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Budi Utami
Universitas Sebelas Maret
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Application of the Lurik Pedan Klaten Local Wisdom Booklet using the RWPS Model to Empower Students’ Environmental Literacy Firdaus, Prisma Satria; Suciati, Suciati; Utami, Budi; Gunawan, Kadek Dwi Hendratma; Bramastia, Bramastia
IJIS Edu : Indonesian Journal of Integrated Science Education Vol 8, No 1 (2026): January 2026
Publisher : UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ijisedu.v8i1.9080

Abstract

This study aims to investigate the effectiveness of using the Lurik Pedan Klaten Local Wisdom Booklet with the Real World Problem Solving (RWPS) model to empower environmental literacy in VII students in science learning. This studi user a quasi-experimental method with a pretest-posttest control group design. The sample consisted of VII students at SMP N 1 Kebakkramat, selected using cluster random sampling. The research instrument used was a environmental literacy test with pretest and posttest and environmental literacy questionnaires. Quantitative data analysis used descriptive statistic, prerequisite test, and hypothesis testing using t-test.  The results showed that the Sig. (2-tailed) value was 0.000 < 0.05 with a significance level of 5%. The average knowledge test scores for the experimental class (73.9) and the control class (66.4), the average attitude questionnaire scores for the experimental class (34.4) and the control class (34.4), and the average behavior questionnaire scores for the experimental class (34.16) and the control class (33.9) showed significant differences. It can be concluded that the experimental class that used the Lurik Pedan Klaten local wisdom booklet with the RWPS model significantly influenced students' environmental literacy skills. The implications of these research results indicate that the application of the Lurik Pedan Klaten local wisdom booklet using the RWPS model can be a learning resource in science education to empower students' environmental literacy, so that students can more easily understand concepts through problems that are relevant to their daily lives.
Studi Pengelolaan Brand Voice untuk Konten Digital oleh Social Media Officer Nada, Na Quita; Sari, Wulan Purnama; Utami, Budi
Kiwari Vol. 4 No. 4 (2025): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v4i4.36817

Abstract

As digital creative agencies handle multiple brands across different platforms, the need to maintain a clear and consistent brand voice becomes increasingly important. The paper explores how the Social Media Officer (SMO) at PT Idein Kreatif Indonesia manages this task while navigating the daily demands of content production. The analysis draws on Communication Accommodation Theory to understand how the SMO adjusts tone, rhythm, and language style to match the character of each platform, and on Symbolic Interactionism to see how meanings are shaped through collaboration with designers and decision-makers. Using a qualitative case study approach, the research is based on interviews, direct observation, and internal documents such as brand guidelines and the Creative Communication Strategy. The findings reveal several key practices: adapting the brand’s persona for different platforms, maintaining alignment between verbal and visual elements, and handling the practical challenges that appear in fast-paced creative work. These insights show that brand voice management is not simply a technical routine but a continuous process that involves negotiation, interpretation, and teamwork. The paper concludes by emphasizing the strategic role of SMO in shaping how brands “sound” and “show up” in today’s digital landscape. Dalam perkembangan industri kreatif digital, tuntutan untuk menjaga konsistensi brand voice semakin besar, terutama bagi agensi yang menangani berbagai platform sekaligus. Tulisan ini membahas bagaimana Social Media Officer (SMO) di PT Idein Kreatif Indonesia menata dan menyesuaikan gaya komunikasi brand dalam proses produksi konten sehari-hari. Dengan menggunakan Teori Akomodasi Komunikasi, pembahasan menyoroti bagaimana SMO menyesuaikan pilihan kata, ritme, dan cara bertutur agar sesuai dengan karakter audiens tiap platform. Sementara itu, pendekatan Interaksi Simbolik digunakan untuk melihat bagaimana makna pesan terbentuk melalui interaksi dengan desainer dan pengambil keputusan. Penelitian dilakukan dengan metode studi kasus melalui wawancara, observasi, dan telaah dokumen internal seperti brand guidelines dan Creative Communication Strategy. Temuan menunjukkan bahwa pengelolaan brand voice melibatkan adaptasi persona merek, penyelarasan elemen verbal dan visual, serta penanganan tantangan yang muncul ketika ritme kerja berubah-ubah. Keseluruhan proses memperlihatkan bahwa menjaga brand voice bukan tugas teknis semata, melainkan proses strategis yang menuntut interpretasi, koordinasi, dan pemahaman mendalam terhadap identitas merek. Melalui hasil ini, peran SMO tampak semakin penting dalam membentuk kehadiran digital sebuah merek.
Personal Branding Kreator Gen Z dalam Membentuk Literasi Keuangan di TikTok Wee, Angeline; Paramita, Sinta; Utami, Budi
Kiwari Vol. 5 No. 1 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i1.37007

Abstract

The development of social media has opened up opportunities for young people, especially Gen Z, to build digital identities and shape audience behavior through creative content. One example of this is seen in content creators on TikTok who develop personal branding to convey financial education. This study aims to determine the personal branding strategies used by Gen Z content creator @jsnnath in shaping a digital identity through financial education content, influencing audience perceptions, and its impact on the development of financial literacy. This study uses the theories of mass self communication, personal branding strategies, and impression management as a foundation. The research method used was a case study with a qualitative approach through interviews, observation, and documentation. The results showed that @jsnnath built a personal brand through consistent delivery of educational content, a simple and easy-to-understand communication style, and the use of strategies such as self-confidence, self-promotion, setting a good example, and humility and collaboration to strengthen the image of competence and humanity. Furthermore, the digital identity was formed through consistent visuals, interactive responses, and an emphasis on educational value that is free from manipulation. This strategy successfully built audience trust and strengthened its position as a reference for financial literacy among Gen Z. Perkembangan media sosial telah membuka peluang bagi generasi muda, khususnya Gen Z, untuk membangun identitas digital sekaligus membentuk perilaku audiens melalui konten kreatif. Salah satu bentuk pemanfaatannya terlihat pada content creator di TikTok yang mengembangkan personal branding untuk menyampaikan edukasi keuangan. Penelitian ini bertujuan untuk mengetahui strategi personal branding yang digunakan oleh content creator Gen Z @jsnnath dalam membentuk identitas digital melalui konten edukasi keuangan, perannya terhadap persepsi audiens, serta kontribusinya dalam membentuk literasi keuangan. Penelitian ini menggunakan landasan teori mass self communication, strategi personal branding, dan impression management. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa @jsnnath membangun personal branding melalui konsistensi penyampaian konten edukatif, gaya komunikasi yang sederhana dan relevan, serta penggunaan strategi seperti penghargaan diri, promosi diri, pemberian contoh baik, serta kerendahan hati dan kolaborasi untuk memperkuat citra kompeten sekaligus humanis. Selain itu, identitas digital dibentuk melalui visual yang konsisten, respon interaktif, dan penekanan pada nilai edukatif yang bebas dari manipulasi. Strategi tersebut berhasil membangun kepercayaan audiens serta memperkuat posisinya sebagai rujukan literasi keuangan di kalangan Gen Z.
Critical thinking skills profile of high school students in learning chemistry Utami, Budi; Saputro, Sulistyo; Ashadi, Ashadi; Masykuri, Mohammad; Widoretno, Sri
International Journal of Science and Applied Science: Conference Series Vol 1, No 2 (2017): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.685 KB) | DOI: 10.20961/ijsascs.v1i2.5134

Abstract

Critical thinking skill is the priority in the goals of education. In this case, the critical thinking has the higher process, such as analyzing, synthesizing, evaluating, drawing conclusion and reflecting which enables the individual to make the reasonable assessment both in the classroom and in the daily life.  This research is aimed to determine the students’ critical thinking skill in learning Chemistry at senior high school. This research used descriptive method in which the instruments were developed based on the indicators of critical thinking skill. The population of this research was 100 students of tenth, eleventh and twelfth grade from senior high schools in Surakarta which was chosen using cluster random sampling technique. The result of the research shows that the students of tenth, eleventh and twelfth grade have adequate critical thinking skills.
Pengaruh Multimedia Interaktif Berbasis Problem Based Learning (PBL) terhadap Minat dan Hasil Belajar Siswa Materi Ekologi dan Keanekaragaman Hayati Herawati, Fajri Nur Aisyah; Utami, Budi; Sari, Meida Wulan
INKUIRI: Jurnal Pendidikan IPA Vol 14, No 2 (2025): INKUIRI: Jurnal Pendidikan IPA
Publisher : Magister Pendidikan Sains Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/inkuiri.v14i2.94244

Abstract

Tujuan dari penelitian ini adalah untuk menentukan apakah ada atau tidak pengaruh media interaktif terhadap minat belajar kognitif siswa di kelas VII SMP Negeri 2 Surakarta terhadap materi ekologi dan keanekaragaman hayati. Penelitian kuantitatif ini dirancang sebagai eksperimen semu. Seluruh siswa kelas VII di SMP N 22 Surakarta pada tahun akademik 2023/2024 adalah subjek penelitian. Cluster random sampling adalah metode pengambilan sampel yang digunakan. Sample penelitian terdiri dari dua kelas: kelas VII A memiliki 26 siswa dan kelas VII B memiliki 25 siswa. Kelas VII A menerima pembelajaran konvensional, sedangkan kelas VII B menerima perlakuan pembelajaran multimedia interaktif. Pretest dan posttest pada kelas kontrol dan eksperimen digunakan untuk mengumpulkan data. Uji Multivariate Analysis of Variance (MANOVA) dengan taraf signifikansi 5% digunakan untuk menganalisis data. Hasil uji hipotesis dengan SPSS 25 menunjukkan bahwa nilai signifikansi 0.001 < 0.05, yang menunjukkan bahwa H0 ditolak dan H1 diterima. Ada kemungkinan bahwa multimedia interaktif dapat memengaruhi minat siswa dalam belajar kognitif.The aim of this study is to determine whether or not interactive media influences on the cognitive learning interests of students in grade VII of the 2nd Surakarta State High School on ecology and biodiversity. This quantitative research is designed as an experiment. All of the students of the 7th grade at N 22 Surakarta High School in the academic year 2023/2024 are research subjects. Cluster random sampling is a sample-taking method used. The research sample consists of two classes: class VII A had 26 students and class VII B had 25 students. Class VII A accepted conventional learning, while grade VII B received interactive multimedia learning treatment. Pretests and posttests on control classes and experiments are used to gather data. The Multivariate Analysis of Variance (MANOVA) test with a 5% degree of significance is used to analyze data. The test results of the hypothesis with SPSS 25 showed that the significance value was 0.001 < 0.05, indicating that H0 was rejected and H1 accepted. There is a possibility that interactive multimedia can affect student interest in cognitive learning.
The Effect of Investigation Through Cooperative Problem Solving (ITCPS) Learning Model on Students’ Activeness, Analytical Thinking Skills, and Science Learning Outcomes Rusdiana, Lafi; Utami, Budi; Wahyuningsih, Daru
International Journal of Pedagogy and Teacher Education Vol 10, No 1 (2026): International Journal of Pedagogy and Teacher Education - April
Publisher : The Faculty of Teacher Training and Education (FKIP), Universitas Sebelas Maret, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijpte.v10i1.99755

Abstract

Students’ low activeness, analytical thinking skills, and science learning outcomes remain key challenges in lower secondary science learning when instruction provides limited opportunities for investigation, collaboration, and problem solving. This study examined the effect of the Investigation Through Cooperative Problem Solving (ITCPS) learning model on these three outcomes. A quasi-experimental method with a pretest-posttest nonequivalent control group design was used. The participants were 60 eighth-grade students at a middle school in Surakarta, Indonesia, consisting of 30 in the experimental class and 30 in the control class. The experimental class was taught using ITCPS, while the control class used Discovery Learning. Data were collected using an activeness observation sheet, an analytical thinking essay test, and a multiple-choice science learning outcomes test, then analyzed using descriptive statistics, assumption tests, and MANOVA. Results showed significant effects on activeness, F(1, 58) = 12.158, p = .001, partial eta squared = .173; analytical thinking skills, F(1, 58) = 9.023, p = .004, partial eta squared = .135; and science learning outcomes, F(1, 58) = 9.415, p = .003, partial eta squared = .140. The multivariate test also showed a significant simultaneous effect, with partial eta squared = .271. These findings indicate that ITCPS supports students’ active participation, analytical reasoning, and conceptual achievement in science learning.
A Content Analysis of Pictorial Material in The Chemistry Textbooks on The Topic Redox Reaction Based on Chemical Representation Afifah, Siti Nur; Mahardiani, Lina; Utami, Budi
JKPK (Jurnal Kimia dan Pendidikan Kimia) Vol 8, No 1 (2023): JKPK (Jurnal Kimia dan Pendidikan Kimia)
Publisher : Program Studi Pendidikan Kimia FKIP Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkpk.v8i1.72885

Abstract

Chemical representations can assist learning in understanding abstract concepts. Images can transform complex information into a form that is easier to interpret and understand. Therefore, the requirement of visual representations in chemistry textbooks is beneficial and necessary to enhance understanding of chemistry. This qualitative descriptive study analyses pictorial material related to redox reactions in chemistry textbooks based on chemical representation. This study analyzed three chemistry textbooks for 10th   senior high school from different publishers that met the criteria in the purposive sampling specified. The three books contain topic redox reactions, 2013 curriculum, already have an ISBN, are used by schools, and have interesting pictures or illustrations. The instrument was developed based on the five criteria for chemical representation. Cohen Kappa coefficient was used to measure inter-rater agreement. The results show this study has an almost perfect agreement (0,891). The pictorial material in the three textbooks has macroscopic, submicroscopic, multiple, and mixed types of visual representation. The study analyzed the pictorial material or visual content in three chemistry textbooks (books A, B, and C). The results showed that the type of visual representation with the highest percentage was macroscopic, which was 58.33% in book A, 50% in book B, and 57.14% in book C. The highest proportion of ambiguous interpretation of surface features was found in topic redox reaction compared to other typologies, which was 50% in book A, 50% in book B, and 57.14% in book C. Most of the images in the textbooks were completely related and linked to the text and had image captions. The textbooks had a high level of relatedness to the text, with completely related-linked percentages of 66.67% in book A, 70% in book B, and 57.14% in book C. The study found that the pictorial material presented in the three books met the standard criteria of chemical representation. The study's findings can be used as a reference for teachers to determine student learning resources for chemistry textbooks with appropriate chemical representations, which can help improve students' understanding of the subject.
Co-Authors Adhi, Bilal Wahyu Adimudra, Dyah Ayu Saraswati Afifah, Siti Nur Agus Wagyana Agustin, Sri Kurniasih Ahmad Fahrudin Ainun Mardiah Ainuzzahroh, Naila Zulfa Ambar Sulistyo Wardhani Anisah Anisah Ashadi Ashadi, Ashadi Asri Nugraheni, Febriani Sarwendah Astari, Mardhiyah Ayu Astuti, Enny Diah Ayu Candraningrum, Diah B, Rinda Indriana Bakti Mulyani Baso Intang Sappaile, Baso Intang Bayu Antrakusuma, Bayu Bramastia Bramastia, Bramastia Budiharto Budiharto Candraningrum, Diah Ayu Christera Kuswahyu Indira Dandun Widhiantoro Daru Wahyuningsih Desi Fitriana, Desi Dina Destari Djunaidi, Ahmad dwi wahyono Eny Setyaningsih, Eny Erna Kustyarini Fajar, Adik Muhammad Fathurahman, Mohamad Firdaus, Prisma Satria Fitria Meisarah Fitriah, Siti Nafi’atul Gafar Yoedtadi, Muhammad Gunawan, Kadek Dwi Hendratama Gunawan, Kadek Dwi Hendratma Handayani Handayani Haryono *, Haryono Hening Purnamawati Herawati, Fajri Nur Aisyah Hernama, R Hernama, R. Hidayat, M. Syamsul Ibrahim, Mozart Malik Ika Yuniwati, Ika Iman Murtono Soenhadji Imron, Erlambang Muhammad Irfan Ardiansyah Isma Aziz Fakhrudin Ismail, Mohamad kasnowo, kasnowo Katrin Katrin Khasanah, Annisa Nur Khoirunnisa, Sindy Krisna Rendi Awalludin Kus Sri Martini Lies Handrijaningsih Lina Mahardiani Marlen Wariunsora Martani Martani Mia Aina Mirda, Rizyana Mohammad Masykuri Muhammad Nur Hudha Muhammad, Nagib Mujiyani Mujiyani Mujiyani, Mujiyani Mulatsih Mulatsih Murni Ramli Nada, Na Quita Nove, Albertus Hengka Novita Wulandari Nurhanimah, Nurhanimah Nurma Yunita Indriyanti Nursalsabila, Zamzami Nurul, Lutvia Nuryandari Patria Sukmawati Pattiruhu, Fransisca Jallie Pattiruhu, Hellen Perdana, Endika Prasadityo, Bayu Rizki Prasetyo, Opik Rachman, Hening Triandika Rachman, Reza Saeful Rahayuningtyas, Annisa Cahya Retno Hapsari, Zita Ridhani, Jovita Riezky Maya Probosari Rini, Endah Febri Setiya Rosadi, Santi Dwi Rusdiana, Lafi S. Tiwi Anggraeni S.Pd. M Kes I Ketut Sudiana . Salsabila, Tiara Hasna Sari, Meida Wulan Sariyati, Sariyati Savitri Setyo Utami, Lusia Sembiring, Tamaulina Br. Septi Mariani, Septi Setiana, Hatib Setyanto, Yugih Setyariningsih, Eny Silvita, Silvita Sinta Paramita Siregar, Achiruddin Sri Hermawati Sri Murtiasih Sri Sapto Darmawati Sri Widoretno Sri Yamtinah Suarti, Suarti Subroto, Desty Endrawati Suciati Suciati Suciati Suciati*, Suciati Suhendra, Susi Sulistyo Saputro Supurwoko Sutarjo, Puji SYAMSUL HIDAYAT Tamaulina Br Sembiring Tanghal, Analiza B. Utami Wijayanti Utomo, Ely Sapto Violin, Vivid Waliulu, Yuniar Sakinah Wardani, Putri Kusuma Wee, Angeline Widayatmoko, Widayatmoko Wulan Purnama Sari Yuli Rohmiyati zulhelman