Article Per Year (5 Year)
p-Index From 2021 - 2026
8.193
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Humaniora Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Ilmiah Universitas Batanghari Jambi Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management Jurnal Riset Inspirasi Manajemen dan Kewirausahaan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Paedagogia: Jurnal Pendidikan Jurnal Tabarru': Islamic Banking and Finance JURNAL MANAJEMEN eCo-Buss Jurnal Ilmiah Edunomika (JIE) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan JIEB : Jurnal Ilmiah Ekonomi Bisnis BUDGETING : Journal of Business, Management and Accounting Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management and Bussines (JOMB) International Journal of Business, Law, and Education Kalam Cendekia: Jurnal Ilmiah Kependidikan Journal Koperasi Dan Manajemen Jurnal Penelitian Inovatif Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Manajemen DIVERSIFIKASI Social Science Studies Jurnal Ekonomika dan Bisnis Islam East Asian Journal of Multidisciplinary Research (EAJMR) Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Pendidikan Administrasi Perkantoran (JPAP) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi PREDIKSI : Jurnal Administrasi dan Kebijakan Studi Akuntansi, Keuangan, dan Manajemen Journal of Innovation Research and Knowledge Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Indonesian Research Journal on Education Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Business and Investment Review International Journal of Management Research and Economics Multifinance JEBD Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Nusantara Economics and Entrepreneurships Journals Digital Innovation : International Journal Of Management Jurnal Ilmu Ekonomi, Manajemen dan Bisnis International Journal of Economics, Business and Innovation Research Journal of Ekonomics, Finance, and Management Studies Systematic Literature Review Journal Brilliant International Journal of Management and Tourism
Arief Noviarakhman Zagladi
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Nursing Physics Public Health Social Sciences Other

Published : 73 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL MANAJEMEN

 1 
The influence of word of mouth and green marketing on purchase intention with brand image as a mediating variable Sinta Puspitasari, Dewi; Noviarakhman Zagladib, Arief
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the impact of Word of Mouth and Green Marketing on Purchase Intention, with Brand Image serving as a mediating variable. The research focuses on Generation Z (aged 20-24 years) in Malang City, specifically users of Lee Minerale bottled water. The research is explanatory in nature, seeking to clarify the causal relationships among various variables. The population for this study includes 64,130 individuals within the specified age group in Malang City, based on BPS data from 2023. The sample was selected using nonprobability sampling with a purposive sampling technique. The study employs a quantitative approach, with data collected through questionnaires and measured using a Likert scale. Hypothesis testing was conducted using the t-test to determine whether the independent variables significantly influence the dependent variable. The findings indicate that all variables have an impact, though Green Marketing does not significantly affect Purchase Intention.
Co-Authors Abul Hasan Asyari Achmad Murdiono Afwan Hariri Ahmad Taufiqurrahman Asy'ari Ahmad Wahyudin Aini, Nurul Qurrotul AMELIA SETYAWATI Amelia Sugangga Aris, Nyuherno Arlindo do Ceu Fatima Asyari, Abul Hasan Basuni, Basuni Buyung Adi Dharma Cecilia Indah Hapsari Christianadi, Januar Ika Damis Veri Budianto Daris Itsar Samudra Djoewita Egie Nugraha, Diki Eko Juni Wahyudi Elfia Nora, Elfia Enjelika, Enjelika Ernawati Ernawati Fadilla, Dian Fahriski, Dimas Fajar Azmi Kurniawan, Fajar Azmi Firda Nosita Fitriani, Nur Afika Fitriyah Fitriyah Gozi, Ahmad Handri Dian Wahyudi Helmi Abidin Hikmawati, Kuncoro Aprilia Imam Mukhlis Imam Muklhlis Ismawati, Lilik Iva Khoiril Mala Jayen, Fredy Kusumaningrum, Dyah Ayu Dwi Lohana Juariyah Madziatul Churiyah MARIA BINTANG Markhamah, Siti Masula, Fariham Muhammad Ajye Saputra Nadliroh, Indah Datin Nuril Aulia Munawaroh Nurmalisa Nurmalisa Nurus Sjamsi Oktaviani, Fadhilah Nur Parawansah, Rosa Indah Prabowo, Stanley Puji Handayani Puji Handayati Purwanitasari, Lili Putri Pertiwi, Nicky Esa Chita Pyng, How Shwu Rachmawati, Dita Rahma, Nida Adenia Rahman, Iradah Ratna Mitasari Readi, Robbi Resty Agustin Resty Agustin Rifqa Faulia Putri Rohmanulloh, Arif santoso, fuji Sa’adah, Najmas Shafa' Annisa Puspasari Sinta Puspitasari, Dewi Sopiah, Sopiah Sopiah, Sopiah Sugangga, Rayyan Sugiarti Ramadhan, Tri Sutrisno Sutrisno Syihabudhin Tani, Lukas Greddyansyah Wibisono, Yohanes Yandi, Andri Yusnita Wardani