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The Effect Of Advertising Creativity On Brand Selection Decisions E-Commerce For Career Women In Indragiri Hulu Regency Ningsih, Fitria; Afriaris, Said
Journal of Industrial Engineering & Management Research Vol. 2 No. 3 (2021): June 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.017 KB) | DOI: 10.7777/jiemar.v3i3.200

Abstract

— Media planning is a very important activity in advertising and promotion. A well-prepared media plan will result in effective communication so that the message conveyed will receive greater attention from the target audience. In this case, the type of product (goods and services) advertised affects the choice of media. Certain types of products are sometimes more suitable to be advertised through television media but other products are more suitable if using print media or other media. The aims of the research are: To determine the effect of Attention, Interest, Desire, and Action in the consideration of career women partially on the decision to choose an E-Commerce Brand. To determine the effect of Attention, Interest, Desire, and Action in the consideration of career women partially on the decision to choose an E-Commerce Brand. And to determine the influence of Attention, Interest, Desire, and Action which factors have a dominant influence on the consideration of career women in the decision to choose an E-Commerce Brand. In its implementation, explanatory researchers use survey research methods, where information is collected from respondents using questionnaires. survey research is research that takes a sample from one population and uses a questionnaire as the main data collection tool. This approach uses a quantitative approach is research that in the process of implementation uses a rigorous research design in the form of numbers or with statistical formulas or other methods of quantification to measure the research variables. Based on the analysis and discussion that has been put forward, the conclusions are as follows: From the results of the t test test, it shows that Attention (X1) is 3.123, Interest (X2) is 5.859, Desire (desire) (X3) is 4.792, Action (action) (X4) of 2.870, separately has a significant effect on purchasing decisions (Y) on E-COMMERCE products. From the test results of the f test, it shows that Attention (attention) (X1), Interest (X2), Desire (desire) (X3), Action (action) (X4) together have a significant effect on purchasing decisions (Y) on E-COMMERCE products, namely F-count (28.273) > F-table (2.47). And from all variables Attention (attention) (X1), Interest (interest) (X2), Desire (desire) (X3), Action (action) (X4) obtained after testing the t test, it turns out that the variable Interest (interest) (X2 ) of 5.859 and t-table of 1.985 which has the most dominant influence on purchasing decisions (Y) on E-COMMERCE products.
Biodecolorization of Remazol Brilliant Blue–R dye by Tropical White-Rot Fungi and Their Enzymes in The Presence of Guaiacol Anita, Sita Heris; Ningsih, Fitria; Yanto, Dede Heri Yuli
Jurnal Riset Kimia Vol 12, No 2 (2021): September
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jrk.v12i2.388

Abstract

The ability of the tropical white-rot fungi and their enzyme to decolorize synthetic dyes was investigated. Production of lignin-modifying enzymes (LMEs) from the three new isolated fungi, namely Trametes hirsuta D7, Ceriporia sp. BIOM 3, and Cymatoderma dendriticum WM01 were observed for 9 days incubation under static condition. The results showed that the LMEs production enhanced in the present of guaiacol. T. hirsuta D7 produced only laccase (Lac), with the highest activity was 22.6 U/L on the 5th-day of the cultivation. At the same time, Ceriporia sp. BIOM 3 and C. dendriticum WM01 secreted both laccases (Lac) with the activities 0.2 U/L and 1.0 U/L, respectively, and manganese peroxidase (MnP) with the activities 0.1 U/L and 1.0 U/L, respectively. Among the fungi, T. hirsuta D7 efficiently degraded 65% Remazol Brilliant Blue–R (RBBR) dye within 72 h using the only laccase. This study shows that laccase may have a major role in synthetic dyes' decolorization process, followed by MnP and LiP.
Pengembangan Media Videoscribe Teks Dongeng Berbasis Lingkungan Alam Kelas II SD Negeri se-Kecamatan Gebog Kabupaten Kudus. ningsih, Fitria
Piwulang : Jurnal Pendidikan Bahasa Jawa Vol 5 No 1 (2017): Piwulang : Jurnal Pendidikan Bahasa Jawa
Publisher : Jurusan Bahasa dan Sastra Jawa Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/piwulang jawa.v5i1.20768

Abstract

Teks dongeng merupakan salah satu kompetensi dasar yang harus dikuasai siswa. Berdasarkan hasil observasi nilai siswa masih rendah karena keterbatasan media dongeng berbasis lingkungan alam. Media videoscribe merupakan salah satu media alternatif untuk mempelajari dongeng. Isi media videoscribe merupakan cerita dongeng binatang Semut Merah dan Burung Pipit dengan mengangkat aspek-aspek lingkungan alam di Kudus. Penelitian ini menggunakan metode Research and Development (R&D). Data dikumpulkan dengan observasi, angket, dan wawancara. Hasil penelitian yaitu (1) siswa dan guru membutuhkan media videoscribe, (2) media videoscribe disusun berdasarkan hasil analisis kebutuhan siswa dan guru, (3) hasil validasi ahli materi mendapat skor 26 artinya media videoscribe layak digunakan, sedangkan hasil validasi ahli media dan penilaian guru masing-masing mendapat skor 61 dan skor 28 artinya media videoscribe sangat layak digunakan, dan (4) hasil ujicoba pemakaian media menunjukkan adanya peningkatan nilai rata-rata siswa dari 48,86 menjadi 79,71. Fairy-tale text is one of basic competencies that should be controlled by students. Based on the results of observation the student’s value is still low because of the limitations fairy tale media based on natural environment. Videoscribe media is a alternative media to learn about fairy tales. The content of videoscribe media is a fable video about The Red Ants and Sparrows by raising aspects of the natural environment in Kudus. This research uses Research and Development (R&D) method. Data collection were collected by questionnaire, observation, and interview. The result shows that (1) both the teacher and student need the media videoscribe, (2) videoscribe media compiled based on the result of the analysis of the students and teachers’ need, (3) the validation result of the material experts scored 26 it means feasibility, the validation result of media and the teacher assessment each got the scored 61 and 28 it means very worthy videoscribe media to used, and (4) the results of trial media usage indicated that increase the average score of students from 48,86 to 79,71.
AKSI CEGAH STUNTING MELALUI PROGRAM KELUARGA BINAAN DI DESA DARSONO KECAMATAN ARJASA yahya, Ahmad Amir; anggraeni, Ernawati; Septiana, Alifia Fatin; Hendrawan, Aliffia Widya Putri; Nadirawati, Arzeti Bilbina; Salsabila, Firdha Yuniarta; Ningsih, Fitria; Indriani, Hilmalia; Amiq, Muhammad Fakhrial; Rosyidin, Rahmat Fatih; Annisa, Rofiu Sisil; Dewi, Santi Ana; Jannah, Shobrina Noratul; Faqiha, Yuki Annisa Zainun
Jurnal IDAMAN (Induk Pemberdayaan Masyarakat Pedesaan) Vol 7 No 2 (2023): Jurnal IDAMAN (Induk Pemberdayaan Masyarakat Pedesaan)
Publisher : Politeknik Kesehatan Kemenkes malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31290/j.idaman.v7i2.4066

Abstract

This research aims to reduce the prevalence of stunting in Darsono Village by addressing environmental factors and ensuring proper nutrition for toddlers. Through Collaborative Community Service (KKN)163 Team program, education on nutrition fulfillment and a demonstration of innovative food were conducted. The research methodology encompassed planning, preparation, implementation, and evaluation. Three selected families were monitored for 33 days, involving measurements of weight and height, along with nutritional interventions. The results indicated an improvement in the nutritional status of the three toddlers. This program successfully increased the awareness of mothers regarding the significance of nutrition fulfillment and healthy food innovation. The outcomes of the visits and interventions displayed an enhancement in the weight and height of the toddlers, showcasing the success of the program. The research underscores the importance of education and interventions in addressing stunting. The recommendation is to continue similar programs, involve more stakeholders, and expand the coverage to other areas to tackle the issue of stunting on a broader scale. Hence, such initiatives can contribute to combating stunting and enhancing the well-being of future generations
Students’ Perception on Group Work in Online Class: Lessons from Covid 19 Pandemic Sholikhah, Nur Mafissamawati; Ningsih, Fitria
IREELL: Indonesian Review of English Education, Linguistics, and Literature Vol. 1 No. 2 (2023): IREELL
Publisher : Institut Agama Islam Negeri (IAIN) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/ireell.v1i2.1968

Abstract

One of essential component of traditional learning is group work. It refers to a collaborative effort for students to achieve the goal of learning and accomplish the assignment. However, during the COVID-19 pandemic, the learning was shifted into online which also posed the adaptation of group work in online learning. A questionnaire of students’ perception on group work in online learning was distributed online to 51 students at one private university in Indonesia. Students perceived benefits of group work in online learning including promoting responsibility, improving participation and collaboration, and developing understanding. They also prefer to have group work than individual work. Lastly, they faced discomfort of group work in online learning. This study has shed a light that the pandemic has essentially taught that group work in online learning should be carried out with several careful considerations.
Pengembangan Multimedia Pembelajaran Interaktif pada Mata Pelajaran Geografi Kelas XI SMA Ningsih, Fitria; Novrianti, Novrianti; Eldarni, Eldarni; Hendri, Nofri
Indo-MathEdu Intellectuals Journal Vol. 5 No. 4 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i4.1500

Abstract

The development of this interactive learning Multimedia was made as an effort to utilize the use of Microsoft Office Power Point media, and can develop every year, and has an impact on students. This research aims to produce a learning multimedia product in Geography class XI of high school that is valid and practical. This type of research is R&D using the Four-D (4D) model consisting of define, design, develop, and disseminate. Product validation consists of media validation and material validation. The practicality test was carried out for students in grade XI of SMAN2 Sutera. Based on the research of the material validator, 4.81 is classified as "very valid", 4.82 media validation results are classified as "very valid". This interactive multimedia is classified as "very practical" with a score of 4.76.
The Role of Internal Motivation in Mediating The Influence of Competency and Training on Employee Productivity Dewi, Puspa; Apriansyah, Roky; Ningsih, Fitria
ADPEBI International Journal of Business and Social Science Vol. 4 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v4i1.926

Abstract

This research aims to test hypotheses and analyze the role of internal motivation in mediating the influence of competency and training on employee productivity at PT. Mukti Lestari Desa Harapan Jaya Kabupaten Indragiri Hilir. Desain/Metodologi/Pendekatan – The population used in this study were all employees of PT Mukti Lestari Harapan Jaya Village, Indragiri Hilir Regency. The sampling method used is the census method or saturated sample, the sample in this study was 45 people. The variables used in compiling statements include variables about competence, training, internal motivation and productivity with a Likert scale of 1-5. productivity with a Likert scale of 1-5. Findings– In this research it is known that 1) competency has an effect on productivity, 2) training has an effect on productivity, 3) Competency has an indirect effect on employee productivity with internal motivation as a mediating variable, 4) Training has an indirect effect on employee productivity with internal motivation as a mediating variable.. Research limitations– Limitations in this research are: this research only uses competency, training, internal motivation and productivity variables, so for further research it is hoped that there will be additional variables such as work environment, organizational commitment, working hours and others. Originality/value– This research uses internal motivation as a mediating variable and employee productivity as the dependent variable so this research is different from previous research.
PENGARUH INFLASI, SUKU BUNGA, DAN KURS TERHADAP RETURN SAHAM DI BURSA EFEK INDONESIA (Studi pada perusahaan manufaktur periode 2018-2022) Ningsih, Fitria; Nofiana, Lina
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to determine the influence of inflation, interest rates and exchange rates on stock returns on the Indonesia Stock Exchange in a study of manufacturing companies for the 2018-2022 period. This research uses quantitative research. The data collection methods used in this research are time series and cross section data, namely panel data. The number of samples in this research was 10 manufacturing companies listed on the Indonesia Stock Exchange for the 2018- 2022 period. The data analysis methods in this research are classical assumption testing, multiple regression analysis and hypothesis testing which is processed using Eviews 12. Hypothesis testing via the t test produces results that inflation, interest rates and exchange rates do not have a significant effect on manufacturing company stock returns. The results of the F test in this research are the calculated F of 0.281571 or above the criterion value of 0.05. The results of the regression coefficient, Inflation, Interest Rates and Exchange Rates have an influence of 0.018806 or 1.88% on the stock returns of manufacturing companies on the Indonesia Stock Exchange for the 2018-2022 period.  
PERANCANGAN ULANG FAKULTAS INFORMATIKA (FIF) GEDUNG TULT (TELKOM UNIVERSITY LANDMARK TOWER) DENGAN PENDEKATAN HI-TECH ACTIVE LEARNING Ningsih, Fitria; Akhmadi, Akhmadi; Hapsoro, Agustinus Nur Arief
KalaTanda Vol 5 No 2 (2023): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v5i2.6679

Abstract

Penelitian ini bertujuan untuk mengimplementasikan hi-tech active learning ke dalam sarana ruang di Fakultas Informatika Gedung TULT Universitas Telkom yang dapat berperan untuk membantu pengguna agar lebih semangat dalam proses belajar-mengajar, menyegarkan pikiran, dan lebih interaktif menggunakan teknologi tercanggih saat ini dalam menunjang aktivitas pembelajaran yang ada di Fakultas Informatika. Implementasi dari hi-tech active learning ini yaitu berupa perancangan ulang pada interior bangunannya yang dapat meningkatkan proses pembelajaran yang lebih interaktif untuk pengguna Fakultas Informatika (FIF) Universitas Telkom. Dan hi-tech active learning ini menjadi media dan fasilitator yang dapat menunjang kebutuhan produktivitas belajar-mengajar. Dengan demikian, penerapan hi-tech active learning pada interior diharapkan dapat mengoptimalkan kembali konsep desain ruangannya serta membantu menumbuhkan movitasi dan keaktifan pengguna terhadap kegiatan belajar-mengajar.
The Influence of Online and Offline Health Counseling on Covid-19 Prevention for Pregnant Women Ningsih, Fitria; Irawati, Nuzulia; Evareni, Lisma
Jurnal Kesehatan Prima Vol 18, No 2 (2024): AUGUST
Publisher : poltekkes kemenkes mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32807/jkp.v18i2.1335

Abstract

There were 399 pregnant women who suffered from COVID-19 in Padang in 2021 and the highest number of cases happened in Andalas Health Center. The Objective of this research was to determine the influence of health counseling using online and offline media about covid-19 prevention on the knowledge, attitudes, and actions of pregnant women in the work area of Andalas Health Center of Padang in 2022. This research was a quasy experiment with a two-group pre-posttest group design. The research was carried out in the work area of Andalas Health Center Padang on March 2021 - August 2022. The population was all pregnant women in Andalas Health Center Padang and the samples were 60 pregnant women in two groups; 30 cases and 30 controls. The bivariate analysis used Wilcoxon and Paired Sample T-Test, p <0,05. There was an influence of counseling on knowledge, attitudes, and actions in online media groups (p=0.027, p=0.039, and p=0.032). There was an influence of counseling on knowledge and action (p=0,010; p=0,024) but there was no influence on attitudes in the offline media group (p=0,063). There were differences in the influence of health counseling on preventing COVID-19 used online and offline media with different means were 1.7, 12.7, and 1,7. In conclusion, there was differences in the influence of health counseling using online and offline media on COVID-19 prevention on the knowledge, attitudes, and actions of pregnant women and health counseling using offline media was better than the online. Keywords: Knowledge, Attitudes, Actions, Prevention of COVID-19, Pregnant Women.
Co-Authors Agustinus Nur Arief Hapsoro Akhmadi Akhmadi Akmala, Muthia Al Habsy, Bakhrudin Alamsyah, Aam Albescu, Mihaela Alfarizi, Muhammad Rafi Amin Retnoningsih Amiq, Muhammad Fakhrial Andreas Priyono Budi Prasetyo anggraeni, Ernawati Annisa Ramadhani Annisa, Rofiu Sisil Apriansyah, Roky Ardansyah, Ardansyah Arief, R. Zaiful Ayu, Okta Vira Azahra, Nadine Naura Rizqina Azzahra, Nadia Azzahra, Salma Azzahra, Syafira Putri Bambang Pratowo Budi Purwoko Darmawan, Radik Dede Heri Yuli YANTO Dewi, Santi Ana Dodi Haryono Eldarni Evareni, Lisma Fajar Sari Tanberika Faqiha, Yuki Annisa Zainun Fariz, Sabrina Fatimatus Zahro, Fatimatus Haeran, Haeran Hairudin, Abdul Hanum Isfaeni Hardisem Syabrus Hendrawan, Aliffia Widya Putri hendri, nofri Hepiana Patmarina, Hepiana Hermanto Hermanto Hernandes, Erika Heryanto Susilo Ika Lis Mariatun Indriani, Hilmalia Irwandi Irwandi Jannah, Shobrina Noratul Junaidi Junaidi Kasongo, Joseph Khadijah Khadijah Kirphoko, Alexa Putri Kurniawan Kurniawan Lee, Kek Kin Lili Rusdiana, Lili Magdalena, Sintia Erika Maharani, Ega Asnatasia Mtui, Elias Muhammad Syafrudin Muslimin, Sayyid Izzuddin Mutaat, Mutaat Nadirawati, Arzeti Bilbina Nadya, Khoirun Nilfatri, Nilfatri Nisa, Adhlun Nisak, Sayida Khoiratun Nofiana, Lina Novrianti Nur Hikmah, Alya Nurbayah, Siti Nur’aini, Nur’aini Nuzulia Irawati Pane, Zahrona Romadani Panji Hidayat Puspa Dewi Putri, Hanif Rafika Putri, Nabillah Aisyah Qodriyati, Tri Ulya Rachana, Kong Rachmania, Mazytha Kinanti Ratih Setyo Rini Ratna Komala, Ratna Rian Permana Risky Ayu Kristanti Rosyidin, Rahmat Fatih Rubiyatno Rudini Said Afriaris Sakdanur Nas, Sakdanur Salsabila, Firdha Yuniarta Santosa Santosa Sari, Dhian Chitra Ayu Fitria Satrianawati Satrianawati, Satrianawati Selviana, Devia Septiana, Alifia Fatin Sholikhah, Nur Mafissamawati Sita Heris Anita Sitompul, Indah Nurita Sry Windartini Syafitri, Widya Syahfrillina, Venny Zahra Syahrul Syahrul Syamsul Rizal Tinjung Desy Nursanti WELLYZAR SJAMSURIDZAL Wijaya, Temmy Wulandari, Triyana yahya, Ahmad Amir yati, indri Yokota, Akira Yulisa, Arma