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All Journal Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Scientific Journal of Reflection : Economic, Accounting, Management and Business EQIEN - JURNAL EKONOMI DAN BISNIS At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Journal Of Management Science (JMAS) Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Journal of Enterprise and Development (JED) Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) Jurnal Pengabdian Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Economics and Business Letters ProBisnis : Jurnal Manajemen Golden Ratio of Mapping Idea and Literature Format Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Ekonomi dan Manajemen (JEKMA) Journal of Business Studies and Management Review Priviet Social Sciences Journal International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) West Science Business and Management Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) International Journal Multidisciplinary Science Jurnal Dinamika Manajemen Atestasi : Jurnal Ilmiah Akuntansi
Dede Suleman
Universitas Pembangunan Jaya
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Pelatihan Trik Pemasaran Dengan Meningkatkan Pendapatan Melalui Media Sosial Dede Suleman; Imelda Sari; Taat Kuspriyono; Dedi Suharyadi
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2021): November 2021
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.575 KB) | DOI: 10.54259/pakmas.v1i2.92

Abstract

This journal contains the results of research related to training in marketing tricks to increase income with the help of social media. In the current marketing program, efforts to increase income need to be carried out apart from offline sales, it also needs to be done with online activities. One of the obstacles could be the lack of knowledge from the company team in using online marketing methods, especially through social media. Currently the company's marketing activities were previously carried out offline through advertising marketing and other print media in the form of distributing brochures or pamphlets and then continuing with marketing through print media and electronic media. Currently, both types of marketing activities are considered ineffective, especially in the midst of the Covid-19 pandemic, which has not yet ended. The main problems experienced by companies today include low income due to the impact of the pandemic where offline marketing activities are experiencing a pandemic so there needs to be a solution for marketing methods with new methods. One solution that is trying to be delivered in this community service activity is training on the use of social media. could be Instagram. So, it can be said that this could be one of the solutions in digital marketing with more emphasis on the use of social media in marketing products to increase company income.
Sosialisasi Strategi Menarik Minat Konsumen Untuk Membeli Produk Hasil UMKM Dede Suleman; Sabil; Ida Zuniarti; Sri Rusiyati
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2021): November 2021
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.771 KB) | DOI: 10.54259/pakmas.v1i2.109

Abstract

This activity aims to provide knowledge about the importance of understanding consumers in this new era because in the sales process in the era and the COVID-19 pandemic, consumer behavior will definitely change. Therefore, the activity with the theme "Strategy to attract consumers to buy UMKM products" is expected to be a solution for UMKM in which the material presented includes the characteristics of consumers and also how to techniques to make consumers feel like buying products produced by UMKM. it is still difficult to be able to market the products they produce and this affects the income level of UMKM actors. At the end of these community service activities, we evaluate by giving questionnaires with respondents to see the percentage of participants' satisfaction levels during community service activities and to measure quantitatively the percentage of influence and impact after completing the implementation of service activities Some of the strategies shared in this socialization are new methods that UMKM actors can use to adapt in the marketing era n new. And it is hoped that it can change the mindset of UMKM actors in making the right marketing strategy in order to increase sales.
Upaya Menciptakan Rasa Bangga Membeli Produk UMKM Naik Kelas Kabupaten Bogor Dede Suleman
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): Mei 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v2i1.480

Abstract

The purpose of this activity is to provide knowledge of the importance of efforts to make the products produced, especially by MSMEs in Bogor Regency, acceptable to consumers. Because currently facing a condition where the products produced are still underestimated by consumers because most consumers currently consume products based on the manufacturer's brand and reputation, therefore this training was held to provide input to MSME actors. Bogor understands consumers in the new era. Where new things are needed to be done to arouse consumer buying interest in the products produced by this community. Several things are being done to make consumers buy by changing several production processes, including packaging which is the first impression seen by consumers to have curiosity and interest in buying the products they see on the market, regardless of this being an MSME product, but if it looks Interesting will make consumers become interested and decide to buy because they can feel a sense of pride for the products they buy judging from the first impression of the product.
The Role Of Promotion In Mediation Of Lifestyle And Product Quality On Buying Interest Yamaha NMAX Motorcycles Dede Suleman; Yohanes Totok Suyoto; Zahra Zahra; Imelda Sari; Amin Setio Lestiningsih; Resti Yulistria; Indria Widyastuti; Raden Ati Haryati
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): April 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.475 KB) | DOI: 10.5555/ijosmas.v3i2.178

Abstract

The purpose of this study was to examine and analyze the effect of lifestyle and product quality on interest in buying Yamaha NMAX motorcycles with promotion as a mediating variable. Data were collected through questionnaires to 55 respondents who owned Yamaha NMAX motorcycles in Jakarta, data collection used purposive sampling technique. The collected data is processed by using the Structural Equation Model (SEM) analysis method with the SmartPLS 3.0 software tool. The results show that lifestyle has a significant effect on promotion and buying interest, product quality has a significant effect on promotion and buying interest, promotion does not significantly affect buying interest, promotion is not a good mediating variable on buying interest.
The Influence of Service Quality and Price on Alfamart Consumer Loyalty with Customer Satisfaction As Mediation Variables Mety Titin Herawaty; Aprillia Aprillia; Aan Rahman; Luthfia Rohimah; Helmy Ivan Taruna; Etik Dwi Styaningrum; Dede Suleman
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): April 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.63 KB) | DOI: 10.5555/ijosmas.v3i2.179

Abstract

This study aims to analyze the quality of service and price on consumer loyalty, with the variable customer satisfaction as a mediating variable. Data collected from 100 respondents of Alfamart minimarkets in Jakarta, Bogor, Depok, Tangerang and Bekasi. The distribution was carried out during December 2021, using the google form due to the pandemic conditions. The research method used is purposive sampling, namely people who shop at the Alfamart Minimarket in the last month and are willing to fill out the questionnaire that the researcher gave. The collected data were analyzed using Structural Equation Modeling with SmartPLS version 3.0 software. Hasil penelitian menunjukkan Service Quality has a positive and significant effect on Customer Satisfaction, Price has a positive and significant effect on Customer Satisfaction, Service Quality has a positive and significant effect on Customer Loyalty, Price has a no significant effect on Customer Loyalty, Customer Satisfaction has a no significant effect on Customer Loyalty, Customer satisfaction did not significantly mediate the service quality and price variables on consumer loyalty.
DISIPLIN: SIKAP DAN PERILAKU TAAT Dede Suleman
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 3 No. 1 (2020): SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Busines
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v3i1.111

Abstract

The leader is happy, when he sees an orderly employee at work, systematic in solving problems, listening to orders, pay attention to standards, be careful when working, respect the opinions of others, work together as a solid team, and so on. Indeed that is discipline. This research seeks to dig up information, obtain data, analyze findings, provide conclusions and suggestions. To prove this, a series of scientific methods was carried out using a quantitative approach and regression analysis. Data collection techniques using questionnaires and random samples. This finding suggests, that a person is said to be disciplined if his attitude is in accordance with his behavior. His behavior is measurable proof of discipline, and has implications for organizational goals
Keuntungan yang di dapat dari mengembangkan usaha dengan system franchise (Studi kasus di Indonesia) Dede Suleman
Jurnal Doktor Manajemen (JDM) Vol 2, No 1 (2019): APRIL 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v2i1.6812

Abstract

AbstractAbstract: one method to be able to develop a business that has run well with fast time by using a franchise business system where there will be a relationship between the franchisor and the franchisee. The franchisor is obliged to provide support and franchisees with an obligation to pay fees. This gives a beginner franchisor an overview of rights and obligations and understands the potential of developing a business with a franchise system in his business. when the franchise business is running there are several other income that the franchisor will get as the owner. in this case the results of this study are collected through group discussion (Franchise and Licensing) discussions that focus on information about the potential income of the franchisor. The results show that aside from the self-owned business profits there are also other franchisor sources of income that can be fostered from their franchisees; Other income is royalties, franchise fees, advertising costs, material purchases. In the findings of discussion income is the largest percentage of revenue contributors from the purchase of raw materials by the franchisee to the head office or owner of the franchiseKeywords Franchise, Royalty fee, franchise fee, marketing fee, purchase of raw materials AbstrakAbstrak: salah satu metode untuk bisa mengembangkan usaha yang sudah berjalan baik dengan waktu cepat dengan menggunakan sistem bisnis waralaba dimana akan ada hubungan antara franchisor dan franchisee. Franchisor berkewajiban untuk memberikan dukungan dan franchisee dengan kewajiban untuk membayar biaya. Ini memberikan gambaran pemilik waralaba pemula tentang hak dan kewajiban dan memahami potensi mengembangkan bisnis dengan sistem waralaba dalam bisnisnya. ketika usaha waralaba sudah berjalan ada beberapa pendapatan lain yang akan di dapat oleh franchisor sebagai pemilik. dalam hal ini dari hasil penelitian ini dikumpulkan melalui diskusi kelompok anggota (Waralaba dan Lisensi Indonesia) yang berfokus pada informasi tentang pendapatan potensial franchisor. Hasilnya menunjukkan bahwa selain dari keuntungan bisnis milik sendiri ada juga sumber pendapatan franchisor lain yang dapat dipupuk dari franchisee mereka; Penghasilan lainnya adalah royalti, biaya waralaba, biaya iklan, pembelian materi. Dalam temuan diskusi pendapatan adalah persentase terbesar dari kontributor pendapatan dari pembelian bahan baku oleh pemegang waralaba ke kantor pusat atau pemilikfranchiseKata KunciWaralaba, biaya Royalti, biaya waralaba, biaya pemasaran, pembelian bahan baku      
FAKTOR PENENTU KEPUTUSAN KONSUMEN INDONESIA MEMILIH TEMPAT BELANJA DISEBUAH E-COMMERCE (Theory of Planned Behavior) Dede Suleman
Jurnal Doktor Manajemen (JDM) Vol 1, No 2 (2018): September 2018
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v1i2.4120

Abstract

The development of the world of commerce has changed from conventional to digital, this is the underlying emerging e-commerce industry in the present era which became a bridge for consumers and sellers meet and exchange goods and money. The development of ecommerce is very fast both for local and from outside because triggered by the growth of sales through this media so that competition is very tight. Therefore it is necessary to note what causes consumers to choose shopping in one e-commerce and what are the reasons and what products are sought after. From the results of our research we found that it was associated with the theory of planned behavior (TPB) then it is in that the attitude of perception greatly affect decision-making such as sense of security, reliable and accessible that makes customers decide to choose in one of e-commerce and e -commerce the most popular is Lazada with products that buy Fashion, gadgets and cosmetics. From the above we ex10pect e-commerce continues to pay attention to customer expectations of this research so that the e-commerce is selected as a place of shopping by consumers
Study Of Impulse Buying Behavior On Interest In Using Paylater Facilities In The Marketplace With Celebrity Endorsers As Mediations Zahra Zahra; Dede Suleman; Anus Wuryanto; Etik Dwi Styaningrum; Ratih Setyo Rini; Asep Dony Suhendra; Supriatin Supriatin; Adi Chandra Setiawan
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): December 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.253

Abstract

The purpose of this study was to examine the effect of impulsive buying behavior on interest in using a paylater with celebrity endorser as an intervening variable. The sample of this study was 100 students in Jakarta who were selected using the convenience sampling method, data were collected using a questionnaire. The collected data is processed using SmartPls 3.0. The results of this study indicate that impulsive buying behavior has a significant effect on interest in using paylater. Celebrity endorser has no significant effect on interest in using paylater, Celebrity endorser also has no significant effect as an intervening variable
Mediation Of Consumer Satisfaction On Product Quality And Quality Of Service To Customer Loyalty Hanamasa Restaurant In Jakarta Sri Rusiyati; Dede Suleman; Ida Zuniarti; Ety Nurhayaty; Aprilia Puspasari; Dede Mustomi; Joko Ariawan; Lukman Hakim
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): December 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.255

Abstract

This study aims to analyze the mediating effect of customer satisfaction on product quality and service quality variables on customer loyalty at Hanamasa restaurant in Jakarta. Sampling used purposive sampling method, the collected data was processed using SmartPLS 3.0 software. The results showed that customer satisfaction was not significant as a mediating variable on the effect of product quality on loyalty, while on the effect of service quality on loyalty, customer satisfaction became a significant mediating variable. The findings of this study also show that service quality has a significant impact on customer satisfaction, and customer satisfaction has a significant impact on loyalty
Co-Authors Aan Rahman Adi Chandra Setiawan Agus Saputra Alya Syahla Amanda Putri Amin Setio Lestiningsih Andi Martias Anis Fuad Salam Anus Wuryanto Aprillia Aprillia Aprillia aprillia Asep Dony Suhendra Aura Qurratul Aini Budi Dede Mustomi Dedi Suharyadi Dedi Suharyadi Devy Sofyanty Dewi Nusraningrum Dhuha Safria Diah Refiana Dinar Riftiasari Dwi Setyaningrum, Etik Endang Pitaloka Enggar Widianingrum Etik Dwi Styaningrum Eulin Karlina Eulin Karlina Fachrizal Satrio Putro Yuwono Fadila Hardika Putri Fadjari Widhi Kurniandra Fahira Adya Prasetyo Fara Mutia Fendi Saputra Fendi saputra Fendi Saputra Fendi Saputra Feyza Muhammad Ikhsan Ginting, Yanti Mayasari Hapzi Ali Hasibuan, Reza Rahmadi Helmy Ivan Taruna Heni Pujiastuti Ida Zuniarti Ida Zuniarti Ida Zuniarti Ida Zuniarti, Ida Imelda Sari Indra Surya Permana Indria Widyastuti Joko Ariawan Karlina, Eulin Kayla Zoraya Hanum Khaerani, Reny Kojongian, Marcellino Kevin Laras Sabrina, Hanan Lilik Yuliawati Lukman Hakim Lukman Hakim Lukman Hakim Martayadi, Uwi Mety Titin Herawaty Mohamad Trio Febriyantoro Mohamad Trio Febriyantoro Mohamad Trio Febriyantoro Monika Claudia Sarita Muhammad Azizurrohman Mukti Ali, Mochammad Mutia Pamikatsih Nur Alya Nurhayaty, Ety Nurzalinar Joesah Nyoman Suardhita Puji Yuniarti Puji Yuniarti Puspasari, Aprilia Puspitasari, Desy Rachmat Fadly Rachmat Sjarief Raden Ati Haryati Ratih Purnama Sari Ratih Setyo Rini Refina Sari Wiratami Refindo Pradikta Rulando Resti Yulistria Riani, Ayundah Rini Martiwi Risky Angga Pramuja Rohani Lestari Napitupulu Rohimah, Luthfia Rona Ayudia Purnandika Roy Irawan Roydawaty Roydawaty Bunga Sabil Sabil Sabil Sabil Sabil - sabil sabil, sabil Sinta Rukiastiandari Sofyan Marwansyah Sofyan Marwansyah Sri Budi Cantika Yuli Sri Rusiyati Sri Rusiyati Sri Rusiyati Sri Rusiyati Styaningrum, Etik Dwi Sugiyah Sugiyah Supiandi, Supiandi SUPRIATIN Supriatin Supriatin Susan Rachmawati Susan Rachmawati Syahmardi Yacob Taat Kuspriyono, Taat Tarisa Aulia Ananda Teguh Prasetio Totok Suyoto Ujang Badru Jaman Uli Wildan Nuryanto Universitas Bina Sarana Informatika, Zahra Wiwin Wianti, Wiwin Yohanes Totok Suyoto Yohanes Totok Suyoto Yulia Nur Hasanah Yuliana Saridewi Kusumastuti Yusuf Iskandar Zaenal Muttaqin Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli