Article Per Year (5 Year)
p-Index From 2021 - 2026
9.744
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Humaniora Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Ilmiah Universitas Batanghari Jambi JRMSI - Jurnal Riset Manajemen Sains Indonesia Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management Jurnal Riset Inspirasi Manajemen dan Kewirausahaan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Paedagogia: Jurnal Pendidikan Jurnal Tabarru': Islamic Banking and Finance JURNAL MANAJEMEN eCo-Buss Jurnal Ilmiah Edunomika (JIE) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan JIEB : Jurnal Ilmiah Ekonomi Bisnis BUDGETING : Journal of Business, Management and Accounting Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management and Bussines (JOMB) International Journal of Business, Law, and Education Kalam Cendekia: Jurnal Ilmiah Kependidikan Journal Koperasi Dan Manajemen Jurnal Penelitian Inovatif Humantech : Jurnal Ilmiah Multidisiplin Indonesia International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Social Science Studies Jurnal Ekonomika dan Bisnis Islam East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pendidikan Administrasi Perkantoran (JPAP) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi PREDIKSI : Jurnal Administrasi dan Kebijakan Studi Akuntansi, Keuangan, dan Manajemen Journal of Innovation Research and Knowledge Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Indonesian Research Journal on Education Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Business and Investment Review International Journal of Management Research and Economics Multifinance JEBD Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Nusantara Economics and Entrepreneurships Journals Digital Innovation : International Journal Of Management Jurnal Ilmu Ekonomi, Manajemen dan Bisnis International Journal of Economics, Business and Innovation Research Journal of Ekonomics, Finance, and Management Studies Systematic Literature Review Journal Brilliant International Journal of Management and Tourism
Arief Noviarakhman Zagladi
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Nursing Physics Public Health Social Sciences Other

Published : 83 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Multifinance

 1 
TOTOH GINGER COFFEE PRODUCTS IN INCREASING INCOME OF THE COMMUNITY OF KARANG ANYAR VILLAGE, KETAPANG DISTRICT, SAMPANG DISTRICT Wahyudin, Ahmad; Handayani, Puji; Zagladi, Arief Noviarakhman
Multifinance Vol. 1 No. 2 (2023): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v1i2.53

Abstract

The aim of this research is to find out the promotional strategy for Totoh ginger coffee products to increase the income of the people of Karang Anyar village, Ketapang sub-district, and Sampan regency. This research uses a qualitative approach, with data collection techniques using documentation, observation, and interview techniques. Meanwhile, checking the validity of the data is obtained through extending observations, increasing persistence in research, and triangulation. The research's findings lead the researcher to the following conclusions: first, Totoh ginger coffee owners have adopted the marketing mix concept, which consists of the 4Ps: product strategy (product), price strategy (price), distribution location strategy (place), and promotion strategy (promotion), as their development strategy to boost sales and keep customers. In its marketing strategy, the owner of Totoh ginger coffee applies a strategy that is in accordance with Islamic business ethics, namely: Al-insaniyah, or humanity; akhlakul karimah, in accordance with customer wishes; listening to customer criticism and suggestions; honesty; being realistic (not making things up); respecting customers; offering quality and halal goods; and offering products that do not harm customers. Second, the strategy implemented in the production process, price, location, and promotion is that there are no deviations made by Totoh ginger coffee product business actors, whether in the supply of raw materials, the manufacturing process, or the sales process. The Totoh ginger coffee business has implemented Islamic economic principles, namely Tawheed; whatever is done is based on the existence of Allah SWT Khilafah and Al-Ta'awanun, namely mutual help. The raw materials used are natural and halal materials, which are permitted in Islam, are obtained in a good way, and are sold only through orders from consumers via social media.
Co-Authors Abul Hasan Asyari Achmad Murdiono Afwan Hariri Ahmad Taufiqurrahman Asy'ari Ahmad Wahyudin Aini, Nurul Qurrotul AMELIA SETYAWATI Amelia Sugangga Aris, Nyuherno Arlindo do Ceu Fatima Asyari, Abul Hasan Aulia Ramadhani Basuni, Basuni Budiono, Sunarto Buyung Adi Dharma Cecilia Indah Hapsari Christianadi, Januar Ika Damis Veri Budianto Dara Anindya Putri Umagapi Daris Itsar Samudra Djoewita Early Harison Mahardhika Egie Nugraha, Diki Eko Juni Wahyudi Elfia Nora, Elfia Enjelika, Enjelika Ernawati Ernawati Fadilla, Dian Fahriski, Dimas Fajar Azmi Kurniawan, Fajar Azmi Feri Andika Prasetya Firda Nosita Fitriani, Nur Afika Fitriyah Fitriyah Gozi, Ahmad Handri Dian Wahyudi Helmi Abidin Hikmawati, Kuncoro Aprilia Imam Mukhlis Imam Muklhlis Ismawati, Lilik Iva Khoiril Mala Jayen, Fredy Jefry Wahyu Santoso Kevin Ghulaman Silmi Kusumaningrum, Dyah Ayu Dwi Lohana Juariyah Madziatul Churiyah MARIA BINTANG Markhamah, Siti Masula, Fariham Muhammad Ajye Saputra Muhammad Maulana Ibrahim Nadliroh, Indah Datin Nuril Aulia Munawaroh Nurmalisa Nurmalisa Nurus Sjamsi Oktaviani, Fadhilah Nur Prabowo, Stanley Puji Handayani Puji Handayati Purwanitasari, Lili Putri Pertiwi, Nicky Esa Chita Pyng, How Shwu Rachmawati, Dita Rahma, Nida Adenia Rahman, Iradah Ranny Fitria Puspitasari Ratna Mitasari Readi, Robbi Resty Agustin Rifqa Faulia Putri Rohmanulloh, Arif santoso, fuji Sa’adah, Najmas Shafa' Annisa Puspasari Shafira widya ramadhanti Sinta Puspitasari, Dewi Sopiah, Sopiah Sopiah, Sopiah Sugangga, Rayyan Sugiarti Ramadhan, Tri Suryowanto Sutrisno Sutrisno Syihabudhin Tani, Lukas Greddyansyah Wibisono, Yohanes Witjaksono Yandi, Andri Yusnita Wardani