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Prim Masrokan Mutohar

Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung, Indonesia

Author-ID : 6432158

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INNOVATION OF EDUCATIONAL MARKETING MIX IN IMPROVING COMPETITIVENESS AT AR RAHMAT JUNIOR HIGH SCHOOL BOJONEGORO Sahri; Masrokan Mutohar , Prim; Eko Sujianto, Agus
re-JIEM (Research Journal of Islamic Education Management) Vol. 6 No. 2 (2023)
Publisher : Prodi MPI Fakultas Tarbiyah IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/re-jiem.v6i2.10012

This study aims to examine the innovation of the marketing mix of educational services in increasing competitiveness and customer value at Junior High School Rahmat. This research uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews, observation, and documentation. The results showed that Junior High School Ar Rahmat has innovated the marketing mix in several aspects, such as product innovation, price, promotion, and place. The innovation is directed to provide added value for customers and increase student’s and parent’s satisfaction. This research provides advice for Junior High School Ar Rahmat in innovating the marketing mix, such as improving service quality, expanding the reach of promotions, offering more varied educational programs, providing financial assistance, and collaborating with educational institutions or companies. This research can provide input for decision-makers in the world of education to innovate the marketing mix in an effort to increase competitiveness and customer value in schools.

Strategic Formulation of Islamic Boarding School-Based Educational Institutions to Improve Quality and Competitiveness Indana, Nurul; Mutohar, Prim Masrokan; Akhyak, Akhyak; Zahiq, Moh.
Pancasila International Journal of Applied Social Science Том 3 № 03 (2025): Pancasila International Journal of Applied Social Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/pancasila.v3i03.2051

This study aims to formulate strategies for developing Islamic Boarding School-based educational institutions in order to improve quality and competitiveness. The analysis was conducted by identifying internal and external factors at MA Unggulan Darul Ulum STEP-2 IDB Jombang. This study used a qualitative approach with a case study method. Data were collected through in-depth interviews, observations, and documentation, then analyzed using an interactive analysis model that included data collection, data reduction, data presentation, and conclusion drawing. The results of the internal factor analysis showed strengths in the form of good student characteristics, professional teachers and educational staff, adequate facilities and infrastructure, a Islamic Boarding School-based environment, and sufficient financial support. Meanwhile, several aspects were also weaknesses that needed to be improved. On the external side, opportunities were found in the form of extensive partnerships, public trust, and strategic location access, in addition to challenges in the form of competition between educational institutions. Based on this analysis, several development strategies were formulated, namely: curriculum development strategy; human resource development strategy; active, creative, innovative, and enjoyable learning strategy; facilities and infrastructure development strategy; student development strategy; strategy for strengthening the culture and environment of Islamic boarding schools; and strategy for strengthening management. This study confirms that the formulation of boarding school-based strategies can encourage improvements in the quality and competitiveness of Islamic educational institutions.

Academic Supervision Strategy Based On Prophetic Values: Innovation Of Improving Teacher Professionalism Yuli Umro'atin; Prim Masrokan Mutohar; Ahmad Tanzeh; Akhyak
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.608

This study aims to discover and develop a new theory of academic supervision techniques and approach based on prophetic value in improving teacher professionalism at MA Darul Huda Mayak Tonatan Ponorogo and MA Al-Mawaddah Coper Jetis Ponorogo. This study used a qualitative research multisite case study design. Data was obtained through in-depth interviews, participant observation, and document studies. This study in two Islamic Senior Hight Schools (MA Darul Huda and MA Al-Mawaddah). Results: Individual techniques, characterized by trustworthiness, discipline, openness, and responsibility, include: classroom visits, class observations, and individual meetings, group techniques are carried out with good communication, respect for privacy, and mutual motivation, include: teacher working group meetings, subject teacher deliberation meetings, training, and problem-solving groups. Academic Supervision Approach Based on Prophetic Values are Spiritual Approach, Supervisor provides guidance through religious activities, such as mujāhadah, dzikrul ghafilin, listening the Qur’an, and worship in months of Rajab and Ramadhan. Exemplary Approach is sets a good example for teachers, always quotes verses from the Qur'an during guidance, encourages teachers to always quote Qur'anic, and instills honesty. Administrative Approach with Prophetic Value, that Supervisor team check teachers' learning administration, with ta’hil maddah activity involving correcting learning materials, especially for new teachers, and reviewing preparations for oral exams in Arabic. Humanistic Problem-Solving Approach, that supervisor gives teachers the opportunity to discuss their problems in teaching and provides the best solutions by prioritizing openness and mutual respect. The study contributes a model of prophetic-based academic supervision integrating Islamic spiritual values with modern supervision techniques.

The Influence Of Experiential Marketing (Sense Marketing, Feel Marketing, Think Marketing, Act Marketing) Against The Quality Of The College Of Religious Islam Negeri (PTKIN) In East Java Indonesia Haryanti, Nik; Prim Masrokan Mutohar; Mujamil Qomar; Asrop Syafi’i
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.464

The purpose of this study is to analyze the influence of the sense of marketing, feel marketing, think marketing, act arketing and relate marketing to High quality Religious Islam Negeri (PTKIN). This type of Research using mixed methods (mixed method). The population in this study is 1.304 personnel. Sample research are 200 staffs. data collection techniques are questionnaires, interviews, observation and documentation. The data analysis technique used is quantitative analysis by using SEM AMOS. The results of the research indicate that there is influence of sense marketing, feel marketing, think marketing is the act of marketing and relate marketing to High quality Religious Islam Negeri (PTKIN) in IAIN Tulungagung and UIN Malang.

ANALYSIS OF TASK-ORIENTED LEADERSHIP BEHAVIOR IN ENHANCING ORGANIZATIONAL EFFECTIVENESS OF EDUCATIONAL INSTITUTIONS (A CASE STUDY AT MTSN 1 TULUNGAGUNG) Musalam; Prim Masrokan Mutohar; Imam Fuadi
International Journal of Multidisciplinary Reseach Vol. 1 No. 5 (2025): Desember
Publisher : International Journal of Multidisciplinary Reseach

Show Abstract | Download Original | Original Source | Check in Google Scholar

Education serves as a fundamental pillar in developing human resources and enhancing national competitiveness, including through madrasahs as Islamic educational institutions that not only transfer knowledge but also shape students’ character and spirituality. This study aims to analyze the task-oriented leadership behavior of the principal at MTsN 1 Tulungagung and its impact on organizational effectiveness, as well as to identify the challenges and strategies in its implementation. The research focuses on how the principal plans, distributes responsibilities, supervises, and evaluates the performance of teachers and staff. A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, participatory observation, and examination of official madrasah documents. Data validity was ensured through triangulation of methods and sources, while analysis was conducted interactively through data reduction, presentation, and conclusion drawing. The findings indicate that task-oriented leadership at MTsN 1 Tulungagung enhances organizational structural efficiency, academic quality, and administrative accountability. The principal emphasizes strategic planning, proportional task allocation, routine supervision, and continuous evaluation, ensuring that all educational processes run effectively and align with the institution’s vision. This approach not only strengthens productivity and work discipline but also integrates Islamic spiritual and ethical values, such as amanah (trustworthiness), ihsan (excellence), and justice, into every organizational activity. The study confirms that task-oriented leadership can serve as an effective strategy to improve the institutional quality of madrasahs, provided it is balanced with attention to social relationships and member well-being.

The Implementation of Child-Friendly School Policy from the Perspective of Islamic Educational Management (A Case Study at Trenggalek) Ustadiatu Munawaroh, Luluk; Masrokan Mutohar, Prim
Studia Manageria Vol. 7 No. 2 (2025): Studia Manageria: Jurnal Manajemen Pendidikan Islam
Publisher : Program Magister Manajemen Pendidikan Islam Fakultas Ilmu Tarbiyah dan Keguruan Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/studiamanageria.v7i2.31308

This study aims to analyze the implementation of the Child-Friendly School (CFS) policy from the perspective of Islamic education management at State Senior High School 2 Trenggalek. The research focuses on four main aspects: planning, implementation, supervision, and evaluation of the policy. A qualitative approach with a case study design was employed, in which data were collected through in-depth interviews, observations, and documentation, and then analyzed using Miles, Huberman, and Saldaña’s interactive model. The findings reveal that policy planning was carried out participatively through deliberation involving the principal, teachers, students, and the school committee. Policy implementation was reflected in participatory teaching methods, the creation of a more conducive school environment, and the provision of counseling services, although constrained by limited resources and teacher training. Policy supervision was conducted through formal mechanisms such as complaint boxes and counseling services, alongside informal forums involving students, reflecting a participatory monitoring pattern. Policy evaluation was conducted periodically and showed an increase in students’ awareness of anti-violence values, despite challenges such as teacher resistance to change and budget constraints. The study concludes that the implementation of the CFS policy at State Senior High School 2 Trenggalek can be harmonized with the principles of Islamic education management al-takhthith, al-tanfidz, al-muraqabah, and al-taqwim, which emphasize deliberation, trustworthiness, responsibility, justice, and continuous improvement.

Curriculum Management to Enhance Student Discipline and Academic Achievement at Ngunut Bellyana, Audrey; Masrokan Mutohar, Prim
Studia Manageria Vol. 7 No. 2 (2025): Studia Manageria: Jurnal Manajemen Pendidikan Islam
Publisher : Program Magister Manajemen Pendidikan Islam Fakultas Ilmu Tarbiyah dan Keguruan Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/studiamanageria.v7i2.31398

This study aims to describe how curriculum management is implemented at State Junior High School 1 Ngunut to improve student discipline and academic achievement. The research focuses on how curriculum planning, implementation, and evaluation are integrated with the habituation of student discipline. This study employs a descriptive qualitative approach with data collected through interviews, observation, and documentation. Data were analyzed using the Miles and Huberman’s model, which includes data reduction, data display, and conclusion drawing. The results reveal that well-planned curriculum management integrated with habituation programs such as the 7 Habits of Great Indonesian Students, 5S, and Zero Late effectively fosters student discipline and enhances academic achievement. Curriculum supervision and evaluation are conducted continuously through classroom supervision and comprehensive assessments. In conclusion, collaborative, adaptive, and character-based curriculum management serves as an effective strategy for developing student discipline and improving academic performance at the junior high school level.

Clinical Supervision Training to Improve Teacher Professionalism Competence at Mts Darul Falah Tulungagung: Pelatihan Supervisi Klinis dalam Meningkatkan Kompetensi Profesionalisme Guru di MTS Darul Falah Tulungagung Masrokan Mutohar, Prim; Sukur, Mukhamad; Rikza Alkhubra Abdul Jabbar, Moch; Dwi Anissa, Desi
Jukeshum: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): Edisi Juli 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jukeshum.v5i2.1912

Teacher professionalism is the spearhead in improving the quality of education in schools or madrasas, because teachers directly interact with students in all learning activities. Teacher professionalism must be continuously improved by implementing teacher competency development by the principal as supervisor. This development can be implemented with a clinical supervision approach that prioritizes solving teacher teaching problems authentically. Clinical supervision is an option that can be used by principals to continuously develop teachers' competencies. The implementation of clinical supervision was carried out at Islamic Middle School Darul Falah Tulungagung through Participatory Action Research (PAR) activities involving the madrasah principal and teachers in every stage of the activity, from training, implementation of clinical supervision, to evaluation. The results of the activity showed that the madrasah principal was able to understand the concept of clinical supervision and apply it in implementing teacher development to become professional. Clinical supervision was carried out through pre-conference, conference, and post-conference stages that involved supervisors and teachers in diagnosing difficulties experienced by teachers and efforts to improve them continuously. The implementation of clinical supervision has been proven to improve teachers' teaching skills, which can lead to improved student achievement in Islamic schools. Evaluation of the activity indicates increased self-confidence, openness to feedback, and a collaborative spirit among teachers. Thus, this activity makes a significant contribution to improving the quality of learning and teacher professionalism in Islamic educational institutions.

PERAN KOMUNIKASI EFEKTIF DALAM MENINGKATKAN PRODUKTIVITAS ORGANISASI LEMBAGA PENDIDIKAN ISLAM Ramadina, Evy; Fuadi, Imam; Mutohar, Prim Masrokan
Jurnal Kepemimpinan dan Pengurusan Sekolah Vol. 10 No. 4 (2025): December (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jkps.v10i4.1368

This study examines the role of effective communication by school principals in increasing the productivity of educational institutions, particularly Islamic educational institutions. Communication is a fundamental element of organizational culture and directly influences the success of program implementation, decision-making, and the performance of all school members. Various communication barriers, such as misinterpretation of messages, one-way communication patterns, and inconsistencies in meaning, are the main causes of organizational failure in achieving goals. In the context of Islamic education, the communication characteristics of an ideal leader refer to the example of the Prophet Muhammad, including gentleness, moderation, tolerance, forgiveness, deliberation, and commitment. These characteristics have been shown to improve interpersonal relationships, create a positive school climate, and support student character development. The productivity of educational institutions is influenced by various factors such as teacher competence, leadership, infrastructure, organizational culture, and financial management. Effective communication is a connecting factor that ensures all these components work synergistically.

Strategi Pemasaran Jasa Pendidikan Islam Transformatif Di MTs Diponegoro Plandaan Jombang Mokh. Fakhruddin. S; Agus Eko Sujianto; Prim Masrokan Mutohar
Urwatul Wutsqo: Jurnal Studi Kependidikan dan Keislaman Vol. 12 No. 2 (2023): September
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) IAI Al Urwatul Wutsqo - Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/urwatulwutsqo.v12i2.1232

This research aims to identify and analyze the transformative Islamic educational services marketing strategy applied in Diponegoro Plandaan Jombang MTs. Transformative Islamic education is an educational approach that focuses on the development of the character, morals, and spirituality of students in order to promote positive transformation in themselves. MTs Diponegoro Plandaan Jombang, as an Islamic educational institution, has adopted this approach and strives to attract the interest of prospective students as well as retain existing students. The research uses qualitative methods with data collection techniques such as interviews, observations, and document analysis. The results of the research show that MTs Diponegoro Plandaan Jombang have implemented various effective marketing strategies, such as building a positive image of the institution, improving the quality of education, promoting through social media, and engaging with the local community. In the context of transformative Islamic education, marketing focuses not only on the number of students enrolled but also on the positive changes that students can make in terms of character and spirituality. Therefore, these marketing strategies must be linked to real efforts to produce better students in moral and spiritual aspects. This research provides valuable insights for other Islamic educational institutions that want to adopt a transformative approach to their education. By understanding and implementing appropriate marketing strategies, these kinds of institutions can be more effective in attracting students and achieving their transformative Islamic education goals.

Co-Authors A Wathon Achmad Shaffan Waliudin Adi Wijayanto Agus Eko Sujianto Agus Suwandi, Eko Agus Zaenul Fitri, Agus Ahmad Tanzeh Akhyak Ambarawadi, Ndanda Ambarwati Antiq Kusthon Tiniyyah Apriyani Apriyani Apsari Wahyu Yulinar Arkam, Rohmad arum Wardatul Husna Asyauqiya As'aril Muhajir Asrop Syafi’i As’aril Muhajir As’aril Muhajir As’aril Muhajir Muhajir Aurelia, Velda Atha Aynun Nurul Ulufah Ayuni, Rina Aziz, Abd. Azwar Arifin Bellyana, Audrey Binti Maunah Chala, Ni'mal Chala Danu Sugiarto Darmawan, Dendys Daud Sukoco Dendys Darmawan Dewi Luthfiana Zunairoh Dwi Anissa, Desi Eko Julianto Wibowo Eko Suijianto, Agus Evy Ramadina Evy Ramadina Fu’adi, Imam Hanim Afifudin Hikmah Eva Trisnantari Ifa Datul Mustafidah Ilham Yahya Romandoni Imam Fuadi Imam Fuadi Imam Junaris Indana, Nurul Ismail, R. Ahmad JABBAR, MOCH. RIKZA ALKHUBRA ABDUL Kastaji, Kustiono Liatul Rohmah Lorensa Agustina Lutfiya, Amaliya Khoirun Nisa' M. Munif M. Yusuf Moh Ali Fauzi Mokh. Fakhruddin. S Muh Ibnu Sholeh Muh. Habibulloh Muhajir, As’aril Muhammad Iqbal Hatifuddin Mujamil Qomar Mujiono Mukhamad Sukur Musalam Mustajib Mustajib Nik Haryanti Nikmatul Khoiriyah Novitasari, Dwiana NUR EFENDI Nur Efendi Nurdiansyah, Titin Nurul Indana Panani, Zainal Prastiwi, Meilinda Ade Qoyyimun Nafal Riani, Vanisha Amelia Rikza Alkhubra Abdul Jabbar, Moch Rina Ayuni Romandoni, Ilham Yahya Rony Harsoyo Rony Harsoyo Sahri Sahri Sahri Sanjaya, Muklis Sri Putrianingsih Suijianto, Agus Eko Sulastri Rini Rindrayani Sulistiyorini Sulistiyorini Sulistyorini Sulistyorini Sulistyorini, Sulistyorini Tri Lestari Trisnantari, Hikmah Eva Ustadiatu Munawaroh, Luluk Wati, Desy Sri Setyo Yuli Umro'atin yulikah, Anik Zahiq, Moh. Zahrotur Roifah Zamahsari Abdul Azis Zulaikah, Yayuk Zulfa, Hariratuz

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