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Journal : Musawa: Journal For Gender Studies

ANALISIS STRATEGI PEMASARAN PRODUK MIKADA DALAM MENINGKATKAN VOLUME PENJUALAN OLEH KELOMPOK USAHA PEREMPUAN “NADOLI NASINTUVU” DI DESA DAMPAL KECAMATAN SIRENJA Nur Wanita; Arifka Indah; Rizki Amalia
Musawa: Journal for Gender Studies Vol. 15 No. 2 (2023)
Publisher : Pusat Studi Gender dan Anak, IAIN Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/msw.v15i2.2457

Abstract

This study aims to analyze the marketing strategy of MIKADA products in increasing sales volume carried out by the women's business group "Nadoli Nasintuvu" in Dampal village, Sirenja District, Donggala Regency. The informant in this study was coordinator and head of business group Nadoli Nasintuvu and several consumers/buyers of MIKADA products. This study used a qualitative approach, where data collection techniques were obtained through observation, interviews, and ductumeation. The results showed that to increase sales volume, the marketing strategy carried out by the women's business group "Nadoli Nasintuvu" includes a labeling product strategy, highlighting product quality and using new packaging, pricing strategy, by setting prices according to operational costs incurred, place strategy, namely serving purchases at production houses, marketing in the local market and establishing partnerships with the Sikola Mombine Foundation to Marketing, while the promotion strategies used include advertising through the distribution of brochures, personal sales and publicity.
Co-Authors . Dwiatmanto . Topowijono ., Harianto A. Ikram Fikriawan Abdul Jalil Achmad Syauqi Adistha Eka Noveyani Agni Danaryanti Ahmad Fasya AlfayyadI Ahmad Mushowwir Al Hafidz, Ilham Achmad Albert Gidion Peres Elmas Aldila Olivia Fitriyani Amalia Rizki Pautina Amirullah Amirullah Amma Liesvarastranta Haz Amzul Rifin Ana Gori Andi Arjan Andini Zuitasari Anggun Permatasari Anisa Suci Lestari Ansar Ansar Arga Gautama Arifah, Amalina Nur Arifka Indah Ariyanti Nur Afia Arlisa Arlisa Arum Suproborini Aryanti Virtanti Anas Asran Ilyas Assyifa Pujiani Asta Arjunoarwan Hatta Atikah Wirda Murni Bambang Wispriyono Bardiati Ulfah Bina Aquari Budiarti, Rizqi Putri Nourma Cindi Ayu Amelia Dede Arseyani Dede Arseyani Pratamasyari Dela Puspita Devi Resimah DEWI CISELIA Diah Indriani Dicki Wahyudi Dini Chairunnisa Eka Afrika Eka Rahmawati Endang Sulistiyani ERMA PUSPITA SARI Evianita Dewi Fajrianti Fadilah Fadilah Fandita Tonyka Maharani Farahdina Bachtiar Fazrina Saumi Fenny Yuniarti Fika Minata FIKA MINATA WATHAN Firnanda Rayhan Syah Falaini Fithri, Nayla Kamilia Freddy Herdian Habibati Habibati Haziza Hasada Herbawani, Chahya Kharin Hidayah Ansori Hilda Rifani Ida agnes Ilda Fitri Intan Sari Iqbal Ardiansyah IRHAM PAKKAWARU Irzal Nur, Irzal Iswanto Iswanto Jasinta Berum Juhairiah, Juhairiah karim karim Kurnianti, Nia Linda Aamaliyah LUCKY RACHMAWATI Lutfi Agus Salim Lutfi Nurhidayah M. Luthfan Adam Ganimeda Maulidina Humairoh Meli Rosita Mia Agustina Puspasari Minarti Minarti Mirwa Adiprahara Anggarani Muh. Husnil Muh. Ilham Muh. Syafaat Muhamad Chamdani Muhammad - Ramli Muhammad Ramli Muhammad Rifqi Cahyadi Muhammad Udin Harun Al Rasyid Muslimah Mubarokah MUTHMAINNAH Naila Oktavia Nisa Nasution, Fitri Faridahtul Aulia Nasution Naufal Adi Satrio Nina Hairiyah Nirmana Fiqra Qaidahiyani Nisa, Fauziyatun Noor Fajriah Noor Riefma Hidayah Novita Novita Novi Sari Nur Her Riyadi Parnanto Nur Indah Martiyani Nur Laila Meilani Nur Wanita Nuriatullah Pintam Ayu Yastirin Pradiva Dwi Lestari Prasetya, Angga Ary Priyanda R Puput Dwi Rahayu Purnamadyawati, Purnamadyawati Purwanto - Purwanto Purwanto Putri, Monica R. Ati Sukmawati Rabaniyah Istiqamah Rachma Rizqina Mardhotillah Rahmad Arifin Rahmat Septian Ratnasari Ratnasari Raudah Zaimah Dalimunthe Raudhatul Jannah Regita Ika Yasmin Renatha Ernawati Retnaningtyas, Erma Retno Aulia Vinarti Retno, Sri Nowo Rini Gustina Rini Gustina Sari Rini Novrianti Sutardjo Rini Novrianti Sutardjo Tui Riyan Kurniawan Rizki Dwi Gusmawanti Rohula Utami Rosida Takechin Br Sianturi Sahin, Arif Saiful Usman Salimah Sardjito Eko Windarso Sari, Galuh Dwinta Sedarmayanti Sedarmayanti Sembiring, Rinawati Siti Aisyah SITI AISYAH HAMID Siti Khadijah Khadijah, Siti Khadijah Siti Mawaddah Siti Siti Hajar Sitti Aisya Sofiyan Sofiyan Sofiyan Sofiyan Sofyan Sofyan Sri Nurhayatun Sri Widodo Suci Wahyu Ismiyasa Sufriadin, Sufriadin Suprida Suprida Sutrisiati Sya'ban Maghfur TAUFIQ HIDAYANTO Tiken Purwa Ananti Tri Hastuti Trifa Putri Sholeha Trixie Salawati Ubay Harun Uliyatul Laili, Uliyatul Umar Triadi Rivai Wahyudi Wahyudi Widodo sri Winarti Wirman Syafri Wiyati Widya Sari Wulandari Meikawati Yulia Ernida Yuliana Yuliana Yunik Windarti Yunola, Satra Zulfadli Zulfadli