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THE EFFECT OF PRICE DISCOUNTS ON CUSTOMER SATISFACTION WITH IN STORE DISPLAY AS AN INTERVENING VARIABLE Irada Sinta; Rico Nur Ilham; Muhammad Multazam; T.M Azani; Ikram
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.005 KB) | DOI: 10.54443/ihert.v5i1.223

Abstract

In this study the population is Rizky Net Bandar Masalam customers, Simalungun Regency. i.e. 50 people. Because the target population is less than 100, the sampling technique used is the census method, where the entire population of 50 Rizky Net Customers in Bandar Masilam, Simalungun Regency, will be used as the research sample. the first hypothesis is accepted, meaning that price discounts (X) have a significant effect on In Store Display (Y1). the second hypothesis is accepted, meaning that price discounts (X) have a significant effect on customer satisfaction (Y2). the third hypothesis is accepted, meaning that In Store Display (Y1) is an intervening variable that mediates the effect of Discounts (X) on Customer Satisfaction (Y2).
THE EFFECT OF COUNTRY OF ORIGIN AND CELEBRITY ENDORSEMENT ON PURCHASE DECISIONS VIVO SMARTPHONE PRODUCTS (Case Study on Cellular Global Customers in Tebing Tinggi City) Irada Sinta; Rico Nur Ilham; Muhammad Multazam; Rista Sihombing; Suci Puji Suryani
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.111 KB) | DOI: 10.54443/ihert.v5i1.225

Abstract

In this study the population was Tebing Tinggi City Cellular Global Customers, namely as many as 50 people through pre-survey data from researchers to research objects. Because the target population is less than 100, the sampling technique used is the census method, where the entire population of Global Cellular Customers in Tebing Tinggi City is 50 people. Research resultthe first hypothesis is accepted, meaning that Country Of Origin (X1) has a significant effect on Purchase Decision (Y). the second hypothesis is rejected, meaning that Celebrity Endorsement (X2) has no significant effect on Purchase Decision (Y). the third hypothesis is accepted, meaning that the Country Of Origin Variable (X1), Celebrity Endorsement Variable (X2), has a significant simultaneous effect on the Purchasing Decision Variable (Y).
COMPARATIVE BUSINESS OF RICE FARMING IN UMONG PAYA WITH UMONG LAND IN LEMBAH DISTRICT SABIL DISTRICT OF SOUTHWEST ACEH Asrol Fajri; Zuriani; Irada Sinta
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 4 (2022): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v4i1.406

Abstract

Lembah Sabil subdistrict there are two types of : rice fields, namely Umong Paya and Umong Darat, so there is a rice farming business that uses both lands. Is there a difference (comparative) in the benefits of rice farming using Umong Paya and Umong Darat. The purpose of this study was to determine the difference between the benefits of Umong Paya and Umong Darat rice farming. The location of this research was carried out in the Lembah Sabil subdistrict, Southwest Aceh Regency, especially in the two Gampong Cot Bak U and Meunasah Sukon carried out in 2022. The data analysis used in this study were cost calculations, acceptance calculations, profit calculations and different tests or tests. t (independent t test). The results of the research conducted explained that the rice farming business Umong Paya obtained an average production of 6,555 Kg/HA/MT, the average total cost of Rp. 18,930,106/Ha/MT, the average receipt of Rp. 32,217,411/Ha /MT and an average profit of Rp.13,287,305/Ha/MT. While Umong Darat rice farming business earned an average production of 7,704 Kg /Ha/ MT, the average total cost of Rp.16,305,657/Ha/MT, the average receipt of Rp. 34,766,457/Ha/MT, and an average profit of Rp. 18,462,758/Ha/MT. The analysis of data using the t test (independent t test), showed that the sig value of 0.016 < from 0.05 (????) means that there is a difference in the average profit of Umong Paya rice farming business with Umong Darat. Thus there is a difference in the average production, acceptance, total cost obtained by Umong Paya rice farming business with Umong Darat, resulting in a difference in profits obtained by the two farming businesses. The analysis of data that has been done shows that there is a real difference in the average profit in real terms between the Umong Paya rice farming business and Umong Darat in Lembah Sabil subdistrict of Southwest Aceh regency.
COMPARATIVE ANALYSIS OF PROFITS OF AGROTOURISM AND NON-AGRTOURISM ORANGE FARMING BUSINESSES IN PAMATANG SILIMAHUTA DISTRICT SIMALUNGUN REGENCY Hekdi Theresia Pintubatu; Zuriaini; Irada Sinta
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 2 (2023): IHERT (2023) SECOND ISSUE: International Conference on Health Science, Green Ec
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i2.407

Abstract

In Pamatang Silimahuta District, most of the people do orange farming. Facts in the field show that there are two types of citrus farming, namely agrotourism and non-agrotourism citrus farming. Agrotourism citrus farming applies a concept, where visitors can pick directly from the trees at a predetermined price and higher than sold directly to agents. This certainly causes the difference in profits between agrotourism and non-agrotourism citrus farming. This study aims to analyze the amount of profit of agrotourism and non-agrotourism citrus farming and analyze the significant profit difference between agrotourism and non-agrotourism citrus farming in Pamatang Silimahuta District. Sampling in this study used purposive and census methods with a total sample of 46 respondents. The types of data used in this study are primary data and secondary data. Data analysis in this study used a difference test of two free samples (Mann-Whitney test). The results showed that the significance value (0.000) < α (0.05), meaning that there is a significant difference between the average profit of agrotourism and non-agrotourism citrus farming. The results of data analysis show that the average profit of agrotourism farming is greater than non-agrotourism farming.
PHENOMOLOGICAL STUDY OF DIGITAL CRYPTOCURRENCY ASSET INVESTMENT IN INDONESIA IN ISLAMIC PERSPECTIVE Rico Nur Ilham; Arliansyah; Reza Juanda; Irada Sinta; Muhammad Multazam; Frengki Putra Ramansyah; Kurniawan, Roni
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i1.409

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Cryptocurrency is one of the investment commodities that can generate returns and already has a permit to be traded in exchange trading through the Indonesian Commodity Futures Trading Supervisory Agency (BAPEPTI). Digital crypto assets traded in Indonesia are quite a lot through the Indodax trading company. The purpose of this study is focused on formulating a risk management process in investing in digital cryptocurrency assets. In addition, the results of this study will produce policy recommendations known as LCTR or "Legal Cryptocurrency and Tax Revenue" which are expected to be considered by the government in formulating policies on digital crypto assets so that the interests of all parties can be accommodated in order to realize maximum state revenue from trading digital crypto asset commodities. This type of research is quantitative descriptive with a research population of 10 cryptocurrency coins with the largest market caps in Indonesia, namely Cryptocurrency Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Bitcoin Cash (BCH), Litecoin (LTC), Stellar, DASH, Dogecoin, Zcash, Monero in Indonesia. The type of data in this study is time series data taken from January 2017 to December 2020 by conducting a documentation study conducted on the publication of monthly cryptocurrency transaction reports, so that a target population of 480 (4 years x 12 months x 10 coins) monthly report data was obtained for the research sample. The data analysis method in this study uses multiple linear regression and data analysis using e-views statistical software version 10.
FINANCIAL FEASIBILITY ANALYSIS OF BOILER CHICKEN (Gallus domesticus) BUSINESS IN GAMPONG SEUMIRAH NISAM DISTRICT BETWEEN ACEH UTARA DISTRICT (Case Study: Business Entity Owned by Gampong Seumirah) Alfaris, Muhammad; Jamilah, Jamilah; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 2 No. 1 (2023): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i1.12278

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Broiler farming business is one of the businesses that has the potential to produce meat and increase protein consumption for the community. Broiler chickens are fast-growing chickens and can be harvested in a short time. However, in this boiler chicken farm business, it requires large costs for the manufacture of cages and operational costs. The research was conducted in Seumirah, Nisam Antara District, North Aceh Regency. The aim of this research is to analyze the financial feasibility of boiler chicken farming business. The data analysis method used in this research is quantitative descriptive analysis. The results of the study showed that BUMG Seumirah's boiler chicken farm located in Gampong Seumirah, Nisam Antara District, North Aceh Regency was feasible. This can be seen from the NPV value of Rp. 13,136,583,520. The Net B/C value is 14.1 > 1 IRR value obtained is 73.63% > the current interest rate (6%) BEP is obtained at 11 years 8 months 12 days.Keywords: a boiler chicken farming business, financial feasibility.
KELAYAKAN USAHA DARK CHOCOLATE DI GAMPONG ULEE NYEUE KECAMATAN BANDA BARO KABUPATEN ACEH UTARA Pradana, Suji; Jamilah, Jamilah; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 3 No. 1 (2024): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i1.17991

Abstract

Penelitian ini dilakukan pada Usaha Dark Chocolate di Gampong Ulee Nyeue Kecamatan Banda Baro Kabupaten Aceh Utara pada bulan November 2023. Harga bahan baku biji kakao berfluktuasi namun tidak diikuti dengan perubahan kenaikan   harga   produk sehingga  mempengaruhi penerimaan dan keuntungan usaha dark chocolate. Penelitian ini menggunakan analisis kelayakan berdasarkan analisis R/C Ratio dan Net B/C Ratio. Hasil penelitian menunjukkan bahwa Usaha Dark Chocolate memiliki manajemen produksi yang bisa dianggap baik dengan produk coklat yang berkualitas. Meskipun jangkauan pasar masih terbatas namun diprediksi kedepan dapat dikembangkan. Usaha Dark Chocolate apabila dilihat dari segi ekonomi cukup menguntungkan. Hal ini dapat dilihat dari nilai R/C sebesar 2,3 artinya jika setiap biaya yang dikorbankan pelaku usaha sebesar Rp 1 maka pemilik usaha mendapatkan pendapatan sebesar Rp 2,3 dan nilai  Net  B/C  sebesar  1,3  artinya  apabila  pelaku  usaha  mengeluarkan  biaya sebesar Rp.1 maka akan memberikan keuntungan sebesar Rp. 1,3. Kata Kunci: Produk kakao, kelayakan, Usaha Dark Chocolate.
FACTORS AFFECTING THE TRANSFER OF FUNCTION OF PEOPLE'S RUBBER PLANT TO OIL PALM PLANT IN HARUM SARI VILLAGE TAMIANG HULU DISTRICT ACEH TAMIANG DISTRICT Nurjanah, Fadilah; Riani, Riani; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 2 No. 1 (2023): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i1.12280

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Crops that are currently in great demand by the community are rubber and oil palm plantation plants. The imbalance of rubber production and the price of rubber sales with maintenance costs for the management of rubber plantations caused farmers to start changing the function of their agricultural land. This research was carried out on the conversion of people's rubber plants in Harum Sari Village, Tamiang Hulu District, Aceh Tamiang Regency in September 2022. This study aims to analyze the influence of the conversion of the people's rubber plant into an oil palm plant in Harum Sari Village, Tamiang Hulu District, Aceh Tamiang Regency. In this study, it used a quantitative method in the form of multiple linear regression analysis using SPSS software version 22. Sampling was carried out using the purvosive method of samples taken in the study as many as 50. The results of this study simultaneously the price of rubber as much as land conversion, farm costs, rubber production, total rubber land area before land conversion, education has a significant effect on the area of rubber land converted. Partially the price of rubber, the cost of farming, rubber production, the total land area and education have a significant effect on land conversion. Keywords: land conversion, rubber farming and oil palm farming.
ANALYSIS OF COMMON SIZE PROFIT AND LOSS STATEMENTS PT. SIANTAR TOP PERIOD 2020-2021 Zahrul Fuadi, Muhammad; O. Brusa, Jorgeo; Nur Ilham, Rico; Sinta, Irada
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 2 (2022): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (789.566 KB) | DOI: 10.54443/jaruda.v1i2.25

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Financial statements are the end result of the accounting cycle that is used as a tool to find out how the company is performing and can also be used as a reference for decision making. This study aims to determine the financial performance of PT. Siantar Top, Tbk, which refers to the income statement for the year 2020-2021 using the common size analysis method. This research is a descriptive type of research with a quantitative approach. The results showed that there was a drastic increase and decrease in several posts. Some of the reasons are that during 2020-2021 the world was hit by a pandemic so that it had an impact on the company's performance. Although the profit in 2021 was not better than 2020, the company was able to reach its expected target. This shows that the company's ability to sell is still quite good.
ANALYSIS COMMON SIZE FOR ASSESSING FINANCES AT PT. AIR ASIA INDONESIA TBK Merlita, Lala; Wooton, Ian; Nur Ilham, Rico; Sinta, Irada
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 2 (2022): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.648 KB) | DOI: 10.54443/jaruda.v1i2.26

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This study aims to examine the assessing finances from 2019 to 2020, recording revenues fell and liabilities increased due to the implementation of PSAK 73 which requires every asset to be included in a liability account. The sample in this study is the aviation sub-sector companies listed on the Indonesia Stock Exchange for the 2019-2020 period. Based on data from analysis of income statement financial statements using the common size method in 2019 and 2020, it can be concluded that the company's performance and finances were in a declining condition when the Covid-19 virus was increasing.In the disclosure of information, management stated that the contribution of income from operational activities that stopped or experienced restrictions to last year's total revenue was due to Business Profit (Loss) in which the efficiency program had been carried out by reducing operating expenses, but a significant decrease in operating income due to the impact of the Covid-19 pandemic causing the Company to record an operating loss of IDR 2.80 trillion in 2020 after the previous year it posted an operating profit of IDR 113.94 million.
Co-Authors AA Sudharmawan, AA Ade Ratna Dewi Adelina, Dian Adhiana, Adhiana Adnan Adnan Ahmad, Shabir Ainiya , Nazri Akhyar, Chairil Alfaris, Muhammad Amlys Syahputra Silalahi Amru Usman Andriani, Rika Anissa, Farah Annisa Karim Sinaga Arliansyah Arliansyah, Arliansyah Armanu Thoyib Armanu Thoyib Arnas, Eva Asmaul Husna Asrol Fajri Aulia Ramadhan, Hafidz Authar ND, Muhammad Ayu Anora Ayu, Sari Chairil Akhyar Chalirafi, Chalirafi Cut Afra Humaira Cut Rozana Sari Cut Zira Maulida Damayanti, Ori Dara Latifa Debi Eka Putri Delvia Andriani Dhea Fidela , Cut Dhuhratulliza, Dhuhratulliza Dina Salsabila Dwi Yuzaria Dwiyani, Uci ekamaida, ekamaida EM Yusuf Iis F, Fadli Fachry Abda El Rahman Fadli Fadli Fadli Fajiral, Raihan Fakhirah Balqis, Rasykah Falahuddin fayza, Adinda Feinberg, Bob Frengki Putra Ramansyah Fuadi Fuadi Fuadi Gina Silmi Hafni Zahara Haikal, M. Hamdiah Hamdiah Hamdiah Harley Agustian Hasan, Nadila Hasnah Hasnah Haway , Fitra Heikal, Mohd. Hekdi Theresia Pintubatu Herlina Herlina Iklima , Rina Ikram Intan Aulia Sari Irhamah Isfenti Sadalia Isfenti Sadalia isfenti sadalia Izza, Nurul Jamilah Jamilah Jariah Abu Bakar Juanda, Reza Juliana Juliana Jumadiah Juni Ahyar Kembaren, Emmia Tambarta Khaidir Khaidir, Khaidir Khairani Husna , Fadhila Khairani, Aulia Febri Khairisma, Khairisma Kumala Sari, Dewi Latiful Rahmi Laxmi Jamatia , Purna Lika Andira BR Pinem Likdanawati Liper Siregar Lusi Afriliana M, Mawardati M. Subhan M.Subhan Mangasi Sinurat Mangasi Sinurat Marzuki Marzuki Mawardati Mawardati Merlita, Lala Millisa, Cut Mirna Mohd. Heikal Muammar Khadafi Muammar Khaddafi Muhammad Furqan, Muhammad Muhammad Multazam Mursidah Muttaqien Nadira , Rizki Nadya Jasmine Nailul Ulfah Nasution, Wahyu Isnanda Nisrul Irawati Nofianti, Nofianti Nur Faliza Nurhasanah Nurhasanah Nurjanah, Fadilah NURUL HAYATI nuryana nuryana, nuryana Nurzarina, Maudi O. Brusa, Jorgeo Pradana, Suji Puji Suryani, Suci Puspitaningrum, Rani Putri Pratiwi Quswarnika, Quswarnika Rahmadani, Zuhra Rahmaniar Rahmaniar, Rahmaniar Rahmi, Utia Rais, Rany Gesta Putri Ramansyah, Frengki Putra Rauzi Ramazalena Reza Juanda Riani Riani Riani Riani Riani, Riani Rico Nur Ilham Ridani Ridani Rifaldy Rizky, Muhammad Riska Fazira Riska Yanti Rista Sihombing Rizkina, Fathi Roni Kurniawan Rosmaniar Rosmaniar Rosmaniar, Rosmaniar Rusydi Abubakar S. Sugiharto Safitri , Sekar Safriana Safriana Safriati Safriati salsabilla, Cut Sandi, Heri Saprudin Saprudin Sari Yulis Terfiadi Sarman Sinaga Setia Budi Setia Budi Sinurat, Mangasi Siregar, Deva Septiana Siti Munawiroh Sri Hayu Kartika Subhan Subhan Suci Puji Suryani Suryadi Suryadi Suryadi Suryadi Sutriani Syahputri, Lidia T. Edyansyah, T. Edyansyah Tanjung, Ade Firmansyah Tarmizi Abbas Tripure Maas, Linda Ulfa Yulinazira Ulfia Ulvia Fadilah Utami Aditya Wahyuddin Wahyuddin Wahyuddin Wahyuddin Wahyuni , Yuyun Widodo Endi Prasetia Widya Ramadhani Wooton, Ian YANITA YANITA, YANITA Yulius Dharma Yusnidar Yusril Ramadhan Sembiring Zahrul Fuadi, Muhammad Zulfa Riza Zuriaini Zuriani Zysman, John