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Pengaruh Kepercayaan Konsumen, Kualitas Pelayanan, dan Celebrity Endorsement terhadap Keputusan Pembelian pada Marketplace Shopee Mutiara Nur Azizah; Muzakar Isa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1840

Abstract

The purpose of this study was to analyze the effect of consumer trust, service quality, and celebrity endorsement on purchasing decisions in the shopee marketplace. This research method uses quantitative. The population in this study were shopee marketplace users in Solo Raya. This study uses sampling with Non-probability Sampling techniques with a Purposive Sampling approach because the population in this study is not known with certainty. The number of samples in this study were 100 respondents. The data used in this research is primary data. The data collection methods used in this research are questionnaires and research instruments. The data analysis technique in this study used SmartPLS software version 3.2. The results of this study are that consumer confidence has a positive and significant effect on purchasing decisions in the shoope marketplace. The quality of service provided has no positive and significant effect on purchasing decisions. Celebrity Endorsement has a positive and significant effect on purchasing decisions.
Analisis Dampak Transportasi Online terhadap Transportasi Becak dan Meningkatkan Pendapatan Pengemudi Becak di Kota Surakarta Muhammad Zharfan Dzimar; Muzakar Isa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1947

Abstract

This study aims is to analyze the impact of online transportation on becak transportation and increase the income of becak drivers in Surakarta City. This type of research uses quantitative method. This research uses primary data. The data collection technique in this research is a questionnaire. The population in this study are those who have characteristics who have used online transportation modes and becak transportation modes, and who have never used online transportation modes or becak transportation modes. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The result of this study is that tariffs do not have a significant influence on becak drivers' income. The number of passengers has a significant influence on becak drivers' income. Working hours have a significant influence on pedicab drivers' income.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian serta Dampaknya terhadap Pembelian Ulang (Studi Kasus Konsumen Sepatu Ventella di Surakarta) Arkana, Putut Tio; Isa, Muzakar
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 4 No 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4764

Abstract

This research employs a quantitative and descriptive approach to comprehend the factors shaping the repeat purchase patterns of Ventela shoes in Surakarta. The study includes all Surakarta residents who have previously engaged in Ventela product purchases, with a carefully chosen sample of 100 respondents through purposive sampling techniques. Data collection involves the administration of Likert-scale questionnaires, while analysis is executed utilizing SMARTPLS 3.0 software, applying a Structural Equation Model (SEM) framework via Partial Least Squares (PLS). The findings reveal a nuanced perspective: while product quality exerts a positive influence on repeat purchases, its statistical significance is deemed insignificant. Conversely, the impact of price on repeat purchases is both positive and statistically significant. Moreover, both product quality and price wield significant sway over purchase decisions, thereby fostering a culture of repeated buying behavior. These findings not only offer profound insights into the nuanced determinants driving repeat purchasing decisions for Ventela shoes in Surakarta but also furnish strategic implications for product marketing endeavors while paving the way for further exploration in the realm of consumer behavior and purchase decision dynamics. The research aims to enhance understanding of consumer repurchasing patterns for Ventela shoes in Surakarta, enabling companies to optimize their marketing strategies and improve customer satisfaction and loyalty.
Dampak Konsep Diri dan Identifikasi Komunal terhadap Loyalitas Merek GoPay pada Muslimah di Surakarta: Peran Mediasi Engagement dan Self-Brand Connection Cahyono, Pipit Dwi; Isa, Muzakar
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.957

Abstract

This study aims to examine the direct effect of self-concept involvement and communal focus in creating and increasing brand loyalty in the GoPay transaction service company by testing the mediating influence of CEB and SBC. This study uses self-congruity theory to provide a psychological perspective for SBC. Quantitative approach using surveys to predict the relationship between variables. Participants in this study were selected using purposive sampling technique based on certain criteria such as Muslim women in Surakarta and using GoPay services with a total of 200 respondents. Data were analyzed using Structural Equation Modeling (SEM) and SmartPLS. The main findings show that self-concept generates loyalty through the mediation of SBC and CEB. In addition, the communal focus variable mediated by SBC and CEB also has a significant effect on loyalty. Since self-concept and communal focus are significantly related to loyalty, it is important for brands to conduct market research and support a brand community.
PENGARUH FAKE BUYER DAN FAKE REVIEW TERHADAP PURCHASE INTENTION PRODUK FASHION PADA MARKETPLACE SHOPEE DENGAN TRUST SEBAGAI VARIABEL INTERVENING Fauziya, Rafida Aviola Hana; Isa, Muzakar
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.19288

Abstract

This study aims to determine the effect of fake buyers and fake reviews with trust as a mediating variable on purchase intention. This study employs a quantitative research approach, drawing on a sample of 105 sellers from the Shopee marketplace. Data collection was conducted through the distribution of online questionnaires via Google Forms, with each question item evaluated using a Likert scale. For data analysis, the Partial Least Squares (PLS) method was utilized, and processed through the SmartPLS 4 software. The findings reveal that both fake buyers and fake reviews exert a positive impact on consumer trust. Furthermore, fake buyers and consumer trust influence purchase intention, whereas fake reviews do not directly affect purchase intention. However, trust plays a mediating role in the relationship between fake buyers and fake reviews with purchase intention. These results underscore the pivotal role of trust as a mediator in the dynamics between fake buyers, fake reviews, and purchase intention. Sellers should not only rely on short-term tactics such as fake buyers and fake reviews but also implement sustainable and ethical marketing strategies to build long-term consumer trust and loyalty. Keywords: Fake Buyer; Fake Review; Purchase Intention; Trust
Pengaruh Influencer Marketing dan Live Streaming terhadap Perilaku Pembelian Skintific di Tiktok Shop dengan Niat Pembelian sebagai Variabel Mediasi Irrawati, Mei Dian; Isa, Muzakar
Studi Akuntansi, Keuangan, dan Manajemen Vol. 4 No. 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v4i2.3770

Abstract

Purpose: This research aims to analyze the influence of influencer marketing and live streaming on purchase intentions and purchasing behavior for skintific products on the TikTok Shop platform. Research methodology: A quantitative approach was used by collecting data through a survey of 200 respondents who have interacted with Skintific products via TikTok Shop. Partial Least Squares (PLS) analysis was employed to examine the relationships between variables. Results: The results indicate that influencer marketing has a positive and significant impact on purchase intention, with factors such as expertise, attractiveness, and credibility of influencers playing a key role. Additionally, the live streaming feature shows a significant influence on purchase intention, creating an interactive shopping experience that enhances consumer trust. Purchase intention is proven to mediate the relationship between influencer marketing and purchasing behavior, as well as between live streaming and purchasing behavior. Conclusions: Influencer marketing and live streaming on TikTok Shop have a significant impact on consumers' purchase intentions and behaviors. Influencers who possess expertise, attractiveness, and credibility are able to build positive perceptions that enhance consumers' intention to buy a product. Additionally, the interactive features of live streaming such as live product reviews and Q&A sessions create a convincing shopping experience, making consumers feel more confident and interested in the featured products. Purchase intention not only serves as the initial step in the decision-making process but also reinforces the influence of influencer marketing and live streaming on consumer purchasing behavior. Limitations: : Limited to TikTok Shop consumers and focused on Skintific products, so the results may be less generalizable to other e-commerce platforms or products. Contribution: field of digital marketing, academic.
Pengaruh Online Customer Review dan Flash Sale Promotion yang Dimediasi oleh Sikap terhadap Minat Beli Skincare Skintific pada Marketplace Shopee Wulandari, Nita; Isa, Muzakar
Studi Akuntansi, Keuangan, dan Manajemen Vol. 4 No. 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v4i2.3874

Abstract

Purpose: The purpose of this study is to examine the impact of online customer reviews and flash sale promotions on purchase interest in skintific skincare products with consumer attitude as a mediating variable Research methodology: Study uses a quantitative approach with closed questionnaire survey techniques. The reseach sample consisted of students from several universities in Surakarta with data analysis carried out using PLS 3.0 Results: The findings reveal that Online Customer Reviews and Flash Sale Promotions have a positive and significant influence on Purchase Interest. Additionally, Consumer Attitude acts as a mediator in the connection between these variables and Purchase Interest. Conclusions: Online Customer Reviews have a positive and significant influence on Purchase Intention, indicating that positive consumer reviews can increase purchase interest. Additionally, Flash Sale Promotions are also proven to have a positive and significant effect on Purchase Intention, showing that sales promotions through flash sale mechanisms are effective in attracting consumer interest. Consumer attitude also plays an important role, as it has been shown to have a positive and significant effect on Purchase Intention. These findings emphasize the importance of customer reviews, flash sale promotions, and consumer attitudes in shaping purchase intention. Limitations: The study lie in the use of only two variable independent, closed questionnaire method and limited sample coverage to students in Surakarta. Contribution: The reseach helps to advance the field of digital marketing strategies, especially in increasing the effectiveness of online promotions and utilizing customer reviews to encourage purchase interest.  
PENGARUH KUALITAS ARGUMEN DAN KREDIBILITAS INFLUENCER PADA NIAT BELI PRODUK SKINCARE DENGAN CONSUMER WELL BEING SEBAGAI VARIABEL MEDIASI PADA PLATFORM TIKTOK Widyaningrum, Anggraheni; Isa, Muzakar
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13459

Abstract

Penelitian ini mengkaji bagaimana kualitas argumen dan kredibilitas influencer mempengaruhi niat beli produk skincare, dengan mempertimbangkan consumer well-being sebagai variabel mediasi, khususnya di platform TikTok. Sampel terdiri dari 300 responden yang dipilih melalui purposive sampling, yaitu pengguna TikTok yang pernah menonton video influencer yang mempromosikan produk skincare. Data dikumpulkan menggunakan kuesioner online dan dianalisis dengan teknik Smart-PLS. Hasil penelitian menunjukkan bahwa kualitas argumen berpengaruh signifikan terhadap niat beli dan consumer well-being, sedangkan kredibilitas influencer hanya memengaruhi consumer well-being. Selain itu, consumer well-being terbukti memediasi hubungan antara kualitas argumen dan niat beli, serta antara kredibilitas influencer dan niat beli.
PENGARUH BEBAN KERJA, LINGKUNGAN KERJA, DAN JOB AUTONOMY TERHADAP TURNOVER INTENTION MELALUI KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA CREW EVENT SOLO RAYA Devis, Chinta Alifia; Isa, Muzakar
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13502

Abstract

Penelitian ini memfokuskan analisis pada pengaruh beban kerja, lingkungan kerja, dan otonomi kerja terhadap turnover intention, dengan kepuasan kerja sebagai variabel mediasi pada kru event di Solo Raya. Kuesioner disebarkan kepada 153 responden untuk mengumpulkan data, yang kemudian dianalisis melalui regresi berganda dan uji mediasi. Hasil menunjukkan adanya pengaruh signifikan dari beban kerja, lingkungan kerja, dan otonomi kerja terhadap kepuasan kerja, yang kemudian memediasi hubungan dengan niat berpindah. Implikasi praktisnya, organisasi dapat memperbaiki tingkat kepuasan kerja sekaligus menurunkan keinginan untuk berpindah melalui pengelolaan beban kerja, peningkatan kualitas lingkungan kerja, dan pemberian otonomi lebih besar. Namun, penelitian ini terbatas pada kru acara di Solo Raya dan tidak mencakup variabel lain seperti budaya organisasi atau kondisi ekonomi, sehingga generalisasi hasil perlu dilakukan dengan hati-hati.
The Influence of Digital Marketing and Lifestyle on Uniqlo Consumer Purchasing Decisions with Brand Image as a Mediating Variable (Study on Uniqlo Solo Paragon Consumers) Nafiah, Elviana Wilda; Isa, Muzakar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.6151

Abstract

This research aims to analyze the influence of digital marketing and lifestyle on purchasing decisions with brand image as a mediating variable. This research method is quantitative. The population used is several customers who have made purchases at Uniqlo Solo Paragon with the criteria of being at least 17 years old. This research used a sample of 150 respondents. The sampling technique used was the purposive sampling method. The primary data used in this research is primary data. The data analysis techniques used in this research are descriptive and statistical analysis with SPSS version 23. The results of this research are that Digital Marketing has a positive and significant effect on Purchasing Decisions, Lifestyle has a positive and significant impact on Purchasing Decisions, Digital Marketing has a positive and significant effect on Brand Image, Lifestyle has a positive and significant impact on Brand Image, Brand Image has a positive and significant effect on Purchasing Decisions, Brand Image can mediate the relationship between Digital Marketing and Purchasing Decisions, and Brand Image can mediate the relationship between Lifestyle and Purchasing Decisions in Uniqlo Solo Paragon consumers.
Co-Authors A.A. Ketut Agung Cahyawan W AA Sudharmawan, AA Abu Bakar Akbar Aditya Rahayu Aflit Nuryulia Praswati Aflit Nuryulia Praswati Aflit Nuryulia Praswatia Agung Riyardi Agus Suwondo Agus Suwondo Agus Wahyudi Agus Wahyudi Agustin, Aming Putri Ahmad Mardalis, Ahmad Ahmada Auliya Rahman Aimanisa Aulia Putri Al-Kubro, Putri Balqis Ali Zainal Abidin Aliffa Sandy Amiroh Luthfiyah ‘Abidah Andiyani, Rhavida Anniza Anisa Ur Rahmah Anton Agus Setyawan Anwar, Rizqulla Zachary Aprilia Tri Cahyaningsih Arief Aulia Fahmy Arief Budiman Arkana, Putut Tio Arum Desmawati Murni Mussalamah Arum Desmawati Murni Mussalamah, Arum Desmawati Arum Desmawati Murni Mussalamah, Arum Desmawati Murni Ashshiddiqi, Raihan Akhwan Astuti, Indah Sri Awal Prasetyo Ayuk Setiyawan ayuningrum, ananda puput Baihaqi, Muhamad Adzib Burhannudin Ichsan Cahyaningrum, Rina Asih Budi Cahyono, Pipit Dwi Candra Kusuma Wardana Della Ariska Deviana Deviana, Della Ariska Devis, Chinta Alifia Dewi, Viriani Noviasari Dyah Putri Mahasari Edy Purwo Saputro Eka Pratiwi, Astina Eka Risky Widyawati Em Sutrisna Emi Erawati Evi Kurnia Sari Fahd, Mohammed Fajar Istikhomah Falasifatul Falah Farid Adi Prasetya Fathurrahman, Yanuar Ihza Fatimah Azahra Fauziah Ar Rahmah Fauziya, Rafida Aviola Hana Firyal Nuzulul Fitri FX Sugiyanto Hadi, Cahyono Handayani, Ponjaya Tri Hari Wujoso Helmia Khalifa Sina Helmia Khalifah Sina Herlambang Prima Yoga Herlambang Prima Yoga Ihwan Susila Imronudin Imronudin Imronudin Imronudin, Imronudin Indah Kurniawati Indah Susilowati Irrawati, Mei Dian Istikomah, Robingatun Ita Nuryana Iwan Setiawan Adji Jati Waskito Kesha Dewi Nur Ramadani Kiki Widya Kirana Kurniawan, Fery Indra Kusmiati Kusmiati Kusmiati Kusmiati Laudza, Naufal Lenny Puspita Dewi Liana Mangifera Liana Mangifera Liana Mangifera Liana Mangifera Listyani, Syafira M. Farid Wajdi M. Farid Wajdi M. Farid Wajdi, M. Farid M. Sholahuddin M.Farid Wajdi, M.Farid Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Mahendra Abilawa Mahfud Nugroho Mahsa, Almira Ayudia Manurani, Haliza Putri Ida Mar’i Muhammad, Mirza maulana, rachmad Miftakhul Huda Moch. Adi Nur Ikhsan Moechammad Nasir Muhammad Farhan Hamzah Muhammad Farid Wajdi Muhammad Qolbi Shobri Muhammad Randhy Kurniawan Muhammad Sholahuddin Muhammad Wahyuddin Muhammad Wahyuddin, Muhammad Muhammad Wegig Wicaksono Muhammad Zharfan Dzimar Mukti, Fauzan Olga Dwi Mulyadi, Desviana Umi Sholikah MULYOTO PANGESTU Mutiara Nur Azizah Nabila Ayu Wijayanti Nabila Ayu Wijayanti Nafiah, Elviana Wilda Nanda Apriliasari Nelly Purnama Sari Ningrum, Dinda Tika Cahya Nurjanah, Adha Nurohman, Yulfan Arif Paramita Dewi Kumala Praswati, Aflit Nur Yulia Prijanto, Tulus Puri Nawangsari Ainun Nurjanah Purwani Putra, Daud Hendawan Guritna Putri Alfiatur Rochimah Putri, Aimanisa Aulia Putri, Angelia Sukma Ningrum Afrida Yono Putut Tio Arkana Rafiq Arkana Amir Rafiq Arkana Putra Rini Kuswati Rini Kuswati Robingatun Istikomah S Soepatini S Syamsudin Safira Rijka Ardima Safira Rijma Ardima Saputri, Dwi Sari, Primadiati Nickyta Setyawan, M Arkan Sheilaika Nur Wahyuningsih Sheilaika Nur Wahyuningsih Sidiq Permono Nugroho Sinta Permatas Sari Siti Fatimah Nurhayati Siti Soekiswati Siti Zulaekah Sulistiyaningrom, Woro Sulthoni Surya Saputra Sumbaga, Utari Anggit Supomo Supomo Syahrani Shabrina D Syahrani Shabrina D Syaira Hafsha Tsabita Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Tsabita, Syaira Hafsha Tulus Prijanto Valentino, Ferrara Farrel Veranika Trisna Pratiwi Viriani Noviasari Dewi W Widojono Wafiatun Mukharomah Wahyu Triyulianto Putro Wahyudya Setya Ananta Wawan Kurniawan Wawan Kurniawan Widada Widada Widyaningrum, Anggraheni Wikantama, Aswin Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wulandari, Nita YAN ADITYA PRADANA Yanuar Rizky Saputro Yunanza, Diska Dwi Yustisiana Pramesti, Syifana Putri Yusuf Alam Romadhon Zada Almira Fitri Zada Almira Fitri Zahra, Nafiah Az Zulfa Irawati Zulfa Irawati Zulfiqar Ravi Rahman