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Muhammad Syukri Albani Nasution
Universitas Islam Negeri Sumatera Utara
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The Level of Public Purchasing Power on the Decision to Purchase Halal Products in North Sumatra Harahap, Faisal Hamdani; Nasution, Muhammad Syukri Albani; Nurbaiti, Nurbaiti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4587

Abstract

Indonesia is a country with a very large market share for sharia economy-based products and services. The development of the halal product industry in Indonesia from year to year is increasingly significant. It cannot be denied that research related to halal products is always interesting to study and analyze more deeply, especially from the consumer's perspective. Therefore, this research aims to analyze how Income, Taste, and Price influence the Decision to Purchase Halal Products in North Sumatra Province with Interest as an Intervening Variable. This research is quantitative research with verification research methods. The sample taken was 100 Muslim participants who live in North Sumatra. provided that participants have purchased or are currently using halal products. This research has the results that Income, Taste, and Price partially influence interest in halal products in North Sumatra Province. Interest influences the decision to purchase halal products in North Sumatra Province. Income, tastes and prices both partially and simultaneously influence Halal Product Purchasing Decisions in North Sumatra Province with Interest as an Intervening Variable. Based on the analysis, it appears that the three factors, namely income, price, and people's tastes, have a significant impact on shaping consumer preferences. The relationship between income, product prices, and tastes creates complex dynamics that influence people's purchasing decisions for halal products.
Co-Authors Adliya Muchni Muharrama Aep Kusnawan, Aep Afendi, Hazrul Ahmad Kholil Ahmad Muhaisin B. Syarbaini Ahmad Tamami Akbar , Ali Ali Akbar Ali Hardana Alwy Akbar Amal Tuyadiah Andiyanto, Sakti Andri Soemitra Annisa Sativa Arifin Fauzi Lubis Arisandy, Danil Putra Asmuni Asmuni Asyrofulmuttaqin, Asyrofulmuttaqin Atika Atika Azhari Akmal Tarigan Aziz Bagaskara Azmy, Azmy Azwir Azwir Baehaqi Batubara, Maryam Chanda Chansa Thelma Dhiauddin Tanjung Fadhillah Lubis, Muhammad Arif Faisar Ananda Arfa, Faisar Ananda Ginting, Elvira Dewi Hafsah Hafsah Hafsah Hafsah Hakim, Muhammad Luqman El Harahap, Arifuddin Muda Harahap, Faisal Hamdani Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Haris Fadillah Hasan Matsum Hasan Matsum Hasanuddin Hasanuddin Hasbullah Ja'far Hasibuan, Mahlia Putri Hasibuan, Malkan Hasibuan, Reni Ria Armayani Hasnah Nasution Heldani, Shella Utari Hendra Harmain Hidayah, Widyatul Ihsan Ihsan Imam El Islamy Imam Yazid Imsar Ismail Effendi Nasution Ismail Marjuki Harahap Ismudin Ismudin Japakiya, Ismail Lutfi Julhaidir Purba Khadijah Binte Mahfuh, Siti Khalid Khalid M. Iqbal Maimunah Siagian Manurung, Sakinah Halim Margolang, Alifiah Marliyah Marliyah, Marliyah Maulana, Irsyad Meha, Nurmala Lutfi Mhd. Eko Nanda Siregar Mhd. Ulul Azmi Mhd. Yadi Harahap Muhammad Hakim Sitompul Muhammad Idris Nasution Muhammad Iqbal Nasution Muhazir Muhazir, Muhazir Nasir, Ahmad Nasution, Jumanah Nasution, Muhammad Irwan Padli Nauval, Ahmad Zaky Nur Ahmadi Bi Rahmani Nur Aisyah Nurbaiti Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati, Nurhayati Nurhayati, Sucinta Tri Nuri Aslami Nurul Arif El Hakim OK Muhammad al fadli Pagar Pagar Panggabean, Nurul Huda Pirmansyah Nasution Purba, Julhaidir Purba, Sa’iful Husairi Putri, Andini Eka Putri, Ararya Nabilah Putri, Kennadem Kurnia Rahma, Nopita Rahmadani, Gema Rahmi Syahriza, Rahmi Ramadhan Syahmedi Ramadhan Syahmedi Siregar Ramadhana, Rizki Resha Khofila Riska Febrianti Aulia Ritonga, Mawaddah Humaira Roro Retno Wulan Sari Sahmiar Pulungan Sahmiar Pulungan, Sahmiar Sahnaz Kartika Siagian , Maimunah Sihotang, Mhd Rifani Siregar, Cai Siregar, Ramdhan Syahmedi Sugianto Syafran Arrazy Syafruddin Syam Syafruddin Syam Syah, Muhammad Farras Syahrial Arif Hutagalung Tanjung, Dhiauddin Tarigan, Dinda Pratiwi Telaumbanua, Ita Ayu Anggina Tuseno, Tuseno Tuti Anggraini Warohmah, Mawaddah Windari Wulan Dayu Wulan Dayu YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Zikra, Alfiandi Zulfikar Abdul Aziz