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ANALISIS MINAT BELI FASHION MUSLIM PADA MAHASISWA UIN WALISONGO SEMARANG MELALUI APLIKASI LAZADA Zaharo , Diana Nur; Lafiah , Lafiah; Izza Hafida Milla , Ghifarina; Fahmy , Zulfa; Zikrinawati , Khairani
Investama : Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2023): Investama : Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investamajurnalekonomidanbisnis.v9i2.915

Abstract

This study aims to determine the intention to buy Muslim fashion among UIN Walisongo Semarang students through the Lazada application. This research was conducted using a descriptive qualitative approach. Descriptive qualitative research focuses on extracting data by using interviews through Google meet with the subjects to collect in-depth information regarding consumer preferences and needs through focus group discussions. The results of the study show that UIN Walisongo students have a high interest in buying Muslim fashion through the Lazada application. This can be seen from the positive responses given by respondents during interviews conducted through Google Meet. Respondents stated that they often use the Lazada application to buy Muslim fashion. Students, most of whom are young people, are more interested in trending things, namely keeping up with the times (updating). They are interested in wearing any trending fashion so that they appear confident when wearing trending fashion
PENGARUH PEER ATTCHMENT DAN GAYA HIDUP HEDONISME TERHADAP PERILAKU KONSUMTIF (FASHION) PADA MAHASISWA PENGGUNA SHOPEE Haque, Alya Dita Mazaya; Zulfan, Abiyyu Fadhil; Afifah, Siti; Fahmy, Zulfa; Zikrinawati, Khairani
Investama : Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2023): Investama : Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investamajurnalekonomidanbisnis.v9i2.918

Abstract

As we know, clothing or fashion is a necessity for all people, one of which is for some students who have a high sensitivity to a trend and consider it something very important. The purpose of this research is intended to; 1) know that there is an influence between Peer attachment on consumptive behavior, 2) there is an influence between hedonism and consumptive behavior, 3) there is an influence between peer attachment and hedonism on consumptive behavior. This research is quantitative research with purposive sampling as a sample collection method. The subjects in this study were students using the Shopee application with an age range of 17-28 years. The data obtained is the result of distributing questionnaires to the subject, namely, there is a simultaneous significant effect between Peer Attachment and Hedonic lifestyle on consumptive behavior with a sig value. 0.000<0.05. However, the Peer Attachment variable partially does not have a significant effect on the consumptive variable with a sig value. 0.807> 0.05, and the hedonic variable has a sig value. 0.000 <0.05 which means that the hedonic variable has a significant effect on the consumptive variable partially.
PENGARUH KOMUNIKASI PERSUASIF INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP Sa'adah, Salsabila Nur; Alfiyah, Rohmi; Hidayah, Nur; Zikrinawati, Khairani; Fahmy, Zulfa
Investama : Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2023): Investama : Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investamajurnalekonomidanbisnis.v9i2.919

Abstract

TikTok is a social media and music video platform that creates a new feature called TikTok Shop as a means to make it easier for brands to attract consumer interest by carrying out attractive and practical marketing through social media. This study aims to determine the effect of influencers' persuasive communication on consumer purchasing decisions at the TikTok Shop. This study uses two research variables, namely persuasive influencer communication and purchasing decisions. Processing techniques and data analysis in this study used the normality test, linearity test as an assumption test, then tested the hypothesis using a simple linear regression test with the help of SPSS software. This research was conducted by distributing questionnaires to 200 TikTok Shop users. The results of the study show that influencers' persuasive communication has a significant influence on consumer purchasing decisions at the TikTok Shop.
PENGARUH VOUCHER DISKON GOFOOD DAN GAYA HIDUP HEDONISME TERHADAP PEMBELIAN IMPULSIF PADA MAHASISWA DI APLIKASI GOJEK Ariyani, Rina; Lestari , Flony Syera; Putra, Hery Tiyas Pramana; Zikrinawati, Khariani; Fahmy, Zulfa
Investama : Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2023): Investama : Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investamajurnalekonomidanbisnis.v9i2.926

Abstract

One of the service-based applications that provide food purchase is a Gojek through a Gofood feature. A discount voucher on the application can have an effect on the user as well as on college students. The purpose of the study is to test the impact of Gofood discount vouchers on Gojek and hedonism on impulse purchase among students on food product purchases. The method used in this study is the quantitative study method. The data analysis used to test hypotheses on this study using Multiple linear Regression analysis, which is it used to determine the influence of independent variables on the dependent variable. Based on the conducted test, it is shown that there is an influence between variables X and X1 on variable Y with a significance result of 0.000 < 0.05, which means that discount vouchers and hedonistic lifestyle have an influence on impulsive purchasing among students in food product purchases on the Gojek application.
ANALISIS PERILAKU KONTROL DIRI DENGAN IMPULSIVE BUYING PADA MAHASISWA PENGGUNA PLATFORM TIKTOK SHOP DI UNIVERSITAS ISLAM NEGERI WALISONGO Fitriani, Nova; Adhavia, Febrina Beta; Melia, Dea; Zikrinawati, Khairani; Fahmy, Zulfa
Investama : Jurnal Ekonomi dan Bisnis Vol 10 No 01 (2024): Investama : Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investamajurnalekonomidanbisnis.v10i01.1096

Abstract

Impulsive buying is a purchase that occurs suddenly without planning in advance. When it's going on, usually someone is seen to have an item passionately with a sense of happiness and passion. With self-control a person is able to direct and direct behavior strongly so as to minimize the negative risks that occur. This study aims to analyze the existence of self-control towards impulsive buying in female students of the Walisongo State Islamic University Semarang. This research is a qualitative research, namely research that describes or describes the object to be studied. The subjects in this study were 5 female students in the age category 18 - 25 years. The results of this study in general can be interpreted that UIN Walisongo Semarang students make purchases on the tick tok platform for various reasons. Subject Y, Subject P, Subject X have good self-control in deciding to purchase a product. Meanwhile, subject L and subject S have weak self-control behavior in deciding to purchase a product because they are easily influenced by the tick-tock platform features. Female students show impulsive giving such as buying and seeing interesting items displayed on the tiktok shop platform and then putting them in a basket to check out. They are easily distracted by existing stimuli, besides that, in general, female students make impulsive purchases because their motives are attracted to colors, models, prices, discounts, needs and their inability to stop themselves so they hesitate and increase the number of items purchased to avoid mistakes. Besides that, the reason they make impulsive purchases is because they are easily influenced by other people regarding information so that purchases take place without consideration.  
DESCRIPTION OF THE DISCIPLINE OF AUTISTIC STUDENTS AT SD SURYO BIMO KRESNO SEMARANG Fitria, Ana; Abadi, Auliya Rahma; Zahra, Dhafiyah; Masfia, Irma; Fahmy, Zulfa
JPSD (Jurnal Pendidikan Sekolah Dasar) Vol 10, No 2 (2024): JPSD (Jurnal Pendidikan Sekolah Dasar)
Publisher : Department of Primary education, Faculty of Teacher Training and Education, Universitas Su

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30870/jpsd.v10i2.25783

Abstract

Inclusive education provides opportunities for children with special needs, including children with autism. One important aspect of education is discipline. Autistic children have unique challenges in following and understanding school rules. This article investigates the description of disciplinary behaviors that emerge in autistic children and includes an understanding of the routine of disciplinary behaviors of autistic children at school. This research method uses qualitative procedures. This research was conducted at SD Suryo Bimo Kresno, and the subject was autistic students. Data collection techniques used in this study include checklist observation, documentation, and interviews. Data analysis techniques in this study used data reduction, data presentation, and conclusion drawing. The results of observations show an increase in the discipline of autistic children, such as arriving on time, attending apples in an orderly manner, and being able to do tasks despite having impaired focus. While the results of interviews with accompanying teachers and principals show that the school still applies the applicable rules, there are several waivers for children with special needs. The role of the accompanying teacher is very important in gradually understanding students regarding existing rules to become more disciplined. A disciplined attitude is characterized by a calm reaction during learning, following the roll call, and being able to complete the tasks given by the teacher. The observations and interviews conclude that children with autism at school gradually show progress in discipline.
Pengaruh Voucer Diskon Belanja Pada Live Streaming Aplikasi Tiktok Terhadap Perilaku Implusive Buying Dikalangan Mahasiswa UIN Walisongo Semarang Vivi Juli Pratiwi; Furqon Efendi; Muchammad Fariz; Khairani Zikrinawati; Zulfa Fahmy
Student Scientific Creativity Journal Vol. 2 No. 2 (2024): Maret : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i2.1839

Abstract

Technological advances are advancing rapidly, shopping can be done even without leaving the house. Tiktok is one of the online shopping media with the tiktokshop feature. In the tiktokshop application there is a live streaming that is carried out to review the seller's product. In live streaming, it offers discount vouchers that attract the attention of buyers. Teenagers are very easily tempted by voucher offers. This triggers teenagers to do impulsive buying behavior. In this study it was measured using a likert scale. The research subjects were 100 students of Walisongo State Islamic University Semarang. This research uses probability sampling technique. Research using quantitative methods. Based on the research that has been done, the research results show that the significance value is 0.000 (p <0.05) so, there is an effect of shopping discount vouchers on the live streaming application of the tiktok application on impulsive buying in Walisongo State Islamic University Semarang.
Pengaruh Persepsi Harga Produk dan Electronic Word of Mouth Terhadap Kepercayaan Pengguna Aplikasi Tokopedia pada Mahasiswa di Wilayah Semarang Galuh Meliana Anggraeni; Febby Fariska; Mita Widya Pratama; Khairani Zikrinawati; Zulfa Fahmy
Student Scientific Creativity Journal Vol. 2 No. 2 (2024): Maret : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i2.1840

Abstract

This research was conducted to measure the effect of price perceptions and electronic word of mouth on the trust of Tokopedia application users in Semarang city students. This study was conducted by linear regression data analysis techniques and using a quantitative approach through purposive sampling technique with a sample of 113 respondents. Based on the results of the analysis can be argued that the perception of price and electronic word of mouth simultaneously affect the trust of Tokopedia application users with the value of F-count 90,496 with sig < 0.001. Perception of price and electronic word of mouth have a significant positive effect partially on the trust of Tokopedia application users at Semarang City students
Dukungan Keluarga Sebagai Faktor Penentu Prestasi Akademik Anak Disabilitas Netra M.Krisna Bagus Virgiana; Intan Nurul Azizah; Salwa Tadzkirotul Aula; Irma Masfia; Zulfa Fahmy
Observasi : Jurnal Publikasi Ilmu Psikologi Vol. 2 No. 2 (2024): May : Observasi: Jurnal Publikasi Ilmu Psikologi
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/observasi.v2i3.415

Abstract

The aim of this research is to assess the importance of family support in encouraging academic success in children with visual disabilities. The main study in this research focuses on the role of the family in encouraging the academic achievement of children with visual disabilities and the approaches taken. Data collection in this research was through in-depth interviews. The results of this study highlight the important role of family support, particularly parental involvement, in promoting good outcomes for students with visual disabilities. Apart from support from family, educators and peers also play an important role in strengthening self-confidence, academic performance and improving skills in children with visual disabilities. Increased parental support is associated with increased motivation and empowerment to realize the potential of children with visual disabilities.
POLA KOMUNIKASI INTERPERSONAL GURU DENGAN ANAK AUTIS DALAM PEMBELAJARAN DI SD SURYO BIMO KRESNO Salsabila Besta Kirana; Septianingtyas; Muhammad Dzaki Athallah Hanan; Zulfa Fahmy; Irma Masfia
JIP: Jurnal Ilmu Pendidikan Vol. 2 No. 5 (2024): Mei
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Communication plays a vital role in life, without it, humans can’t understand one another. Communication is also needed between teachers and their students, however not all students are typical, some have disabilities, such as autism, requiring special attention. To address this issue, appropriate educational institutions are needed to handle autistic children and pay attention to their communication methods. One such institution is inclusive schools. The aim of this research is to understand the patterns of interpersonal communication between teachers and autistic children during learning in inclusive school, as well as the effort made by teachers to overcome communication challenges when communicating with autistic children. The research method used in this study is qualitative, employing a qualitative descriptive approach through a case study design.. Data collection techniques include observation of verbal and nonverbal behaviors of autistic children and interviews with classroom teachers. The results show that when communicating with teachers, autistic children tend to use verbal communication. Effective efforts made by teachers to overcome communication challenges include a personal approach to understanding individual needs.
Co-Authors Abadi, Auliya Rahma Abdul Malik Karim Amrullah Aden Paiq Muntaz Adhavia, Febrina Beta Afif Abdul Afifah, Afifah Afifah, Siti Afin Mursida, Muhammad Agus Nuryatin Agus Wismanto Ahyauddin, M. Mawahib Aisyah Raihan Faradila Aldila Dyas Nurfitri Alfa Zulia Dwi Karina Alfatah, Bellin Nabiilah Alfatimi, Nailul Akhla Alfiyah, Rohmi Alifia Shafara Amalia Zulfa AMBARWATI, SEPTIANA Ana Nur Khasanah Ananta, Dita Maria Anindita Retya Putri Anindita, Diana Anita Nurmaida Putri Anjani, Nafadhilla Refie Annisa, Salsabilla Kirana Ariyani, Rina Arrum Amalia Arrum Amalia Asep Purwo Yudi Utomo Astriana Khikmawati Astutik, Eka Wulan Atikasari, Fitriya Auliya, Hilda Rahma Aurra Amalia Dwiputri Azizah Tri Utami Azizah, Rahma Luthfiani BAHAR, JIHAN MAILA NURIL Bilqis, Qonita Devanty Kamila Maulidiya Dewi Fitriana, Eka Dewi Sulistiya Dhea Eka Vitaloka Khoirunnisa Dhea Eka Vitaloka Khoirunnisa Dian Nugraheni Dimas Wahyu Pratama Elsa Sabina Putri Latifah Emiliawati, Ima Erfiyanti Eva Miftakhul Janah Fadilah, Indy Rahma Fahriza, Talita Faiqotul Ilmiyah Fajar Kamil Pasya Falah Amelia, Risqi Fathudin Fathudin Fathudin, Fathudin Fathur Rohman, Fathur Fa`idah, Pramatika Nurul Febby Fariska Febriani Nur Islami Febriati, Tuti Firdaus, Thami Alya Fitria, Ana Fitriana Zamrotul Ulya Fitriani, Dela Ayu FITRIANI, NOVA Fitroh, Wanda Aulia Furqon Efendi Gaiska Meindieta Muharam Galuh Meliana Anggraeni H, Evika Nur Asyifa Hanifah, Nabilla Nur Haqimah Shafa Salsabilla Haque, Alya Dita Mazaya Haryadi - Hasanah, Yuli Putri Hibban Irma Masfia Imeldylia Rahmah Indah Nihayatur Romadhoniah Indramayu, Ayom Intan Nurul Azizah Inviolita, Andriana Irgi M. Aqil Daeng Masiga Irma Masfia Ishma Annisa Islami, Elvina Rachel Putri Ismi Alvia Damayanti Izza Hafida Milla , Ghifarina Karadita, Sabrina Khairani Zikrina KHAIRANI ZIKRINAWATI Khoiriyah, Wahyu Puji Kurniawan, Ladya Ghaisani Kusuma Wardani, Devi Lafiah , Lafiah Laila Fitri Nur Zahrani Lailati Nisrokha Lathifah Zakiyatuz Zahra Lestari , Flony Syera Lestari, Citra Rizky Lestari, Rimba A. Lestari, Sri Ayu Liana, Novi Izmi Listiyawaty, Ardyaningtyas Dwi Lutfi Nur Afifah M.Krisna Bagus Virgiana MADAFI, HASNA LAILA DHIAULHAQ AL Madita, Rach Maharani, Annisa Tetty Maryam Farah Nur Fadhilah Masfia, Irma Masifa, Irma Mawaddatunnisa, Eva Melia, Dea Milladyah Laila Sari Mita Agustia Mita Widya Pratama Mochammad Imron Awalludin Muchammad Fariz Muhammad Akmal Rafli Muhammad Dzaki Athallah Hanan Muhammad Riyan Pradana Muhammad Yasin Muhammad Zacky Muhda Zahroh Vania Mulyani Oktaviana, Sri Munif, Ahmad Mutiatun Himmatul Khoiriyah Mutmainnah, Ummu' Abidah Dzakiyyah Nabela Devinta Puspitaningrum Nabilah Auradifa Aditya Putritami Nadya, Najma Nafiah, Muhimatun Nanda Zakiyatul A Natalia, Nia Navika Apri Alifia Neno Sri Wahyuningsih Nida Rufaida Nidzam Zahra Viandifa Ningrum, Nadya Aditya Nisa Hanifah Novita Sari Nur Aini Naimatu A’yun Nur Hidayah Nurfadilah, Risma Intan Oktavia, Dilla Maghdalena OSTIAN, RAI NANDANA Pangesti, Dita Octa Pratiwi, Alya Hardianti Putra, Hery Tiyas Pramana Putri Asmara Dirgantari Putri Dzakiyyatul Khotimah Putri, Khoirina Ayudia Putri, Nisrina Nurviani Qonita Sanal Barqiy Rahayu Pristiwati Rahma Mustafida Husna Rahma, Elfia Rahmania, Afifah Raihan Al May Sany Raihan Al May Sany Ramadhani, Okfanisa Riskia Rania Rivalda Reyza Banowati Risqi Falah Amelia Ritno Andriyanto Ritno Andriyanto Rizki Febiyanti Rizki Nur Anisa Rizki Nur Anisa Robaiyani, Siti Rohmah, Aprilita Dwi Rossi Galih Kesuma, Rossi Galih S, Nanda Ridwan Sa'adah, Salsabila Nur Sahna, Aufa Rizqia Salma Fathiyya Nuha Salma Fathiyya Nuha Salsabila Besta Kirana Salsabila Hasna Kamilah Salwa Tadzkirotul Aula Sanal Barqiy, Qonita Sania Qotrun Nada Sari, Novi Widya Sawsan Arif Sya’bani Septianingtyas Septiyani Dwi Anggreani Setiawan, Mohamad Dwiki Shinta Nurliana Shinta Nurliana Sibthi Alfiatuni’ma Sibthi Alfiatuni’ma Sinta Rizqiana Sinta Rizqiana Sintya Dini Wilanda Sintya Dini Wilanda Siti Azizah Sri Mulyani Oktaviana Subyantoro Sudiyati Sudiyati Sultonah, Nur Surahmat Surahmat Syaharani, Nabila Dhita Teguh Supriyanto Titi Wuryani Tiyas Apriliani, Awaliyah Tsaniyah, Aninda Ma'rufatus Uki Hares Yulianti Ulfi Akhyatussyifa USBAH, ALIKA MAEZALATI Vianni Nifattien Vrisna Putri Vika Safitri Rahmayuniar Vina Agustin Vina Agustin Vivi Juli Pratiwi Wagiran Wagiran Wati, Maulida Laily Kusuma Wicaksono, Andien W. Wuryani, Titi Yasinta Ayu Dewantari Yogi Rahmadani Yuni Zulfiana Yusro Edy Nugroho Zaharo , Diana Nur Zahra, Dhafiyah Zahrotun Nikmah Zakiyyatul Fakiroh Zidny Nabiel Hussein Zikrinawati , Khairani ZIKRINAWATI, KHAIRANI Zikrinawati, Khariani Zulfa Dwi Muflikhah Zulfan, Abiyyu Fadhil Zurika Estiyarika