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Pengaruh Inovasi Financial Technology, Influencer Media Sosial, dan Locus of Control Terhadap Minat Investasi Generasi Z Putra, Dicky Pratama; Priyono, Achmad Agus; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of fintech innovation, social media influencers, and locus of control on investment interest of generation Z. The quantitative method was used with a survey of 90 FEB UNISMA students of class of 2021 selected through purposive sampling. Data analysis used SPSS 27 software. The research instrument has passed the validity and reliability test. The analysis was carried out using multiple linear regression. The results showed that fintech innovation and social media influencers have a significant positive effect on investment interest. Conversely, locus of control has no significant effect. This research model is simultaneously significant with a coefficient of determination of 0.567 so that 56.7% of the variation in investment interest can be explained by the independent variables. Keywords: Financial Technology Inovation, Media Social Influencers, Locus of Control, Investment Interest
Pengaruh Komitmen Organisasi, Motivasi, Lingkungan Kerja Dan Kepemimpinan Islami Terhadap Kinerja Karyawan (Studi Kasus Pada Karyawan Unisma) Sutriman, Indah Ayu; Rizal, Mohammad; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of organizational commitment, Motivation, Work Environment and Islamic Leadership on Employee Performance. Data were taken using purposive sampling from 76 respondents through a questionnaire with a Likert Scale. Data analysis was performed using multiple linear regression and hypothesis testing (F test and t test). The results showed that simultaneously, the four variables had a positive and significant effect on employee performance (significance 0.000 < 0.05). However, partially organizational commitment, Work Environment and Islamic Leadership did not have a positive and significant effect on employee performance. Significance 0.072, 0.384 and 0.165 > 0.05). Keywords: Organizational Commitment, Motivation, Work Environment, Islamic Leadership and Employee Performance. 
Pengaruh Customer Experience, Kepuasan Pelanggan, Dan Brand Image Terhadap Loyalitas Pelanggan Pada Produk Glad2glow (Studi Kasus Pada Mahasiswa Pengguna Produk Glad2glow Di Kota Malang) Amalia, Rizqi; Asiyah, Siti; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the highly competitive beauty industry, companies face increasing challenges in maintaining customer loyalty amid the proliferation of similar skincare products. This study examines the influence of customer satisfaction, brand image, and customer experience on customer loyalty, using Glad2Glow as a case study a skincare brand distributed in Indonesia that competes directly with both local and international brands. Employing a quantitative research method, data were collected from 100 Glad2Glow customers in Malang through purposive sampling and analyzed using SPSS version 22. The findings reveal that all three variables customer experience, brand image, and customer satisfaction have a positive and significant impact on customer loyalty both partially and simultaneously. Multiple linear regression analysis indicates that brand image has the strongest influence, followed by customer satisfaction and customer experience. The results also emphasize that improving emotional and sensory experiences, responding effectively to customer complaints, and building a strong, trustworthy brand image are crucial strategies to retain customers. The study concludes that a holistic approach integrating these factors can help companies like Glad2Glow sustain customer loyalty in a saturated market. Future research is recommended to expand geographic coverage and include other potential variables such as brand trust, price sensitivity, and customer engagement. Keywords: Customer Loyalty, Customer Experience, Brand Image, and Customer Satisfaction 
Analisis Usaha dan Nilai Tambah Kerupuk Gurita di Kecamatan Maje Kabupaten Kaur Sari, Serlinda Purnama; Mulyasari, Gita; Cahyadinata, Indra; Utama, Satria Putra; Windirah, Nola
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17559

Abstract

The octopus cracker business of the Ke'ite Maju Fish Processing and Marketing Group is one of the businesses originating from Maje District, Kaur Regency, where the activities carried out are changing the primary form into new products. The purpose of this study is to analyze the efficiency of the octopus cracker business and analyze the added value of the octopus cracker business of the Ke'ite Maju Fish Processing and Marketing Group in Maje District, Kaur Regency. The research was conducted from October to November 2023. The location determination was carried out deliberately (purposive sampling). The method of determining and taking respondents was carried out deliberately (purposive sampling). To analyze the efficiency of the octopus cracker business, the Ke'ite Maju Fish Processing and Marketing Group in Maje District, Kaur Regency used the Revenue Cost Ratio (R/C Ratio) and Break Even Point (BEP). Meanwhile, to analyze the added value of the octopus cracker business, the Ke'ite Maju Fish Processing and Marketing Group in Maje District, Kaur Regency used the Hayami method. The results of the octopus cracker business analysis have a Revenue Cost Ratio (R/C Ratio) value of 1.42. Break Even Point (BEP) Production of 12 packs and Break Even Point (BEP) Price of Rp. 19,504.34/pack which shows that the octopus cracker business of the Ke'ite Maju Fish Processing and Marketing Group is Efficient to be worked on. Furthermore, the added value of octopus crackers is Rp. 100,358.09/kg with an added value ratio of 61.27 percent. This means that the added value is relatively high.
Pengaruh Employer Branding dan E-recruitment terhadap Minat Generasi Z untuk Melamar Pekerjaan di Perusahaan Retail (Studi Pada Perusahaan Retail di Kota Malang) Awanji, Muhammad Rif’an; Mawardi, Muhammad Cholid; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of employer branding and e-recruitment on Generation Z's interest in applying for jobs at retail companies in Malang City. The research is motivated by the rise of digital strategies in the recruitment process and the importance of employer branding in attracting job seekers, particularly from Generation Z.This research uses a quantitative approach with a survey method by distributing questionnaires to 100 respondents, consisting of active students and recent graduates in Malang. The analysis technique employed is multiple linear regression using SPSS software.The results of the study show that both employer branding and e-recruitment have a positive and significant effect on Generation Z's job application interest. Partially, e-recruitment has a more dominant influence than employer branding. These findings indicate that effective digital recruitment processes and a strong employer image can increase Generation Z's interest in applying for jobs at retail companies. Keywords  : Employer Branding, E-Recruitment, Job Application Interest, Generation Z, Retail Company 
Strategi Perlindungan Lahan Pertanian Pangan Berkelanjutan di Kabupaten Muko-Muko, Bengkulu Yenita Ekasari; Reflis Reflis; Satria Putra Utama; Dwi Maryani; Essy Anesta Asdami; Ranti Uchera
Flora : Jurnal Kajian Ilmu Pertanian dan Perkebunan Vol. 1 No. 2 (2024): Juni : Flora : Journal of Agricultural and Plantation Studies
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/flora.v1i2.31

Abstract

Reducing the area of agricultural areas, especially paddy fields into palm oil plantations in the use of space in Mukomuko Regency, has raised concerns about the impact of these changes, namely the decline in rice productivity, which if allowed to drag on could lead to food insecurity due to the decreasing number of functional paddy fields. into oil palm plantations, especially in areas that are designated as agropolitan in the Mukomuko Regency spatial planning. Time and Place of Research: Research was conducted from October to November 2023 in Muko-Muko Regency, Bengkulu Province. To find out the strategy for managing land conversion, SWOT analysis is used. The results of the research show that the position of controlling the conversion of wetland agricultural land is in quadrant I, namely the position with an aggressive strategy (S-O). In this case the recommended strategy is to utilize strengths to take advantage of existing opportunities. Alternative strategies that can be implemented by policy makers, in this case the Mukomuko district government, to prevent the conversion of rice land to oil palm are clear regulations and establishing clear rice field zones in spatial plans, improving government policies in the farming sector, improving institutions in the farming sector, empowerment and socialization regarding land conversion regulations and improving agricultural facilities and infrastructure
Co-Authors . antony Abdul Kodir Djaelani Abdullah Ibrahim Abdullah Ibrahim Ritonga Abdurrahman Suwardi Achmad Agus Priyono Adeko, Riang Adelia, Keysya Afiandi, Dian Agus Martono Agus Martono Agus Purwoko AGUS SUSATYA Agusri Ramadhan Agustin, Deva Ahmad, Ryan Fazrin Akmal, Saif ALFIRMANSYAH ALFIRMANSYAH Alfirmasnyah Alfirmasnyah Ali, Haidina Ali, Risa Risanti Alvian Zamhari Amalia, Rizqi Andi Irawan Andry Andry Anisa Zairina Anriana, Nina Apri Andani Aprianto, Enggar Arsiyanto, M. Tody Asih Gumexzer Volinty Atin Utami Atra Romeida Atra Romeida Atra Romeida Awanji, Muhammad Rif’an Azzahra, Intan Nirwana Bambang Sumantri Bandi Hermawan Barchia, M. Faiz Basalamah, Muhammad Ridwan Bejo Bejo Benny Pratama Bieng Brata Bilman Wilman Simanihuruk Bosko Purba Bursamin Bursamin Butmen Marito H Cahyadi Damayanti, Elia Damres Uker Danur Ahlul Ufresti Roes Praptyanti Deddy Bakhtiar, Deddy Deddy Fitrianto Defi Ermayendri Deki Andes Putra Denny Wijaya Destrianah Destrianah Dewi Sahara Nasution Dhendi Novianto Saputra Diajeng Hasri Nabila Ramadhani Didik Suprayitno Dismini Arti Douni, James Byekher Dwi Maryani Dwi Purnomo Dwi Puspo Prihati Emlan, Emlan Endang Sartati Enggar Apriyanto Erdiana, Alifiah Nur Ernantje Hendrik Ertanto, Bobby Essy Anesta Asdami Esther Meylina Sipahutar Fadilah Fadilah Fadilah Fadilah, Fadilah Fajri, Iqbal Hasan Fatchur Rochman Febi Neonleni Febi Yulianti Fitri Anggraeni Gita Mulyasari Gunggung Senoaji Gunggung Senoaji Gungung Senoaji Hanim, Fadia Hariyanto, Setyo Hasta Ningsih, Dina Helina Dewi Heri Kusriyanto Herri Fariadi Indarwanto Indarwanto Indarwanto, Indarwanto Indra Cahyadinata Indra Cahyadinata, Indra Irnad Irnad Irnad Irnad Ishak, Andi Iskandar Iskandar Jeni Susyanti Kartika Rose Rachmadi Kastilon, Kastilon Ketut Sukiyono Ketut Sukiyono Khalikussabir, Khalikussabir Kurnia Herlina Dewi Kurnia Kurnia Kurnia Sari, Risca Lenny Marlina Lika Bernadina Linda Harta M Faiz Barchi M Zulkarnain Yuliarso M. Faiz Barchia Mahardhani, Ahmad Subhan Masjuwita, Masjuwita Mawardi, Muhammad Cholid Merna Ayu Sulastri Merry Rien Modiana, Yani Quarta Mohammad Rizal, Mohammad Muhamad Mustopa Romdhon Muhamad Mustopa Romdhon Muhammad Faiz Barchia, Muhammad Faiz Muhammad Nasaruddin Mujianto Mujianto Mustopa Ramdhon Mustopa Ramdhon Mustopa Ramdhon MUSTOPA RAMDHON MUSTOPA RAMDHON Mustopa, M. Nadhifa, Nanda Ayu Nisa, Firda Hanikati Nola Windirah Nola Windirah Novianti Novianti Nur Hayati Nuril Anwar Olivier, Kevin Pratiwi, Revita Widya Prayoga, Dhimas Enggal Purwo Setyadi Purwoko, Agus Puspita Sari Putra, Dicky Pratama Putra, Wawan Eka Putri Suci Asriani Putri, Anggun Eva Ardita Putri, Fira Selfiana Putri, Intan Sabrina Aziza Qamar, Sariful Qolbi, Syafira Naurin Rachma, N Rachma, N. Rachmad Junaria, Rachmad Rafsanjani, Rafli Rahmad Junaria Ramdhon, Mustopa Randhiki Gusti Perdana, Randhiki Gusti Rani, Eka Ranti Uchera Redi Badrudin Redy Badruddin Redy Badrudin Reflis Reflis Reflis Reflis Reflis Reflis Reflis REFLIS REFLIS Reflis, Reflis Restianingrum, Lika Reswita Reswita Reswita Reswita Reswita Reswita Reswita Reswita, Reswita Rijal, Muhammad Saifur Rini Susanti Risca Kurnia Sari Ritonga, Abdullah Ibrahim Rohidin Mersyah Rois Arifin Rondhon, M. Mustopa Rozi Wahyudi Sahidatul Hasanah Salsabila, Oktaviana Salwa Sandy, M. Ilwanda Sania, Nila Alin Santri Santri Saputra, Dhendi Novianto Saputra, Eko Adi Sari, Jarmi Puspita Sari, Risca Kurnia Sari, Serlinda Purnama Saryoto Saryoto Sastro, Yudi Septri Widiono Septri Widiono Silvi Permata Sari Siska Sri Wahyuni Siswahyono Siswahyono Siti Asiyah Sri Sugiarti Sriyoto Sriyoto Sudarmiatin Suharyanto Sukatno Susilo, Agung Tri Sutriman, Indah Ayu Syahlahudhin Al Ayufhi Theo Albino Tiffany Siti Khadijah Uker, Damres Ummi Jayanti UMMI JAYANTI Wawan Eka Putra Widyastuti, Diane Wiryono Wiryono, Wiryono Wulansari, Pitri Yan Yan S. Nugraha Yani Quarta Mondiana Yansen Yansen Yar Johan, Yar Yartiwi Yartiwi Yenita Ekasari Yosep Pujo Aryanto Yudhy Harini Bertham, Yudhy Harini Yulfiperius, Yulfiperius Yuliarso, M.Zulkarnain Zainal Arifin Zainal Arifin ZAINAL ARIFIN Zainal Muktamar Zuhriati Zuhriati Zulfia Memi Mayasari Zulman Efendi Zunawarnis Kalbi