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Marina Marina
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PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE DALAM PERSPEKTIF EKONOMI ISLAM Tilawati, Rahma; Kusnadi, iwan; Marina, Marina
Cross-Border Journal of Business Management Vol. 4 No. 1 (2024): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is motivated by the creation of online buying and selling transactions called online shopping or another term is e-commerce. Shopee is e-commerce no. 1 Indonesia which applies the marketing mix marketing concept which is a combination of four variables, namely product, price, place, and promotion where the concept is one of the marketing activities that will determine the company's success in pursuing profit or mashlahah. This study aims to determine the effect of the marketing mix (product, price, place, promotion) partially or simultaneously on Purchase Decisions at Shopee E-commerce in an Islamic Economic Perspective. The subjects of this study were students of the Islamic Economics and Business Faculty, Sultan Muhammad Syafiuddin Sambas Islamic Institute with a total sample of 67 students. The object of this research is product (product), price (price), place (place), promotion (promotion) Against Purchase Decisions on E-commerce Shopee. The method in this research is quantitative. The sampling technique used is purposive sampling. The analytical method used in this research includes validity test, reliability test, classical assumption test and hypothesis testing through multiple linear regression analysis. The results showed that partially the product variable had no effect on purchasing decisions, it could be seen from the value of tcount < ttable (1.148 < 1.66980) with a significance of 0.225 > 0.05, while the other variables, namely price, place and promotion partially had a positive and significant effect. to purchasing decisions. Simultaneously the marketing mix (product, price, place, promotion) has a positive and significant effect on purchasing decisions with the results of the F test where the value of Fcount > Ftable (14.706 > 2.52) with a significance of 0.000 < 0.05.
Tantangan dan Peluang Pemilu di Era Digital Memanfaatkan Peran Media Sosial dalam Kampanye Rasji, Rasji; Marina, Marina; Vaustine, Griselda
Journal of Accounting Law Communication and Technology Vol 2, No 1 (2025): Januari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jalakotek.v2i1.4490

Abstract

Pemilu merupakan elemen penting dalam demokrasi yang memungkinkan masyarakat mengekspresikan preferensi politik mereka. Dalam era digital, media sosial memegang peran signifikan dalam mendukung partisipasi politik, sekaligus menghadirkan tantangan baru seperti penyebaran hoaks. Penelitian ini bertujuan untuk menganalisis tantangan dan peluang pemilu di era digital, dengan fokus pada pengaruh media sosial dalam kampanye politik, penyebaran informasi, dan partisipasi masyarakat. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan data sekunder dari literatur hukum dan teknologi informasi. Hasil penelitian menunjukkan bahwa media sosial meningkatkan akses informasi dan membentuk persepsi publik, tetapi juga memunculkan risiko penyebaran hoaks dan polarisasi. Upaya yang direkomendasikan meliputi peningkatan literasi digital, pengawasan informasi, dan inovasi teknologi seperti blockchain untuk transparansi pemilu. Temuan ini diharapkan dapat memberikan kontribusi dalam penguatan integritas pemilu dan menciptakan lingkungan digital yang lebih sehat dan adil.
Co-Authors Adela, Meutia Agung Suhendra Anafiati, Ika Arsi Ansiska, Paisal Ashfia P, Hafizh Badriah, Badriah Baiq Yuliatin Ihsani Brigita, Brigita Butarbutar, Marisi Daeng Ayub Dedi Fariadi Delfi Suganda Delia Fionica Dewi Permata Sari Dimas, Dimas Efendi Efendi Ekayanti, Ekayanti Ervianingsih, Ervianingsih Erwita Sari Etta Atteta Fitri, Aidi Ghita, Dwi Hadi Susanto Hanif Hanif Hasrat Hasrat Henny Indrawati I Nengah Suwastika Idral Amri Inrawan, Ady Jamaluddin Nasution Jawatir Pardosi Kamila, Raisya Kanom, Kanom Karin Detasari Kurniawati Kurniawati Kusnadi, Iwan La Ode Dzakir Lani Melani Lie, Gunardi Lily Purwianti Lina Wahyuni Maharani Balqis Majid, Novita Manurung, Morita Br Marbun, Rosalya Marwani, Iga Safa Marwiah, Marwiah Mevi, Alien Gustia Mona Hisya MUHAMMAD YUSUF Muji Gunarto Munira Munira, Munira Nasution, Dewi Kesuma Nathasya, Nathasya Negara, I Made Weda Satia Ni Kadek Sri Mirayani Ningsih, Kurnia Nirwana Nirwana Nur Sakinah Yearham Nurdiana Nurdiana Nurhaedar Jafar Nusbah, Syam Suryanto Oktavia , Rita Oktoyoki, Hefri Omsah, Omsah Orryani Lambui Panjaitan, Agnes Clarissa Paristha, Ni Putu Tiya Puspitasari, Mutiara Dwi Rahayu Indriasari Rahmah, Chatrine Aulia Rahmawati, Rosvi Rasji, Rasji Reza, T. Surya Rina Rahmatina Dita Rizki, Dini Ruqiah Ganda Putri Panjaitan Sahrul Sahrul Said Suhil Achmad Santoso, Yulie Novadianty Sari Wulandari Satia Negara, I Made Weda Sa’adah, Tatu Bilqis Selamet, I Wayan Agus Seriana, Seriana Setiawati, Lia Sihasale, Daniel Anthoni Sihotang, Romita Sinaga, Yunita Sari Sri Ayu Wulandari Suarman Sulaiman Helmi Sulastri, Ulung Sumardani, Rizki Sunda Ariana, Sunda Suryaningsi Suryaningsi Talantan, Vrillia Marannu Tampubolon, Lasmaria Tilawati, Rahma Vaustine, Griselda VEVI SURYENTI PUTRI, VEVI SURYENTI Warman Warman Widya Asri Septiani Yaya Padila YAYAN SOFYAN Yulisda, Desvina Zahran, Izal