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Marina Marina
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Exploring Tourist Motivations in the Glamping Experience: A Qualitative Study in Kintamani: . Marina, Marina; Karina Ega Nirwana; Kanom, Kanom; Tri Retno Nugroho
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6557

Abstract

Glamping (glamorous camping) has emerged as a contemporary form of accommodation that combines the essence of outdoor camping with the comfort of modern facilities, offering tourists a distinctive experience of being close to nature without sacrificing luxury. In Indonesia, particularly in Kintamani, Bali, glamping has grown rapidly in line with increasing interest in nature-based tourism and unique travel experiences. Despite its popularity, studies that specifically address tourist motivation in the glamping context remain limited. This research aims to explore the motivations that drive tourists to choose the glamping experience in Kintamani through a qualitative approach. Data were collected using in-depth interviews, participatory observation, and documentation with tourists who had experienced glamping in Kintamani. Thematic analysis revealed two main categories of motivation: intrinsic and extrinsic. Intrinsic motivations include the desire to gain positive feelings, escape from daily routines, seek novelty, strengthen social relationships, and enhance social status. Extrinsic motivations are shaped by external factors such as natural beauty, promotional offers, invitations from friends or family, social media needs, and lifestyle trends. The findings highlight that glamping in Kintamani is not only perceived as an alternative form of accommodation but also as a lifestyle-driven tourism experience that blends personal well-being, social expression, and natural immersion. These insights contribute to a deeper understanding of tourist behavior in experiential tourism and provide implications for glamping providers and destination managers to design more relevant and sustainable tourism strategies.
Co-Authors Adela, Meutia Agung Suhendra Anafiati, Ika Arsi Andini, Sri Dewi Ansiska, Paisal Antika, Wilia Yona Aris Munandar Ashfia P, Hafizh Badriah, Badriah Baiq Yuliatin Ihsani Bayu Lesmana, Bayu Brigita, Brigita Butarbutar, Marisi Candra Kirana Daeng Ayub Dedi Fariadi Delfi Suganda Delia Fionica Dewi Kumala Sari Dewi Permata Sari Dimas, Dimas Efendi Efendi Ekayanti, Ekayanti Emilda, Emilda Ervianingsih, Ervianingsih Erwita Sari Etta Atteta Fadilah, Husni Ferri Hidayad, Ferri Fitri, Aidi Ghita, Dwi Hadi Susanto Hanif Hanif Harini, Rini Hasrat Hasrat Henny Indrawati Horiwati, Dian I Nengah Suwastika Idral Amri Inrawan, Ady Jamaluddin Nasution Jawatir Pardosi Kamila, Raisya Kanom, Kanom Karin Detasari Karina Ega Nirwana Kumala Sari, Atisa Kurniawati Kurniawati Kusnadi, Iwan La Ode Dzakir Lani Melani Lestari, Ratna Dwi Lie, Gunardi Lily Purwianti Lina Wahyuni Luwisky Harwis, Ayudia Maharani Balqis Majid, Novita Manurung, Morita Br Marbun, Rosalya Marwani, Iga Safa Marwiah, Marwiah Mauliyana, Rani Mevi, Alien Gustia Mona Hisya MUHAMMAD YUSUF Muji Gunarto Munira Munira, Munira Nasution, Dewi Kesuma Nathasya, Nathasya Negara, I Made Weda Satia Ni Kadek Sri Mirayani Ningsih, Kurnia Nirwana Nirwana Nur Sakinah Yearham Nurdiana Nurdiana Nurhaedar Jafar Nurindah, Resa Nusbah, Syam Suryanto Oktavia , Rita Oktoyoki, Hefri Omsah, Omsah Orryani Lambui Panjaitan, Agnes Clarissa Paristha, Ni Putu Tiya Puspitasari, Mutiara Dwi Rahayu Indriasari Rahmah, Chatrine Aulia Rahmawati, Rosvi Ramadani, Rani Rasji, Rasji Rasyimah Rasyimah Reza, T. Surya Rina Rahmatina Dita Ritonga, Arifin Rizki, Dini Rohmawati, Ayu Ruqiah Ganda Putri Panjaitan Sahrul Sahrul Said Suhil Achmad Santoso, Yulie Novadianty Sari Wulandari Satia Negara, I Made Weda Sa’adah, Tatu Bilqis Selamet, I Wayan Agus Seriana, Seriana Setiawati, Lia Sihasale, Daniel Anthoni Sihotang, Romita Sinaga, Yunita Sari Sri Ayu Wulandari Suarman Sukardi Sukardi Sulaiman Helmi Sulastri, Ulung Sultan Sultan Sumardani, Rizki Sunda Ariana, Sunda Suryaningsi Suryaningsi Talantan, Vrillia Marannu Tampubolon, Lasmaria Tilawati, Rahma Tri Retno Nugroho Vaustine, Griselda VEVI SURYENTI PUTRI, VEVI SURYENTI Warman Warman Widiyaningsih, Aliska Widya Asri Septiani Wikana, Armaya Wirdani, Wirdani Wulandari Wulandari Yaya Padila YAYAN SOFYAN Yulisda, Desvina Zahran, Izal Zikrullah, Muhammad