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Dede Suleman

Universitas Pembangunan Jaya

Author-ID : 3555435

Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Pelatihan Trik Pemasaran Dengan Meningkatkan Pendapatan Melalui Media Sosial Dede Suleman; Imelda Sari; Taat Kuspriyono; Dedi Suharyadi
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2021): November 2021
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

This journal contains the results of research related to training in marketing tricks to increase income with the help of social media. In the current marketing program, efforts to increase income need to be carried out apart from offline sales, it also needs to be done with online activities. One of the obstacles could be the lack of knowledge from the company team in using online marketing methods, especially through social media. Currently the company's marketing activities were previously carried out offline through advertising marketing and other print media in the form of distributing brochures or pamphlets and then continuing with marketing through print media and electronic media. Currently, both types of marketing activities are considered ineffective, especially in the midst of the Covid-19 pandemic, which has not yet ended. The main problems experienced by companies today include low income due to the impact of the pandemic where offline marketing activities are experiencing a pandemic so there needs to be a solution for marketing methods with new methods. One solution that is trying to be delivered in this community service activity is training on the use of social media. could be Instagram. So, it can be said that this could be one of the solutions in digital marketing with more emphasis on the use of social media in marketing products to increase company income.

Sosialisasi Strategi Menarik Minat Konsumen Untuk Membeli Produk Hasil UMKM Dede Suleman; Sabil; Ida Zuniarti; Sri Rusiyati
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2021): November 2021
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

This activity aims to provide knowledge about the importance of understanding consumers in this new era because in the sales process in the era and the COVID-19 pandemic, consumer behavior will definitely change. Therefore, the activity with the theme "Strategy to attract consumers to buy UMKM products" is expected to be a solution for UMKM in which the material presented includes the characteristics of consumers and also how to techniques to make consumers feel like buying products produced by UMKM. it is still difficult to be able to market the products they produce and this affects the income level of UMKM actors. At the end of these community service activities, we evaluate by giving questionnaires with respondents to see the percentage of participants' satisfaction levels during community service activities and to measure quantitatively the percentage of influence and impact after completing the implementation of service activities Some of the strategies shared in this socialization are new methods that UMKM actors can use to adapt in the marketing era n new. And it is hoped that it can change the mindset of UMKM actors in making the right marketing strategy in order to increase sales.

Upaya Menciptakan Rasa Bangga Membeli Produk UMKM Naik Kelas Kabupaten Bogor Dede Suleman
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): Mei 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v2i1.480

The purpose of this activity is to provide knowledge of the importance of efforts to make the products produced, especially by MSMEs in Bogor Regency, acceptable to consumers. Because currently facing a condition where the products produced are still underestimated by consumers because most consumers currently consume products based on the manufacturer's brand and reputation, therefore this training was held to provide input to MSME actors. Bogor understands consumers in the new era. Where new things are needed to be done to arouse consumer buying interest in the products produced by this community. Several things are being done to make consumers buy by changing several production processes, including packaging which is the first impression seen by consumers to have curiosity and interest in buying the products they see on the market, regardless of this being an MSME product, but if it looks Interesting will make consumers become interested and decide to buy because they can feel a sense of pride for the products they buy judging from the first impression of the product.

DISIPLIN: SIKAP DAN PERILAKU TAAT Dede Suleman
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 3 No. 1 (2020): SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Busines
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v3i1.111

The leader is happy, when he sees an orderly employee at work, systematic in solving problems, listening to orders, pay attention to standards, be careful when working, respect the opinions of others, work together as a solid team, and so on. Indeed that is discipline. This research seeks to dig up information, obtain data, analyze findings, provide conclusions and suggestions. To prove this, a series of scientific methods was carried out using a quantitative approach and regression analysis. Data collection techniques using questionnaires and random samples. This finding suggests, that a person is said to be disciplined if his attitude is in accordance with his behavior. His behavior is measurable proof of discipline, and has implications for organizational goals

Keuntungan yang di dapat dari mengembangkan usaha dengan system franchise (Studi kasus di Indonesia) Dede Suleman
Jurnal Doktor Manajemen (JDM) Vol 2, No 1 (2019): APRIL 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v2i1.6812

AbstractAbstract: one method to be able to develop a business that has run well with fast time by using a franchise business system where there will be a relationship between the franchisor and the franchisee. The franchisor is obliged to provide support and franchisees with an obligation to pay fees. This gives a beginner franchisor an overview of rights and obligations and understands the potential of developing a business with a franchise system in his business. when the franchise business is running there are several other income that the franchisor will get as the owner. in this case the results of this study are collected through group discussion (Franchise and Licensing) discussions that focus on information about the potential income of the franchisor. The results show that aside from the self-owned business profits there are also other franchisor sources of income that can be fostered from their franchisees; Other income is royalties, franchise fees, advertising costs, material purchases. In the findings of discussion income is the largest percentage of revenue contributors from the purchase of raw materials by the franchisee to the head office or owner of the franchiseKeywords Franchise, Royalty fee, franchise fee, marketing fee, purchase of raw materials AbstrakAbstrak: salah satu metode untuk bisa mengembangkan usaha yang sudah berjalan baik dengan waktu cepat dengan menggunakan sistem bisnis waralaba dimana akan ada hubungan antara franchisor dan franchisee. Franchisor berkewajiban untuk memberikan dukungan dan franchisee dengan kewajiban untuk membayar biaya. Ini memberikan gambaran pemilik waralaba pemula tentang hak dan kewajiban dan memahami potensi mengembangkan bisnis dengan sistem waralaba dalam bisnisnya. ketika usaha waralaba sudah berjalan ada beberapa pendapatan lain yang akan di dapat oleh franchisor sebagai pemilik. dalam hal ini dari hasil penelitian ini dikumpulkan melalui diskusi kelompok anggota (Waralaba dan Lisensi Indonesia) yang berfokus pada informasi tentang pendapatan potensial franchisor. Hasilnya menunjukkan bahwa selain dari keuntungan bisnis milik sendiri ada juga sumber pendapatan franchisor lain yang dapat dipupuk dari franchisee mereka; Penghasilan lainnya adalah royalti, biaya waralaba, biaya iklan, pembelian materi. Dalam temuan diskusi pendapatan adalah persentase terbesar dari kontributor pendapatan dari pembelian bahan baku oleh pemegang waralaba ke kantor pusat atau pemilikfranchiseKata KunciWaralaba, biaya Royalti, biaya waralaba, biaya pemasaran, pembelian bahan baku

FAKTOR PENENTU KEPUTUSAN KONSUMEN INDONESIA MEMILIH TEMPAT BELANJA DISEBUAH E-COMMERCE (Theory of Planned Behavior) Dede Suleman
Jurnal Doktor Manajemen (JDM) Vol 1, No 2 (2018): September 2018
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v1i2.4120

The development of the world of commerce has changed from conventional to digital, this is the underlying emerging e-commerce industry in the present era which became a bridge for consumers and sellers meet and exchange goods and money. The development of ecommerce is very fast both for local and from outside because triggered by the growth of sales through this media so that competition is very tight. Therefore it is necessary to note what causes consumers to choose shopping in one e-commerce and what are the reasons and what products are sought after. From the results of our research we found that it was associated with the theory of planned behavior (TPB) then it is in that the attitude of perception greatly affect decision-making such as sense of security, reliable and accessible that makes customers decide to choose in one of e-commerce and e -commerce the most popular is Lazada with products that buy Fashion, gadgets and cosmetics. From the above we ex10pect e-commerce continues to pay attention to customer expectations of this research so that the e-commerce is selected as a place of shopping by consumers

THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON PRODUCT PURCHASE DECISIONS Dede Suleman; Fahira Adya Prasetyo
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1300

This study aims to determine the effect of brand ambassadors and brand image on purchasing decisions for Nature Republic products at Kpopers in the Cheries Group Chat. The method used in this research is quantitative research with associative method with a total sample of 145 respondents. The analytical technique used to process SPSS 25 software. The results of this study indicate that the brand ambassador has a positive and significant effect on purchasing decisions with the acquisition of a statistical t table of 2.398 > 1.97635 and 0.018 < 0.05. Then, brand image has a positive and significant effect on purchasing decisions with the acquisition of a statistical t table of 7.999 > 1.97635 and a significant value of 0.000 < 0.05.

Pengembangan Usaha Koperasi Agar dapat Mengenal Pasar dan Pesaing Dede Suleman
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v2i2.966

Cooperative business is certainly different from other types of financial companies, where the establishment process is based on principles, values, and norms that must be adhered to. Cooperative members are the owners of managed funds so that cooperatives must develop so that all members can enjoy the benefits which are ultimately aimed at the welfare of members. Developing cooperatives does not always run smoothly due to a lack of strategy or preparation. Cooperatives can run smoothly and develop if managed properly. The management of the duties of each member and the management of finances in the cooperative must be clear and neat. The types of strategies that can be chosen by cooperatives are broadly distinguished between corporate-level strategies and business unit-level strategies. The types of strategies that can be chosen at the corporate level include: single business, related business diversification, and unrelated business diversification or conglomeration. Meanwhile, the types of strategies that can be chosen at the business unit level include cost minimization, product differentiation, concentration on certain markets or a combination of the three. The problem experienced by the Mitra Armindo Jaya Cooperative is that the cooperative is relatively new, so it does not yet have an adequate understanding of cooperatives. The solutions offered in this activity, among others, provide an overview of how cooperative business development efforts are to be able to recognize the market and competitors so that existing business opportunities or opportunities can be utilized, and can overcome business obstacles that will interfere with the achievement of cooperative goals.

Investigating online purchase intention in the perspective of technology acceptance model: Empirical finding based on evidence in South Tangerang Refina Sari Wiratami; Yohanes Totok Suyoto; Endang Pitaloka; Dede Suleman; Teguh Prasetio
Journal of Economics and Business Letters Vol. 2 No. 4 (2022): October 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i4.170

Advances in information and communication technology enable consumers to increasingly conduct online purchase transactions. From the perspective of the Technology Acceptance Model (TAM), this study aims to examine the effect of perceived ease to use and perceived usefulness on consumers' intention to buy online in South Tangerang. The study used 130 data obtained through questionnaires distributed online to users of multiple consumer-to-consumer (C2C) e-commerce platforms. Determination of the sample is done by applying a non-probability sampling technique. Using multiple linear regression analysis techniques with SPSS software, the study found that perceived ease to use and perceived usefulness had a positive effect on the intention to buy online. Regression analysis shows that both perceived ease of use and perceived usefulness have significant effects on online purchase intention. However, the effect of perceived usefulness on intention to buy online is greater (β =.199, ρ-value <.000) than that of perceived ease to use (β =.277, ρ-value <.00). The findings of the study help to understand everything about online buying behavior and make strategic implications for digital-based companies to increase consumers' willingness to buy online.

How brand ambassador and trust on consumer purchase decisions of fashion products in the digital era Dede Suleman; Yohanes Totok Suyoto; Teguh Prasetio
Journal of Economics and Business Letters Vol. 2 No. 4 (2022): October 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i4.171

One of the changes happening in the current new world era is the phenomenon of brand ambassadors, which are one of the determinants of what consumers want to buy. With today's advancements in digital technology, do consumers care more about who the model is for a product, and if they increase their trust in that model, will a purchase necessarily happen? The purpose of this research is to examine the effect of brand ambassador and trust variables on consumer shopping decisions. In this study, the researcher used three variables, ten dimensions where each dimension was represented by two indicators so that in this study there were twenty indicators, which would later be changed in the form of questions to respondents. The population used is consumers who have shopped for fashion products using brand ambassadors. Given that the population is very large, the researchers used quota sampling to determine the number of samples. The study used 5 times the number of indicators, so a sample of 100 respondents was processed through the Structural Equation Modeling analysis technique of AMOS software. The results of data processing show that brand ambassadors and trust significantly influence consumers' purchasing decisions.

Co-Authors Aan Rahman Agus Saputra Alya Syahla Amanda Putri Ananda, Tarisa Aulia Andi Martias Anis Fuad Salam Anus Wuryanto Aprillia Aprillia, Aprillia Asep Dony Suhendra Ati Haryati, Raden Aura Qurratul Aini Budi Chatarina Umbul Wahyuni Dede Mustomi Dedi Suharyadi Devy Sofyanty Dewi Nusraningrum Dhuha Safria Diah Refiana Dinar Riftiasari Dwi Setyaningrum, Etik Endang Pitaloka Enggar Widianingrum Etik Dwi Styaningrum Eulin Karlina Fachrizal Satrio Putro Yuwono Fadila Hardika Putri Fadjari Widhi Kurniandra Fahira Adya Prasetyo Fara Mutia Farchani, Akhmad Yusli Fendi Saputra Fendi Saputra Fendi saputra Fendi Saputra Fendi Saputra Ginting, Yanti Mayasari Hapzi Ali Hasibuan, Reza Rahmadi Helmy Ivan Taruna Ida Zuniarti Ida Zuniarti Ida Zuniarti Ida Zuniarti, Ida Ikhsan, Feyza Muhammad Imelda Sari Imelda Sari Indra Surya Permana Indria Widyastuti Joko Ariawan Karlina, Eulin Kayla Zoraya Hanum Khaerani, Reny Kojongian, Marcellino Kevin Laras Sabrina, Hanan Lestiningsih, Amin Setio Lilik Yuliawati Lukman Hakim Lukman Hakim Lukman Hakim Luqman Hakim Martayadi, Uwi Mety Titin Herawaty Mohamad Trio Febriyantoro Monika Claudia Sarita Muhammad Azizurrohman Mukti Ali, Mochammad Mutia Pamikatsih Nora, Liza Nur Alya Nuraeni Nurhayaty, Ety Nurzalinar Joesah Nyoman Suardhita Puji Yuniarti Purwandari, Cornelia Ayu Puspasari, Aprilia Puspitasari, Desy Rachmat Fadly Rachmat Sjarief Raden Ati Haryati Ratih Purnamasari Ratih Setyo Rini Refina Sari Wiratami Resti Yulistria Riani, Ayundah Rini Martiwi Risky Angga Pramuja Rohani Lestari Napitupulu Rohimah, Luthfia Rona Ayudia Purnandika Roy Irawan Roydawaty Roydawaty Bunga Rulando, Refindo Pradikta Sabil Sabil Sabil Sabil Sabil Sabil Sabil - sabil sabil, sabil Salsabil, Syifa Hanifa Saputra, Fendi Setiawan, Adi Chandra Sinta Rukiastiandari Sodikin, Bangun Parikesit Sofyan Marwansyah Sri Budi Cantika Yuli Sri Rusiyati Sri Rusiyati Sri Rusiyati Styaningrum, Etik Dwi Sugiyah Sugiyah, Sugiyah Supiandi, Supiandi SUPRIATIN Supriatin Supriatin, Supriatin Susan Rachmawati Susan Rachmawati syahmardi yacob Taat Kuspriyono, Taat Tarisa Aulia Ananda Teguh Prasetio Totok Suyoto Ujang Badru Jaman Uli Wildan Nuryanto Wisanggeni, Dhafa Herlambang Wiwin Wianti, Wiwin Wiwin Wiwin, Wiwin Yohanes Totok Suyoto Yohanes Totok Suyoto Yulia Nur Hasanah Yuliana Saridewi Kusumastuti Yusuf Iskandar Yuwono, Fachrizal Satrio Putro Zaenal Muttaqin Zahra Zahra Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli

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