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Prim Masrokan Mutohar

Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung, Indonesia

Author-ID : 6432158

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Educational Services Marketing Strategy Based GLS to Increase Customer Interest Study Sequential Exploratory Design Mix Method Aynun Nurul Ulufah; Prim Masrokan Mutohar; Ahmad Tanzeh; Daud Sukoco
International Journal of Interdisciplinary Research Vol. 2 No. 2 (2026): Vol 2 no 2 July 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijir.v2i2.1810

Increasing competition among educational institutions requires schools to develop innovative strategies that strengthen institutional competitiveness while attracting prospective students. Although the School Literacy Movement (Gerakan Literasi Sekolah/GLS) has primarily been implemented to improve students' literacy competencies, its role as a strategic educational service marketing approach remains underexplored. This study aimed to analyze the implementation of GLS-based educational service marketing and examine the effects of product differentiation, price differentiation, and promotion differentiation on customer interest at SMA Islam Sunan Gunung Jati Ngunut Tulungagung. A Sequential Exploratory Mixed Methods design was employed by integrating qualitative exploration with quantitative verification. Qualitative data were collected through interviews, observations, and document analysis involving school leaders, teachers, and parents. Quantitative data were obtained from 165 students selected using simple random sampling and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The measurement model satisfied the recommended validity criteria with Average Variance Extracted (AVE) values ranging from 0.518 to 0.669. The structural model indicated that product differentiation significantly influenced customer interest (β = 0.179; p = 0.035), price differentiation positively affected customer interest (β = 0.071; p = 0.037), and promotion differentiation showed a positive relationship with customer interest (β = 0.060; p = 0.002). The qualitative findings consistently revealed that literacy-based flagship programs, value-oriented educational pricing, and integrated promotional strategies involving alumni, parents, graduates, print media, and digital platforms strengthened institutional identity and enhanced educational value. The integration of both datasets demonstrates that the School Literacy Movement functions as a strategic educational service marketing framework that increases customer interest and reinforces institutional competitiveness. These findings provide a conceptual contribution by positioning literacy-based educational innovation as a sustainable differentiation strategy for educational institutions.

The Internalization of Religious Values in Organizational Culture to Foster a Harmonious Work Environment in Madrasahs: A Systematic Literature Review arum Wardatul Husna Asyauqiya; Prim Masrokan Mutohar; Zahrotur Roifah
JIEM (Journal of Islamic Education Management) Vol 10, No 1 (2026): Manajemen Pendidikan Islam
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/jiem.v10i1.24714

This study aims to systematically review the literature on the internalization of religious values within organizational culture as an effort to create a harmonious work climate in madrasah. Using a systematic literature review (SLR) approach, 15 relevant articles/journals were identified and analyzed based on three clusters of research questions: (Q1) concepts and strategies for internalizing religious values, (Q2) implementation of religious values in madrasah organizational culture, and (Q3) the impact of religious culture on harmonious work climate. Findings indicate that effective internalization requires a multidimensional approach including exemplary behavior (uswah hasanah), habituation, and environmental conditioning. Islamic value-based organizational culture supported by visionary leadership has been proven capable of establishing a conducive, harmonious, and productive work climate. These findings emphasize the importance of integrating modern management with Islamic values for sustainable madrasah quality improvement.

ANALISIS PERILAKU INDIVIDU DALAM ORGANISASI: FAKTOR KINERJA DAN DINAMIKA TIM DI LINGKUNGAN KERJA MODERN Eko Julianto Wibowo; Prim Masrokan Mutohar
Al Madjid : jurnal Pendidikan Islam Vol. 2 No. 1 (2026): April : Al Madjid : jurnal Pendidikan Islam
Publisher : Prodi PAI Fakultas Tarbiyah IAI Sunan Giri Trenggalek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64877/almadjid.v2i1.109

This research focuses on analyzing individual behavior within organizations, as well as the various variables that influence team performance and dynamics in today's workplace. Essentially, achieving an organization's collective goals depends heavily on how individuals within it behave, a behavior typically shaped by crucial factors such as motivation, work environment conditions, and available social support. By delving into the behavioral characteristics and interaction patterns within teams, management will have a strong foundation for formulating more targeted strategies to boost productivity. In addition to these internal factors, the presence of technology in the modern era also plays a significant role in shaping individual and group behavior. While adapting to new systems often presents challenges, appropriate technology integration has been shown to have a significant positive impact, particularly in strengthening collaboration and overall work efficiency.

The Role of Management Information Systems in Improving Islamic Education Services and Job Satisfaction in Madrasah Ilham Yahya Romandoni; Prim Masrokan Mutohar; Imam Junaris; Sulistyorini Sulistyorini; Nur Efendi
Tarbiyah : Jurnal Ilmiah Kependidikan Vol. 14 No. 2 (2025)
Publisher : Universitas Islam Negeri Antasari Banjarmasin, South Kalimantan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/tarbiyah.v14i2.17986

This study aims to analyze the use of Management Information Systems (MIS) in improving the quality of educational services and job satisfaction at Madrasah. The research employs a mixed methods approach with a sequential exploratory design, beginning with qualitative methods through observation, interviews, and documentation, followed by quantitative analysis using questionnaires distributed to 285 respondents. Qualitative data were analyzed using the Miles and Huberman interactive model, while quantitative data were examined through simple and multiple linear regression with SPSS. The qualitative findings indicate that MIS supports administrative efficiency, provides accurate data, and enhances service quality and job satisfaction across five key aspects: responsiveness, assurance, tangibles, empathy, and reliability. However, challenges such as limited infrastructure and user adaptability remain. Quantitatively, statistical tests show that MIS has a significant impact on both service quality and job satisfaction, as indicated by the F-value (2.679) exceeding the F-table value (2.410) with a significance level of 0.00 < 0.05. This study emphasizes the importance of a comprehensive and sustainable MIS implementation strategy to support the educational vision at Madrasah.

Membangun Daya Saing Lembaga Pendidikan Islam melalui Supervisi Kolaboratif dan Reflektif Muhammad Iqbal Hatifuddin; Prim Masrokan Mutohar
Irsyaduna: Jurnal Studi Kemahasiswaaan Vol. 5 No. 3 (2025): Desember
Publisher : LP3M IAI Al Urwatul Wutsqo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/irsyaduna.v5i3.2609

This study examines the influence of educational supervision on teacher performance in enhancing the competitiveness of Islamic educational institutions. The research stems from the phenomenon of declining teaching quality and weak supervisory culture, which affect teacher professionalism and institutional competitiveness. The study aims to analyze the strategic role of educational supervision in improving teacher performance and strengthening the competitive advantage of Islamic educational institutions. This research employs a library research method by reviewing reputable journals, academic books, and relevant previous studies. Data were analyzed descriptively and analytically through literature synthesis. The findings indicate that educational supervision implemented collaboratively, reflectively, and based on Islamic spiritual values positively affects teachers’ motivation, professionalism, and integrity. Conceptually, this research contributes to the development of a spirituality-based educational supervision theory that bridges professional and religious aspects within Islamic educational management. The study concludes that effective supervision is not merely a monitoring tool but an integrative developmental mechanism that enhances teacher performance and sustainably strengthens the competitiveness of Islamic educational institutions.

Change Management In Improving The Quality And Competitiveness Of Islamic Boarding Schools Mustajib; Prim Masrokan Mutohar; Akhyak; Abd. Aziz
International Journal of Education Management and Religion Vol. 2 No. 2 (2025): July 2025
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v2i2.508

Pesantren, as the oldest Islamic educational institution in Indonesia, faces the challenges of modernization and globalization that demand improvement in quality and competitiveness. This research aims to analyze change management at Pondok Pesantren Tahfidhil Qur’an Sirojul ’Ulum Semanding Tertek Pare and Pondok Pesantren Darussalam Sumbersari Kencong Kepung in order to enhance quality and competitiveness. The research employs a qualitative approach with a multisite design. Data was obtained through in-depth interviews, participatory observation, and documentation studies, and then analyzed using the interactive model by Miles and Huberman, which includes data reduction, data presentation, and conclusion drawing. The results show that change management in both pesantren encompasses four dimensions. First, visionary change policies: Sirojul 'Ulum integrates tahfidz education with formal institutions, while Darussalam implements a mu'adalah system and strengthens da'wah. Second, the implementation of changes is carried out participatively through curriculum innovation, learning methods, and community-based da'wah programs. Third, change control is managed through monitoring mechanisms, evaluation, as well as the use of technology and pesantren regulations. Fourth, improvement actions are conducted continuously through curriculum refinement, enhancement of teacher competencies, strengthening the economics of pesantren, and a more adaptive disciplinary approach. This study concludes that effective pesantren change management must integrate visionary policies, participatory implementation, technology and culture-based control, and continuous improvement actions. These findings have theoretical implications in the development of Islamic education management literature, as well as practical implications for pesantren managers and policymakers in supporting quality and competitive pesantren transformation.

Transformational Leadership in Enhancing the Competitiveness of Islamic Educational Institutions Through Teacher Career Advancement Azwar Arifin; Prim Masrokan Mutohar
JIEMAN: Journal of Islamic Educational Management Vol. 8 No. 1 (2026): JIEMAN: Journal of Islamic Educational Management
Publisher : The Faculty of Education and Teaching Training

Show Abstract | Download Original | Original Source | Check in Google Scholar

Strengthening the competitiveness of Islamic educational institutions requires effective human resource management, particularly through sustainable teacher career development. Despite the implementation of various professional advancement initiatives, teacher promotion continues to face persistent challenges, including limited scholarly productivity, insufficient professional mentoring, and inadequate institutional support. These constraints may hinder teachers' professional growth and reduce Islamic educational institutions' capacity to remain competitive in an increasingly dynamic educational environment. This study aims to examine the role of transformational leadership in enhancing the competitiveness of Islamic educational institutions by advancing teachers' careers. A qualitative approach employing a library research design was adopted. Data were collected through a literature review and analyzed using content analysis, including data reduction, categorization, interpretation, and synthesis. The findings reveal that transformational leadership plays a pivotal role in accelerating teacher career advancement by strengthening motivation, facilitating competency development, supporting scholarly publication, providing performance-based incentives, and ensuring continuous administrative assistance. Furthermore, teacher career advancement contributes to greater academic productivity, stronger institutional reputation, broader academic collaboration, and improved organizational competitiveness. The study also demonstrates that integrating transformational leadership with teacher career development provides a strategic mechanism for linking leadership practices to sustainable competitive advantage. These findings highlight transformational leadership as a critical driver of both teacher professional development and the long-term competitiveness of Islamic educational institutions.

SUPERVISI PEMBELAJARAN DALAM MENINGKATKAN SEMANGAT MENGAJAR GURU Hidayanti, Laras; Maunah, Binti; Mutohar, Prim Masrokan
Educational Leadership: Jurnal Manajemen Pendidikan Vol 3 No 2 (2024): JANUARY
Publisher : Department of Islamic Education Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/edu.v3i2.43943

This journal discusses with the learning supervision in boostingthe spirit of teaching teachers. As for the focus on this journal is 1) the concept of learning supervision 2) the concept of teaching teacher 3) the implementation of supervision learning in raising the teacher's spirit. The purpose of this scientific journal is to describe the learning supervision in raising the teacher's spirit. it uses literature analysis methods that make use of library resources to obtain theories and restrict activities to library items and other factual references.

Educational Leadership as the Primary Force in Attracting Islamic Education Customers Hariratuz Zulfa; Agus Eko Sujianto; Prim Masrokan Mutohar
Journal of Educational Research and Practice Vol. 2 No. 3 (2024): Journal of Educational Research and Practice
Publisher : Yayasan Centre for Studying and Milieu Development of Indonesia (CESMiD)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70376/jerp.v2i3.175

This study aims to discuss the role of leadership and the capabilities of a leader in implementing marketing management roles in Islamic educational institutions. The emergence of new educational institutions has created phenomena in the education sector. The forms and approaches to education are becoming more diverse and complex. Traditional entities are developing existing educational institutions, non-educational businesses, and even educational providers from abroad. Objectively, society finds it increasingly challenging to choose educational institutions. Education management becomes crucial, where the growth and development of institutions are influenced by leadership's ability to recognize the external environment to create effective strategies to compete while maintaining the essence of education itself. The research method used is library research. The research findings indicate that effective marketing strategies for Islamic educational institutions include maximizing their resources, promoting Islamic values, and utilizing information technology in marketing. Additionally, Islamic educational institutions should consider the needs and profiles of prospective students and foster good relationships with the community and local partnerships. From this research, a leader who can act as a driving force within their institution will establish a distinct identity and attract Islamic education customers to their institution. Therefore, Islamic educational institutions must continually develop appropriate and effective marketing strategies while considering market developments and student needs.

Co-Authors A Wathon Achmad Shaffan Waliudin Adi Wijayanto Agus Eko Sujianto Agus Eko Sujianto Agus Suwandi, Eko Agus Zaenul Fitri, Agus Ahmad Tanzeh Akhyak Ambarawadi, Ndanda Ambarwati Antiq Kusthon Tiniyyah Apriyani Apriyani Apsari Wahyu Yulinar Arkam, Rohmad arum Wardatul Husna Asyauqiya As'aril Muhajir Asrop Syafi’i As’aril Muhajir As’aril Muhajir As’aril Muhajir Muhajir Aurelia, Velda Atha Aynun Nurul Ulufah Ayuni, Rina Aziz, Abd. Azwar Arifin Bellyana, Audrey Binti Maunah Chala, Ni'mal Chala Danu Sugiarto Darmawan, Dendys Daud Sukoco Dendys Darmawan Dewi Luthfiana Zunairoh Dwi Anissa, Desi Eko Julianto Wibowo Eko Suijianto, Agus Evy Ramadina Evy Ramadina Fu’adi, Imam Hanim Afifudin Hariratuz Zulfa Hidayanti, Laras Hikmah Eva Trisnantari Ifa Datul Mustafidah Ilham Yahya Romandoni Imam Fuadi Imam Fuadi Imam Junaris Indana, Nurul Ismail, R. Ahmad JABBAR, MOCH. RIKZA ALKHUBRA ABDUL Kastaji, Kustiono Liatul Rohmah Lorensa Agustina Lutfiya, Amaliya Khoirun Nisa' M. Munif M. Yusuf Moh Ali Fauzi Mokh. Fakhruddin. S Muh Ibnu Sholeh Muh. Habibulloh Muhajir, As’aril Muhammad Iqbal Hatifuddin Mujamil Qomar Mujiono Mukhamad Sukur Musalam Mustajib Mustajib Nik Haryanti Nikmatul Khoiriyah Novitasari, Dwiana Nur Efendi NUR EFENDI Nurdiansyah, Titin Nurul Indana Panani, Zainal Prastiwi, Meilinda Ade Qoyyimun Nafal Riani, Vanisha Amelia Rikza Alkhubra Abdul Jabbar, Moch Rina Ayuni Romandoni, Ilham Yahya Rony Harsoyo Rony Harsoyo Sahri Sahri Sahri Sanjaya, Muklis Sri Putrianingsih Suijianto, Agus Eko Sulastri Rini Rindrayani Sulistiyorini Sulistiyorini Sulistyorini Sulistyorini Sulistyorini, Sulistyorini Tri Lestari Trisnantari, Hikmah Eva Ustadiatu Munawaroh, Luluk Wati, Desy Sri Setyo Yuli Umro'atin yulikah, Anik Zahiq, Moh. Zahrotur Roifah Zamahsari Abdul Azis Zulaikah, Yayuk

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