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All Journal INFORMASI Record and Library Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Kajian Komunikasi Cosmogov: Jurnal Ilmu Pemerintahan JURNAL ILMU PEMERINTAHAN JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Jurnal Studi Komunikasi Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini PRofesi Humas Jurnal EMT KITA Jurnal Komunikasi JPM (Jurnal Pemberdayaan Masyarakat) JWP (Jurnal Wacana Politik) PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi INTECOMS: Journal of Information Technology and Computer Science JURNAL PENDIDIKAN TAMBUSAI Jurnal Agregasi Jurnal Ilmu Politik dan Komunikasi TEMALI : Jurnal Pembangunan Sosial JURNAL LENSA MUTIARA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Science Education and Application Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Amalee: Indonesian Journal of Community Research & Engagement Jurnal Praksis dan Dedikasi Sosial Management Studies and Entrepreneurship Journal (MSEJ) Mediakom : Jurnal Ilmu Komunikasi Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Cahaya Mandalika Jurnal Ilmiah Wahana Pendidikan Journal La Sociale JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eScience Humanity Journal Journal Of Human And Education (JAHE) Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Komunikasi Global Journal of Artificial Intelligence and Digital Business Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Cyber PR Innovative: Journal Of Social Science Research INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Kajian Budaya dan Humaniora (JKBH)
Diah Fatma Sjoraida
Prodi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal EMT KITA

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Analisis Faktor-Faktor Yang Membentuk Tingkat Kesetiaan Pelanggan dalam Industri Jasa Kelistrikan di Daerah Istimewa Yogyakarta, Provinsi Jawa Barat, Jawa Tengah, dan Aceh Risdwiyanto, Andriya; Sjoraida, Diah Fatma; Ahmada, Naufal Haidar; Andriyani, Devi
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1671

Abstract

This study investigates the factors that shape customer loyalty in the electricity service sector in Yogyakarta Special Region, West Java, Central Java, and Aceh provinces. The main objective is to analyze the influence of service quality, customer value, and company image on customer loyalty. This study was conducted among several electric service companies in the mentioned areas, with 150 respondents. The overall analysis results show that all research variables have a significant impact on the level of customer loyalty to products in the electrical service sector. This is supported by the Fcount value exceeding FTable at the 5% significance level. Additionally, the T-test results partially confirm that service, customer value, and company image significantly influence customer loyalty to electric service companies. Company image seems to be the most decisive factor in customer loyalty. Therefore, it is important for stakeholders in the electrical services sector in the region to maintain and improve their corporate image with the aim of building customer loyalty.
Analisa Pengaruh Komunikasi Pemasaran, Electronic Word of Mouth dan Kualitas Produk Terhadap Keputusan Pembelian IPhone Sjoraida, Diah Fatma; Simamora, Benget; Diwyarthi , Ni Desak Made Santi; Setianti, Yanti; Aisyah, Siti
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2738

Abstract

The advancement of information and communication technology in everyday life has undergone many changes. Smartphone technology is a driver of change, influencing various aspects of society's activities. This research aims to analyze the influence of marketing communications, electronic word of mouth and product quality on iPhone purchasing decisions. The type of research used is quantitative. The independent variables in this research are marketing communications, electronic word of mouth and product quality, the dependent variable is purchasing decisions. The sample was 100 respondents. The method used is quantitative by obtaining data from questionnaires via Google from. The instrument in this research used a questionnaire which was then processed using IBM SPSS version 26 software. Data analysis used multiple linear regression. The partial results of this research show that marketing communications, electronic word of mouth and product quality have a significant positive effect on purchasing decisions. Simultaneously, the research results show that marketing communications, electronic word of mouth and product quality have a significant positive effect on purchasing decisions.
Co-Authors Aat Ruchiat Aat Ruchiat Nugraha Achmad Abdul Basith Achwan Noorlistyanto Adi Adrie Oktavio Adzkia Kirana Dipa Ahmad Zain Sarnoto Ali, Makhrus Alvionita Anggraeni, Armastasya Alwi, Faisyal Muhammad Syahri Amri, Miftachul Andi Harmoko Arifin Andri Kurniawan ANDRI KURNIAWAN Andriya Risdwiyanto Andriya Risdwiyanto Arvin Hardian Asmawi, Awing Asmawi, Awing Asmawi, Awing Asrul Sani Asrul Sani Atwar Bajari Aulia Rahman Aulia Rahman Awing Asmawi Bachtiar, Alfan Buky Wibawa Karya Guna Cucu Sugyati cucu sugyati Daniel Pasaribu Dede Abdul Hasyir Dede Mariana Devi Andriyani Diah Sri Rejeki Dirgantara, Khantia Ridwan Diwyarthi , Ni Desak Made Santi Dorthy Ellayany Sinaga Dwi Masrina Edwin Rizal Evi Meidasari M Evi Novianti Fauzi, Rizal Ula Ananta Feliza Zubair Feliza Zubair Fierda Sarpangga Fitria Adianti Putri Fitria, Arie Guna, Bucky Wibawa Karya Hadi Suprapto Arifin Hamka Hanny Hafiar Hanny Hafiar Hatidja, St Hayati, Neni Nur Hendrik Hendrik Heru Ryanto Budiana Iriana Bakti Julinta Paulina Kholidil Amin Kokom Komariah Lukiati Komala Lukiati Komala Lukiati Komala Erdinaya M. Anton Fatoni M. Fatah Wiyatna M. Taufiq Rahman, M. Taufiq Mayang Riyantie, Mayang Metasari, Rean Mohammad Edy Nurtamam, Mohammad Edy Muhamad Fatah Wiyatna Naufal Haidar Ahmada Nayla Erzani Nomleni, Anton PW Novianty Djafri Novie Indrawati Sagita Nungraha, Aat Ruchiat Nur Hasan Nurhasanah Pasaribu Nurul Hudaini Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Occe Luciana, Occe Palupi, Rety Pane, Muhammad Mulyadi Panggabean, Tongam E Paul Sopacua Priyatna, Centurion C. Priyo Subekti Rahim, Fachrulsyah Alif Mahendra Rasyid Rasyid, Rasyid Rasyid Tarmizi Rembe, Elismayanti Renata Anisa Retasari Dewi Rikhansa, Nadhifa Risnawati Risnawati Riza Noviana Khoirunnisa Rizal Ula Ananta Fauzi Robbikal Muntaha Meliala Rostika Yuliani Rully Khairul Anwar S. Kunto Adiwibowo Salampessy, Maryam Samuna, Samuna Santosa, Tomi Apra Silvina Mayasari Simamora, Benget Siti Aisyah Siti Masruroh Sitinah, Sitinah Suar, Abi Sudarmo Sudarmo Sudi, Mohamad Suhardi Suhardi Suhardy Suharry, Suharry Sunardi Sundari, Ineu Purwadewi Susanne Dida Susie Perbawasari Suwandi Sumartias Syauqy Lukman Tiurmaida, Serepina TRISNAWATI KUSUMAWARDHANI Umul Khasanah Ute Lies Siti Khadijah Uud Wahyudin WIJOYO, HADION Wulandari, Andi Sri Rezky Yanti Setianti Yovita Elsa Sekar Dyatmika Yudhakusuma, Dudi Yusra, Wildan Zulham