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Importance–Performance Analysis of Bus Rapid Transit Service Attributes for Passenger Satisfaction and Sustainability Hermawati, Putu; Hj. Zainordin, Nadzirah; Wei Eng, Thung; Oktaviani Putri, A. A. Ayu Asta; Sutapa, I Ketut
Advance Sustainable Science Engineering and Technology Vol. 8 No. 1 (2026): November - January
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v8i1.2725

Abstract

The Bus Rapid Transit (BRT) system in Bali serves as a vital component of sustainable urban mobility. This study uniquely integrates Importance-Performance Analysis (IPA) with technical recommendations to provide a comprehensive evaluation of BRT performance and its contribution to sustainable transportation. The analysis identifies key service strengths—such as seating comfort, air conditioning, cleanliness, and personnel service quality—that exceed passenger expectations. Conversely, deficiencies are evident in bus stop conditions, accessibility for disabled passengers, punctuality, and environmental sustainability. By linking IPA results with actionable technical strategies, the study recommends upgrading bus stop infrastructure, enhancing accessibility design, implementing real-time scheduling, and tracking systems, transitioning to eco-friendly bus fleets, and strengthening passenger information and security systems. This integrated approach not only highlights priority areas for improvement but also offers a practical roadmap for policymakers and transit authorities to enhance service quality, boost ridership, and advance Bali’s progress toward a resilient and sustainable urban transport system.
The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali Ni Luh Putu Agustini Karta; Ni Made Ary Widiastini; I Ketut Sutapa; Erna Wiles
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 11 No. 2 (2021): Volume 11 No 2 Oktober 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2021.v11.i02.p07

Abstract

The purpose of this study is to analyze how the tourism village brand strategy in Bali can strengthen the village’s image. The methods are descriptive qualitative (interviews) and quantitative (survey). Eight key informants who are involved in managing the tourism village were interviewed. The sampling technique for the survey was purposive, involving 126 tourists who have visited the tourism villages. Thematic analysis was conducted for the qualitative data; whereas, multiple linear regression was used to analysed the quantitative data. The findings are brand equity and conceptual branding strategy in tourism village have been implemented, however, they need to be optimalized to strengthen the village tourism’s image. The finding from the quantitative data shows that the brand relationship significantly strengthens the image of the tourism village. This research implies that there is a necessity for tourism villages in Bali to design and implement more specific branding methods and set specific purposes so that the new positioning will distinguish them from their competitors and hence, directly strengthen the image.
Co-Authors Adi Prawito Agung Rai Antara, I Made Amrina, Amrina Arcana, Kadek Artha, Kadek Karunia Aryawan, I G M Oka Aslam Aslam, Aslam Bendesa, I Wayan Pariasta Budiadi, I Made Candrawengi, Ni Luh Putu Ika Dahlan Abdullah Decky Cipta Indrashwara Denin Lintang Tuhujati Desak Made Purnama Dewi Deta Cahya Ramadhani Dewa Nyoman Sumardiana, Durrotun N, Ronny Durrotun, Ronny Erna Wiles Fransika Moi Gede Yasada Gusti Ayu Oka Cahya Dewi Hanung, Yuliana Devila Hartana, I Nyoman Kharisma Aditya Hj. Zainordin, Nadzirah I G M Oka Aryawan I Gede Fery Surya Tapa I Gede Sastra Wibawa I Gede Sastra Wibawa I Gede Sastra Wibawa I Kadek Andita Putra I Ketut Gede Bendesa I Ketut Mahardika I Ketut Suarta I Ketut Widana I Ketut Widana I Ketut Widana I Ketut Widana I Komang Sudiarta I Komang Suta Wijaya I Made Agus Mertha Dana I Made Anom Santiana I Made Anom Santiana I Made Bayu Wisnawa I Made Gede Darma Susila I Made Gita Ariadi I Made Jaya I Made Suardana Kader I Made Sudiarsa I Made Tapa Yasa I Nengah Darma Susila I Nengah Darma Susila I Nengah Darma Susila, I Nengah Darma I Nyoman Ardika I Nyoman Indra Kumara I Nyoman Ramia I Nyoman Suardika I Nyoman Sutapa I Nyoman Sutapa I Nyoman Sutarna I P. Alit Suthanaya I Putu Agus Krisnadinata I Putu Arya Setya Dharma I Wayan Budiarsa I Wayan Darya Suparta I Wayan Intara I Wayan Kartimin I Wayan Suasira I Wayan Suasira I Wayan Sudiasa I Wayan Suparta I Wayan Suweda Ida Ayu Karina Putri Ida Ayu Trisnawati, Ida Ayu Ida Ayu Wimba Ruspawati, Ida Ayu Ida Bagus Wirahaji Ida Bagus Yodhie Harischandra Irwansyah, Defi Islam, Khoirul Ismawati Ismawati Isyoratullatifah Kadek Adi Suryawan Karyana, I Made Dendi Dwi Koespiadi KOMPYANG AYU, NI GUSTI AYU MADE AMBAR Kurniawansyah, Kurniawansyah Kusumayana, I Made Alam Made Sudiarsa Made Sudiarsa Made Sudiarsa Moi, Fransiska Ni Kadek Indah Rohani Ni Ketut Ayu Pratini Wulandari Ni Luh Putu Agustini Karta Ni Made Ary Widiastini Ni Made Eka Sanisca Dewi Ni Nyoman Ardani Ni Wayan Mekarini Ni Wayan Sadiyani Ni Wayan Suartini Ni Wayan Sumetri Ni Wayan Sumetri Nugraha, I Wayan Nur Alfionita, Firda Bunga Oktaviani Putri, A. A. Ayu Asta Prakasa, I Made Panji Tirta Putu Agus Prayogi Putu Agus Prayogi Putu Doddy Heka Ardana Putu Gde Sukarata Putu Hermawati Raditya, Rizky Putra Ramadhani, Deta Cahya Rani Kusumo Wardani Rizal Bahaswan Ronny Durrotun Nasihien, Ronny Durrotun Rudi Setiawan Santiana, I Made Anom Setiawan, Muhammad Ikhsan Suasira, I Wayan Sudiarsa, Made Sudiasa, Wayan Sudiyani, Gusti Ayu Fera Dewi Sulistyani Sulistyani Sulistyani Sulistyani Sulistyani Sumetri, Ni Wayan Suminto Suminto Tapayasa, I Made Wayan Sudiasa Wei Eng, Thung Wibawa, I Gede Sastra Wiraga, I Wayan Wulandari, Pande Putu Yasa, I Made Tapa Yasada, Gede Yoga, Ni Made Galuh Citra Yuliadewi, Ni Putu Ary Yuliana Sukarmawati Zainordin, Nadzirah Zalfie Ardian