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RIDWAN AFFANDI
Departemen Manajemen Sumberdaya Perairan, FPIK IPB Kampus IPB Dramaga, Jalan Agatis 16680
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Journal : Abdi Masya

 1 
PELATIHAN DIGITAL MARKETING BAGI PELAKU EKONOMI KREATIF KABUPATEN KLATEN -, Hariningsih; Istiyanto, Joko; Daryanto, Tri; Mardani, Danis Aditya; Affandi, Ridwan
Abdi Masya Vol 5 No 2
Publisher : Pusat Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52561/abdimasya.v5i2.433

Abstract

Nowadays, UMKM is required to face business challenges by adapting and innovating to survive by transforming into the digital realm. This is due to the development of information technology; most people often spend their time surfing the internet with their gadgets. There has even been a change in shopping culture from conventional to online. Online sales are not only through e-commerce or marketplaces. Now online sales have spread to social media. Entrepreneurs must have the skills to utilize technology to expand the market and increase sales. Therefore, in this community service activity, digital marketing training was carried out for creative economy entrepreneurs in Klaten Regency to help expand the market and increase sales through digital marketing. The materials that will be provided are the concept of marketing content, the use of e-commerce applications, and digital marketing through social media. The success of the training was evaluated using the Likert scale method. The knowledge of the training participants increased after attending the training. The post-test results showed an average of 83.22%, while the previous pre-test was only 58.77%. The evaluation results showed that participants were satisfied with the training that had been held, with a satisfaction level of 83.01%.
Co-Authors , Suharsono -, Hariningsih . Sulistiono . Syafiuddin Abdul Rahman Singkam Abdul Rahman Singkam Ade Yulita Hesti Lukas Adinda Kurnia Putri Agoes Mardiono Jacoeb Agus Alim Hakim Agus Oman Sudrajat Agus Salim Ahmad Fachrudin Ahmad Fahrul Syarif Akhmad Firmansyah Alam Putra Persada Ali Mashar Alimuddin Am Azbas Taurusman Andi Chadijah Andi Gunawan Antonius Suwanto Apriana Vinasyiam Arlita, Kriswidya Asbar Laga, Asbar Azam B. Zaidy Bahiyah Bahiyah Bambang Kiranadi Bambang Priyo Utomo Benny Heltonika Cathrine Ferlianova Leuwol Cecep Kusmana Chair Rani Charles Parningotan Haratua Simanjuntak Daniel Djokosetiyanto Daniel R Monintja Daniel R Monintja DEDI JUSADI Dedi Soedarma DEDI SOEDHARMA Dedi Soedharma Dedy Soedharma Delismawati Lubis Dendi Hidayatullah, Dendi Desrita Desrita Didik Wahju Hendro Tjahjo Dietriech Geoffrey Bengen Dimas Angga Hedianto Dinar Tri Soelistyowati Djadja S . Sjafei Djadja S. Sjafei Djadja Subardja Sjafei Djadja Subardja Sjafei Djamar Tumpal F. Lumbanbatu Eddy Supriyono Efriyeldi, Efriyeldi Eko Harianto, Eko Elen Selviana Ena Sutisna Enang Harris Enang Harris Enang Harris Surawidjaja Enang Harris Surawidjaja, Enang Harris Endah Purnamawati Epa Paujiah, Epa Etty Riani F. Damianus Hukom Farida Nur Rachmawati Fauzan, Tezza Ferdinand Hukama Taqwa Firat Meiyasa Gadis Sri Haryani Gadis Sri Haryani Gadis Sri Haryani Gatot Yulianto Gema Wahyu Dewantoro Gema Wahyu Dewantoro, Gema Wahyu Hadra Fi Ahlina Haninditya, Beta Harahap, Antoni Hardono Manan Harpasis S. Sanusi Harpasis S. Sanusi Haryono . Haryono Haryono Haryono Haryono Haryono Haryono Haryono Haryono Hayono, Hayono Hayono, Hayono Henni Syawal Heru Setijanto Husain Latuconsina Iis Diatin Ilham Zulfahmi Iman Rusmana iman supriatna Iman Supriatna INDRAYANI INDRAYANI ING MOKOGINTA Ing Mokoginta Irzal Effendi Isdradjad Setyobudiandi Isdradjat Setyobudiandi Iska Angelika Ismudi Muchsin Ismudi Muchsin Istiyanto, Joko Jack Mamangke Jannesa Nasmi Jimmi . Jusmaldi Jusmaldi Kadarwan Soewardi Kardiyo Praptokardiyo Kasful Anwar Khairunnisa, Nursifa Koeswinarning Sigit Kukuh Nirmala Kuntari, Wahyu Budi Kurnia Faturrohman Kurniawati H Ekosafitri La Eddy Larasati, Aulia Nur Latifa Fekri Lella Herdiana Lenny S Syafei M F Rahardjo M F Rahardjo M Mukhlis Kamal M. Apuk Ismane M. F. Rahardjo M. F. Rahardjo M. F. Rahardjo M. F. Rahardjo M. F. Rahardjo, M. F. M. Fadjar Rahardjo M. Mukhlis Kamal, M. Mukhlis M. Zairin Junior Mafatih Devi Safrina, Mafatih Devi Mala Nurilmala Mardani, Danis Aditya Marlindoaman Saragih Mennofatria Boer Menofatria Boer MF Rahardjo Mia Setiawati Mohammad Kamal Mohammad Mukhlis Kamal Mozes R. Toelihere MOZES R. TOELIHERE MOZES TOELIHERE Muchammad Sri Saeni Mufti Abdul Murhum MUHAMMAD AGUS SUPRAYUDI Muhammad Jamal Muhammad Mukhlis Kamal Muhammad Mukhlis Kamal Muhammad Mukhlis Kamal Muhammad Mukhlis Kamal, Muhammad Mukhlis MUHAMMAD ZAIRIN Jr. Mukhlis Kamal Mulyadi . Mulyadi . Mulyadi Mulyadi Mulyadi Mulyadi Munawar Khalil Murniarti Brojo Nadeak, Horas Nanik Mustikaning Tyas Nastiti Kusumorini NASTITI KUSUMORINI Nidya KARTINI Nidya Kartini Norce Mote Norman Razieb Azwar Nur Bambang Priyo Utomo Nur Bambang Priyo Utomo Nur Bambang Priyo Utomo Nurfitri Triramdani Nurhidayat Nurhidayat Nurhidayat Nurhidayat Nurlisa Alias Butet Odang Carman Odilia Rovara Prastomo, Arul Tabah Priyo Handoyo Wicaksono Purnama Sukardi Purnama Sukardi Purnamawati, , R. Widjajakusuma Radhita Millaty Rahadjo, M F Rahadjo, M F Rahardjo, MF. Rahardjo, MF. Rahardjo, Muhammad Fajar Rahmadi Azis, Rahmadi Retno Cahya Mukti Rika Fauziah Riri Ezraneti Riri Ezraneti Rita Rachmawati Rizky Regina Kawirian Rizsa Mustika Pertiwi Robin, , Ronny I. Wahju Roza Elvyra Rudhy Gustiano Rudhy Gustiano Rudhy Gustiano Saddon Silalahi SATA YOSHIDA SRIE RAHAYU Seiichi Watanabe Setyo Wahyudi Siska Tridesianti Siti Nurul Aida Siti Sofiah Sri Wahyuni Srihadi Agungpriyono Sukenda Sukenda Sulistiono Sulistiono Sulistiono Sulistiono Sulistiono Sulistiono Sulistiono Surachman Suwardi Suradi Suradi Suradi Wijaya Saputra Sutrisno Sukimin Sutrisno Sukimin Syamsiar, Syamsiar Syamsul Bahri Agus, Syamsul Bahri TARUNI SRI PRAWAST MIEN KAOMINI ANY ARYANI DEDY DURYADI SOLIHIN Tatag Budiardi TATI NURHAYATI Thomas Nugroho Tjahjo Winanto Tjahjo Winanto, Tjahjo Tri Daryanto Tri Prartono Tri Wahyuni Tridesianti, Siska Triheru Prihadi, Triheru Triyanto Triyanto Triyanto Tussadiyah, Fadzillah Untung Susilo Untung Susilo Usman Muhammad Tang Vera Dewiana Bakhris Wahyuni, Sri Wasmen Manalu Widiana, Widiana Wildan Nurusallam Wildan Nurussalam Wildan, Dudi Muhammad Y. Hadiroseyani Yanti Sinaga Yonvitner - Yulfiperius, Yulfiperius Yuli Siti Fatma Yuli Wahyu Tri Mulyani Yulia Sistina Yulintine Yulintine Yulvian Sani Yuni Puji Hastuti Yunizar Ernawati Yusfiati Yusfiati Yusminah Hala Yusnarti Yus Zulfa Yandes