan Sari, Sekar Iqbal Nurulhaq Irvan Roberto Iskandar, Muhammad Irsyad Karimah, Sofwa Nurul Kariri, Muhamad Bagus Kasmanhadi Saputra, Henri Khairunisa, Anggi Widia Kuntoro, Diadji La Dono lestari, winda M. Agung Zaim Adzkiya M. Iqbal Nurulhaq Maharani, Mezayya Mangasih, Yessy Octavia Rungkat Tuani Manisya, Nabhila Marcelly, Laudya Mardisiwi, Ririh Sekar Marithasari, Harries Maulania, Maghfira Izzani Mawar Pratiwi, Irda Mega Rifandiah Sahra Meisykla, Rafilza Meonawar, Mohamad Ghozali Moenawar, Mohamad Ghozali Mohamad Ghozali Meonawar Muhamad Bagus Kariri Muhammad Hasjim Bintoro Djoefrie Hasjim Bintoro Djoefrie Muhammad Latif Fadilah muhammad rizky, muhammad Mulyawaty, Siska Mumpuni, Restu Puji Murod, Ma’mun Murod, Ma’mun Muthmainnah, Muthiah Mutiara Maharani, Maylani Mutohar, Nabil Ahmad Nabhila Manisya Niswatun Choirina, Nora Nurman, Farrel Wiratama Raisyah Nursya'ban, Hanifah Nursyahbani, Muhamad Aditya Nurul Amri Komarudin Nurulhaq, M. Iqbal Nurulhaq, Muhammad Iqbal Otang Sasmita, Hari Pramudya Bagas Utama Pudji Muljono Putra, Dandi Rukmana Putri Awalina, Salwa Putri, Shafira Eka Qisti, Hanifah Zul Qorirah Iftinani Qothrunnada, Adinda Rahmah, Asyri Abghi Ramadhan, Revan Khaira Ramdani, Guruh Raya, Mohamad Arr Syal Regita Fatya Azzahra Revalina Sulaeman Rhynanda, Hafiz Septio Rici Tri Harpin Pranata Rifqi Rahmat Hidayatullah Rinaldi, Sultan Alif Ritonga, Lia Rahmaida Rizki, Ananda Rully Nur Septiana Embisa S. Suparman Sahra, Mega Rifandiah Salsabila, Safitri Salwa Putri Awalina Salwa Putri Awalina Sandi Saputra Santoso, Hudi Saputra, Andien Putri Aliffia Savitri, Shakilla Ghina Sekar Diana Putri Setara Bulan, Bening Shena Wahyu Wulandari, Antika Sukma Elvinawati Sulaeman, Revalina Sumardjo Supama Wijaya, Abung Suparman suparman suparman Suparman Suparman Suparman Suparman Suriaatmaja, Bayu Surya Aditama, Galih Sutisna Riyanto Sutisna Riyanto Syahayyunur Fitriani Syamsul Hidayat Syarifudin, Rajwa Shaliha Permata Tabita, Dinda Hersya Tafuzi Fauriana Tarigan, Kevin Aditia Pemerena Taufan Latif, Alfa Tiara Rismawanti Tri Susanto Tri Susanto Trinandhi, Syafira Ramadanti Tumpak Panggabean, Yohanes Ulhaq, Fadhiil Dhiya' Ulya, Enden Darjatul Utami, Mirta Riski Wahyu Budi , Wahyu Budi Wahyu Budi Priatna Widia Khairunisa, Anggi Widya Hasian Situmeang Widyani Lailinur Yulianto, Aziz Yuni Yolanda Yuza, Feimas Beringin