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Pembinaan Manajemen Usaha dan Marketing Pada Pengrajin Sepatu UD Barokah di Desa Mojoranu, Kecamatan Sooko, Kabupaten Mojokerto Utami, Budi; Kasnowo, Kasnowo
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2019): ABDIMAS NUSANTARA (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

Pengabdian ini secara umum bertujuan untuk meningkatkan daya saing melalui pendampingan pemasaran dan manajemen usaha. Metode pelaksanaan kegiatan adalah ceramah, tanya jawab, diskusi, demontrasi, praktik langsung, serta observasi. Pengabdian bagi masyarakat ini diharapkan dapat membantu UD Barokah dalam mengembangkan usahanya. Berhasilnya pembinaan yang diberikan, diharapkan bisa memotivasi masyarakat sekitarnya yang memiliki usaha sejenis untuk bersama-sama mengembangkan usaha, sehingga produk sepatu bisa dijadikan produk unggulan Kabupaten Mojokerto. Solusi yang ditawarkan adalah melakukan pembinaan dan pendampingan usaha untuk mengembangkan usaha dan memasarkan hasil usahanya. Rencana luaran yang ditargetkan berupa pendampingan dalam pengelolaan manajemen usaha secara profesional agar mitra mempunyai kemampuan manajerial dan membantu memasarkan hasil usaha melalui kegiatan pemasaran seperti e-marketing serta strategi pemasaran sederhana.
Strategi Pemasaran Melalui Media Sosilal Pada Ukm Samiler Maju Jaya Kecamatan Gondang Kabupaten Mojokerto Setyariningsih, Eny; Utami, Budi
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. No 2 (2020): ABDIMAS NUSANTARA (Januari)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

Usaha mikro kecil menengah di Indonesia mulai banyak tumbuh dan berkembang seiring dengan daya saing global yang semakin ketat. Usaha mikro kecil menengah merupakan suatu penggerak perekonomian lokal maupun Nasional, pesatnya perkembangan UMKM akan memberikan kontribusi positif bagi ekonomi Indonesia maka dengan pengolahan yang baik akan menghasilkan pengembangan usaha kecil menengah yang baik juga. Maka hal ini akan menjadikan kontribusi penguatan perekonomian nasional. Hal ini akan semakin baik jika UMKM mampu mendeteksi peluang dan bisa menyelesaikan permasalahan yang mungkin bisa menghambat perkembangannya , salah satunya adalah kegiatan promosi yang bisa menjangkau seluruh konsumen dengan cara yang mudah dan dengan biaya yang murah, solusi yang bisa diterapkan di era sekarang ini adalah dengan memberikan pendampingan dan pelatihan dalan mengelola akun sosial media sebagai pelaksanaan pemasaran Online. Tujuan dari pengabdian kepada masyarakat ini adalah membantu peningkatan pengembangan usaha UMKM samiler maju jaya guna meningkatkan volume penjualan melalui promosi di media sosial dan bisa bersaimg secara global dengan Metode pelaksanaan fokus pada pemecahan masalah yang dihadapi UMKM samiler Maju jaya dengan tahapan sebagai berikut: 1) penggunaan pemasaran online. 2) pembuatan akun di media sosial sebagai suatu bentuk sarama tempat melakukan promosi.
PENDAMPINGAN PENGELOLAAN DAN PELAPORAN DANA DESA DI DESA SEGUNUNG KECAMATAN DLANGGU KABUPATEN MOJOKERTO Setyariningsih, Eny; Utami, Budi
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2020): ABDIMAS NUSANTARA : (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

Changes in management and regulations determined by the government relating to the disbursement of village funds resulted in village officials having to adjust the policy, as a form of need for transparency in financial management. With this policy, the TIM intends to provide assistance to the community, especially the village officials of Segunung, Dlanggu Subdistrict, Mojokerto Regency to help with the existence of a new system and policy so as to tackle the mistakes in village financial management. Some obstacles become obstacles for village officials who are the liding sector of village fund management in conducting management and reporting in accordance with applicable laws. Among them are the limited level of education of human resources, have not done an orderly administration of the use of activity funds. Based on the analysis of the situation, it was found that several obstacles faced by the village officials of Segunung, Dlanggu, Mojokerto, the approach taken was to provide assistance in understanding the laws and regulations as well as management and reporting procedures. The results of the analysis are expected to be a reference in guiding and assisting Segunung village officials. The final result in community service is in the form of a journal of dedication. In carrying out this task, it requires stages that must be passed so that it takes 1 week. Stages of activities carried out are the process of situation analysis and preparation, application and assistance / counseling, material creation, monitoring to produce
Pembinaan Penghitungan HPP dan Harga Jual Pada UKM Pengrajin Sandal UD Revin Jaya Kota Mojokerto Utami, Budi; Setyariningsih, Eny; Fajar, Adik Muhammad
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2021): ABDIMAS NUSANTARA (Januari)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

This assistance to UD Revin Jaya's Shoe SMEs aims to assist this business in determining the cost of production (HPP) and determining the selling price that is competitive with other shoe businesses. The implementation of service activities is carried out in 3 (three) stages, namely the first stage of survey and observation, the second stage is identification of problems and the third stage is the implementation of PkM. In this PkM activity, partners are taught how to determine the selling price based on the calculation of Cost of Production. The method of calculating the Production Staple Price is the full costing method and the variable costing method. Which method the partner will choose, namely the UD Revin Jaya sandal SME, is recommended to be adjusted to business conditions.
Pemanfaatan Dana Desa Untuk Meningkatkan Kesejahteraan UMKM Di Desa Penompo Kecamatan Jetis Kabupaten Mojokerto Utami, Budi; Setyariningsih, Eny
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): Januari
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

Desa merupakan tempat yang memiliki potensi luar biasa untuk dikembangkan. Banyak sumberdaya yang belum sepenuhnya terolah dengan baik di desa. Berdasarkan UU Nomor 6 Tahun2014 tentang Desa setiap desa diharapkan akan mampu mewujudkan terbentuknya desa yangmandiri. Hal tersebut tentunya sejalan dengan konsep yang digaungkan oleh pemerintah pusatyaitu membangun Indonesia dari desa. Dalam mewujudkan hal tersebut pemerintah pusatmenggelontorkan dana yang sangat besar untuk setiap desa yang kita kenal dengan nama danadesa. Kondisi pandemic covid 19 yang sudah mewabah sejak awal tahun 2020 menyebabkankelumpuhan di berbagai sektor kehidupan masyarakat, tidak saja di sektor formal lebih-lebihlagi di sektor informal. Turunnya permintaan yang sangat signifikan membuat usaha mikro kecildan menengah mengalami kesulitan bertahan. Bahkan pada puncak pandemi, ada beberapaUMKM yang terpaksa gulung tikar alias menutup usahanya karena tidak ada permintaan samasekali. Bumdes yang menaungi para UMKM ini berusaha membantu untuk meminimalisirkerugian usaha atau resiko agar dampak yang ditimbulkan pandemic covid 19 tidak berlarutlarut dan meluas. Pemberdayaan UMKM di Desa Penompo dilakukan oleh Bumdes yangnotabene menaungi UMKM di wilayah tersebut. Sebagai unit yang menyokong pengelolaanusaha di desa, maka Bumdes berinisiatif melakukan pelatihan, bimbingan dan pendampinganusaha pada pemilik UMKM bekerja sama dengan Program Studi Manajemen Fakultas EkonomiUniversitas Islam Majapahit.
PARTAI POLITIK DAN POLITIK PENCITRAAN MELALUI PEMANFAATAN MEDIA MASSA PADA PEMILIHAN PRESIDEN 2009 Utami, Budi
Jurnal Insani Vol 3, No 2 (2016): Desember
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v3i2.463

Abstract

Since direct presidential election in 2004, the politics of image among Indonesian political elites has become a common phenomenon. Susilo Bambang Yudhoyono (SBY) victory in the event was considered a success to build political imagery. Realizing that campaign activities to gain an elegant political image cannot be done overnight, a lot of political figures who have expressed their interest to run for the next presidency, in this study it is shortened as a presidential candidate -- have long embarked on various efforts for such intended purposes. Such efforts include regular visits to voters in the regional level, get involved in the social and economics activities of the people, visiting riot-torn cities and hardest-hit districts devastated by natural disaster and even helping a hand to the victims. And to some points, they appear in some ``disguised`` campaign activities in social commercials in the print and electronic media. The politics of image is done with or without any design early on. The media, as one of the communication tools to maximize the impact of the messages to be delivered, are believed to have its relevance in regard to the politics of image in the presidential candidacy. Given its geographical and demographical structures, media plays an important role in creating the political image that a presidential candidate wants to have, to reach as many potential votes as possible and in turn eventually persuade them to vote the desired presidential candidate.This research is aimed at comparing the politics of image of Megawati Soekarnoputri who is supported by the one of the country’s biggest political party and that of the politics of image of Wiranto using his new political vehicle, the Conscience Party, as his new political machine to enter Indonesia’s political system. At that time they are a potential candidate to face SBY. The research employs qualitative approach/methods, data research and analyses during the research period (2008), and divide the research areas into several indicators and then using the method of difference to find the difference between the two presidential candidates in the politics of image. Besides that, the research is also based on common political literatures. The media, interviews with the inner circles of both Megawati Soekarnoputri and Wiranto are conducated to have `inside thoughts` of the presidential candidates. Interviews with political and communication specialists, a political commentator and analyst are also conducted. And the last but not the least is the results of the surveys of the presidential candidates by the Indonesia conducted by some survey and rating companies in Indonesia.
Co-Authors Adhi, Bilal Wahyu Adimudra, Dyah Ayu Saraswati Agus Wagyana Agustin, Sri Kurniasih Ahmad Fahrudin Ainun Mardiah Ainuzzahroh, Naila Zulfa Ambar Sulistyo Wardhani Anisah Anisah Ashadi Ashadi Ashadi Asri Nugraheni, Febriani Sarwendah Astari, Mardhiyah Ayu Astuti, Enny Diah Ayu Candraningrum, Diah B, Rinda Indriana Bakti Mulyani Baso Intang Sappaile, Baso Intang Bayu Antrakusuma, Bayu Bramastia Bramastia, Bramastia Budiharto Budiharto Candraningrum, Diah Ayu Christera Kuswahyu Indira Dandun Widhiantoro Dina Destari Djunaidi, Ahmad Eny Setyaningsih, Eny Fajar, Adik Muhammad Fathurahman, Mohamad Fitria Meisarah Fitriah, Siti Nafi’atul Gafar Yoedtadi, Muhammad Gunawan, Kadek Dwi Hendratama Gunawan, Kadek Dwi Hendratma Haryono *, Haryono Hening Purnamawati Hernama, R. Hidayat, M. Syamsul Ibrahim, Mozart Malik Ika Yuniwati, Ika Iman Murtono Soenhadji Imron, Erlambang Muhammad Irfan Ardiansyah Isma Aziz Fakhrudin kasnowo, kasnowo Katrin Katrin Khasanah, Annisa Nur Khoirunnisa, Sindy Krisna Rendi Awalludin Kus Sri Martini Lies Handrijaningsih Lina Mahardiani Martani Martani Mia Aina Mohammad Masykuri Muhammad Nur Hudha Muhammad, Nagib Mujiyani Mujiyani, Mujiyani Mulatsih Mulatsih Murni Ramli Nove, Albertus Hengka Novita Wulandari Nurma Yunita Indriyanti Nursalsabila, Zamzami Nurul, Lutvia Nuryandari Patria Sukmawati Pattiruhu, Fransisca Jallie Pattiruhu, Hellen Perdana, Endika Permatasari, Eva Prasadityo, Bayu Rizki Prasetyo, Opik Rachman, Hening Triandika Rachman, Reza Saeful Rahayuningtyas, Annisa Cahya Retno Hapsari, Zita Ridhani, Jovita Riezky Maya Probosari Rini, Endah Febri Setiya Rosadi, Santi Dwi Rosyada, Ahyana S. Tiwi Anggraeni S.Pd. M Kes I Ketut Sudiana . Salsabila, Tiara Hasna Sari, Meida Wulan Sariyati, Sariyati Savitri Setyo Utami, Lusia Sembiring, Tamaulina Br. Septi Mariani, Septi Setiana, Hatib Setyanto, Yugih Setyariningsih, Eny Silvita, Silvita Sri Hermawati Sri Murtiasih Sri Sapto Darmawati Sri Yamtinah Suarti, Suarti Subroto, Desty Endrawati Suciati Suciati Suciati Suciati*, Suciati Suhendra, Susi Sulistyo Saputro Supurwoko Sutarjo, Puji SYAMSUL HIDAYAT Tamaulina Br Sembiring Tanghal, Analiza B. Utami Wijayanti Utomo, Ely Sapto Violin, Vivid Waliulu, Yuniar Sakinah Wardani, Putri Kusuma Wariunsora, Marlen Widayatmoko, Widayatmoko Yuli Rohmiyati zulhelman