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All Journal International Journal of Public Health Science (IJPHS) Jurnal Penyuluhan JURNAL GIZI INDONESIA Media Kesehatan Masyarakat Indonesia Indonesian Journal of Human Nutrition Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Gizi dan Kesehatan International Research Journal of Management, IT & Social Sciences Journal of Government and Civil Society Ilmu Gizi Indonesia Jurnal Penelitian Pendidikan IPA (JPPIPA) Caraka Tani: Journal of Sustainable Agriculture Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribest Journal of Maternal and Child Health Jurnal Surya Masyarakat SEISENSE Journal of Management AGROVITAL : Jurnal Ilmu Pertanian Jurnal Ilmiah Membangun Desa dan Pertanian PRIMA: Journal of Community Empowering and Services AGRITEXTS: Journal of Agricultural Extension Jurnal Surya Masyarakat AgriHumanis: Journal of Agriculture and Human Resource Development Studies Journal SAGO Gizi dan Kesehatan Progress in Social Development Narra J Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Proceedings of the International Conference on Nursing and Health Sciences Prospect: Jurnal Pemberdayaan Masyarakat Industrial Research Workshop and National Seminar Proceeding ISETH (International Summit on Science, Technology, and Humanity) Journal of the Community Development in Asia Journal of International Conference Proceedings Public Health and Safety International Journal (PHASIJ) Jurnal Ilmiah Membangun Desa dan Pertanian JIASEE Journal of Integrated Agricultural Socio-Economics and Entrepreneurial Research BULLET : Jurnal Multidisiplin Ilmu Jurnal Pendidikan Kesehatan (e-Journal) Journal of Agrosociology and Sustainability Media Penelitian dan Pengembangan Kesehatan Proceeding Mulawarman International Conference on Tropical Public Health
Sapja Anantanyu, Sapja
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Journal : Jurnal Surya Masyarakat

 1 
Strategi Komunikasi Pemasaran melalui Digital Marketing Minyak Kayu Putih pada Kelompok Tani Hutan (KTH) Wonolestari, Desa Wonoharjo Boyolali Sapja Anantanyu; Putri Permatasari; Joko Winarno; Suwarto Suwarto; Agung Wibowo
Jurnal Surya Masyarakat Vol 5, No 1 (2022): November 2022
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.5.1.2022.60-67

Abstract

Eucalyptus is a type of productive plant in the forestry sector which has a fairly important role in the essential oil industry. Farmers of Wonoharjo Village, Kemusu District, Boyolali Regency cultivate eucalyptus plants and process them into eucalyptus oil products independently. Eucalyptus farmers in Wonoharjo Village are members of the Wonolestari 1 and Wonolestari 2 Forest Farmer Groups (KTH) who are still experiencing problems in carrying out a product marketing system, especially in the utilization of communication technology. Therefore, it is necessary to assist farmers in marketing eucalyptus oil products. The purpose of this community service activity is to provide education, assistance and training as an effort to increase the knowledge and skills of eucalyptus farmers in Wonoharjo Village in processing eucalyptus oil to have a high selling value by implementing online-based integrated marketing communications. The method of implementing service activities is carried out by preparing material handbooks, marketing socialization packaged through workshops, training, digital marketing communication practices with the preparatory and execution stages. The socialization activities carried out are able to increase the knowledge of eucalyptus oil farmers regarding digital marketing through several social media such as Instagram, Youtube and E-Commerce applications namely Shopee. Mentoring activities are expected to be able to increase product marketing by reaching consumers widely so that people's incomes also increase.
Co-Authors A. A. Subiyanto A.A. Ketut Agung Cahyawan W AA Subiyanto, AA Aditya Nanda Priyatama Agung Wibowo Agung Wibowo Agus Kristiyanto Ainina Izzati Ainulia, Afifah Nindya Aisyah Nurkhopipah, Aisyah Anak Agung Gede Sugianthara Anak Agung Istri Sri Wiadnyani Anik Lestari Anik Lestari Ari Natalia Probandari Arif, Akbarudin Arika, Romiza Arip Wijianto Arip Wijianto Arip Wijianto Arip Wijianto Arum Pratiwi, Moerindra Sekar Atika Adiarsi Audria, Anggun Melvana Azizi, Unay Hanifah Khansa Buamona, Nur Sitra Budiyanti Wiboworini Budiyanti Wiboworini Cahyanto, Ginanjar Dwi Cahyo Bagus Tri Nugroho Cahyo Seftyono Dadi, Maria Eugenia Hestina Dany Permana Darsono Darsono Diah Ariana Didik Gunawan Tamtomo Didik Tamtomo, Didik Diffah Hanim Diyono, Diyono Dwiningtyas Padmaningrum, Dwiningtyas Eksa Rusdiyana Emi Widiyanti Eri Virmando Erlin Yusliana Eti Poncorini Pamungkasari Fattah Hayu Savitri Febriyadin, Fitsyal Grace Nanda Priasti Hanifah Ihsaniyati Hartono Hartono Ikke Dewi Fortuna, Ikke Dewi Imas Wildan Rafiqah, Imas Wildan Joko Winarno Joko Winarno Juego, Bonn Khairunnisa, Khadijah khusnul khotimah Kiriwenno, Erlin Kunto Adi Kusnandar Kusnandar kusnandar kusnandar Kusnandar Kusnandar Mahfud Mahfud Mala Nurilmala Martono Martono Mei Tri Sundari Miftah Faridl Widhagdha Mohamad Triaji Mohammad Masykuri Muftiyatunnisa, Salmaa Muhammad Akhyar Muhammad Thonthowi Jauhari Mulyanto Mulyanto Murdhyanto, Jati Naat, Agusto Arsianus Nanang Rizali Novita Nining Widyaningsih Novitasari, Maryam Nugroho, Cahyo Bagus Tri nuning setyowati Nur Anisatussyarifah, Nur Nur Rahmawati Nursia Aja Okta Andriana Suyadi, Okta Andriana Panjaitan, Hilda Carmitha Pinastri, Lintang Mukti Putri Permatasari Putri Permatasari Putri Permatasari, Putri Putri, Wydha Sari Hastyana Ravik Karsidi Ravik Karsidi Retnaningtyas, Triya Ayu Retno Setyowati Rudy Kurniawan Rudy Kurniawan Santoso Santoso Saptaningtyas, Haryani Sari, Anisa Dyah Talia Sindi Pembayuning Puji Rahayu Sonia Canda Mahdafika Utami Sri Mulyani Sri Sulistyowati Sri Wahyuningsih Subiyanto, Achmad A. Sugeng Edi Waluyo, Sugeng Edi Sugihardjo Sugihardjo Sugihardjo Sugihardjo Sugihardjo Sugihardjo Sulistyani Prabu Aji Sumardiyono Sumardiyono Sumardiyono Suminah Suminah Suminah Suminah Suminah Suminah Suminah, Suminah Supriyadi Heri Respati Supriyadi Heri Respati, Supriyadi Heri Suryono Suryono Suryono Suryono Suwarto Suwarto Suwarto Suwarto Suwarto Suwarto Suwarto Suwarto Theresia Widiastuti, Theresia Triaji, Mohamad Uliyanti Uliyanti, Uliyanti Umi Salamah Wahyudyanti, Fairuz Hanifah Wida Pradiana Widayat, Tulus Widiyanto Widiyanto Widiyanto Widiyanto Widiyanto Winasandis, Brillia Firsti Wulandari, Almira Mutiara yulia lanti retno dewi Yulia Rachmawati Yuliani Yuliani Yuniarti Karunia, Yuniarti