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APPLICATION OF BUSINESS MODEL CANVAS (BMC) IN THE DEVELOPMENT OF HOME INDUSTRY RIKA BAKERY DESAMARYKE, KUTAMBARU DISTRICT, LANGKAT REGENCY Fakhirah Balqis, Rasykah; Suryadi, Suryadi; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20791

Abstract

Home industry Rika Bakery is a company engaged in the processing of flour raw materials into products. It was established in 2020 and is based in Maryke Village, Kutambaru District, Langkat Regency. Product sales are still subject to fluctuations because the products are not durable, a clear accounting system is not implemented, and the business strategy for business development is not clear. These are obstacles that homeowners face. This research aims to determine the application of Business Model Canvas (BMC) in the development of Rika Bakery cottage industry in Maryke Village, Kutambaru District, Langkat Regency. This research uses a qualitative research approach using the Business Model Canvas (BMC) as the data analysis method. The results of this research show that the Rika Bakery home industry has implemented the Canvas business model, but it is not optimal because there are segments in the existing key partnership block that use important resources as their own resources and whose main activity is the creation of product value, utilization of fixed costs and variable costs in carrying out business activities, in the value proposition block, lack of diversity to strengthen the value offered to consumers, use of only one marketing channel, namely direct, use of customer relationships as a form of consumer loyalty, potential present to consumers in product sales to generate revenue only from the achieved product sales.
PROFIT SHARING SYSTEM AND COMPARATIVE INCOME OF RUBBER FARMING BUSINESS IN NURUSSALAM DISTRICT, EAST ACEH REGENCY Siregar, Deva Septiana; Mawardati, Mawardati; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 2 No. 2 (2024): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i2.21106

Abstract

The form of cooperation in farming is a profit-sharing system, namely the cooperation between the owner of the rubber plantation as the owner of the cultivator and the cultivator. In the implementation of this profit sharing, the owner of the rubber plantation as the cultivator and the passive farmer make an agreement in advance. However, in the application of agribusiness farming applied by rubber farmers in Nurussalam District, not all owners carry out all farming activities, among others, on the grounds that they are unable to carry out these activities or want to help workers who do not have business land but have the ability to do farming.This research was conducted in Nurussalam District, East Aceh Regency. The study aims to identify the system to distinguish between the farmers who owned the cultivators and the farmers of disease and the income differences between the cultivators and the diseases in the district of Aceh. The method of data analysis used is qualitative and quantitative descriptive. This study showed that the system for the results done by rubber farmers in the Aceh region was 50:50, which means 50% for garden owners and 50% for disease farmers. The average income produced by the cultivator will grow Rp. 23,083,955.35 /ha and the average profit from the ill farmers Rp. 23,852,354.70 /ha, and the results from the statistical test indicate a significant value (2-tailed) 0.673 > 0.05, which means that the hypothesis is rejected which states that there is no significant difference in income from rubber farming between sharecroppers and smallholders in Nurussalam sub-district, East Aceh district.
ANALYSIS OF CONSUMERS' WILLINGNESS TO PAY FOR THE PURCHASE OF BEN ALI MORINGA LEAF TEA IN NORTH ACEH DISTRICT Dhuhratulliza, Dhuhratulliza; Adhiana, Adhiana; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 2 No. 2 (2024): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i2.21107

Abstract

Analysis Of Consumers' Willingness To Pay For The Purchase Of Ben Ali Moringa Leaf Tea In North Aceh District. This research was conducted at Sabanna Lhokseumawe, Ichsan Mart Lhoksukon, Sinar Baru Panton, Rayon Panton, Kardana Mart Panton, and Berkah Mart Panggoi stores. The selection of this location was done intentionally (Purposive). The object of this research is consumers who consume moringa leaf tea. The scope of this research only looks at how much consumers are willing to pay for the purchase of moringa tea and the factors that influence the willingness to pay.  Consumer willingness to pay for Ben Ali Moringa moringa tea shows that all respondents in this study stated that they were willing to pay more for moringa tea products. The willingness to pay resulted in an average analysis value of WTP (Willingness to Pay) for original moringa tea and red ginger of IDR 1,916 with a price determination that consumers were willing to pay of 1000. This means that the increase in the price of moringa tea from the previous price was IDR 26,916 for the original variant and IDR 36,916 for the red ginger variant. Factors affecting consumer willingness to pay for Ben Ali Moringa Moringa tea in North Aceh Regency were analyzed using a binary logistic regression model, of the 4 independent variables entered into the model there are three variables that have a significant effect on willingness to pay with a significant level of α (0.05), These variables are income (X2), Lifestyle (D3) and Ease of Access (D4). While the Age variable (X3) does not have a significant effect on willingness to pay for Ben Ali Moringa Moringa tea.
ACEH FRIED SAMBAL BUSINESS DEVELOPMENT STRATEGY DURING THE COVID-19 PANDEMIC IN GAMPONG MEUNASAH LHOK MEUREUDU DISTRICT PIDIE JAYA DISTRICT Damayanti, Ori; Budi, Setia; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 2 No. 2 (2024): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i2.21104

Abstract

The development of agricultural-based industries is very strategic to be used as the government of Indonesia. Because this industry generally relies on agricultural resources that are not durable, easy, and seasonal. Agroindustry has a strategic role in efforts to fulfill basic needs, expansion of employment opportunities, domestic production empowerment, foreign exchange acquisition and improvement in the economy of the people in the countryside. This research aims to formulate a development strategy that can be implemented or carried out by Usaha Aceh Sambal Goreng in Meunasah Lhok Village, Meureudu District, Pidie Jaya Regency. Data used in the form of primary data and secondary data. The data analysis method used is a qualitative descriptive method, then the formulation of the strategies using SWOT analysis, the results of the study show that the Usaha Aceh Sambal Goreng has the strength and opportunity to be developed. Based on the results of the SWOT diagram analysis, the value of X > 0 is 1.65 and Y > 0 is 0.78. the position of the business based on the SWOT matrix is in the quadrant 1. The results of the SWOT matrix analysis produce 9 alternative strategies.
ANALYSIS OF ADDED VALUE OF BADA RACKET AGROINDUSTRY IN MATANG KRUET VILLAGE, PANTE BIDARI DISTRICT, KABUPATEN EAST ACEH (Case Study: UD.CITA RASA) Quswarnika, Quswarnika; Suryadi, Suryadi; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 2 No. 2 (2024): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i2.21105

Abstract

Banana is a fruit plant, a source of vitamins, minerals and carbohydrates. In Indonesia, bananas that are planted either on a household or garden scale are less intensively maintained. Thus, Indonesian banana production is low, and unable to compete in the international market. In Southeast Asia, Indonesia is one of the countries with the largest number of fruit varieties. This research aims to analyze the added value of the banana agroindustry, especially in the UD bada racket agroindustry. TASTE in village Matang Kruet, Pante Bidari District, East Aceh Regency. This research was carried out in Matang Kruet village, Pante Bidari District, East Aceh Regency, namely at the UD racket business. CITA RASA, the determination of the location for this research was carried out deliberately (purposive sampling), with the consideration that the UD racket business. CITA RASA is a more advanced business compared to other bada racket businesses by producing bada rackets in one production producing 300 packs. The types of data in this research include quantitative data and qualitative data using the Hayami method. Based on the results of research that has been carried out, the income from bada racket production is IDR. 507,340/production. The average output (sales volume) is 300 packs/production. The added value of the racket is IDR. 7,675 with a value added ratio of 53.30%.
Kajian Potensi Komoditi Perkebunan sebagai Bahan Baku Biodiesel untuk Pengembangan Energi Terbarukan: Study of the Potential of Plantation Commodities as Biodiesel Raw Materials for Renewable Energy Development Tambarta, Emmia; Sinta, Irada; Nasution, Wahyu Isnanda; Safitri , Sekar; Arnas, Eva
Jurnal Agriuma Vol. 7 No. 1 (2025): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v7i1.13230

Abstract

Research on biodiesel sources from plantation crops such as jatropha, coconut, oil palm, and candlenut has been ongoing in Indonesia since the 1990s. However, many of these studies have been conducted in isolation. Utilizing the PICO framework to analyze diverse studies, researchers identified 13 relevant articles: seven focused on oil palm as a renewable energy source, four on candlenut, and two on jatropha. This distribution indicates that biodiesel research in Indonesia predominantly centers on oil palm, positioning it as the primary focus for renewable energy development. Nevertheless, the high costs and lengthy processes associated with collecting oil palm waste present significant challenges for its practical use in biodiesel production. Interviews with stakeholders from PAG Arun in Lhokseumawe suggest that jatropha may serve as a more viable biodiesel feedstock in Aceh due to its adaptability, ease of cultivation, and lower production costs. Furthermore, as jatropha remains largely underutilized in the region, it offers a promising and more cost-effective alternative for sustainable biodiesel production compared to other crops.
Cryptocurrency Prospect in the International Market: Pre-sent Value Management and Islamic Perspective Ilham, Rico Nur; Arliansyah, Arliansyah; Juanda, Reza; Sinta, Irada; Ramansyah, Frengki Putra; Multazam, Muhammad
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.1094

Abstract

Cryptocurrency is an investment commodity that can generate returns and already has a license to trade in exchange.  This study aims to examine the prospects of digital cryptocurrency assets more deeply by summarising the results of literature studies in various countries.  As a result of this study, it is known that many countries whose governments make strict regulations on support for legality and allow cryptocurrency transactions include: European Union members, namely Germany and Italy, and non-member countries of the European Union, such as Gibraltar.  Furthermore, in the Americas, there are Canada and Venezuela.  In East Asia and the Asia Pacific, Australia and Japan support the existence of Cryptocurrency.  Meanwhile, in Southeast Asian countries, there are contradictions between several countries, including Indonesia, Malaysia, Vietnam, and the Philippines, that reject cryptocurrency transactions because they are considered threats to money laundering and the problem of terrorism.  Of course, this is a prospect that cryptocurrency transactions can meet the expectations of all users in the world by making regulations regarding the legality of Cryptocurrency so that the transaction model can be integrated between users, both as an asset and a substitute for international payment currencies.
ANALISIS USAHA KELAPA SAWIT DAN PINANG PERKEBUNAN RAKYAT DI KABUPATEN ACEH UTARA Rosmaniar, Rosmaniar; Mawardati, Mawardati; Suryadi, Suryadi; Sinta, Irada
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 6 No. 2 (2021): November 2021
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v6i2.11628

Abstract

Kelapa sawit dan pinang merupakan dua dari beberapa komiditi unggulan sub suksektor perkebunan Kabupaten Aceh Utara yang pengembangannya lebih didominasi oleh perkebunan rakyat. Meskipun perkebunan kelapa sawit  lebih luas dibandingkan perkebunan pinang rakyat namun harga jual kelapa sawit yang berupa Tandan Buah Segar (TBS) sangat fluktuatif dan cenderung menurun, sedangkan harga pinang relatif stabil. Adapun tujuan dari penelitian ini adalah menganalisis kedua jenis usaha tersebut dari aspek  biaya dan pendapatan karena kedua hal ini berpengaruh terhadap kesejahteraan petani.  Metode analisis yang digunakan  adalah metode analisis deskriptif kuantitatif untuk menganalisis biaya dan pendapatan. Analisis Independent T-test digunakan untuk menganalisis perbandingan/kesenjangan pendapatan dari kedua usaha tersebut.  Hasil analisis menunjukkan bahwa baik biaya produksi maupun pendapatan bersih dari  pinang jauh lebih tinggi dibandingkan kelapa sawit pada perkebunan rakyat Di Kabupaten Aceh Utara. Selanjutnya hasil analisis perbandingan pendapatan dengan dengan menggunakan Analisys Independent Sample T tes.  menunjukkan bahwa terdapat perbedaan pendapatan yang signifikan antara perkebunan kelapa sawit dengan perkebunan pinang. Rata-rata pendapatan bersih perkebunan pinang lebih tinggi dibandingkan dengan perkebunan kelapa sawit. Perbedaan tersebut antara lain disebabkan TBS sering fluktuatif dan cenderung rendah  dibandingkan harga pinang. Selain itu, petani kelapa sawit di lokasi penelitian tidak memiliki hak untuk menentukan harga karena harga jual mengikuti harga yang berlaku. Berbeda halnya dengan petani pinang yang memasarkan dalam bentuk pinang kering sehingga harga jual cenderung lebih stabil.  Jika harga pinang terlalu rendah, umumnya petani akan menyimpan pinangnya sementara waktu sampai harga stabil kembali.
UNDERSTANDING OF CONSUMER DEMAND AND THE ABILITY TO COMPETE IN THE CARIBBEAN (LATIN AMERICA). Rauzi Ramazalena; Frengki Putra Ramansyah; Muhammad Multazam; Rico Nur Ilham; Irada Sinta
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.2461

Abstract

The Latin American region is a region that has Abundant natural resources Owned natural resources can strengthen the potential Economy, especially in terms of increasing cooperation with Indonesia which can be pursued through incentive and well-planned economic diplomacy.
EFFORTS TO INCREASE FAMILY INCOME INDEPENDENTLY THROUGH HOME AGRICULTURAL ECONOMY: CONTRIBUTION OF PINE TAPPING (PINUS MERKUSII) Irada Sinta; Fadli; Rico Nur Ilham; Muhammad Multazam
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3336

Abstract

Pine resin (Pinus merkusii) is one of the non-timber forest products (NTFPs) that plays an important role in increasing the income of rural communities. This study aims to analyze the level of income and contribution of pine resin tapping to family income in Cane Toa Village, Rikit Gaib District, Gayo Lues Regency. The method used was a census of 55 pine resin tapper respondents. Data were analyzed quantitatively using the contribution formula and household income analysis. The results showed that the average income from pine resin tapping was IDR 3,319,818.4 per production, while income from other sectors reached IDR 4,156,370.85. The total average income of tapper families was IDR 7,476,189.31 per production. The contribution of pine resin tapping to total family income was recorded at 44.4%, included in the "good" category according to the classification of Kepmendagri No. 690,900,327 in 1996. These results confirm that pine resin tapping plays a significant role in supporting the household economy in the region, although technical assistance is still needed so that tapping practices are more sustainable and efficient.
Co-Authors AA Sudharmawan, AA Ade Ratna Dewi Adelina, Dian Adhiana, Adhiana Adnan Adnan Ahmad, Shabir Ainiya , Nazri Akhyar, Chairil Alfaris, Muhammad Amlys Syahputra Silalahi Amru Usman Andriani, Rika Anissa, Farah Annisa Karim Sinaga Arliansyah Arliansyah, Arliansyah Armanu Thoyib Armanu Thoyib Arnas, Eva Asmaul Husna Asrol Fajri Aulia Ramadhan, Hafidz Authar ND, Muhammad Ayu Anora Ayu, Sari Chairil Akhyar Chalirafi, Chalirafi Cut Afra Humaira Cut Rozana Sari Cut Zira Maulida Damayanti, Ori Dara Latifa Debi Eka Putri Delvia Andriani Dhea Fidela , Cut Dhuhratulliza, Dhuhratulliza Dina Salsabila Dwi Yuzaria Dwiyani, Uci ekamaida, ekamaida EM Yusuf Iis F, Fadli Fachry Abda El Rahman Fadli Fadli Fadli Fajiral, Raihan Fakhirah Balqis, Rasykah Falahuddin fayza, Adinda Feinberg, Bob Frengki Putra Ramansyah Fuadi Fuadi Fuadi Gina Silmi Hafni Zahara Haikal, M. Hamdiah Hamdiah Hamdiah Harley Agustian Hasan, Nadila Hasnah Hasnah Haway , Fitra Heikal, Mohd. Hekdi Theresia Pintubatu Herlina Herlina Iklima , Rina Ikram Intan Aulia Sari Irhamah Isfenti Sadalia Isfenti Sadalia isfenti sadalia Izza, Nurul Jamilah Jamilah Jariah Abu Bakar Juanda, Reza Juliana Juliana Jumadiah Juni Ahyar Kembaren, Emmia Tambarta Khaidir Khaidir, Khaidir Khairani Husna , Fadhila Khairani, Aulia Febri Khairisma, Khairisma Kumala Sari, Dewi Latiful Rahmi Laxmi Jamatia , Purna Lika Andira BR Pinem Likdanawati Liper Siregar Lusi Afriliana M, Mawardati M. Subhan M.Subhan Mangasi Sinurat Mangasi Sinurat Marzuki Marzuki Mawardati Mawardati Merlita, Lala Millisa, Cut Mirna Mohd. Heikal Muammar Khadafi Muammar Khaddafi Muhammad Furqan, Muhammad Muhammad Multazam Mursidah Muttaqien Nadira , Rizki Nadya Jasmine Nailul Ulfah Nasution, Wahyu Isnanda Nisrul Irawati Nofianti, Nofianti Nur Faliza Nurhasanah Nurhasanah Nurjanah, Fadilah NURUL HAYATI nuryana nuryana, nuryana Nurzarina, Maudi O. Brusa, Jorgeo Pradana, Suji Puji Suryani, Suci Puspitaningrum, Rani Putri Pratiwi Quswarnika, Quswarnika Rahmadani, Zuhra Rahmaniar Rahmaniar, Rahmaniar Rahmi, Utia Rais, Rany Gesta Putri Ramansyah, Frengki Putra Rauzi Ramazalena Reza Juanda Riani Riani Riani Riani Riani, Riani Rico Nur Ilham Ridani Ridani Rifaldy Rizky, Muhammad Riska Fazira Riska Yanti Rista Sihombing Rizkina, Fathi Roni Kurniawan Rosmaniar Rosmaniar Rosmaniar, Rosmaniar Rusydi Abubakar S. Sugiharto Safitri , Sekar Safriana Safriana Safriati Safriati salsabilla, Cut Sandi, Heri Saprudin Saprudin Sari Yulis Terfiadi Sarman Sinaga Setia Budi Setia Budi Sinurat, Mangasi Siregar, Deva Septiana Siti Munawiroh Sri Hayu Kartika Subhan Subhan Suci Puji Suryani Suryadi Suryadi Suryadi Suryadi Sutriani Syahputri, Lidia T. Edyansyah, T. Edyansyah Tanjung, Ade Firmansyah Tarmizi Abbas Tripure Maas, Linda Ulfa Yulinazira Ulfia Ulvia Fadilah Utami Aditya Wahyuddin Wahyuddin Wahyuddin Wahyuddin Wahyuni , Yuyun Widodo Endi Prasetia Widya Ramadhani Wooton, Ian YANITA YANITA, YANITA Yulius Dharma Yusnidar Yusril Ramadhan Sembiring Zahrul Fuadi, Muhammad Zulfa Riza Zuriaini Zuriani Zysman, John