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Impact of Beauty Influencer Credibility and Emotional Attachment on Beauty Product Purchase Intention on Tiktok: The Moderating Role of Information Overload (A Case Study of TikTok Users in Denpasar, Bali) Januba, Zia Beti; Indiani, Ni Luh Putu; Wahyuni, Ni Made
Dinasti International Journal of Management Science Vol. 7 No. 3 (2026): Dinasti International Journal of Management Science (January - February 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i3.6266

Abstract

The digital marketing landscape in the beauty industry increasingly relies on the role of beauty influencers along with the rapid growth of the TikTok platform. This study aims to analyze the effect of beauty influencer credibility and emotional attachment on purchase intention for beauty products by examining the moderating role of information overload. This research employed a quantitative approach with active TikTok users in Denpasar City, Bali, as the research object. Data were collected through an online questionnaire distributed to 200 respondents selected using an accidental sampling technique. Data analysis was conducted using a variance-based structural equation modeling method. The results indicate that beauty influencer credibility and emotional attachment have a positive and significant effect on purchase intention. Furthermore, information overload was found to strengthen the influence of beauty influencer credibility and emotional attachment on purchase intention. These findings suggest that excessive information conditions encourage consumers to rely on trusted influencers when making purchasing decisions. Practically, this study recommends that the beauty industry position influencers as information guides who are able to deliver simplified, personalized, and authentic marketing messages.
Menu Variations Influence Generation Z Customer Loyalty in Coffee Shops: Satisfaction Mediation and Social Media Marketing Moderation Dewi, Ni Nyoman Ayu Tresna Cahya; Indiani, Ni Luh Putu; Setini, Made
International Journal of Islamic Business and Management Review Vol. 6 No. 1 (2026): International Journal of Islamic Business and Management Review
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v6i1.1756

Abstract

This study examines the influence of menu variations on Generation Z customer loyalty in coffee shops in Denpasar City, with customer satisfaction as a mediating variable and social media marketing as a moderating variable. The research adopts a quantitative explanatory approach using questionnaire data collected from 175 respondents and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that menu variations have a positive and significant effect on both customer loyalty and customer satisfaction. However, customer satisfaction does not significantly influence loyalty and is unable to mediate the relationship between menu variations and loyalty. Furthermore, social media marketing is found to act as a quasi-moderator, strengthening the impact of menu variations on loyalty while also directly affecting loyalty. These results highlight that Generation Z loyalty is more driven by innovative product experiences and digital engagement rather than satisfaction alone. Therefore, coffee shops should prioritize continuous menu innovation supported by effective social media marketing strategies to build and maintain long-term loyalty among Gen Z consumers.
Pengaruh kepemimpinan transformasional dan pemberian kompensasi bagi satuan kerja berpredikat wbbm terhadap kinerja pegawai melalui kepuasan kinerja sebagai variabel intervening Dwipayanti, Ayu Made Dian Pertiwi; Indiani, Ni Luh Putu; Patiro, Shine Pintor Siolemba
Journal of Authentic Research Vol. 5 No. 2 (2026): May
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/bws3q547

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional dan kompensasi terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel mediasi pada pegawai di Kanwil Kementerian Agama Provinsi Bali. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada responden. Data dianalisis menggunakan analisis jalur (path analysis) dengan bantuan program statistik untuk mengetahui pengaruh langsung maupun tidak langsung antar variabel penelitian. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional dan kompensasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, kepemimpinan transformasional dan kompensasi juga berpengaruh positif dan signifikan terhadap kepuasan kerja. Kepuasan kerja terbukti berpengaruh positif terhadap kinerja karyawan serta berperan sebagai variabel mediasi dalam hubungan antara kepemimpinan transformasional dan kompensasi terhadap kinerja karyawan. Temuan ini menunjukkan bahwa peningkatan gaya kepemimpinan yang inspiratif serta pemberian kompensasi yang adil dan memadai dapat meningkatkan kepuasan kerja yang pada akhirnya berdampak pada peningkatan kinerja karyawan. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan manajemen sumber daya manusia khususnya dalam meningkatkan kinerja pegawai di sektor publik This study aims to analyze the effect of transformational leadership and compensation on employee performance with job satisfaction as a mediating variable among employees at the Regional Office of the Ministry of Religious Affairs of Bali Province. This research uses a quantitative approach with a survey method by distributing questionnaires to respondents. The data were analyzed using path analysis with statistical software to examine the direct and indirect relationships among the research variables. The results indicate that transformational leadership and compensation have a positive and significant effect on employee performance. In addition, transformational leadership and compensation also have a positive and significant effect on job satisfaction. Job satisfaction is proven to have a positive effect on employee performance and acts as a mediating variable in the relationship between transformational leadership and compensation on employee performance. These findings indicate that improving inspirational leadership styles and providing fair and adequate compensation can increase job satisfaction, which in turn enhances employee performance. This study is expected to contribute to the development of human resource management, particularly in improving employee performance in the public sector.
Co-Authors Ade Ruly Sumartini Albina Anim Anak Agung Inta Setya Dewi Anak Agung Istri Krisna Gangga Dewi Anak Agung Istri Pradnyani Dewi Andhika Ary Prasetya Anim, Albina ARIMBAWA, I Gusti Ayu Inten Miranti AWATARA, I Gusti Agung Gede Usadhana Ayu Made Dian Pertiwi Dwipayanti Basister, Michel P. Basister Bornalo, Joemyline M. Calig, Nanie R. Cokorda Krisna Yudha Darmawan, Kadek Dinda Rahayu Devi, Dewa Ayu Ciska Radika DEWA AYU DYAH PERTIWI PUTRI, DEWA AYU DYAH PERTIWI Dewa Ayu Mei Arta Dewi DEWI, Anak Agung Ayu Rai Sukma Dewi, I Gusti Ayu Adis Puspita Dewi, Made Pratiwi DEWI, Ni Luh Aria Sukma Dewi, Ni Nyoman Ayu Tresna Cahya Ekayani, Ni Wayan Diana Ekayanti, Ni Wayan Sri ERAWAN, Putu Yuke Prabandari Evi Triandini FRANZA, Ni Putu sinria Gede Sanjaya Adi Putra I A Cynthia Saisaria Mandasari I Gde Suranaya Pandit I Gede Pasek Mangku I Ketut Rahyuda I Komang Putra I Made Adhi Mahendrayana I Made Aditya Pramartha I Made Jaminyasa I Made Jaminyasa, I Made I Made Pulawan I Made Pulawan I Made Pulawan, I Made I Made Sara I Made Suniastha Amerta I Made Yogiarta I Made Yudiana I Putu Artha Yasa Wijaya I Putu Gde Sukaatmadja I Wayan Gde Yogiswara Darma Putra I Wayan Gede Suparta I.B.Agung Dharmanegara Ida Ayu Agung Idawati Ida Bagus Udayana Putra Indra Kusuma Jaya ISMAYA, I Gusti Ayu Paramita ISWARA, A.A Ngurah KT Pradnyana januarianta, I Kadek Januba, Zia Beti Jayanti, Luh Gede Pande Sri Eka Kadek Nonik Erawati Kelvin Hendrata Lestari, Ni Luh Metri Luh Gde Evayanti Luh Gede Pande Sri Eka Jayanti Luh Made Putri Juliantari Luh Suriati Made Setena Mahardika, Ida Bagus Komang Mahayana, I Made Astu Mambrasar, Dominggas Miyazawa, Naori Ni Luh Anik Puspa Ningsih Ni Luh Mega Widiani Ni Made Amrita Anuttami Ni Made Purnami Ni Made Wahyuni Ni Nyoman Kerti Yasa Ni Nyoman Rusmiati Ni Wayan Sitiari Nisa, Aviyatun Nyoman Yudhana Pahuyo, Therese Samantha V. PARAMITHA, Ni Luh Mitha Anggun Pasupati, Bayu Puji Purwatiningsih, Aris Putra, Adi Pratama PUTRA, I Ketut Yogi Angga Pratama Putra, I Putu Iwan Pramana Putra, I Wayan Widiantara PUTRA, Putu Ary Krisna Putu Ayu Sita Laksmi Putu Diah Purnamayanti Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Rahmatika, Annisa Rematwa, Afelinus Rosa Ristawati Santini, Ni Made Sari, Cintya Purnama Sarmawa, I Wayan Gde Setini, Made Shine Pintor Siolemba Patiro Sioaji Yamawati Sitiari, Ni Wayan Suardana, Gede SUILA, Jecybel Dyana Verent Sumayo, Romeo M. Sumerta, I Komang Suparto Wijoyo Surasmi, Ida Ayu Tridtitanakiat, Pavalee Chompoorat Tupaz, Aycel N. UDAYANI, I Gusti Ayu Putu Cantika WIBAWA, I Made Aryan Satriya Wibawa, I Made Manik Putra Widiani, Ni Luh Mega Wijaya, Putu Austin Widyasari Wiratama, Nyoman Indra Wiwekananda, Ida Bagus Yamawati , Ni Kadek Sioaji Yasa, Putu Ngurah Suyatna Yohanes Parlindungan Situmeang Yudhana, Nyoman Yunita Citra Dewi