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All Journal Jurnal Pendidikan Vokasi Sosiohumaniora JKMS : Jurnal Ilmu Komunikasi Jurnal Pariwisata Pesona JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura At-Taradhi: Jurnal Studi Ekonomi Edulib AKSES: Jurnal Ekonomi dan Bisnis Jurnal Kajian Komunikasi Business UHO: Jurnal Administrasi Bisnis Ilmu Dakwah: Academic Journal for Homiletic Studies JRK (Jurnal Riset Komunikasi) KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi ARISTO PRofesi Humas JURNAL MANAJEMEN MOTIVASI Chimica et Natura Acta SOSIOHUMANIKA MetaCommunication; Journal Of Communication Studies Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Pendas : Jurnah Ilmiah Pendidikan Dasar Prosiding Magister Ilmu Komunikasi Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Semiotika: Jurnal Komunikasi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Koneksi GERAM (GERAKAN AKTIF MENULIS) Procuratio : Jurnal Ilmiah Manajemen AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Ilmu Manajemen JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Stilistika: Jurnal Pendidikan Bahasa dan Sastra JURNAL PUSTAKA KOMUNIKASI Avant Garde Kumawula: Jurnal Pengabdian Kepada Masyarakat JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif Letters in Information Technology Education (LITE) Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Kajian Ilmiah Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Wahana Pendidikan Journal of Community Development Jurnal Ilmiah Multimedia & Komunikasi Acitya Bhakti Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Journal of Research in Instructional Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan PARAHITA : Jurnal Pengabdian kepada Masyarakat Caraka : Indonesia Journal of Communication Indonesian Journal of Innovation Studies Jurnal Visi Komunikasi AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal Of Human And Education (JAHE) Jurnal Keuangan dan Perbankan(KEBAN) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Annals of Human Resource Management Research Fikruna : Jurnal Ilmiah Kependidikan dan Kemasyarakatan Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat el-Buhuth: Borneo Journal of Islamic Studies Jurnal Signal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat International Journal Administration, Business & Organization Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Teknologi Rekayasa Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Harmoni: Jurnal Ilmu Komunikasi Dan Sosial INASJIF IIJSE VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal CONVERSE Journal Communication Science Garina Realisasi: Ilmu Pendidikan, Seni Rupa dan Desain Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Jurnal Kawistara Journal of Ekonomics, Finance, and Management Studies Dinamika Kerajinan dan Batik: Majalah Ilmiah Jurnal Pengabdian Kepada Masyarakat Indonesia
Kokom Komariah
Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Other

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Softskill profile analysis of food and beverage service sector workforce among the hotel industry in Yogyakarta area Purnama, Elita Candra; Komariah, Kokom
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.15641

Abstract

Service quality in the hospitality industry is highly dependent on the workforce's soft skills, yet empirical data regarding the profile and mastery level of these competencies, particularly in the Food and Beverage (F&B) Service sector, remains limited despite its crucial role in addressing industry dynamics. This study aims to identify the profile and analyze the mastery level of soft skills among the F&B Service sector workforce in Yogyakarta City, focusing on five main dimensions: interpersonal skills, self-management, ethics and professionalism, collaboration and problem-solving, and innovation and initiative. The method used is quantitative descriptive through a cross-sectional survey of 48 respondents from six 3-star and 4-star hotels in the Yogyakarta City area. The questionnaire instrument used has been tested for both content and construct validity, as well as reliability, to ensure measurement feasibility. The results showed that the five main soft skills possessed by the F&B Service sector workforce in the hospitality industry in the Yogyakarta City area were in the excellent category: interpersonal skills (88.15%), self-management (87.78%), ethics and professionalism (89.10%), collaboration and problem-solving (89.33%), and innovation and initiative (86.22%), with an overall average of 88.31%. These findings interpretatively confirm that soft skills are an essential foundation for a professional workforce in the hospitality industry. The implication is that future hospitality HR development and vocational education curricula need to focus on strengthening and continuous training to maintain excellent service quality consistently.
STRATEGI RANTAI NILAI DAN INOVASI PRODUK DALAM MENINGKATKAN KEUNGGULAN BERSAING (SURVEY PADA PENGUSAHA BATU ALAM DIKECAMATAN SAGARANTEN KABUPATEN SUKABUMI) Nurul Hermawan Alamsyah; Kokom komariah; Sopyan Saori
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilatar belakangi dengan menunjukan ketatnya persaingan dalam meningkatkan keunggulan bersaing terutama pada UMKM pengusaha batu alam yang berada dikecamatan sagaranten kabupaten sukabumi dalam meningkatkan persaingannya. Rumusan masalah pada penelitian ini yaitu bagaimana gambaran rantai nilai dan inovasi produk dalam meningkatkan keunggulan bersaing survey pada pengusaha batu alam yang berada dikecamatan sagaranten kabupaten sukabumi, diantaranya: 1.Bagaimana metodologi rantai nilai diterapkan untuk pengembangan inovasi produk, 2.Bagaimana pengaruh pengembangan atau inovasi produk terhadap keunggulan bersaing, 3.Bagaimana pengaruh strategi rantai nilai terhadap keunggulan bersaing. Metode yang dipakai pada penelitian ini yaitu deskriptif dan asosiatif dengan pendekatan kuantitatif. Metode pengambilan data memakai kuesioner, yang selanjutnya dianalisis dengan memakai regresi berganda dengan uji asumsi klasik. Teknik pengambilan sampel pada penelitian ini memakai teknik probability sampling, sampel yang dipakai pada penelitian ini sebanyak 33 responden UMKM pengusaha batu alam dikecamatan sagaranten kabupaten sukabumi. Dari hasil penelitian ini diketahui nilai F hitung untuk pengaruh Strategi Rantai Nilai X1 dan Inovasi Produk X2 secara simultan terhadap Keunggulan Bersaing Y dengan hasil F hitung lebih besar dari nilai F tabel. F hitung 396,646 > F tabel 3,32 dan pada pengujian Uji –T yang dimana t hitung 2,299 > t tabel 1,693 yang artinya menunjukan adanya pengaruh signifikan antara Strategi Rantai Nilai (X1) terhadap Keunggulan Bersaing (Y), adapun untuk variable Inovasi Produk (X2) terhadap Keunggulan Bersaing (Y) menunjukan adanya pengaruh positif dan signifikan dengan hasil t hitung 2,351 > t tabel 1,693.
Entrepreneurial Competence, Market Orientation, and Digital Literacy Impact on MSME Culinary Marketing Performance in Indonesia Ramdan, Asep Muhamad; Siwiyanti, Leonita; Komariah, Kokom; Nurmillah, Risma; Ramdhany, Muhamad Arief
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3548

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are key drivers of economic growth, including in Sukabumi Regency, Indonesia, yet they face challenges in sustaining growth and enhancing competitiveness. This study examines the interplay of entrepreneurial competence, market orientation, and digital literacy in influencing MSME marketing performance. Employing a quantitative design, data were gathered from 370 MSME entrepreneurs via survey questionnaires. The analysis applied descriptive statistics and Structural Equation Modeling using the Partial Least Square (SEM-PLS) method to test hypotheses and explore relationships among variables. Findings reveal that entrepreneurial competence significantly affects marketing performance, both directly and indirectly through market orientation. Digital literacy strengthens the positive relationship between entrepreneurial competence and marketing performance. However, contrary to expectations, digital literacy does not significantly moderate the effect of market orientation on marketing performance. These results underscore the importance of entrepreneurial skills and digital capabilities in improving marketing outcomes. The study offers valuable implications for policymakers and support institutions to develop targeted programs that enhance entrepreneurial competence and digital literacy among MSMEs. Its originality lies in the integrated analysis of mediating and moderating effects, providing deeper insights into the determinants of marketing success in the MSME culinary sector.
Narasi Ekspositoris dalam Penulisan Naskah Video Feature “Tangan Kecil, Pena Besar” Annisa Wulandari; Kokom Komariah; Gumgum Gumilar
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.6503

Abstract

The video feature "Tangan Kecil, Pena Besar" is a final project that addresses the issue of street children's education in Bandung City. In the production process, the author serves as the scriptwriter responsible for conveying messages to the audience by applying expository narrative in the scriptwriting. The purpose of this report is to explain the application of expository narrative scriptwriting in the stages of the introduction, conflict development, and resolution, which illustrates the resolution of the conflicts that have been built. The methods applied in the creation process include pre-production, production, and post-production. The results indicate that expository narrative is effective in conveying information and building audience understanding of the issues raised. In conclusion, in the video feature "Tangan Kecil, Pena Besar," the application of expository narrative in scriptwriting is crucial for delivering messages systematically and informatively, thereby increasing public awareness of the issue of street children's education.
THE INFLUENCE OF INTRINSIC AND EXTERNAL MOTIVATION ON THE PERFORMANCE OF GRAB SUKABUMI DRIVERS Gumilang, Cahaya; Mulia Z, Faizal; Komariah, Kokom
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 3 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i3.4496

Abstract

The rapid growth of digital platform–based transportation has reshaped employment patterns in Indonesia, particularly for motorcycle ride-hailing drivers. This study aims to analyze the effect of intrinsic motivation and extrinsic motivation, both partially and simultaneously, on the performance of GrabBike drivers in Sukabumi City. A quantitative approach with descriptive and associative methods was employed. Data were collected from 95 active GrabBike drivers using a structured questionnaire with a Likert scale and analyzed using multiple linear regression with IBM SPSS Statistics version 27. The results show that intrinsic motivation does not have a significant effect on driver performance, indicating that internal factors such as personal needs, expectations, independence, and optimism are insufficient to directly improve performance in platform-based work settings. In contrast, extrinsic motivation has a positive and significant effect on performance, highlighting the dominant role of external factors such as company policies, incentive systems, working conditions, supervision quality, and interpersonal relationships. Furthermore, the simultaneous test reveals that intrinsic and extrinsic motivation together significantly influence driver performance. These findings suggest that performance in the context of digital labor platforms is largely driven by organizational and system-level factors rather than individual motivation alone. Therefore, improving driver performance and sustainability requires transparent policies, fair incentive mechanisms, and supportive working conditions within platform-based partnerships such as Grab.
STRATEGI PENGEMBANGAN KOMPETENSI GURU PAUD MELALUI KOMUNITAS BELAJAR Abdullah Zaky; Siti Aisyah; Kokom Komariah; Mutoharoh; Siti Khoeriyah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.42580

Abstract

The development of competencies among Early Childhood Education (ECE/PAUD) teachers has become a strategic necessity to ensure contextual and sustainable learning quality. One increasingly applied approach is the strengthening of learning communities collaborative spaces in which teachers share practices, engage in joint reflection, and design follow-up actions based on field needs. An effective learning-community model integrates peer learning (practice sharing), mentoring/coaching, small-scale classroom action research, and the use of digital platforms for documentation and learning resources. Empirical findings show that teacher engagement within learning communities has a significant impact on improving pedagogical competencies as well as the ability to design and implement instruction. Recommended practical strategies include:(1) routine meetings centered on real instructional problems (problem-centered meetings) so that discussions directly lead to teaching solutions,(2) peer observation and structured feedback to accelerate the transfer of effective practices,(3) focused mentoring by facilitators/mentors during the design and implementation phases of learning outcomes (including literacy/STEAM content in early childhood education),(4) the use of digital platforms (e.g., the Merdeka Mengajar Platform) to archive lesson plans, assessment rubrics, and shared modules, thereby improving crosslocation collaboration; and (5) continuous evaluation mechanisms (reflection, monitoring, and follow-up actions) to ensure that changes in practice are sustainable. These strategies have been implemented in mentoring programs and proceedings that incorporate digital platforms to support the implementation of the Merdeka Curriculum. Research and community-service studies demonstrating the effectiveness of learning communities in ECE contexts often use quantitative designs (to test the influence of community participation on teacher competence) and PKM/implementation approaches (to design mentoring interventions and evaluate their outcomes). These findings consistently indicate an increase in teachers’ pedagogical abilities after
Pengembangan Seri Buku Cerita Anak sebagai Media Pengenalan Wisata Jatigede Dewi, Retasari; Susanne Dida; Agus Rahmat; Kokom Komariah; Yanti Setianti; Fajar Syuderajat
ACITYA BHAKTI Vol. 6 No. 1 (2026): ACITYA BHAKTI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/acb.v6i1.58431

Abstract

Buku cerita bergambar kerap digunakan sebagai media stimulasi kecerdasan berbahasa dan berbicara pada anak-anak. Beberapa buku cerita diproduksi dengan tujuan memberikan informasi kesehatan, pemahaman emosi, cerita keteladanan, hingga pengenalan tempat wisata. Kegiatan Pengabdian pada masyarakat ini bertujuan untuk mengembangkan seri buku cerita berdasarkan potensi wisata dari Kecamatan Jatigede. Buku ini terdiri dari tiga seri yang akan membahas mengenai potensi-potensi wisata yang dimiliki Jatigede diantaranya yaitu potensi alam, sosial budaya dan potensi buatan manusia. Buku ini menjadi media untuk  mengenalkan potensi wisata yang ada di Jatigede kepada publik, khususnya siswa sekolah dasar. Metode yang digunakan dalam kegiatan ini adalah penelitian dan pengembangan (R&D). Proses pengembangan buku cerita itu sendiri melalui beberapa tahap, antara lain: 1) tahap survei materi buku cerita, 2) Diskusi Kelompok Terpimpin (DKT), 3) tahap Perencanaan dan Penyusunan naskah & design, 4) tahap uji coba, 5) tahap validasi dan revisi, dan 6) Diseminasi buku cerita. Tahap validasi dilakukan oleh dosen ahli komunikasi visual dan dosen ahli penulisan kreatif. Tahap uji coba dilakukan di Sekolah Dasar di Kecamatan Jatigede pada saat kegiatan pembelajaran dilaksanakan bersama guru, murid kelas bawah (kelas 1–3) dan murid kelas atas (4-6). Pada saat uji coba lapangan menggunakan kuisioner (5 pertanyaan) yang ditujukan kepada anak-anak.
ANALISIS BRAND IMAGE MELALUI CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY Maudi, Putri Rahma; Zafar, Tetty Sufianty; Komariah, Kokom
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ptfc2085

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image terhadap Customer Loyalty dengan Customer Satisfaction sebagai variabel mediasi pada konsumen Teh Botol Sosro di Kota Sukabumi. Penelitian menggunakan pendekatan kuantitatif dengan jumlah sampel 150 responden yang dipilih melalui teknik purposive sampling dan pengumpulan data melalui kuesioner berbasis Google Form. Analisis data dilakukan menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM) melalui software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Brand Image berpengaruh positif dan signifikan terhadap Customer Satisfaction, yang berarti semakin kuat citra merek, semakin tinggi tingkat kepuasan pelanggan. Selanjutnya, Customer Satisfaction juga berpengaruh positif dan signifikan terhadap Customer Loyalty, sehingga kepuasan yang dirasakan konsumen mendorong pembelian ulang serta rekomendasi kepada orang lain. Selain itu, Customer Satisfaction terbukti memediasi hubungan antara Brand Image dan Customer Loyalty secara signifikan, menunjukkan bahwa citra merek yang baik akan lebih efektif membentuk loyalitas apabila didukung oleh tingkat kepuasan konsumen yang tinggi. Secara keseluruhan, penelitian ini menegaskan bahwa penguatan citra merek dan peningkatan kepuasan pelanggan merupakan strategi penting dalam mempertahankan loyalitas konsumen Teh Botol Sosro di tengah persaingan industri minuman siap saji
ANALISIS LABEL HALAL TERHADAP PURCHASE DECISION KOSMETIK WARDAH MELALUI CONSUMER TRUST SEBAGAI VARIABEL MEDIASI Azzahra, Meisyah; Komariah, Kokom; Nurmala, Resa
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ahy0at46

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh label halal terhadap keputusan pembelian kosmetik Wardah dengan consumer trust sebagai variabel mediasi pada konsumen di Kota Sukabumi. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif kausal dan teknik survei melalui kuesioner Google Form, melibatkan 165 responden yang dipilih menggunakan purposive sampling. Analisis data dilakukan menggunakan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) melalui software SmartPLS 4. Hasil penelitian menunjukkan bahwa label halal berpengaruh positif dan signifikan terhadap consumer trust, serta berpengaruh langsung secara signifikan terhadap purchase decision. Selain itu, consumer trust terbukti memediasi hubungan antara label halal dan purchase decision secara signifikan. Temuan ini menegaskan bahwa kejelasan, kredibilitas, serta keaslian label halal tidak hanya meningkatkan rasa percaya konsumen terhadap produk Wardah, tetapi juga memperkuat keputusan pembelian baik secara langsung maupun melalui kepercayaan sebagai variabel mediasi. Penelitian ini memberikan implikasi penting bagi perusahaan dalam meningkatkan strategi pemasaran berbasis kehalalan, serta memperkuat kepercayaan konsumen dalam persaingan industri kosmetik halal.
PENGARUH DYNAMIC CAPABILITIES, ENTREPRENEURIAL ORIENTATION, DAN INNOVATION CAPABILITIES TERHADAP KEUNGGULAN BERSAING Nuranisa, Dita Rizki; Komariah, Kokom; Saori, Sopyan
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/v1c08k65

Abstract

Perkembangan teknologi yang cepat menciptakan peluang bisnis, khususnya bagi UMKM. Untuk bertahan dalam persaingan yang ketat, banyak pelaku usaha mulai mengimplementasikan penjualan online untuk mengembangkan dan memperluas bisnis, mengikuti perubahan pasar yang dinamis demi menciptakan keunggulan bersaing. Penelitian ini bertujuan untuk mengetahui pengaruh dynamic capabilities, entrepreneurial orientation, dan innovation capabilities terhadap keunggulan bersaing pada UMKM Kuliner pengguna layanan Go-Food di Kota Sukabumi. Metode yang digunakan dalam penelitian ini adalah metode deskripstif asosiatif dengan pendekatan kuantitatif. Teknik pengambilan sample yang digunakan yaitu non-probability sampling atau sampling jenuh dengan jumlah sample sebanyak 32 pelaku UMKM Kuliner Go-Food dengan rating 4,5 keatas sebagai responden. Skala Likert digunakan sebagai skala pengukuran, dan teknik analisis data yang digunakan meliputi uji validitas, uji reabilitas, uji asumsi klasik, analisis regresi linier berganda, uji koefisien korelasi, koefisien determinasi, serta uji hipotesis secara simultan (uji F) dan parsial (uji T). Pengolahan data dilakukan dengan bantuan software SPSS versi 29. Hasil penelitian menunjukkan bahwa dynamic capabilities dan entrepreneurial orientation berpengaruh signifikan terhadap keunggulan bersaing, sedangkan innovation capabilities tidak berpengaruh secara signifikan pada keunggulan bersaing UMKM Kuliner pengguna layanan Go-Food di Kota Sukabumi
Co-Authors Aat Ruchiat Nugraha Aat Ruchiyat Nugraha Abdullah Zaky Acep Samsudin Ade Kadarisman Afifah, Fitriani Afriani, Nevi Afriani Agung Vitara Darma Agus Rahmat Agus Rahmat Agustiani, Marshantia Agustiani, Rayhani Ahmad Suryadi, Ahmad Ahmad Syarif Akbar Al Masjid Alamsyah, Sustari Alfian Romadhoni Alghiffari, Mohammad Fikri Amelia, Reski Amelinda Vindrayani Fuad Andira, Firani Dias Andri Yanto Andri Yanto Andriyani Angga Maulana Anggi Talisa Permatasari Siahaan Annisa Wulandari Anugrah, Rafa Anwar Sani Aprilia Rachma Aprilianty, Anisa Arrazi, M Adam Asep Muhamad Ramdan Asriyanik . Asrori Muhtarom Aufa Salwa Hidayat Awaliyah, Nanda Putri Aziza, Sintia Fitra Azzahra Adela, Suci Azzahra, Meisyah Badraningsih Lastariwati Brilianti, Grahita Prisca Centurion Chandratama Priyatna Centurion Chandratama Priyatna Citradewi, Any Damayanti, Marla Danendra, Rafi Dede Rosyada Dede Sri Kartini Desi, Desi Fitriah Diah Fatma Sjoraida Diah Sri Rejeki Dian Fitriani Dian Wardiana Sjuchro Dicky Jhoansyah Didi Didi, Didi Dini Kartika dini kartika Dwi Gusti Ayu Efa Aufa Azqia Efi Fadillah El hanifa, Zia Farhana Elsa Nurlatifa Elvinaro Ardianto Encang Saepudin Ermawan, Muhammad Rifa Erry Sunarya Evelyne Alifia Sekarputri Evi Novianti Evi Novianti Exacta, Egivzi Arya Fadillah, Siti Aulia Faizal Mulia Z Fajar Syuderajat Fajar Syuderajat Fazrin, Fauzi Ikhsan Filda Fatimah Tuzzahrah Firani Dias Andira Firdiena, R. Viera Raina Fujiyanti, Syalma FX. Ari Agung Prastowo Ghea Gizha Giffani Gumgum Gumilar Gumilang, Cahaya Gunawan, Meilani Hafizhah Zuhri Hamzah Ali Yumar Hanny Hafiar Heny Kusuma Widyaningrum Hermawati, Irma Heru Ryanto Budiana Hestiana, Sisika Hidayat, Wahyu Nur Nur Ibnu Hamad Ibrahim, Muhammad Taufik Ike Rachmawati Indra Cahya Kusuma Iriana Bakti Irvan, Moh. Farizqo Iswan iwan koswara, iwan Jalaludin Jalaludin Jimi Narotama Mahameruaji Juliansyah, Aris Kapti Riyani Khaerunnisa, Salma Khalida Yusria KIMSEN, KIMSEN Kinanti Sasi Kirana Kristianto, Rio Kurnia Lucky Fadillah Leonita Siwiyanti Lilis Puspitasari Listiawati, Hana Putri Listiawati, Pika Lukiati Komala Erdinaya Lukiati Komalasari Lusi Susilawati M. Arief Ramdhany Marshantia Agustiani Mashudi Mashudi Masyitoh Maudi, Putri Rahma Meilianti Rona Asmara Melati, Putri Muhamad Arfi Annafidin Muhammad Hidayat Nur Wahid Muhammad Iksan Sopian Muhammad, Mukhlis Muharrom, Ibnu Muhbib Abdul Wahab Muhtarom, Asrori Mukhlis, Muhammad Munandar, Wita Aulia Mutoharoh muty, yusran Nanda Putri Awaliyah Nasution, Novrida Elfiani Neneng Yani Yuningsih Nor Norisanti Norma Yunita Nur Fitri Indriani Nurani, Inten Nuranisa, Dita Rizki Nurcahya Kamila, Adinda Sofie Nurmala, Resa Nurmalia Lusida Nurmaya Prahatmaja Nurmillah, Risma Nurul Fitriani Nurul Hermawan Alamsyah Nuryadin, M Birusman Pambudi, Januar Eky Parno Parno Pasha, Nazhira Nur Patricia, Yolanda Perdana Suteja Putra Pitriani, Elsa Priyo Subekti Priyo Subekti Priyo Subekti Purnama, Elita Candra Putri, Amelia R Deni Muhammad Danial Raffi, Muhammad Rahmadina, Alifia Rahmat, Khansa Thifal Raihan Naufal Rusmanan, Muhammad Ranissa Azahra Reina Riswanti Pertiwi Renaldy Sulaeman Resa Nurmala Resti Yunisa Retasari Dewi, Retasari Revinaldi, Revinaldi Riana Aulia R Rifansah, Muhammad Ridho Riska Riska Riska Riska Rismawati, Rika Rizky, Nu Putri Novia Rositawati, Neng Rosmalianda Aprilia Rosyadi, Ayatullah Rosyadi, Puji Atesya Saeful Bahri Sahira, Winda Syifa Salsabila, Syahla Nazmi Santi Susanti Santi Susanti, Santi Saputri, Wawa Nazwa Shafira Yasmin Nandini Shelvy Delia Sari Simanjuntak, Cathrin Pebruanty Siska Hestiana Siti Aisyah Siti Khoeriyah Sopyan Saori Subarkah, Abdul Ilham Sukesna, Rifa Amalia Sumarlam Sumarlam, Sumarlam Sumarwati Sunarya, Erry Susanne Dida Susie Perbawasari Syamaila, Dreisagara Alna Syauqy Lukman Syifa Sharifa Rahmadani Tanti Nur Apriani Teddy Kurnia Wirakusumah Tetty Sufianty Zafar Tien Setyaningtyas Tikawati Tikawati, Tikawati Toto Sugito Trie Damayanti Utang Suwaryo Wahyudi, Falsa Shakira Wawan Setiawan Wildan Maulana Firdaus Willy Andro Denelsen Tamba Yanti Setianti Yuliani, Irma Yunita Sari Zhahirin, Muhamad Nujjiya