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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Promosi Pendidikan Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Journal of Management Review MBR (Management and Business Review) Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Inovator : Jurnal Manajemen YUME : Journal of Management JURNAL MAKRO MANAJEMEN GEMA EKONOMI MBIA Value: Jurnal Manajemen dan Akuntansi Performance : Jurnal Bisnis dan Akuntansi Revitalisasi : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Jurnal Ilmu Manajemen Profitability Indonesia Berdaya Jurnal Pengabdian kepada Masyarakat Nusantara Management and Sustainable Development Journal Journal of Economics and Business UBS Jurnal Disrupsi Bisnis Jurnal Sosial dan Teknologi Glosains: Jurnal Sains Global Indonesia Jurnal Penelitian Inovatif Transekonomika : Akuntansi, Bisnis dan Keuangan Journal Of Business, Finance, and Economics (JBFE) Journal Of Human And Education (JAHE) Jurnal Pengabdian Masyarakat Akademisi Studi Akuntansi, Keuangan, dan Manajemen Journal of Innovation Research and Knowledge Journal of Mathematics Instruction, Social Research and Opinion JURNAL ILMU MANAJEMEN SABURAI (JIMS) Journal of Business Studies and Management Review Journal Research of Social Science, Economics, and Management Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Ebisnis Manajemen Public Service And Governance Journal Mimbar Administrasi Jurnal Abdimas Multidisiplin Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Zai, Immanuel
Universitas International Batam
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Analyzing the effects of digital marketing on brand awareness among internet users Karen Karen; Immanuel Zai
MBR (Management and Business Review) Vol 6 No 2 (2022): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i2.7298

Abstract

Information technology advancements have influenced how marketing is carried out in the sector with that, a variety of platforms and methods for raising consumer brand awareness. Digital marketing strategies such as advertising, social media marketing, content marketing, email marketing, and website marketing are well-known and used across a variety of industries in our fast-evolving technology. This article provides a thorough analysis of how various digital marketing strategies related to brand recognition. In light of this, the study design for this work is comparative causal, and the primary data used were those that were gathered from 273 consumers of digital media in the province of Riau Island and evaluated using the SmartPLS program. The theory was put to the test, and the results revealed a significant positive association between internet advertising and brand recognition. The study can be further expanded using data from various age groups, geographic locations, and other digital marketing strategies which wasn’t further studied in this study.
STUDI LITERATUR DAMPAK PENERAPAN SISTEM ERP DALAM MENINGKATKAN KINERJA PT UNILEVER INDONESIA (UNVR) Immanuel Zai; Nasar Buntu Laulita; Elsy Christiani; Eric Eric; Fanggi Syahputra; Fitri Natalia; Nonius Alvares; Vira Melinda
Journal of Management Review Vol 6, No 2 (2022)
Publisher : Magister Manajement Studies Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/mr.v6i2.7502

Abstract

Perusahaan telah menerapkan teknologi informasi untuk mendukung pengambilan keputusan dalam mencapai tujuan bisnis. Salah satunya ialah peralihan sistem lama perusahaan ke sistem terintegrasi, yaitu sistem enterprise resource planning. Penelitian ini ditujukan untuk menganalisis dampak dari penerapan sistem ERP, dengan fokus pada empat modul, dalam meningkatkan kinerja PT Unilever Indonesia (UNVR). UNVR merupakan perusahaan manufaktur yang melakukan produksi, pemasaran, dan distribusi produk konsumen. Metode penelitian yang diterapkan ialah studi literatur dengan sumber data sekunder dari artikel jurnal, laporan tahunan perusahaan, dan buku yang relevan dengan judul penelitian. Berdasarkan hasil pembahasan, diketahui bahwa UNVR menerapkan sistem SAP untuk melakukan penghematan pada operasi logistik dan melakukan persiapan kerja yang efisien bagi sistem SAP. Pada tahun inisiasi penerapan sistem SAP dan pemutakhiran sistem secara berlanjutan, sistem SAP telah meningkatkan kapabilitas perencanaan, pengelolaan data, dan pelayanan pelanggan pada UNVR. Inovasi peralihan dari sistem lama ke sistem SAP diharapkan dapat membantu UNVR untuk menghadapi tingkat pertumbuhan bisnis berikutnya.
ANALISIS PENERAPAN SISTEM ERP PADA UMKM TOKO FLORIST Immanuel Zai; Nasar Buntu Laulita; Elsy Christiani; Eric Eric; Fanggi Syahputra; Fitri Natalia; Nonius Alvares; Vira Melinda
Journal of Management Review Vol 6, No 2 (2022)
Publisher : Magister Manajement Studies Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/mr.v6i2.7563

Abstract

Beberapa usaha bisnis telah menerapkan teknologi informasi untuk mendukung pengambilan keputusan dalam mencapai tujuan bisnis. Salah satunya ialah peralihan sistem lama ke sistem terintegrasi, yaitu sistem enterprise resource planning. Penelitian ini ditujukan untuk menganalisis apakah penerapan sistem ERP dapat meningkatkan efektivitas alur bisnis di toko Florist dengan fokus pada modul akuntansi, hubungan pelanggan, dan pembelian. toko Florist merupakan toko yang menjual buket bunga di Kota Batam. Metode penelitian yang diterapkan ialah kualitatif melalui wawancara dengan pemilik toko. Berdasarkan hasil pembahasan, alur bisnis yang diusulkan dapat menghindari biaya stockout, dapat menghasilkan laporan keuangan, dan pengambilan keputusan yang lebih cepat karena sistem yang terintegrasi. Berdasarkan penelitian terdahulu disimpulkan bahwa manfaat dalam penerapan modul manajemen hubungan pelanggan ialah pemasaran produk dengan jangkauan yang lebih luas, pengelolaan transaksi dan data pelanggan yang efisien, data pelanggan lebih tertata dan lengkap di database, dan kemudahan pelanggan untuk mengakses informasi produk yang dipasarkan. Manfaat dalam penerapan modul akuntansi ialah pelaporan keuangan yang tepat waktu dan penyusunan laporan keuangan yang efisien waktu. Manfaat dalam penerapan modul pembelian ialah pemeriksaan status ketersediaan bahan baku secara real-time, koordinasi dengan pemasok mengenai pemesanan bahan baku, dan mengurutkan pemasok terbaik.
ANALISIS IMPLEMENTASI ERP PADA UMKM MYBEAUTYSHOP TOKO KECANTIKAN Immanuel Zai; Nasar Buntu Laulita; Winson Ng; Jackson Lee; Andi Yanto; Michael Michael; Jacky Jacky
Journal of Management Review Vol 6, No 3 (2022)
Publisher : Magister Manajement Studies Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/mr.v6i3.7605

Abstract

MyBeautyShop adalah usaha yang bergerak di bidang jasa yaitu usaha yang menyediakan berbagai macam produk kecantikan baik produk lokal maupun produk luar negeri. MyBeautyShop sendiri berlokasi di Kota Batam. Saat ini, kendala yang dihadapi MyBeautyShop adalah belum adanya sistem yang mengelola, mengatur dan mengarahkan proses bisnis pemilik usaha. Sehingga penulis disini ingin membantu pemilik menganalisis sistem ERP manakah yang cocok dan sesuai dengan kebutuhan pemilik usaha dengan mengunakan metode kualitatif pendekatan deskriptif. Sistem ERP memiliki tujuan untuk mengelola kegiatan bisnis harian pemilik usaha, seperti pengelolaan keuangan, pencatatan, penyimpanan dan lain sebagainya yang mempermudah seluruh operasional pemilik usaha menjadi lebih efektif dan juga efisien. Pada laporan ini, penulis merekomendasi pemilik usaha MyBeautyShop untuk menggunakan sistem Point Of Sales (POS), dengan rekomendasikan fasilitas dari Accurate Accounting Software.
Analisa Manajemen Rantai Pasokan dan Konsep Penerapan ERP pada UMKM Kain Tenun Khas Tarutung di Kota Batam Windy Octaviana Manurung; Dyfan Dyfan; Irene Juwita Depari; Angel Angel; Cut Tiffany Ferina; Kevin Louis; Ricardo Ricardo; Arini Alfa Mawatdah; Cuandra Cuandra; Immanuel Zai
Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.732 KB)

Abstract

UMKM Kain Tenun Khas Tarutung merupakan UMKM yang memproduksi kain tradisional yang bercorak dan beroperasi di Kota Batam. UMKM Kain Tenun Khas Tarutung belum memiliki sistem dalam aktivitas proses bisnisnya. Dengan demikian, artikel ini ditulis dengan tujuan untuk menanalisa manajemen rantai pasokan serta memberikan konsep penerapan sistem ERP pada UMKM Kain Tenun Khas Tarutung. Berdasarkan informasi yang diperoleh dari pemilik UMKM, pada masa pandemi UMKM Kain Tenun Khas Tarutung memiliki kendala dalam proses pemesanan bahan baku karena tidak efisiennya serta tidak terintegrasinya proses bisnis dalam UMKM Kain Tenun Khas Tarutung sehingga berdampak pada penjualan. Metode yang digunakan dalam pengumpulan data ialah menggunakan metode kualitiatif berupa wawancara serta teknik pengumpulan data sekunder yang menggunakan studi dokumentasi untuk mendukung penelitian ini.
Implementasi Sumber Daya Perusahaan Cv. Dewi Bulan Debora Oktaviani; Diana Vimalakirti Chow; Ricky Ricky; Salsabilla Febriatul Husna; Rizni Aulia Qadri; Immanuel Zai
Journal Of Business, Finance, and Economics (JBFE) Vol 4, No 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3809

Abstract

Now the process of developing information technology is very fast, which allows many companies to take advantage of actual information technology to support the company's business agility. CV. Dewi Bulan is a small and medium business that produces incense or incense. The problems faced by CV. Dewi Bulan is an ineffective business method, her business activities are being registered manually, documents regarding sales, production and purchasing of basic materials are being handwritten on a checklist in the company and bookkeeping is done once a month. These documents cannot be obtained at any time. This problem resulted in negligence in carrying out customer orders. The solution to overcome the above problems is to implement Enterprise Resource Planning, where in reality ERP can automate business realization and the company's business steps. ERP implementation requires technology, namely using Odoo version 11.0. This research principle consists of six stages of the research process, namely, iterature study, data collection, data processing, application modeling, system testing and implementation, as well as conclusions and suggestions. The final step in this study was to conduct a review using the UAT questionnaire and a Likert scale to compare the satisfaction levels of Odoo application users. The results of the questionnaire are favored by the "Satisfied" assessment, this proves that the actual business renewal process implemented can be implemented in CV. Dewi Bulan.
Penerapan Sistem Manajemen Sumber Daya Perusahaan (ERP) Dalam Kinerja Manajemen Rantai Pasok (SCM) PT. Sas Majesty Wellness Andrian Andrian; Rizni Aulia Qadri; Immanuel Zai; Jessyka Jessyka; Erni Astuti; Michelle Michelle
Journal Of Business, Finance, and Economics (JBFE) Vol 4, No 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3814

Abstract

The purpose of this research is to make every company run a diverse and competitive type of business, for a company to always grow and not lose competitiveness is to handle the company's operations well. The method that the writer uses to analyze the data in this study is data reduction, data presentation, and drawing conclusions. One important thing that needs to be considered is the inventory or supplies owned by the company. Grand Majesty SPA Company is a business engaged in massage and reflexology. There are various items needed to run the business and of course related to the company's inventory. This paper will discuss how the Grand Majesty SPA Company handles the company's inventory and the implementation of the ERP (Enterprise Resource Planning) system in the company's operations.
Pengaruh Penerapan Sistem Manajemen Sumber Daya Perusahaan (ERP) dalam Meningkatkan Kinerja Manajemen Rantai Pasok (SCM) Kafe Catarina Immanuel Zai; Stefhani Susanto; Fionna Angeline; Keltine Richelle Chan; Katherine Katherine; Michelle Go; Putry Surya
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4564

Abstract

In an era where all of these technological improvements have become commonplace, business movements are becoming very competitive. To maintain its competitiveness, a business must implement a competent and appropriate enterprise resource management (ERP) system that affects the performance of the business's Supply Chain Management (SCM). Catarina Cafe is a food and beverage business that has been operating since 1996. Catarina Cafe was chosen as the research subject in this project because of the consistency of product quality, high food taste, and comfortable cafe interior design, as well as its strategic location because it is in the middle of city, easy to find, has a large parking lot, and is frequently visited, so it has high opportunities for future business development. In this study, the authors will examine the performance of supply chain management (SCM) which is affected by the application of Catarina Cafe's enterprise resource management system (ERP) from the point of view of the sales process. This research was conducted using a qualitative descriptive research method and data collection was carried out through observation and interviews. Based on the research conducted, it can be concluded that Catarina Cafe has adopted effective enterprise resource management (ERP) sales procedures that result in customer satisfaction for Catarina Cafe's business. The limitations that the authors have in this study, namely the lack of quantitative data that can be analyzed so that the research cannot be carried out optimally. This research is expected to produce a solution to achieve the expected goals and stages of activities that can develop the Catarina Cafe business, especially in supply chain management (SCM) performance activities. This report discusses the supply chain management (SCM) performance activities of Catarina Cafe which are identified in the literature with the sales process theory or sales process under the influence of enterprise resource management (ERP) implementation. Keywords: Catarina Cafe, ERP, SCM, Sales Process
Penerapan ERP dan Supply Chain Management di Penginapan Homstay Batam Yulfiswandi; Immanuel Zai; Chanda Vedalla Putra; Charles Tan; Jason; Johanes Prawira; Ng Thian Way; Steven
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1147

Abstract

This writing discusses Homstay Batam, an inn located in Batam City, Riau Islands. The author chose Homstay Batam as a case study because the lodging business as a service company has a different resource supply chain flow than a product company. Enterprise Resource Planning and Supply Chain Management are the main focus in this paper, where supply chain is the management of various activities to obtain raw materials that are transformed into a product in a process and continued with delivery to consumers through distribution. The stages in supply chain management include planning, process, production, storage, delivery, and return of goods. Enterprise Resource Planning is implemented with the help of social media. It is concluded that Homstay Batam has done the right division and distribution of resource planning so that the business can run optimally and generate maximum profit.
Penerapan Promotion mix pada Pujasera Pasir Putih Immanuel Zai; Ricky Ricky
Jurnal Pengabdian Masyarakat Akademisi Vol. 2 No. 3 (2023)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v2i3.634

Abstract

The community service activity aims to apply Promotion Mix to the White Sand Food Court. Data collection technic in this activity using qualitative methods case study. The community service activity output in the form of social media accounts, websites, menus, and brochures for promotion. The implementation of promotion mix shows that there has been an increase in terms of company turnover in beverage sales in the last three months, namely October, November, and December.
Co-Authors Agustisan, Willien Alcung Tasya Alexander Janio Wijaya Alfred Joven Alifia Lisda Zetty Aqmi Alvina, June Amanda, Nasyah Andi Yanto Andre Steven Andreas Yoshiro Ogawa Andrew Andrew, Andrew Andrian Andrian Andrian Andrian Andrian Andrian Andrian, William, Hardi Suandri, Delvian Yosuky, Vincent Linardo Andrianus, Lian Andryanto Angel Angel Angel Angel Angela Angelica Vivian Christy Angelina Angelina Angelina Angelina Angelina Goh Angelina Valensia Angeline Anisa Yessika Nababan Aprillia, Novi Arafah, Nadiya Nur Arini Alfa Mawatdah Asri, Dhita Hafizha Astuti, Dessy Aulia Qadri , Rizni Aulia Qadri, Rizni Ayu Fauzia Rahmah Bastanta Sebayang Buntu, Nasar Cahyati, Sri Cici Afrida Cecilia, Cecilia Cecilia, Tasya Cerina Cerina Cerina Chanda Vedalla Putra Chandra Wijaya, Roger Charles Tan Charles Tan Charlie Charlie, Charlie Charlie Wijaya Charmaine Charmaine CINDY CINDY Cindy Cindy Cindy Cindy Cindy Fransiska Cindy Valentina Clorina, Jesslyn Conny, Conny Cristina Tan Cuandra, Fendy Cut Tiffany Ferina Debora Oktaviani Defen Depari, Irene Juwita Deslyn Melodya Desmond Lim Dessy Astuti Devin, Devin Dewi Febriyanti Dewi Ratnasari Dewi Ratnasari Diana Vimalakirti Chow Dyfan Dyfan Dyfan, Dyfan Eddy Oktarianto Edward Cornelyanto Ekklesia Ela Rahmawati Elinda Nurul Hasana Elsy Christiani Elviana Eric Eric Eric Marthino Erick, Erick Eriva Riesquita Erni Astuti Erni Astuti Erni Astuti Fanggi Syahputra Febriyanti Febriyanti feby Felicia Clarissa Felicia Koo Fellia Rivanti Fendy Cuandra Ferina, Cut Tiffany Figo Winnerko Fikra Terisha Azzikra Fiona Fiona Fiona Fiona Fiona Fionna Angeline Fitri Natalia Florensia Sutjiali Flowerensia, Dionna Frentyo, Frentyo Giorgyna Giorgyna Giorgyna, Giorgyna Goh, Joan Haris Haris, Haris Harris Kristanto Hasana, Elinda Nurul Hendri Hendri Hendri Hendri Herman Herman Irene Juwita Depari Irene Vangoh Irvin Irvin Ivander Lukito Jacelyin Jacelyin Jacelyin, Jacelyin Jacelyn Jacelyn Christina Yeo Jackson Lee Jacky Gunadi Jacky Jacky Jasmine, Florentina Jason Jason Jeffry Jeffry Jennifer Jennifer Jenny Lim Jenny, Yang Jerry, Jerry Jesslyn Clorina Jessyka Jessyka Jessyka Jessyka Jessyka, Jessyka Jimmy Lim Joan Goh Jocelyn Theophilia Jody Rivano Joenes Anderson Joey Johanes Prawira Johanes Prawira Jovianto Jovianto Julianto, Tri Junaidi Junaidi June Alvina Juniarty, Shely Kamilatunnaimah, Mutiara Karen Fu Karen Karen Kartono, Rico Katherine Kho Kelly Kelly Kelly Kelly Kelly Keltine Richelle Chan Kelvin Kelvin Kelvin Kelvin Yovanka Kendy Setiawan Hartono Kenny Kenny Kevin Louis Khesi Khesi Khesi, Khesi Laulita, Nasar Buntu Laurentcia Longli Lian Andrianus Lie, Tommy LINDAWATI Louis, Kevin Lysion, Olivia Maharani, Delby Manurung, Windy Octaviana Marthin, Ricko Maryati Maryati Maryati Maryati Mashita Ayuni Mawatdah, Arini Alfa Meiliana, Evita Meliana Meliana Melissa Melissa Melvin Tioris Melvin, Melvin Michael Michael Michelle Angel Lim Michelle Go Michelle Michelle Michelle Michelle Michelle, Michelle Mualifah Nurhidayati Mutiara Kamilatunnaimah Nadiya Nur Arafah Nasar Buntu Tan Widiana Nathania Jocelyn Ng Thian Way Ng Thian Way Nicholas Fernandes Nina Pramita Nonius Alvares Novita Olivia Lysion Ong, Jovi Permata, Nadiva Surya Pramita, Nina Princessa tan Widiana Priscillia Paramitha Tanujaya Prissilia Angelika Putry Surya Qadri, Rizni Aulia Raymond Raymond Renata Indra Adiningtyas Renndy Ferdianto Ria Hartoko Ricardo Ricardo Ricardo, Ricardo Ricky Ricky Ricky Ricky Rico Kartono Rico Lim Gestu Riki Pauji Rina Rina Rio Fernando, Rio Rizni Aulia Qadri Rizni Aulia Qadri Rizni Aulia Qadri Rovina Rovina Salsabilla Febriatul husna Saputra, Eric Gilbert Saputra, Osgood Feriady Darma Sebastian Sebastian Selina. Ng Selina. Ng Selina. Ng, Selina. Ng Septriana Septriana Septriana, Septriana Shelly Elida Shely Juniarty Shereen Shereen Sheril Fitri Riana Sherlin Sherlyca Styvani Shevia Shevia Shevia, Shevia Shirley Feblicia Stefanie Rumapea Stefhani Susanto STELLA STELLA Stephanie Stephanie Stephanie Stephanie Steven Steven Steven, Andre Susanti, Oktris Suyanti Suyanti Sweet Chen Sweet Chen Syahara, Elvina Tan Alvin Henk Saputra Tan, Cristina Tanujaya, Priscillia Paramitha Tasya, Alcung Tasya, Tasya Cecilia Thai, Kristina Thomas Eddison Tohmeng Tomi Vincent Tommy Lie Tri Julianto Tyana, Tyana Valentina, Cindy Valentini, Cynthia Vanders, William Vangoh, Irene Vernando, Lovis Vina Kristini Viona Viona Viona viona, Viona Vira Melinda Vitty Novita Viviani Viviani Vonnylia Weni Vivianti Wiliyan, Hendy William William William William Windy Octaviana Manurung Windy Wihue Tarekar Winson Ng Winson, Winson Wirawan Wirawan Yodiputra, Jason Yogi Rizky Yolanda Yolanda Yulfiswandi, Yulfiswandi Yulianti Yulianti Zulfiniar Nur Karimah