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SERVICE QUALITY IMPROVEMENT STRATEGY USING AN IMPORTANCE-PERFORMANCE ANALYSIS APPROACH Simanjuntak, Megawati; Pratiwi, Ismayanti
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.710

Abstract

Changes in people's lifestyles increase the demand for health services. From a business point of view, competition is now getting tougher, so every hospital must work hard to survive in the health service industry through efforts to increase customer satisfaction with available services. This study used the Importance Performance Analysis and Customer Satisfaction Index methods to measure customer satisfaction at XYZ Mental Hospital Bogor with a sample of 400 respondents. Data collection was carried out through interviews with the help of questionnaires and open questions about complaints. Service quality is measured by the SERVQUAL method, which consists of five dimensions: physical evidence, reliability, responsiveness, assurance, and empathy. The results show that four service attributes must be improved because they have low performance but are considered important to customers. In addition, there are four other attributes in quadrant three and the four attributes with the lowest CSI scores, so it is also important to make improvements. The result shows that the CSI value of XYZ Mental Hospital is 81.86, which means that the service is in a good category. However, this value has not reached the value targeted by the hospital.
Consumer Empowerment in Transportation Sector Simanjuntak, Megawati; Saniyya, Raisha Ulfa
International Research Journal of Business Studies Vol. 14 No. 1 (2021): April - July 2021
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.14.1.1-12

Abstract

Awareness of rights and obligations as a consumer became one of the problems faced by consumers. One way to increase consumer awareness is to provide access to consumer education through media used by consumers. This article aimed to identify and analyze the effect of socio-demographic characteristics and consumer education media toward consumer empowerment on public transportation. This research used a cross-sectional study through an online survey of 100 users of public transportation. Data were analyzed using multiple regression analysis. The results showed that the consumer empowerment index is 44.56 and categorized as capable level. Also, female, early-aged adults (18 - 40 years), high education, employee, income range from IDR 2 000 000 to IDR 3 000 000 per capita per month, and an urban area were the most empowered consumers. In addition, employment status and media of consumer education positively and significantly influenced consumer empowerment.
ANALYSIS OF REGIONAL SUPERIOR PRODUCT STUDY OF PENUKAL ABAB LEMATANG ILIR DISTRICT, SOUTH SUMATERA Simanjuntak, Megawati; Aprilia, Nurazizah; Salsabila, Farhah Azizah; Rossalia, Deasy; Rumbiati, Rumbiati
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.24028

Abstract

This study aims to identify and evaluate the superior regional products of Penukal Abab Lematang Ilir (PALI) Regency, South Sumatera, using the Analytical Hierarchy Process (AHP) and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). The primary problem addressed is the need for a structured approach to prioritize regional products based on key criteria. The study evaluates five products: Sagarurung, Jengkol Chips, Aluminum Crafts, Bumi Ayu Temple, and Batik PALI, across criteria including economic contribution, price, market potential, socio-cultural value, and product uniqueness. The AHP method was used to determine the weight of each criterion, revealing that economic contribution was the most significant (0.262), followed by price (0.236). The TOPSIS method then ranked Sagarurung as the highest-performing product with a preference value of 0.823, indicating its strong economic impact and market potential. Batik PALI followed with a preference value of 0.551, excelling in uniqueness and socio-cultural value. The results suggest that while Sagarurung and Batik PALI are the leading products, others like Aluminum Crafts, Jengkol Chips, and Bumi Ayu Temple require targeted improvements to enhance their competitiveness. The study concludes by recommending focused strategies to optimize the development of these products, leveraging their strengths and addressing identified weaknesses.
MARKETING AUDIT OF EDUCATIONAL SERVICE COMPANY Surya, Mulyana; Machfud, Machfud; Simanjuntak, Megawati
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.12

Abstract

The Nurul Fikri Study Guidance and Consultation Institute (BKB NF), as a business entity, must periodically conduct marketing audits and business strategies. This research (marketing audit) uses a quantitative approach to the case or object of research in the form of a Tutoring Education Institute. The object of research is the BKB NF Institute, with respondents from all levels of management / structural employees of BKB NF throughout Indonesia. The instrument in the form of Competitive Setting Profile (CSP) and Company Alignment Profile (CAP) questionnaires, distributed via google form. The questionnaire was filled in self-report / assessment using management judgment. Data analysis used the framework of Strategic Marketing Plus 2000. The results of calculations resulted in a CSI of 4.12, interpreted the competitive situation faced by the sophisticated stage BKB NF. CAI NF of 2.93, interpreted the existing marketing type of BKB NF is segmented marketing. CAI<CSI means that the existing marketing type lags 1.19 points compared to its competitive set. BKB NF must change its marketing type to niche marketing, including nine elements of strategy (segmentation, targeting, and positioning), tactics (differentiation, marketing mix, and selling), and value (brand, service, and process).
Midlife-Aged Woman: The Effect of Work-Family Conflict on Life Satisfaction in Dual-Earner Families Zefanya, Harita Julie; Simanjuntak, Megawati; Yuliati, Lilik Noor
Journal of Family Sciences Vol. 10 No. 1 (2025): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.v10i1.63379

Abstract

A dual-earner family is a condition where the husband and wife work outside the home and also take care of the children at home simultaneously to fulfill the family's needs. Families in middle age undergo significant transitions, affecting both their external and internal dynamics. This research aims to analyze the impact of work-family conflict on the life satisfaction of working middle-aged families. This research was conducted using a purposive sampling with a questionnaire in Greater Jakarta. This study was conducted from July to August 2024. Data analysis was performed using SMART-PLS 3 to investigate the influence between variables. This research involved 99 women aged 46-50 years (middle age), and worked outside the home with productive working hours (7-8 hours a day). The results show that the majority of wives who work in middle age can handle work-family conflict and have good life satisfaction. The SEM analysis reveals that the higher the work-family conflict, the lower a person's life satisfaction in the family will be. This research strengthens the structural-functional theory which states there must be a homeostasis principal to maintain their respective roles in the family. This study implies that working families need to maintain a balance between work and life to enhance overall family well-being.
The Influence of Consumer Buying Behavior on Continuously Intention the Application of Online Food Delivery (OFD) in Indonesia Perangin-Angin, Fini Anjela; Simanjuntak, Megawati; Taryana, Asep
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.442

Abstract

Background: Online food delivery (OFD) is a necessity in today's society. Companies continuously offer innovation to gain consumer loyalty. Consumer loyalty is the highest achievement to which companies in the service sector aspire. However, the switch behavior exhibited by modern consumers compels companies to constantly update their offerings to meet user needs and desires. Purpose: This study aims to analyze the impact of promotion, price value, social influence, perceived usefulness, ease of use, customer experience, restaurant search, and variety of food choices on consumer purchasing behavior, and the influence of consumer purchasing behavior on intention to continue using in the OFD industry. Design/methodology/approach: This study uses a quantitative method supported by qualitative data involving 400 respondents who are users of the GoFood, GrabFood, and ShopeeFood applications. The questionnaire was distributed through social media. The analysis was carried out using SEM LISREL.Conclusion: These findings are valuable for companies in the OFD industry to understand which factors are highly valued by consumers, helping to foster high levels of loyalty to their applications.Originality/value (State of the art): Only a few articles compare these three popular OFD applications in Indonesia Keywords: continuance intention, loyalty, online food delivery (OFD), promotion, social influence
The Empowerment of Consumers with Disabilities: The Role of Self-Esteem, Accessibility, and Access to Information Simanjuntak, Megawati; Rahmi, Fauzia; Dewi, Santi Utami
ASEAN Marketing Journal Vol. 16, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer empowerment in Indonesia remains relatively low, particularly for individuals with disabilities. This study investigates the roles of accessibility, self-esteem, and information access in empowering disabled consumers. A total of 100 participants with physical disabilities, aged 17 and older, were surveyed regarding their online and offline purchasing experiences. Data were collected via an online questionnaire and analyzed using SEM PLS. Results indicate that self-esteem and information accessibility significantly influence the empowerment of consumers with disabilities, with the Disabled Consumer Empowerment Index categorized as "not empowered." Notably, the knowledge dimension received the lowest scores based on a traffic-light system. These findings suggest that consumer protection agencies should collaborate with the government to enhance the self-determination rights of disabled consumers in Indonesia. This study contributes to the literature by emphasizing the critical factors of self-esteem, accessibility, and information access in the empowerment of consumers with disabilities.
Ride It or Miss Out: Unpacking Consumer Behavior Intentions for Whoosh High-Speed Rail Wahpiyudin, Cep Abdul Baasith; Sumarwan, Ujang; Simanjuntak, Megawati; Nani, Irvan
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.01

Abstract

Despite extensive global research on high-speed rail (HSR) adoption, studies often overlook the unique socio-economic and environmental challenges in emerging markets like Indonesia, including rapid urbanization, private vehicle reliance, and shifting attitudes toward sustainability. This paper aimed to help policymakers design strategies to accelerate HSR adoption and support Indonesia's sustainability goals. Using a quantitative approach, this study examined factors influencing the behavioral intention to adopt high-speed rail (Whoosh) in Indonesia. Data were collected via purposive sampling, targeting respondents from Jakarta and Bandung with specific criteria, resulting in 367 valid responses. The questionnaire entailed demographic questions and items measuring constructs based on the Theory of Planned Behavior and related frameworks, using a five-point Likert scale. Data analysis incorporated descriptive statistics with SPSS and Structural Equation Modeling (SEM) with SmartPLS to validate measurement models and test hypotheses. The results indicate that subjective norms, perceived moral obligations, attitudes, perceived quality, and environmental impact significantly affect behavioral intention (BI), with attitudes being the strongest predictor. Trust influenced subjective norms but did not affect perceived moral obligations or attitudes. External influences, including government campaigns and media, shaped trust, subjective norms, and novelty-seeking behavior. Additionally, environmental impact influenced perceived sustainability, and novelty-seeking behavior positively impacted attitudes toward high-speed rail. These findings offer valuable insights into factors driving adoption and provide implications for policymakers and transportation planners.
Unpacking the tracks: Diving into high-speed rail marketing research trends (2014–2024) and shaping the future of the field Wahpiyudin, Cep Abdul Baasith; Sumarwan, Ujang; Simanjuntak, Megawati; Nani, Irvan
Asian Management and Business Review Volume 5 Issue 2, 2025
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol5.iss2.art6

Abstract

This study addresses the critical gap in understanding High-Speed Rail (HSR) marketing strategies in emerging Southeast Asian markets, such as Indonesia, where unique cultural, economic, and infrastruc­tural factors require tailored approaches. Employing bibliometric analysis, the present study delves deeper into the evolution of HSR marketing from 2014 to 2023, analyzing 138 Scopus-indexed articles through R Studio (bibliometrix) and VOSviewer. The study identifies key trends, including the emphasis on pricing strategies, consumer behavior, and sustainability. An increase in publications, especially from emerging markets, indicates a growing interest in the marketing dynamics of HSR. Co-authorship networks and citation analysis high­light prominent authors and institutions, while keyword clustering reveals a shift toward customer satisfaction and environmental concerns. A significant gap in research emerges pertinent to HSR marketing strategies in Southeast Asia, pointing toward the need for region-specific approaches. The findings reveal a research gap in emerging markets like Indonesia, where themes such as “willingness to pay” and “tourism development” remain underexplored. As indicated by the low keyword density and thematic map results, future studies should focus more on consumer behavior and localized marketing strategies to support HSR adoption in diverse socio-economic contexts.
Keterlibatan dan kelekatan ayah terhadap kematangan sosial anak: peran mediasi regulasi emosi Baihaqi, Ihsan; Hastuti, Dwi; Simanjuntak, Megawati
Jurnal Konseling dan Pendidikan Vol. 13 No. 2 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1165900

Abstract

Pengasuhan anak tidak hanya dilakukan oleh ibu, tetapi juga melibatkan ayah. Penelitian ini bertujuan untuk menganalisis hubungan antara keterlibatan dan kelekatan ayah, serta regulasi emosi anak, dengan kematangan sosial anak usia sekolah. Data dikumpulkan dari 203 siswa SD berusia 10–13 tahun di wilayah pesisir DKI Jakarta melalui kuesioner self-administered dengan purposive sampling. Analisis menggunakan statistik deskriptif, uji beda t-test, korelasi, dan Structural Equation Modeling (SEM) berbasis SmartPLS, dengan keterlibatan dan kelekatan ayah sebagai prediktor, regulasi emosi sebagai mediator, dan kematangan sosial sebagai luaran. Hasil menunjukkan keterlibatan dan kelekatan ayah berkorelasi dengan kematangan sosial anak, sementara regulasi emosi berperan sebagai mediator. Anak perempuan cenderung memiliki regulasi emosi lebih tinggi dibanding laki-laki (p < 0,05). Indikator keterlibatan ayah tertinggi adalah komunikasi dan pemberian nasihat, sedangkan indikator kelekatan ayah paling kuat adalah membuat anak merasa bangga. Nilai R² model menunjukkan kekuatan prediksi moderat, dan instrumen penelitian memenuhi kriteria reliabilitas dan validitas. Klasifikasi kategori variabel didasarkan pada skor indikator yang terukur. Temuan bersifat korelasional, sehingga tidak dapat ditafsirkan sebagai sebab-akibat; studi kausal memerlukan desain longitudinal atau eksperimental. Hasil berlaku terutama pada populasi yang diteliti, dan penerapan di wilayah lain memerlukan verifikasi lebih lanjut. Penelitian menegaskan pentingnya peran ayah dalam mendukung kematangan sosial anak serta menjadi dasar bagi intervensi keluarga dan kebijakan penguatan keterlibatan ayah.
Co-Authors Abdul Hakim Adam Sugiharto Aditya Nugraha Adiwinata, Novie Nostalgia Adriansyah Agil Pratama Agus Maulana Ajeng Nugrahaning Dewanti Akmalia, Laely Rahmawati Alexander Joseph Ibnu Wibowo Ali Khomsan Alla Asmara Alsyah, Aurelia Vania Am, M. Ro’is Amalia Khairati Ambar Susan Rosifa Amelia, Reggina Aminah, Mimin Amir Fikri Ammi Salamah Ananda Khairana Andhika Safaat Andini , Putri Fildzah Andini, Putri Fildzah Andre Fachrun Ramadhan Andreas Samudro Anggi Mayang Sari Ani Ruwani, Ani Anisya Rahmelia Anna Maria Tri Anggraini Annisa Ikhwanus Annisa Nisrina Insyiroh Anton Nugroho Anton Nugroho Aprilia, Nurazizah Arief Safari Arthur, Kevin Michael Asep Taryana Asvianti Handaru Wulan Aufa Hayya Qurrota A&#039;yuni Ayu Arba Zaman Ayu Marlika Leni Putri, Ayu Marlika Leni Azizah, Sheila Nur Azzara, Rana Chyntia Baehaqi Bagus Sartono Baihaqi, Ihsan Banafie, Syahfira Berti Kumalasari Berti Kumalasari Budi Suharjo Budiarti, Raden Rara Arifah Mulyo Deni Surya Kencana Devi Rahmawati Dewantara, Muhammad Mardi Dewi, Santi Utami Diah Krisnatuti Diah Krisnatuti Diana Hartatin Diana Hartatin, Diana Dini Queentasari Dwi Hastuti Eko Ruddy Cahyadi Emy Rosiana Euis Sunarti Eva Z Yusuf Eva Z Yusuf Fadhillah, Muhammad Daffa Yafie Fakhira, Nisrina Nur Famila, Shanina Rosa Fandi Yanuar Rahman Febrian, Defni Fibria Mustikarini, Fibria Fitri , Ismaul Fitri Lutfiani Fulan Sri Utami, Fulan Sri Gilar Cahya Nirmaya, Gilar Cahya Gina Fithria Gita Fahmi Lestari Goranda, Iqra Rizky Gufron, R Ery Bunyamin Hafizh Akbar Hamimi, Ulfa Khairunnisa Hanggrita, Elvindia Puja Hanum Fauziah Ramadhanti Hanum Rachmawati Nur Hartoyo Hartoyo Hayati Hayati Hayati Hendri Tanjung Henny Rochany Heny Kuswanti Suwarsinah Heppy Setiawati Herien Puspitawati Heti Mulyati Iffa Afia Amin Kitabi Imam Teguh Saptono Imam Teguh Saptono Indah Sukmawati Indri Nurfitriani Ine Rahmatin Intan Ika Putri Heryani Iqra Rizky Goranda Iqra, Iqra Rizky Goranda Irma Awwaliyah Irni Rahmayani Johan Istiqlaliyah Muflikati Istiqlaliyah Muflikhati Jinan , Ariana Amany Kevin Michael Arthur Khanifa Fajria Kirbrandoko Kirbrandoko Latifatul Hayati Leo Candra Kirana Lia Shafira Arlianty Lilik Noor Yuliati Lutfi Sri Legowo Utami m, Istiqlaliyah M. Syamsul Maarif Machfud Machfud Mahanani , Raditya Kasih Mahanani, Raditya Kasih Maulidina, Avia Mayong Ajiwinanto Melly Latifah Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohamammad Nasarullah Monika Yuliantin Muhammad Hafiz Fazli Muhammad Mardi Dewantara Muhammad Rizal Martua Damanik Muhammad, Larastyan Yang Bogaan Mukhamad Najib Nafila, Nidya Luthfi Nandike Ayudiah Poeteri Nani, Irvan Neneng Nurul Sopiah, Neneng Nurul Nimmi Zulbainarni Ninuk , Purnaningsih Noor Yuliati, Lilik Novita Kamaruddin Novsa Fakhira Nur Hasanah Nur Hasanah Nur Rochimah Nurdewi Azizah Safitri Nurfadillah, Mursidah Nurhamidah Ray Nurina Laili Izzati Oktriyanto Oktriyanto, Oktriyanto Olivia Sabrina, Olivia Palowa , Nur Luthfiah Pang Asngari Pang S Asngari Pang S Asngari Pangestu, Andaru Dwi Pangestu, Frishe Maulidiannisa Panji Septiaji Panji Septiaji Perangin-Angin, Fini Anjela Poeteri, Nandike Ayudiah Popong Nurhayati Prabowo Tjitropranoto Prakoso , Yuda Surya Pramesty, Dinta Windyaning Pranadya Tania Putri Pratiwi Ismayanti, Pratiwi Priliadita Hidayanti Pujianti, Ajeng Pujowati, Penny Putra, Occa Adeta Bima Putri, Aisyah Puspita Putri, Marietta Krisnaya Nandika Putri, Pranadya Tania Qisthy Nur Fathia Rahayu, Ismie Leona Rahma Indina Harbani Rahmawati, Laeli Rahmi Parhati Rahmi, Fauzia Ramos, Ivan Rani Andriani Budi Kusumo Reni Annisa Resty Anugrah Kusmarini Restystika Dianeswari Retnaningsih Retnaningsih Retnaningsih Rico J. Artanto Risda Rizkillah, Risda Riska Rahma Eka Putri Ristya Primadi Rita Nurmalina Rizal E. Halim Rizal Edy Halim Rossalia, Deasy Rumbiati, Rumbiati Ryan Tegar Pamungkas Sadewa , Novandi Aldi Safari , Arif Safari, Arief Saleh, Andika Januar Salsabila Azka Pelitaputri Salsabila, Farhah Azizah Samosir, Miracle Samuel Saniyya, Raisha Ulfa Sarifudin sarifudin, Sarifudin Shahirah, Ilfia Sisca Elfiyani Siska Ayu Tiara Dewi Siska Nurhalisa Siti Aisyah Siti Editha Raisa Sitompul, Firdaus Marihot Slamet Riyadi Slamet Riyadi Sofyan Sjaf Sonya Dwi Rachmawati Sonya Dwi RachmawatiI Sri Anna Marliyati Sri Harijati Sri Rezki Utami Sugiarto, Indra Surya, Mulyana Susanti, Vonny Syaprudin, R. Syarifa , Rizka Syarifa Nadhrah Mustamin Syarifa, Rizka Syifa Salsabila Sylvianti Angraini Tanti Novianti Tegar Graha Adiwiguna Tiffani Dias Anggraeni Tin Herawati Ujang Sumarwan Utami, Sri Pangesti Venti Sanditya Septiana, Venti Sanditya Virna Keryn Patricia Hutajulu Vonny Susanti Wahpiyudin , Cep Abdul Baasith Wahpiyudin, Cep Abdul Baasith Wandani, Dwi Yandri Yudha Heryawan Asnawi Yulina Eva Riany Yulina Eva Riany Yulina Eva Riany Yurita Yurita Yusuf, Eva Z Zahro Malihah Zaky , Abdullatif Zefanya, Harita Julie Zikri, Zikri Zulfa Maulida Nadzir Zuliyanti Shabrina