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Journal : Journal of Halal Science and Research

Analysis of marketing strategies to maximize product sales at "Won.dis Cokelat" Latifah, Nurul; Hidayah, Nurul
Journal of Halal Science and Research Vol. 4 No. 2 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jhsr.v4i2.7247

Abstract

As time progresses, the structure within a business entity changes. Intense competition and business development are factors contributing to these changes. Consequently, each business entity formulates strategies to enhance sales in the competitive market. In this specific practical work, we analyzed the marketing strategy at Won.dis Chocolate to understand how their marketing approach contributes to increased product sales. Data collection techniques employed in this study included qualitative methods such as observation, participation, interviews, literature review, and questionnaires. The data analysis methods included the IFE (Internal Factor Evaluation) matrix, EFE matrix (External Factor Evaluation), SWOT Cartesian diagram analysis, and SWOT matrix. The analysis and observations yielded three key findings. Firstly, Won.dis Chocolate boasts two significant strengths: innovation in new product development and possessing product legitimacy, including halal certification from MUI and intellectual property rights registration. However, its most significant weakness lies in its less strategic location and limited production machine capacity. Secondly, the major opportunity for Won.dis Chocolate lies in its strong relationships with content creators and several universities, while a potential threat is posed by competitors with more strategic locations. Thirdly, Won.dis Chocolate is positioned to pursue both "Grow" and "Build" strategies. Keywords: SWOT analysis, IFE and EFE matrices, Won.dis Chocolate
Co-Authors ., Mohklas ., Widaryanti Abdul Saman Abdul Syukur Afriano, Reza Agnes Nuniek Winantari Agus Hartoko AGUS WIDODO Aini, Kurotun Akhmad Harum, Akhmad Alfiana Indah Muslimah A Indah Algera, Agnesia Nala Alifiulahtin Utaminingsih Amaliyah, Fina Fitratun Aminuyati Anandawijaya, Spica Diani Anatta Wahyu Budiman Andino Maseleno Andriyani, Dian Tuti Angelica, Felicia Anhar Solichin Anita Purnamayanti Apriliana, Wahyu Ika Arum, Ayu Puspita Aura Putri Salsabilla Ayi Sobarna Ayu Wandira Bambang Sulardiono Benny Kurniawan, Benny Budi Purwoko Candradewi, Susan Fitria Chamidi, Agus Salim Churun Ain Darsinah Darsinah Dedih Surana Deo Renaldi Saputra Dita Purwinda Anggrella Dwi Haryanti, Dwi Dwi Kurnia Hayati Dyah Ayu Savitri Dyah Kusbiantari Efendi, M. Harja Eka Winarsih Elvis Nadhifatul Aqvi Eni Sugiarti Eti Setiawati, Eti Fadilah, Ihah Faizal Abdillah Faizal Luthfy Hidayat Fatmawati, Fatmawati Fazhar Sumantri febrianto, sigit Febrianto, Sigit Febrina, Hilda Ferdiansyah, Dian Frida Purwanti Gusfian, Mauliana Hafizhah, Elma Nurul Hayati, Inna Kamilah Ibrahim Arifin Ida Diana IDA FITRIYAH Ika Rimadani, Pramita Indriani, Sarah Aqiilah Irwanto Sucipto, Irwanto Islami, Nanda Intan Jannatun Naimah Juwita, Ayu Ratna Khairani, Nova Pustita Khanaya, Putri Khoa Dang Vo Kundaryanti, Rini Kurnia, Anita Kusjono, Gatot Lathifatul Azizah Latifah, Ifa Lazulva Lazulva Loan Phuc Le M. Aslam Ramadhan M. Hufron Madani, Nurhasobah Maduretno Widowati Maianda Leni, Putri Malihatul Hawa, Anni Mashuri Mashuri Maslufi, Lulu Zusratul Maya Dini Moh Yamin Darsyah Mualim Wijaya Mualim Wijaya Mubarok, Frenky Muhamad Parhan Muhammad Syarif Hidayat Munawir Sazali Mustofa Mustofa Nani Parfati Nasihah, Aunillah Putri El Ngoc Bich Vu Nisriina 'Abidah Qurrotul'aini Norma Afiati Novianti Novianti Nugraha, Primadini Ayesha Nur Habibah Nur Halimah NURUL HIDAYAH NURUL KHOTIMAH nurul khotimah Pandriadi Pandriadi Panuluh, Citraningrum Mawa Patricia SM, Susan Barbara Phong Thanh Nguyen Phuong Thanh Phan Premesti, Rahayu Puan Hemas Dewani Putri , Hikmah Ramdhani Putri Lutfiah, Viola Putri Mulia Sari, Sonya Putri, Aulia Silviana Quyen Le Hoang Thuy To Nguyen Rachmadianti, Anditya Devi Ramadhan, Faishal Ramadhina, Retno Ramadona, Desti Nurul Ramandhany, Safitry Ramlin, Ramlin Renika, Renika Resetiana Dwi Desiati, Resetiana Dwi Rindang Sati, Fatiqa Riskasari Riskasari, Riskasari Rizqika, Choirun Nisa Akbar Rizquha, Ach. Rois Arifin Rulbani, Riza marcelia Ruqoyyah Fitri Saadah, Lailatus Sahrul Sahsiani, Melia Salamiah . Salsabila, Maura Faatin Samharinto Samharinto Saprina, Okta Sembiring, Yoan Teresia Br setiyono Shafira Rachmadhani Siti Fatimah Siti Istiningsih, Siti Sofiana Mukti Wigati Solehah, Kurnia Maratus Sri Dinengsih, Sri Sri Marfu'ah Sri Setyowati Sukarman Sukarman Sukmawati, Cici Emilia sulistiyah Sulistiyono Sulistiyono Sulistyorini, Eka Supriharyono Supriharyono SURYANTI Syamsir Tausiah, Azizah Tri Setyowati Umar Manshur Utami, Iis Tri Viyoga, Handika Wahyu Vy Dang Bich Huynh Wahidah Hashim Warist Al Wasi Waspodo Tjipto Subroto Wati, Shealy Adinda Kusuma Widaryanti - Widaryanti Widaryanti, Widaryanti Widodo, Heru Widodo, Puput Widya Puteri, Ika Apriati Wildan Muhlison, Wildan Yulia Pratiwi Yulia Susanti, Yulia