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All Journal Potensia Jurnal Prima Edukasia JURNAL JPSD (Jurnal Pendidikan Sekolah Dasar) Jurnal Al-Tadzkiyyah JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Jurnal Manajemen Pendidikan el-Ibtidaiy: Journal of Primary Education Jurnal Sains dan Informatika Pendas : Jurnah Ilmiah Pendidikan Dasar JTAM (Jurnal Teori dan Aplikasi Matematika) IRJE (Indonesian Research Journal in Education) JURNAL PENDIDIKAN TAMBUSAI JFL : Jurnal Farmasi Lampung Jambura Journal of Educational Chemistry Building of Informatics, Technology and Science Pesona Dasar : Jurnal Pendidikan Dasar dan Humaniora JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) International Journal of Business, Economics, and Social Development Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] J-MIND (Jurnal Manajemen Indonesia) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat re-JIEM (Research Journal of Islamic Education Management) Journal of Community Empowerment and Innovation Jurnal Educative: Journal of Educational Studies Jurnal Ilmiah Ilmu Terapan Universitas Jambi Cendikia: Jurnal Pendidikan dan Pengajaran Annaba: Jurnal Ilmu Jurnalistik Elementary Education Research Journal of Curriculum and Pedagogic Studies Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Suci Fitriani, Suci
brawijaya university
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : building of informatics technology and science

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Analisis Sentimen Ulasan Pengguna Aplikasi Sociolla Menggunakan Algoritma Support Vector Machine dengan Optimasi Grid Search Fitriani, Suci; Lestarini, Dinda; Seprina, Iin
Building of Informatics, Technology and Science (BITS) Vol 7 No 3 (2025): December 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v7i3.8686

Abstract

The rapid growth of digital technology has driven innovation in the beauty industry, one of which is the Soco by Sociolla platform that provides online product reviews. The increasing number of user reviews offers opportunities for conducting sentiment analysis to understand users’ perceptions of service quality. The main challenge in modeling sentiment for beauty product reviews lies in the use of highly varied, subjective, and informal language, which results in diverse distribution patterns. Therefore, this study not only applies the Support Vector Machine (SVM) algorithm for sentiment classification but also compares two kernels—Linear and Radial Basis Function (RBF)—and evaluates the effect of hyperparameter optimization using Grid Search in the context of beauty e-commerce data. A total of 3,387 reviews were collected and processed through several stages, including text preprocessing, labeling, feature extraction using TF-IDF, data splitting, model training, and evaluation. The results show that the baseline RBF kernel provides the best performance with an accuracy of 88.5%, while the baseline Linear kernel achieves an accuracy of 87.76%. Meanwhile, Grid Search optimization produces an accuracy of 86.22%, indicating that the explored hyperparameter configurations were unable to exceed the performance of the RBF baseline despite delivering stable results during cross-validation. These findings suggest that the linguistic characteristics of beauty reviews are more effectively addressed by non-linear kernels, making them superior to Linear kernels in recognizing non-linear patterns within user review data. Furthermore, the results indicate that hyperparameter optimization does not always lead to increased model accuracy, particularly when the baseline SVM configuration is already performing near optimally for the characteristics of the dataset used.
Co-Authors Abdillah, Nisya Ade Manggala Hardianto, Ade Manggala Adeliani, Adeliani Adinda, Fauziah Nur Afifah, Yuliana Afnuhazi, Ridhyalla Ahadin Ahadin Ahmad Rifai Aini, Wirdhatul Aisya, Afrawita Albani, M Alfiati Syafrina, Alfiati Amelia Amelia Ananda Syafira, Friska Andesri, Lorenza Anita, Surya Ansari, Desi Aprilia, Lisa Ari Widodo Aris Dwi Nugroho Artika, Febria Sri Boby Syefrinando Bukhari Bukhari Bustami Bustami Cahyo, Risky Nor Chaniago, Fransisiko Chaniago, Fransisko Dara Aria Faradika, Cut Dara, Sarita Uci Dewi, Novi Silvia Dharma, Aditya Dwi Dinda Lestarini Dona, Beti Adriyani Eli Trisnowati Ema Sukmawati Fadhillah, Della Fadia, Fadia Fadlilah Fadlilah Fadlilah Faiza, Suci fatimah., fatimah Fauzi Fauzi Febriyana, Nurul Fitri, Aida Fitri, Rahmi Aulia Fitri, Vigia Maizatul Fortuna, Nezalsa Fransisko Chaniago Habibi, M. Fadly Hamdan Hamdan Handayani, Sri Meli Hastiani Hayatul Ismi Hilmawati, Hilmawati Humaira, Rifa Husin, M. Husna, Falyatun IBARRA, FLORANTE P Ihsan, Muhammad Al Intan Safiah Ispahan, Tarisha Isriyah, Mudafiatun Istiqomah, Wahdatul Ken Ditha Tania Khusna, Khotimatul laili, safira Lestari Lestari Lestri, Nurya Liana, Nurul - Linda Vitoria, Linda Lisa, Khaira M. Yamin Mahmud MY Mahrusah, Zharifah Marten, Nadia Ulfa masitrah, masitrah Maulida, Chaera Megariani Meilinda, Nora Meilinda, Sinta Mislinawati, Mislinawati Mislinawati., Mislinawati Moh. Indra Bangsawan Mona Wati, Mona Monawati., Monawati Monica, Ega Muhamad Taridi, Muhamad Muhammad Afif Mulfi Sandi Yuda Mulyana, Yuni Muslimahayati, Muslimahayati Mustar Mustar, Mustar NABILA, MUTIARA Nabilatulrahmah, Raihana Najiah, Najla Novitasari, Yuli Nurdin Nurdin Nurmafuzah, Nurmafuzah Nurmasyitah Nurmasyitah Nurniyati, Niyah Pintaka Kusumaningtyas Pratiscia, Imelda Putri, Wegi Oktami Qamar, Samsul Rafika Rafika Rahmi, Bismi Rahmi, Riza Ramadhan, Wulan Suci Ramadhani, Lisa Gustia Ramli, Michrun Nisa Rani Rahayu, Rani Risma Sakti Pambudi Risma Yulisa Rizatuljannah, Nova Rizki, Aidina Ropita, Ropita Rosma Ely, Rosma RR. Ella Evrita Hestiandari Safiah , Intan Salahuddin Salahuddin Salahuddin Salahuddin Salsabila, Fathiya Sanjaya, Budi Saufa, Rozhatul Seprina, Iin Siti Helmyati SITI MARYAM soewarno., soewarno Sri Ramdayeni Sakunti Sri Wahyuni Sulaiman Sulaiman Summiyani Summiyani, Summiyani Syari, Nur Ayuni Syifaunnahli, Syifaunnahli Triana, Ayu Tristianingrum, Indah Try Susanti Tunisa, Fadilla Tursinawati Tursinawati, Tursinawati Ulfa, Saidatil Ulfia, Ulfia uning, Sri Utama, Gusneli Wahyu Sopandi Z, Soedirman Zara Yunizar Zuhriyah, Syifa