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Arief Noviarakhman Zagladi
Universitas Negeri Malang
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Journal : Multifinance

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TOTOH GINGER COFFEE PRODUCTS IN INCREASING INCOME OF THE COMMUNITY OF KARANG ANYAR VILLAGE, KETAPANG DISTRICT, SAMPANG DISTRICT Wahyudin, Ahmad; Handayani, Puji; Zagladi, Arief Noviarakhman
Multifinance Vol. 1 No. 2 (2023): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v1i2.53

Abstract

The aim of this research is to find out the promotional strategy for Totoh ginger coffee products to increase the income of the people of Karang Anyar village, Ketapang sub-district, and Sampan regency. This research uses a qualitative approach, with data collection techniques using documentation, observation, and interview techniques. Meanwhile, checking the validity of the data is obtained through extending observations, increasing persistence in research, and triangulation. The research's findings lead the researcher to the following conclusions: first, Totoh ginger coffee owners have adopted the marketing mix concept, which consists of the 4Ps: product strategy (product), price strategy (price), distribution location strategy (place), and promotion strategy (promotion), as their development strategy to boost sales and keep customers. In its marketing strategy, the owner of Totoh ginger coffee applies a strategy that is in accordance with Islamic business ethics, namely: Al-insaniyah, or humanity; akhlakul karimah, in accordance with customer wishes; listening to customer criticism and suggestions; honesty; being realistic (not making things up); respecting customers; offering quality and halal goods; and offering products that do not harm customers. Second, the strategy implemented in the production process, price, location, and promotion is that there are no deviations made by Totoh ginger coffee product business actors, whether in the supply of raw materials, the manufacturing process, or the sales process. The Totoh ginger coffee business has implemented Islamic economic principles, namely Tawheed; whatever is done is based on the existence of Allah SWT Khilafah and Al-Ta'awanun, namely mutual help. The raw materials used are natural and halal materials, which are permitted in Islam, are obtained in a good way, and are sold only through orders from consumers via social media.
Co-Authors Abul Hasan Asyari Achmad Murdiono Afwan Hariri Ahmad Taufiqurrahman Asy'ari Ahmad Wahyudin Aini, Nurul Qurrotul AMELIA SETYAWATI Amelia Sugangga Aris, Nyuherno Arlindo do Ceu Fatima Asyari, Abul Hasan Basuni, Basuni Buyung Adi Dharma Cecilia Indah Hapsari Christianadi, Januar Ika Damis Veri Budianto Daris Itsar Samudra Djoewita Egie Nugraha, Diki Eko Juni Wahyudi Elfia Nora, Elfia Enjelika, Enjelika Ernawati Ernawati Fadilla, Dian Fajar Azmi Kurniawan, Fajar Azmi Firda Nosita Fitriani, Nur Afika Fitriyah Fitriyah Gozi, Ahmad Handri Dian Wahyudi Helmi Abidin Hikmawati, Kuncoro Aprilia Imam Mukhlis Imam Muklhlis Ismawati, Lilik Iva Khoiril Mala Jayen, Fredy Kusumaningrum, Dyah Ayu Dwi Lohana Juariyah Madziatul Churiyah MARIA BINTANG Markhamah, Siti Masula, Fariham Muhammad Ajye Saputra Nadliroh, Indah Datin Nuril Aulia Munawaroh Nurmalisa Nurmalisa Nurus Sjamsi Oktaviani, Fadhilah Nur Parawansah, Rosa Indah Prabowo, Stanley Puji Handayani Puji Handayati Purwanitasari, Lili Putri Pertiwi, Nicky Esa Chita Pyng, How Shwu Rachmawati, Dita Rahma, Nida Adenia Rahman, Iradah Ratna Mitasari Readi, Robbi Resty Agustin Resty Agustin Rifqa Faulia Putri Rohmanulloh, Arif santoso, fuji Sa’adah, Najmas Shafa' Annisa Puspasari Sinta Puspitasari, Dewi Sopiah, Sopiah Sopiah, Sopiah Sugangga, Rayyan Sugiarti Ramadhan, Tri Sutrisno Sutrisno Syihabudhin Tani, Lukas Greddyansyah Wibisono, Yohanes Yandi, Andri Yusnita Wardani